What SUPERSTAR COMMUNICATIONS INC. does

SUPERSTAR COMMUNICATIONS INC. is a privately held Canadian corporation headquartered in Gatineau, Quebec, founded in 2015 by Ken Villeneuve, Philippe Londei, and Pierre Gaudreault. Operating under the Freebees brand, the company runs a two-sided monetary rewards platform: a consumer-facing mobile app (iOS/Android) and an e-commerce gift card boutique (La Boutique) sit alongside a merchant-facing SaaS platform for loyalty program and gift card management. The core differentiator is a cash-based rewards model in which consumers earn virtual money (minimum 1% cashback) that can be spent at any participating merchant, rather than traditional merchant-scoped points.

The product portfolio is anchored by two subscription tiers — the Gift Cards Package at CAD 35/month and the Freedom Package at CAD 119/month — supplemented by a CAD 199 one-time installation fee per location, transaction fees on electronic gift card sales, and custom mobile application development for enterprise merchants. Freebees is integrated with 24+ POS, e-commerce, online ordering, reservation, and ticketing systems including Lightspeed, Shopify, Clover, PayFacto, Acomba, Auphan, MaitreD, iShopFood, and ueat. Coverage spans seven Canadian provinces (Quebec, Ontario, Alberta, British Columbia, Manitoba, New Brunswick, Nova Scotia) with 100+ named partner locations across restaurants, hospitality, food retail, spa, golf, and specialty retail.

The customer mix ranges from SMBs to multi-location enterprises such as 3 Brasseurs Canada (15+ locations), Pacini, and Hotel Le Bonne Entente. The company is bootstrapped, with no disclosed funding rounds, M&A activity, or institutional backers; the leadership team comprises the two co-founders, an investor/partner with a finance background (Pierre Gaudreault), CTO Hassen Khalifa, and Vice-President of Business Development Paul Da Costa (a former regional franchisee and now shareholder).

Name

SUPERSTAR COMMUNICATIONS INC.

Legal name

Superstar Communications, Inc.

Website

https://freebeespay.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Superstar Communications Inc. operates Freebees, a Canadian two-sided cash rewards, gift card, and merchant loyalty SaaS platform serving local merchants and consumers across seven provinces via subscription tiers and POS integrations.

Ownership category

akta.pro rank

Product category

Merchant Loyalty & Rewards Software

NAICS

Gift, Novelty, and Souvenir Retailers (459420)

akta.pro primary industry

Loyalty, Rewards & Incentive Programs (BPAFAMAE)

akta.pro secondary industries

Rewards, Incentives & Gift Card Program Services (MPAAAIAG), Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)

Keywords

• Merchant loyalty platform
• Cashback rewards program
• Gift card processing
• POS integration solutions
• Customer retention software

Headquarters

HQ city

Gatineau

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Monthly Subscription - Gift Cards Package: Merchants pay a monthly subscription fee of $35/month for the gift cards package, which includes plastic and electronic gift cards, personalized designs, and basic platform access.
2. Monthly Subscription - Freedom Package: Merchants pay $119/month for the full loyalty program package, which includes all gift card features plus promotional tools, communication modules, and comprehensive dashboard access.
3. Installation Fee: One-time installation fee of $199 per business location for initial setup and configuration.
4. Electronic Gift Card Management Fee: A management fee of $1.50 + $0.50 per card is charged to buyers for electronic gift card purchases. A 2.9% transaction fee on the purchase value is charged to merchants for electronic gift card sales.
5. Plastic Card Orders: Revenue from selling customized plastic gift cards and cardholders to merchants, with pricing varying by order volume.
6. Prepaid Money Purchase: Consumers can purchase Freebees money (minimum $10, maximum $100 per card) to add to their account or send as gifts, with applicable fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

SUPERSTAR COMMUNICATIONS INC. operates the Freebees monetary rewards platform, providing local Canadian merchants with cashback-based loyalty programs, gift card issuance and redemption tools (plastic and electronic), and a consumer-facing mobile app. Merchants subscribe to tiered packages ($35/month gift cards or $119/month full loyalty) and receive POS integrations, promotional tools, and analytics. Consumers download the Freebees mobile app or obtain cards at partner merchants to earn real money (minimum 1% cashback) on purchases, redeemable at any participating business across the network, and purchase electronic gift cards via the La Boutique e-commerce storefront.

