What Formas.AI does

Formas.AI is a Singapore-based, venture-backed company that builds a multi-modal, AI-powered design platform purpose-built for the architecture, engineering, and construction (AEC) industry. Its core product is an AI orchestration layer (Beta 3.5.0) that routes, composes, and optimizes across multiple frontier third-party generative models — Google Gemini, Flux Kontext, LUMA, TRIPO, OpenAI ChatGPT, and Stability AI — alongside a proprietary domain-trained model to convert sketches, 2D images, 3D files, and text prompts into renderings, 3D models, and videos. The platform is composed of integrated modules including Freeform Studio (sketch-to-render), 3D Model Studio (image-to-3D with PBR textures and mesh export), Instant Narratives (image-to-video), Viewpoint Studio (controlled multi-angle generation), Image Editor (dual-prompt precision), Chat: Talk Design (natural-language interface), Agent 2.0 (LLM-based autonomous design agent), and upcoming Art Studio and Gaussian Splats modules. Universal file import/export covers Rhino 3DM, PDF, GLB/GLTF, OBJ, STL, and image formats, with real-time multi-user collaboration over WebSockets. Technology stack is Node.js/TypeScript with NoSQL data, canvas/WebGL rendering, AWS S3 media pipelines, and Stripe billing.

The business model is primarily product-led growth via a freemium entry point (500 starter credits, renewing at 50/month) with paid tiers from Starter ($19/mo, 750 credits) through Pro Plus ($129/mo), plus usage-based credit packs ($39-$149) that expire after three months. A separate education channel — the Formas Campus Programme — distributes to 130+ verified universities at ~70% off standard pricing, while an emerging enterprise motion is taking shape through Studio (team) and Enterprise/Academic tiers currently on waitlist. The company reports 4,000+ active designers and 7,000+ Campus users across 135 countries, 500,000+ designs generated, and a customer base that includes individual practitioners and firms such as Subarquitectura, AH Architecture UK, URB (Dubai), Space Matters, VIZ studio mx, and users from institutions including Columbia, Cornell, Pratt, MIT, AA, SUTD, BIG, MVRDV, Arup, Gensler, and MAD Architects. Marketing is community-led (Discord, Instagram, Campus Ambassadors) with earned media in parametric-architecture and Asia Business Outlook.

The company is privately held at pre-seed stage, having closed an oversubscribed US$3.98 million round in April 2026 led by Vertex Ventures Southeast Asia & India, with UntroD Capital, Hustle Fund, Big Sky Capital, Orvel Ventures, and angel investors participating. It is co-founded by Carlos Bañón (award-winning architect and Associate Professor at SUTD) and Goh Yiping (serial tech entrepreneur and former McKinsey Partner), and is actively hiring across engineering, design, marketing, and operations. Terms of Service are governed by Singapore law, with claimed compliance under GDPR, UK GDPR, CCPA/CPRA, and Singapore PDPA. The company targets the global AEC software market projected to reach US$13-15 billion by 2030.

Name

Formas.AI

Legal name

FORMAS.AI

Website

https://formas.ai

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Formas.AI is a Singapore-based AI orchestration platform that converts sketches, files, and text prompts into architectural images, 3D models, and videos. It serves architects, interior designers, AEC professionals, and design students across 135 countries via a freemium, subscription, and emerging enterprise model.

Ownership category

akta.pro rank

Product category

AI Design Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

akta.pro secondary industries

Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF), Model Serving, Inference & Deployment Platforms (APIs, Edge/On-Prem) (HDAEANAC)

Keywords

• AI design platform
• Architectural rendering software
• AEC design tools
• Generative 3D modeling
• Multimodal design software

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription plans (SaaS tiers): Recurring monthly/annual subscriptions across Free, Starter ($19/mo), Go ($35/mo), Pro ($69/mo), and Pro Plus ($129/mo) tiers; annual billing saves 20%. Upgrades take effect immediately; downgrades at end of billing period.
2. Freemium tier: Free plan with 500 starter credits on signup, renewing at 50 credits per month; serves as acquisition funnel to paid tiers. Anonymized generations from Free and Basic plans may be used to improve AI models and may be displayed in public community gallery.
3. Usage-based credit consumption: Credit-based consumption model where different operations consume different credit amounts based on complexity. Top-up credit packs (Small 1,500/$39, Medium 3,500/$79, Large 7,000/$149) and AutoScale feature auto-buy credits when below a threshold; credits expire after 3 months.
4. Education/Campus subscriptions: Campus Member ($19.90/month, ~70% off standard Pro) and Campus Member Pro+ ($39.90/month, ~69% off Pro Plus) student plans; Studio Plan for faculty-led studios with semester-length (4-5 month) licences sold to institutions.
5. Enterprise/Academic custom contracts: Custom-priced Enterprise and Academic contracts with custom credits, dedicated support, custom integrations, and firm-wide multi-user accounts; sales via [email protected] with Studio (team) tier on waitlist.

Pricing tiers

Go-to-market motion5 records

Distribution channels3 records

Marketing channels9 records

Core offering

Formas.AI is an AI-native design studio (Beta 3.5.0) that orchestrates multiple frontier generative AI models (Google Gemini, Flux Kontext, LUMA, TRIPO, ChatGPT, Stability AI) to convert sketches, files, and concept inputs into images, 3D models, and videos for architecture, engineering, and construction (AEC) professionals. The platform delivers domain-specialized tools including Freeform Studio, 3D Model Studio, Instant Narratives video generation, Viewpoint Studio, Image Editor, and Agent 2.0 through a browser-based workspace with real-time collaboration, sold via freemium and tiered subscriptions plus a separate education programme and custom enterprise contracts.

