What ALLISFORALL.COM does

All is for All is a New Zealand-based, disability-led consultancy and specialist creative agency founded in 2018 by Grace Stratton, headquartered in Point Chevalier, Auckland. The company operates with a small team of 1-10 employees and delivers four interconnected service pillars: Consultancy (strategy, education, collaborations, and problem-solving), Communications (accessible content and campaign creation), Customer Experience (end-to-end accessible experience design), and Casting (connecting brands with disabled talent and diverse partnerships). Supporting these services is a non-exclusive Talent Agency providing paid opportunities for disabled creatives, the Amplify monthly content series (powered by AUT University), and the Hanga Aro Rau employer resources program targeting the manufacturing, engineering and logistics sectors.

The company's productized intellectual property includes The Inclusive Code (co-developed with Special, an educational tool for the advertising sector that won Gold at the Best Design Awards in October 2025), the Lead with Inclusion Manager's Guide e-book, and a suite of podcasts, videos, comic strips, conversation cards, and digital planners commissioned by Hanga Aro Rau. The company is not a technology platform; its core offering centers on disability inclusion expertise, accessible content creation, and inclusive design guidance, rather than software architecture.

The business model is professional services / project-based consultancy revenue, with bespoke engagements tailored to client needs. Distribution is direct enterprise and government sales (large brands such as Zalando, The Warehouse Group, and Foodstuffs; plus government bodies including the Royal Commission of Inquiry, Disability Support Services, and Hanga Aro Rau). Marketing is content-led via the Amplify platform and industry events. The company is privately held and bootstrapped, with no disclosed external funding, no parent company, and no disclosed revenue figures. Operating geographies are stated as Oceania (primarily New Zealand), with the Zalando partnership indicating limited international client reach beyond the region.

Name

ALLISFORALL.COM

Legal name

All is for All Limited

Website

https://allisforall.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

All is for All is a New Zealand-based, disability-led consultancy and creative agency founded in 2018 that helps brands, businesses, and government clients embed authentic disability inclusion through strategy, accessible content, customer experience design, and disabled talent casting.

Ownership category

akta.pro rank

Product category

Disability Inclusion Consulting

NAICS

Advertising Agencies (541810), Professional, Scientific, and Technical Services (54)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM)

akta.pro secondary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Disability inclusion consultancy
• Accessible marketing services
• Inclusive brand strategy
• Disability talent casting
• Social impact consulting

Headquarters

HQ city

Point Chevalier

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Consultancy Services: Strategy, education, collaborations, and problem-solving services for brands and businesses seeking to improve disability inclusion and accessibility.
2. Communications and Creative Services: Content and campaign creation that is accessible to all, including creative agency services for brands.
3. Customer Experience Design: End-to-end accessible experience design services for organizations.
4. Casting Services: Connecting brands with disabled talent and diverse partnerships through their talent agency.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

All is for All is a disability-led consultancy and specialist creative agency that provides four core service pillars: Consultancy (strategy, education, collaborations, problem-solving), Communications (accessible content and campaign creation), Customer Experience (end-to-end accessible experience design), and Casting (connecting brands with disabled talent through a talent agency). The company also produces the Amplify monthly content series and the Hanga Aro Rau employer resources program, and co-developed The Inclusive Code educational tool for the advertising industry.

Product overview

All is for All is a consultancy and specialist creative agency that operates as a single unified service offering rather than a platform-plus-modules architecture. The company provides four interconnected service pillars: Consultancy (strategy, education, collaborations), Communications (accessible content and campaigns), Customer Experience (end-to-end accessible experience design), and Casting (disabled talent and diverse partnerships). Supporting these core services is a Talent Agency providing paid opportunities for disabled talent, the Amplify content platform (a monthly series for disabled creatives), and the Hanga Aro Rau Employer Resources program offering podcasts, videos, guides, and tools for disability-inclusive workplaces. The company also co-developed The Inclusive Code, an educational tool for the advertising industry, in partnership with Special.

Differentiator

Problem solved

Functional benefit

Brands

• Amplify: A monthly content series powered by AUT University that allows disabled creatives and advocates to share their stories, creative work and insights on disability issues.
• The Inclusive Code

