BelongLab
BelongLab is a founder-led professional services firm delivering keynotes, workshops, consulting, coaching, and an online course on belonging, Imposter Syndrome, bias reduction, and leadership development for enterprises, law firms, and individual professionals.
- Company typePrivate
- Founded2022
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
What BelongLab does
BelongLab is a privately-held professional services firm founded in 2022 by Neha Sampat, Esq., operating as BelongLab LLC under the DBA GenLead | BelongLab. The firm delivers a portfolio of human-delivered services — keynotes, interactive workshops, strategic consulting, executive and manager coaching, and a self-serve online course — focused on organizational belonging, Imposter Syndrome disruption, unconscious bias reduction, team trust, wellness, and leadership development. BelongLab has no proprietary technology platform; its offering is entirely expert-led, with the only third-party tooling referenced being Hogan Assessments used within the Effective People Management program.
The product portfolio centers on four flagship programs (Owning Your Value, Busting Bias & Building Belonging, Team Trust, and Wellness, Resilience, and Self-Care), supplemented by add-on offerings including a Leadership Summit Series, individual coaching, and the specialized 'Tending to Our Suffering, Owning Our Joy' program co-developed with partner Jeena JeeHyun Cho for Asian-American women in the legal profession and beyond. Services are priced through undisclosed professional services fees spanning keynotes, workshops, consulting retainers, coaching engagements, and online course access.
BelongLab's go-to-market combines consultative sales-led engagement (complimentary consultations and direct enterprise outreach) with event-driven and community-led motions, leveraging extensive podcast appearances, conference keynotes, and earned media features in Time Magazine, Thrive Global, ABA Journal, and Bloomberg Law. The customer base spans approximately 19 named organizations across legal services (the dominant vertical), technology, food and beverage, consumer goods, animation, government, and education, with the legal industry represented by both AmLaw firms and bar associations including the American Bar Association, NAPABA, and the Leadership Council on Legal Diversity.
BelongLab firmographics
Firmographics- Name
- BelongLab
- Legal name
- BelongLab LLC
- Website
- https://belonglab.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BelongLab is a founder-led professional services firm delivering keynotes, workshops, consulting, coaching, and an online course on belonging, Imposter Syndrome, bias reduction, and leadership development for enterprises, law firms, and individual professionals.
- Ownership category
- akta.pro rank
BelongLab industry classification
Industry- Product category
- Organizational Development & DEI Consulting
- NAICS
- Human Resources Consulting Services (541612)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Coaching, Feedback & Mentoring Skills (EDABAMAM)
Keywords
BelongLab business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Keynote Speaking Engagements: Entertaining, educational, and empowering keynote presentations on belonging, Imposter Syndrome, and inclusive leadership topics.
- Interactive Workshops: Engaging and interactive workshop sessions delivered to organizations and teams on topics including Owning Your Value, Busting Bias, Team Trust, and Wellness programs.
- Strategic Consulting: Data-grounded consulting services including belonging and engagement assessments, strategy development, and policy/practices review.
- Leadership Coaching: Individual executive and manager coaching services to develop leadership skills, address Imposter Syndrome, and build team trust.
- Online Course: High-impact online course providing 10 tactics to build evidence-based confidence, the top-rated 'Owning Your Value' program delivered digitally.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
BelongLab product offering
Product offeringCore offering
BelongLab is a consulting and training firm that delivers keynotes, interactive workshops, strategic consulting, and executive coaching to organizations seeking to build cultures of belonging, reduce Imposter Syndrome, address unconscious bias, and develop leadership capability. Its flagship "Owning Your Value" program is delivered in multiple formats (keynote, workshop, coaching, online course), complemented by Team Trust, Busting Bias and Building Belonging, Wellness/Resilience, and specialized programs for Asian-American women in the legal profession.
Product overview
BelongLab is a consulting and professional development company offering a portfolio of training programs focused on organizational culture, belonging, and leadership development. The core offerings include the Owning Your Value program (addressing Imposter Syndrome and confidence), Busting Bias and Building Belonging (organizational assessment and bias reduction), Team Trust (trust and psychological safety), and Wellness, Resilience, and Self-Care. Additional offerings include Leadership Summit Series (group coaching), Effective People Management (Hogan Assessments), Executive and Manager Coaching, and specialized programs like Tending to Our Suffering, Owning Our Joy. These programs are delivered through keynotes, workshops, consulting, and individual coaching engagements.
Differentiator
Problem solved
Functional benefit
Products and services
- Owning Your Value & Busting Imposter Syndrome A multi-faceted program designed to empower individuals and organizations to recognize, disrupt, and prevent Imposter Syndrome and internalized bias while cultivating evidence-based confidence. Delivered through educational keynotes, one-on-one coaching, organizational consulting, interactive workshops, and a top-rated online course featuring 10 tactics for evidence-based confidence. Aimed at organizations and individual contributors/leaders across industries.
- Busting Bias & Building Belonging A comprehensive program that develops and administers a belonging and engagement assessment, analyzes data through the lens of social science research, and implements strategies through workshops, keynotes, coaching, and policy review to build belonging and reduce bias in organizations. Targets organizations seeking to shift from a top-down DEI approach to a bottom-up belonging culture.
- Team Trust A team effectiveness program that helps teams assess their functionality, examine components of trust, apply individual strengths to support each other, and improve team efficacy through workshops and trust-building action plans. Teaches teams to establish greater trust and guides them through trust self-assessments.
- Wellness, Resilience, and Self-Care Programs that explore the need for self-care and resilience, address societal obstacles to wellness impacting job performance, and help participants develop specific actionable tactics and self-care action plans. Targeted at organizations and individuals seeking to prioritize well-being.
