Wheels of Faith Foundation

What Wheels of Faith Foundation does

Wheels of Faith Foundation is a registered Canadian charity (Registration Number 713241750RR0001) founded in 2024 and headquartered in Surrey, British Columbia, with a mailing address in Langley. The organization distributes free, oversized waterproof roller duffel bags to individuals experiencing homelessness, addressing the practical problem of safely and securely transporting personal belongings for people without stable housing. The bags are sourced from a third-party manufacturer at deeply discounted wholesale prices, with the Wheels of Faith name and logo embroidered on each unit.

The charity's sole product is a physical roller duffel bag, which the organization positions as offering dignity, mobility, and weatherproof protection for users' belongings. There is no proprietary technology, software platform, or digital product; the only technology infrastructure is a Wix.com-hosted website for donations and basic social media profiles (Facebook, Instagram, LinkedIn, YouTube). Distribution is conducted exclusively through a partnership with The Salvation Army, which receives donated bags for redistribution across its British Columbia shelter network—a model that has been used to deliver 390 bags (valued at $27,300) across six Salvation Army locations including Vancouver Harbour Light, Belkin House, Grace Mansion, Richmond House Shelter, Victoria Addictions & Rehabilitation Centre, and Kate Booth House.

Wheels of Faith operates as a volunteer-run nonprofit with 1–10 personnel. Its funding model comprises two streams: individual donations (one-time or monthly, in tiers of $10, $50, $100, $200, or custom amounts, with branded merchandise rewards at $50 and $100) and corporate sponsorships (corporations fund bags, with their logos embroidered on sponsored units for brand visibility). Donations are collected via the website portal and e-transfer. The organization has no parent company, no subsidiaries, and no disclosed financials; the founder and president is Darla Knight (Darla Faith Knight).

Name

Wheels of Faith Foundation

Legal name

Wheels of Faith Foundation

Website

https://wheelsoffaith.net

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Wheels of Faith Foundation is a registered Canadian charity that distributes free waterproof roller duffel bags to individuals experiencing homelessness in British Columbia, sourcing bags at discounted wholesale and distributing them exclusively through The Salvation Army shelter network.

Ownership category

akta.pro rank

Product category

Homeless Support Services

NAICS

Religious Organizations (813110)

akta.pro industry

PRIMARYBPAGAJAF

Faith-Based Humanitarian Aid & Relief Ministries

Business & Public Services/Nonprofit, NGO & Social Services/Religious & Faith-Based Organizations

SECONDARYBPAGAKAA

Private Foundations

Business & Public Services/Nonprofit, NGO & Social Services/Philanthropy, Foundations & Grantmaking

Keywords

• Homeless support services
• Charitable donations
• Roller duffel bags
• Shelter partnerships
• Community outreach

Headquarters

HQ city

Langley

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel

Revenue model

1. Individual Donations: Individual donors contribute via the website (one-time or monthly options) or e-transfer. Donation tiers offer branded merchandise rewards (hat, t-shirt) at $50 and $100 levels.
2. Corporate Sponsorship: Corporations sponsor the purchase of roller duffel bags, with branding/logo embroidered on sponsored bags. Sponsors receive brand visibility benefits while directly funding the mission.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Wheels of Faith Foundation is a registered Canadian charity that provides free, high-quality waterproof roller duffel bags to individuals experiencing homelessness. The bags are purchased at discounted wholesale prices from a supportive manufacturer and distributed through partner shelters, primarily the Salvation Army, across British Columbia. The foundation funds the program through individual donations and corporate sponsorships, with sponsor logos embroidered on bags they fund.

Product overview

Wheels of Faith Foundation operates as a single-product charity, providing free waterproof roller duffel bags to individuals experiencing homelessness. The organization purchases these oversized bags at discounted wholesale prices from a supportive manufacturer and distributes them through partnerships with shelters across British Columbia, including The Salvation Army locations. Corporate sponsors can have their branding embroidered on bags they fund.

Differentiator

Problem solved

Functional benefit

Products and services

• Roller Duffel Bags (Free Distribution Program)

Quantifiable outcome

• 390 roller duffel bags donated to The Salvation Army worth $27,300

Named customers7 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• The Salvation ArmycoreStrategic or Co-development Partner · 22 July 2025Major partnership for distributing roller duffel bags to homeless individuals across British Columbia. Wheels of Faith donates bags valued at $27,300, which are distributed through multiple Salvation Army locations including Vancouver Harbour Light, Belkin House, Grace Mansion, Richmond House Shelter, Victoria Addictions & Rehabilitation Centre, and Kate Booth House. The partnership reflects shared mission to support individuals experiencing homelessness with practical, dignified assistance.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Food Banks Canada: Food Banks Canada is a national charitable organization that distributes essential goods through a network of regional and local food banks. Its model of aggregating donations and distributing tangible essential items to those in need through partner agencies parallels Wheels of Faith's shelter-channel distribution model in the Canadian context.
• Goodwill Industries: Goodwill Industries is a large nonprofit that funds job training and community programs through donated-goods resale. While much broader in scope, it shares with Wheels of Faith the foundation-model reliance on donations, in-kind contributions, and corporate partnerships to deliver mission impact.
• The Salvation Army: The Salvation Army is Wheels of Faith's primary distribution partner in British Columbia and a global faith-based humanitarian organization serving homeless and vulnerable populations. It overlaps directly in the homelessness-services mission while operating at vastly larger scale across many service lines.

Direct peers

• Cradles to Crayons: Cradles to Crayons collects donated goods and distributes them to children in need through partner agencies. Its model of providing tangible essential items via partner networks to address basic needs aligns directly with Wheels of Faith's bag-distribution approach.
• Dress for Success: Dress for Success provides professional clothing and support services to women in need, emphasizing dignity and practical assistance. Its mission framing — practical items that restore dignity — closely parallels Wheels of Faith's emphasis on dignified storage for belongings of homeless individuals.
• Sleep in Heavenly Peace: Sleep in Heavenly Peace is a volunteer-led nonprofit that builds and distributes beds to children experiencing homelessness or poverty. Its grassroots, volunteer-driven model and single-product focus make it a strong operational comparable to Wheels of Faith.
• One Warm Coat: One Warm Coat collects and distributes free coats to people in need through a national network of coat drives and shelter partnerships. Like Wheels of Faith, it focuses on providing one tangible, high-quality item that meets a basic need, funded by donations and corporate sponsors.
• Baby2Baby: Baby2Baby provides essential items such as clothing, diapers, and gear to children living in poverty through partner agencies. Its combination of in-kind donations, corporate sponsorship, and shelter-network distribution mirrors Wheels of Faith's funding and last-mile model.
• Soles4Souls: Soles4Souls distributes free shoes and apparel to people in need globally through donations and corporate partnerships. The model — accepting donated funds, sourcing discounted product, and distributing through partner nonprofits — is structurally aligned with Wheels of Faith's bag-distribution approach.

Regional players

• Raising the Roof: Raising the Roof is a Canadian charity focused on preventing and ending homelessness through national programs and partnerships. It operates in the same geographic market as Wheels of Faith (Canada) with overlapping homelessness-relief missions, though at a broader programmatic scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Wheels_of_faith
• Facebookfacebook.com/wheelsoffaith1
• LinkedInlinkedin.com/company/wheels-of-faith
• Instagraminstagram.com/wheelsoffaith_net

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wheels of Faith Foundation