Products and services

• Consultancy Strategy, education, collaborations, and problem-solving services to help businesses achieve disability inclusion.
• Communications Creation of content and campaigns that are accessible to all audiences, focusing on disability representation in media.
• Customer Experience Design of accessible experiences from end-to-end for businesses looking to improve inclusivity.
• Casting & Talent Agency Broadening brands with disabled talent and diverse partnerships through a talent agency providing paid opportunities, internships, work experience, and networking opportunities without exclusivity.
• The Inclusive Code A foundational educational tool co-designed with the disability community, designed to help embed disability inclusion into New Zealand's advertising industry by encouraging reflection on exclusionary practices.
• Amplify A monthly content series powered by AUT University that allows disabled creatives and advocates to share their stories, creative work, and insights on disability issues. Features opinion pieces, lived experiences, social commentaries, and announcements.
• Hanga Aro Rau Employer Resources Resources commissioned by Hanga-Aro-Rau for employers in manufacturing, engineering, and logistics sectors to hire and retain disabled talent. Includes podcasts, videos, comic strips, conversation cards, flow charts, digital planner, and e-books.
• Lead with Inclusion Manager's Guide A strategic e-book guide for Aotearoa New Zealand managers to embrace disability inclusion as a driver of business success, covering reasonable accommodations and unconscious bias in recruitment.

Quantifiable outcome

• Organizations embracing disability inclusion can increase revenue by up to 28%
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Special (Advertising Agency)flagshipStrategic or Co-development PartnerCo-developed The Inclusive Code - an educational tool for the advertising sector to understand disability inclusion and reflect on exclusionary behaviours. The Code was developed over two years with industry, experts, and people with lived experience. Special served as the advertising agency partner in this co-design process.
• Hanga Aro RaucoreStrategic or Co-development PartnerHanga Aro Rau (Manufacturing, Engineering and Logistics Workforce Development Council) commissioned All is for All to deliver the 'Let's Level Up' research and employer resources to address skills shortages through greater participation of disabled workers. Resources are hosted on allisforall.com for easy employer access through December 2025.
• InternetNZminorStrategic or Co-development PartnerDeveloped an equitable social media workshop with InternetNZ, providing digital inclusion expertise.
• Disability Support Services (NZ)coreStrategic or Co-development PartnerSupported nationwide consultation for Disability Support Services on changes to assessments, allocations and flexible funding - a significant piece of work helping shape disability support policy.
• Royal Commission of Inquiry into Abuse in State CarecoreStrategic or Co-development PartnerWorking with the Royal Commission to provide advice on reaching d/Deaf and disabled survivors and families/whanau. Helping improve accessibility of outreach and engagement processes, ensuring information is provided in alternative formats and broadening communication channels.
• AUT UniversitycoreStrategic or Co-development PartnerAmplify by All is for All is powered by AUT University, providing academic backing for the monthly content series featuring disabled creatives and advocates.
• NZ Film CommissionminorImplementation/ SI/ Consulting PartnerNZFC provides resources about Access Coordinators and accessibility guidelines for film productions, working with All is for All on supporting disabled talent in productions.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Creative Equals: UK-based organization driving diversity and inclusion across the creative industries, including disability. Comparable in targeting advertising and creative agencies for inclusion work, with overlap in the Inclusive Code's advertising-sector focus.
• The Valuable 500: Global business collective and campaign mobilizing 500+ major companies to advance disability inclusion. Comparable as a convening and thought-leadership platform; differs in being a non-profit network rather than a fee-for-service consultancy.

Others

• G3ict: Global Initiative for Inclusive ICTs, a UN-affiliated organization advancing digital accessibility policy and corporate practice. Thematically related as a thought-leadership and standards body rather than a commercial competitor.
• Be My Eyes: Global technology platform connecting blind and low-vision users with sighted volunteers and companies for accessibility. Operates in the broader disability inclusion ecosystem; not a direct competitor to All is for All's consultancy/creative model.
• Fable: Accessibility testing platform connecting companies with disabled users for usability research. Adjacent to All is for All's Customer Experience pillar as a complementary service provider rather than a direct competitor.

Broad incumbents

• Scope (UK): Major UK disability equality charity providing advice, campaigning, and corporate disability inclusion services. Comparable mission space but much larger scale, broader public profile, and primarily a non-profit/charity structure.
• Leonard Cheshire: International disability-focused NGO supporting inclusion across employment, education, and policy. Comparable in working with disabled talent and corporate inclusion initiatives, but at significantly greater scale and as a charity rather than a commercial agency.

Direct peers

• Purple Goat Agency: A B Corp-certified, disability-led marketing and communications agency based in the UK. Operates a similar model combining inclusive creative campaigns, talent representation, and consultancy — the closest international analogue to All is for All's four-pillar offering.
• Return on Disability Group: Global advisory firm helping companies quantify the business value of disability inclusion. Comparable to All is for All in translating disability inclusion into commercial outcomes for enterprise clients, with a stronger research and benchmarking orientation.
• Evenness: Disability-led accessibility and inclusion consultancy providing audits, training, and inclusive design services. Closely comparable service mix to All is for All's Consultancy and Customer Experience pillars, with a stronger technology and platform orientation.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALLISFORALL.COM