- Executive and Manager Coaching One-on-one coaching for people managers and organizational leaders to develop leadership skills, recognize and address Imposter Syndrome in team members, build team trust, and embed practices to increase employee engagement.
- Owning Your Value Online Course High-impact self-paced online course that delivers 10 tactics to build evidence-based confidence, the digital version of the top-rated "Owning Your Value" program. Sold directly to individual professionals.
- Tending to Our Suffering, Owning Our Joy: Un-Erasing Womxn of Asian Descent An interactive program co-created with Jeena JeeHyun Cho that centers Asian-American women, helping them uncover internalized bias, nurture self-compassion, and establish healthy boundaries. Available for all industries and specifically tailored to Asian-American women in the legal profession.
- Effective People Management A program employing individual and team Hogan Assessment and analysis to leverage leadership strengths and address derailers, helping participants grow their leadership impact and adapt to managing remote/hybrid teams.
- Leadership Summit Series A small group series of meetings utilizing group coaching, facilitation, and workshop-style activities to develop participants' leadership and engagement skills while facilitating constructive connection through discussion of relevant media.
Companies that use BelongLab
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles3 records
BelongLab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BelongLab partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Jeena JeeHyun ChocoreCollaborative partnership with Jeena JeeHyun Cho, trauma and resilience lawyer and author, to develop and deliver the 'Tending to Our Suffering, Owning Our Joy: Un-Erasing Womxn of Asian Descent' program. This interactive program centers Asian-American women and helps participants uncover bias, nurture self-compassion, and establish healthy boundaries. The program is offered both for general organizations and specifically for the legal profession.
Recent moves5 records
Expansion highlights5 records
BelongLab competitors and assessment
Company assessmentDirect peers
- LifeLabs Learning: A management consulting and training firm offering DEI, inclusion, and management-skills workshops to enterprise clients. Comparable to BelongLab in delivering interactive soft-skills and inclusion programming through a consulting-led model.
- The Winters Group, Inc. A boutique DEI and organizational development consultancy serving corporations and law firms. Comparable to BelongLab in its focus on belonging, bias mitigation, and leadership development for professional services clients.
- Global Novations: A boutique DEI and organizational development consultancy providing assessments, workshops, and training. Comparable to BelongLab in offering tailored belonging and inclusion programs to corporate and professional services clients.
- The Kaleidoscope Group: A diversity, equity, and inclusion consulting firm providing assessments, strategy, and training to organizations. Comparable to BelongLab in delivering data-driven belonging assessments and inclusive leadership programs.
- Pollack Peacebuilding Systems: A conflict resolution and inclusion consulting firm offering training in bias, communication, and team dynamics. Comparable to BelongLab in its workshop- and keynote-based delivery for corporate and legal clients.
Broad incumbents
- DDI (Development Dimensions International): A leadership and talent development company offering leadership training, assessment, and coaching. Comparable to BelongLab in leadership and management development, but operating as a global incumbent with proprietary assessment IP.
- Center for Creative Leadership (CCL): A globally established leadership development research and training institution. Comparable to BelongLab's leadership coaching and team effectiveness offerings but operating at significantly greater scale and breadth.
- Korn Ferry: A global organizational consulting firm with leadership development, coaching, and DEI advisory practices. Comparable in its delivery of executive coaching and inclusion consulting to enterprise clients, though vastly larger and more diversified.
- FranklinCovey: A large-scale leadership and organizational performance training firm offering workshops and coaching. Comparable to BelongLab in corporate training and leadership development, but with a much broader, branded content portfolio.
Emerging players
- CoachDiversity Institute: A coaching organization focused on diversity, equity, and inclusion coaching and credentialing. Comparable to BelongLab in its intersection of coaching practice and DEI focus, though oriented toward credentialing individual coaches.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
BelongLab social profiles
Digital presenceBelongLab financial estimates
Financial estimateRevenue estimate
Valuation estimate
BelongLab leadership team
Management profileNumber of profiles
Profiles3 records
BelongLab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BelongLab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BelongLab
What does BelongLab do?
BelongLab is a consulting and training firm that delivers keynotes, interactive workshops, strategic consulting, and executive coaching to organizations seeking to build cultures of belonging, reduce Imposter Syndrome, address unconscious bias, and develop leadership capability. Its flagship "Owning Your Value" program is delivered in multiple formats (keynote, workshop, coaching, online course), complemented by Team Trust, Busting Bias and Building Belonging, Wellness/Resilience, and specialized programs for Asian-American women in the legal profession.
Is BelongLab a public or private company?
BelongLab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BelongLab founded?
BelongLab was founded in 2022. It employs 1 to 10 people.
How does BelongLab make money?
Five revenue lines are on record. Keynote Speaking Engagements are the primary driver. The others are interactive Workshops, strategic Consulting, leadership Coaching and online Course.
Who are BelongLab's main competitors?
Direct peers on record are LifeLabs Learning, The Winters Group, Inc., Global Novations, The Kaleidoscope Group and Pollack Peacebuilding Systems. Broad incumbents are DDI (Development Dimensions International), Center for Creative Leadership (CCL), Korn Ferry and FranklinCovey. CoachDiversity Institute is listed as an emerging player.
Does BelongLab have an API?
No public API is recorded for BelongLab.
What industry is BelongLab in?
BelongLab's product category is Organizational Development & DEI Consulting. Its primary akta.pro industry code is EDABAMAM, Coaching, Feedback & Mentoring Skills. Its NAICS code is 541612 and its SIC code is 8742.