What Help Home Care LLC does

Help Home Care LLC (also operating as H.E.L.P. Home Care) is a privately held, founder-owned non-medical home care agency headquartered at 2255 Summit Oaks Ct in Lawrenceville, GA, serving seniors and disabled adults across 11 Georgia counties including Gwinnett, Fulton, Forsyth, Walton, Jackson, Clayton, Cherokee, DeKalb, Hall, Barrow, and Rockdale. The company delivers four core service lines — Personal Care Assistance, Companionship, Transportation, and Household Management — through trained caregivers operating under personalized care plans, and additionally assists clients with enrollment in Georgia's Elderly and Disabled Waiver Program (EDWP), a Medicaid pathway that enables eligible clients to receive in-home care at little or no cost and allows family members to be paid as caregivers.

The business model is direct-to-consumer managed services: revenue is generated by billing for caregiver hours delivered to individual clients in their homes. Customer acquisition is driven primarily by local organic search (via county- and city-specific landing pages targeting 'home care near me' queries), a centralized phone line (404-631-6222), and community reputation / word-of-mouth referrals, as evidenced by named family testimonials on the company website. The company has no disclosed technology platform, APIs, or integrations, and operations are supported by a small leadership team consisting of Owner Karim Hemani and RN Care Coordinator Afreen Jivani.

There is no evidence of institutional investors, parent company ownership, subsidiaries, M&A activity, regulatory actions, patents, or third-party partnerships. The company is exclusively Georgia-focused with no global footprint, and pricing is not publicly disclosed but is partially offset for Medicaid-eligible clients through EDWP coverage. Growth has thus far been organic, manifested as progressive multi-county expansion and product additions rather than capital-driven scaling.

Name

Help Home Care LLC

Legal name

Help Home Care LLC

Website

https://helphcare.com

Company type

Private

Operating status

Operating

Short description

Help Home Care LLC is a privately held, founder-owned non-medical home care agency in Lawrenceville, GA, delivering personal care, companionship, transportation, and household management services to seniors and disabled adults across 11 Georgia counties, with Medicaid (EDWP) enrollment support.

Ownership category

akta.pro rank

Product category

Home Health Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)

akta.pro secondary industry

Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB)

Keywords

• Home care services
• Personal care assistance
• Elderly care
• Companionship services
• Non-medical home health

Headquarters

HQ city

Lawrenceville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Home Health Care Services: Revenue is generated through direct home health care service provision. The company accepts Medicaid-funded programs including EDWP (Elderly and Disabled Waiver Program) where eligible clients can receive in-home care at little to no cost. Family members may be able to get paid to care for loved ones through these programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Help Home Care LLC provides non-medical in-home care services to elderly and disabled clients, including personal care (bathing, grooming, dressing), companionship, transportation, and household management. Care plans are developed and supervised by an RN Care Coordinator and delivered by trained in-home caregivers across 11 metro-Atlanta counties in Georgia, with both private-pay and Georgia Medicaid EDWP waiver payment options.

Product overview

Help Home Care LLC is a non-medical home care service provider offering a unified suite of services for seniors and disabled adults in the Atlanta, Georgia metro area. The core product portfolio consists of four integrated service lines: Personal Care Assistance (bathing, dressing, grooming, medication reminders), Companionship Services (social interaction and emotional support), Transportation Services (medical appointments, shopping, social outings), and Household Management (meal preparation, housekeeping, laundry). An additional Medicaid Assistance module provides enrollment support for the Elderly and Disabled Waiver Program (EDWP), enabling eligible clients to access free in-home care and allowing family members to become compensated caregivers. Services are delivered by trained caregivers through personalized care plans tailored to individual client needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Care Assistance
• Companionship Services
• Transportation Services
• Household Management Services
• Medicaid Elderly and Disabled Waiver Program (EDWP) Services

Named customers2 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Visiting Angels: National non-medical home care franchise with locations throughout Georgia, providing personal care, companionship, and respite services to elderly clients. Closely matches Help Home Care's service offering and direct-to-consumer local marketing model.
• Senior Helpers: National non-medical home care franchise specializing in Alzheimer's and dementia in-home care, personal care, and companion services. Has Georgia locations and competes directly for the same elderly client base.
• Home Instead: Largest non-medical home care franchise in the U.S., offering personal care, companionship, and household support to seniors aging in place. Operates multiple franchise locations across the Atlanta metro that directly compete with Help Home Care's service portfolio.
• BrightStar Care: Franchised home care provider offering both medical and non-medical in-home care, including personal care and companion services. Has multiple Atlanta-area locations and competes head-to-head with Help Home Care for senior care clients.
• Right at Home: Franchised non-medical home care provider offering personal care, companionship, and household support to seniors and disabled adults. Operates in the Atlanta area and is closely comparable in service mix and delivery model.
• Comfort Keepers: International non-medical home care franchise providing personal care, companionship, and incidental transportation services to seniors. Operates in the Atlanta metro with a comparable service portfolio and target customer.

Broad incumbents

• Amedisys: Public home health and hospice company with a significant Georgia footprint, primarily delivering skilled home health services. Competes for the same referral sources (hospitals, physicians) and post-hospitalization patient segment identified by Help Home Care.
• Encompass Health: Major provider of post-acute care including home health and hospice services across the Southeast. While focused on skilled clinical care, it competes with Help Home Care for post-hospitalization recovery clients in the broader Atlanta market.
• Bayada Home Health Care: Large national home health and personal care provider serving seniors and disabled adults across multiple states, including Georgia. Offers both skilled and non-medical services, overlapping with Help Home Care's Medicaid-supported personal care.
• Interim HealthCare: Established national provider of both home health (skilled nursing, therapy) and personal care services. While broader in scope than Help Home Care, it competes for the same senior population in Georgia, including Medicaid waiver programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Help Home Care LLC