Product overview

SUPERSTAR COMMUNICATIONS INC. operates Freebees, a unified monetary rewards platform consisting of a consumer-facing mobile app and web wallet, a merchant-facing loyalty and gift card management system, and an online gift card boutique (La Boutique). The product portfolio comprises the core Freebees platform for cash rewards, the Gift Cards Package (35 CAD/month) for plastic and electronic gift card sales, the Freedom Package (119 CAD/month) for full loyalty program management with promotional tools and marketing support, and custom mobile application development for enterprise partners. All components share a common merchant network and POS integration layer, allowing consumers to earn and spend virtual currency across participating businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Freebees Platform A monetary rewards platform that transforms consumer shopping experiences by offering cash rewards instead of points. Users earn virtual money at partner merchants and can spend it at any participating business. Minimum 1% cashback rate applies, and there is no expiration for active members.
• La Boutique An online gift card shop allowing users to purchase electronic gift cards from partner merchants across Quebec and Canada, with delivery in 48 hours and no expiration date. Supports both consumer and corporate buyers.
• Gift Cards Package A $35 CAD/month merchant solution for selling and redeeming personalized gift cards, both plastic and electronic, with online and in-store availability. Includes promotional tools, gift card module (with virtual cards and online reload), detailed reports and statistics, marketing support, national Freebees network access, customer service, technical support, and free software updates.
• Freedom Package A $119 CAD/month comprehensive loyalty program that includes all gift card features plus a full rewards program, in-store and online loyalty platform, promotional tools, merchant page on app and website, communication module (emails/push notifications), promo code management, and marketing dashboard.
• Freebees Mobile App A free mobile application available on iOS and Android that allows members to access balances, locate merchants, view promotions, and make transactions with partner businesses without carrying physical cards.
• Custom Mobile Applications Bespoke mobile applications developed by Freebees for enterprise partners, featuring custom branding and integration with ordering, e-commerce, reservation, and delivery services. Offered at additional cost.

Quantifiable outcome

• Merchants report doubling sales after adding Freebees services (Hotel Le Bonne Entente case study)
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability3 records

Feature5 records

Partnerships

17 partnerships are on record, tiered core and major.

• AcombacoreTechnology or IntegrationPOS system integration partner enabling Freebees gift card and loyalty processing through Acomba point-of-sale terminals.
• Auphan SoftwarecoreTechnology or IntegrationRestaurant management software integration partner for Freebees gift card processing.
• Best PoscoreTechnology or IntegrationPOS integration partner for Freebees gift card and loyalty system connectivity.
• ColossalecoreTechnology or IntegrationPOS system integration partner for Freebees gift card processing.
• ClovercoreTechnology or IntegrationPayment terminal and POS integration partner through CSPaiement, enabling Freebees transactions on Clover devices.
• Cluster POScoreTechnology or IntegrationPOS system integration partner for Freebees connectivity.
• CnC POScoreTechnology or IntegrationPOS integration partner for Freebees gift card and loyalty processing.
• LightspeedcoreTechnology or IntegrationMajor POS and commerce platform integration partner for restaurant and retail merchants using Lightspeed systems.
• ShopifycoreTechnology or IntegrationE-commerce integration enabling Freebees gift card sales through Shopify merchant websites.
• PayFactocoreTechnology or IntegrationPayment processing partner providing terminal infrastructure for Freebees transactions.
• Paul Da Costa (Outaouais Franchise)majorChannel Partner/ Reseller/ DistributorRegional franchise partner since 2015, developing the Outaouais region. Later became shareholder and Vice-President of Business Development.
• Ken Villeneuve (Co-founder)majorStrategic or Co-development PartnerCo-founder and entrepreneur with innovative ideas who partnered with Philippe Londei to create Freebees.
• Philippe Londei (Co-founder)majorStrategic or Co-development PartnerCo-founder and entrepreneur with complementary innovative ideas who partnered with Ken Villeneuve to create Freebees.
• Pierre Gaudreault (Co-founder)majorStrategic or Co-development PartnerFinance and business administration expert who invested in and joined the Freebees venture.
• Hassen Khalifa (CTO)coreStrategic or Co-development PartnerChief Technology Officer hired to develop the Freebees platform. Also serves as Privacy Officer for data protection inquiries.
• iShopFoodcoreTechnology or IntegrationOnline ordering platform integration for restaurant partners using iShopFood.
• ueatcoreTechnology or IntegrationRestaurant online ordering platform integration partner.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/freebeespoints
• YouTubeyoutube.com/channel/UCBEp3BXmbWkmjMg5lWnrJoQ
• Facebookfacebook.com/freebeespay
• LinkedInlinkedin.com/company/freebeespay

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUPERSTAR COMMUNICATIONS INC.