Product overview

FORMAS.AI is a single AI-native creative and design platform, marketed as an "AI Orchestrator Design Studio" for the architecture, engineering, and construction (AEC) industry. The core platform (Beta 3.5.0) is composed of multiple integrated modules: Freeform Studio for sketch-to-render workflows, 3D Model Studio for image-to-3D and contextual visualization, Instant Narratives for video generation, Viewpoint Studio (Controlled Viewpoint) for multi-angle precision, Image Editor for material/style control, Art Studio (Coming Soon) for generative coding-driven visuals, Chat: Talk Design for natural-language interaction, plus advanced capabilities including Agent 2.0 (LLM-based autonomous agents), Style Memory, Point Cloud, and the upcoming Gaussian Splats module. FORMAS.AI Enterprise adds team collaboration, universal file import, and custom integrations for firms, while the Formas Campus Programme offers a separate education-focused sub-brand providing Pro access to verified students at 130+ institutions worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• FORMAS.AI Platform AI-native creative and design workspace and AI orchestration layer for the architecture, engineering, and construction (AEC) industry. Orchestrates multiple frontier AI models (Google Gemini, Flux Kontext, LUMA, TRIPO, ChatGPT, Stability AI) to convert sketches, text prompts, files, and concept inputs into images, 3D models, and videos. Sold via freemium and tiered subscriptions (Free, Starter $19/mo, Go $35/mo, Pro $69/mo, Pro Plus $129/mo) plus usage-based credit packs. Currently in Beta version 3.5.0.
• FORMAS.AI Enterprise Enterprise and Academic tier for firms and institutions, including all platform features, pooled team credits, custom credits and billing, firm-wide multi-user accounts, dedicated support, and custom integrations. Sold via [email protected] and [email protected] with custom contract pricing.
• Formas Campus Programme Separate education-focused sub-brand offering full Pro access to verified architecture and design students at 130+ campuses worldwide. Includes Campus Member ($19.90/month per student seat, ~70% off standard Pro) and Campus Member Pro+ ($39.90/month per student seat, ~69% off Pro Plus), plus custom Studio Plans for professor-led studios with semester-length (4-5 month) licences sold to academic institutions.

Quantifiable outcome

• Over 500,000 designs generated across 135 countries since November 2025 beta launch
• +6 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability9 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered core platform integration, infrastructure provider and security integration.

• Google Geminicore platform integrationTechnology or IntegrationGemini is one of the core specialist AI models orchestrated by Formas.AI across image, video, and 3D generation pipelines. Google Sign-In is also offered as an authentication method, with Google user data handled per the Google API Service User Data Policy.
• Luma AI (LUMA)core platform integrationTechnology or IntegrationLUMA is one of the specialist AI models orchestrated by Formas.AI, supporting video and image generation workflows within the studio.
• Black Forest Labs (Flux Kontext)core platform integrationTechnology or IntegrationFlux Kontext is one of the specialist AI models integrated into the Formas.AI orchestration layer for image generation and editing.
• TRIPOcore platform integrationTechnology or IntegrationTRIPO is one of the specialist AI models orchestrated by Formas.AI for 3D model generation workflows (image-to-3D, mesh and PBR texture output).
• OpenAI (ChatGPT)core platform integrationTechnology or IntegrationOpenAI's ChatGPT is one of the specialist models orchestrated by Formas.AI for chat, prompt generation, and natural-language design workflows.
• Stability AIcore platform integrationTechnology or IntegrationStability AI is one of the specialist AI models integrated into the Formas.AI orchestration layer for image generation.
• Stripecore platform integrationTechnology or IntegrationStripe processes all subscription and credit-pack payments for Formas.AI across single subscription, Academic, and Enterprise plans. FORMAS.AI does not store full credit card details.
• Amazon Web Services (AWS S3)infrastructure providerTechnology or IntegrationAWS S3 hosts user-generated assets and gallery content (referenced via formas-ai-user-assets.s3.us-west-2.amazonaws.com URLs); CloudFront-class CDN usage implied.
• Oktasecurity integrationTechnology or IntegrationOptional 2FA via Okta + authenticator apps is available for Team, Enterprise, Pro, and Pro Plus accounts.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hypar: Cloud-native generative design platform for the AEC industry, enabling schematic design, optioneering, and concept visualization. Comparable to Formas.AI in its AEC-vertical focus and AI-assisted early-stage design workflows.
• Spacely AI: AI-powered design generation platform specifically for architects and interior designers, offering concept-to-render workflows with style and material control. Directly competes with Formas.AI in AI-driven architectural visualization for the AEC market.
• Maket: Generative AI platform for residential architecture and interior design, producing floor plans, 3D renders, and design concepts from natural-language inputs. Closely comparable to Formas.AI's architect-targeted AI design workflows and target customer base.

Broad incumbents

• Autodesk Forma: Autodesk's cloud-native AEC design platform (formerly Spacemaker) for early-stage site and building design, integrated with Revit and the Autodesk ecosystem. Overlaps with Formas.AI's concept-to-render workflows but is part of Autodesk's broader portfolio of AEC tools.
• Midjourney: Leading general-purpose AI image generator widely adopted by architects and designers for concept visualization. While not AEC-specialized, it is the primary substitute product Formas.AI competes against for designer mindshare and AI-rendering workflows.
• Adobe Firefly: Adobe's commercially-safe generative AI integrated into Photoshop, Illustrator, and Creative Cloud, used by architects and designers for image generation and editing. Comparable as a broad design AI incumbent but lacks AEC-specific vertical depth.
• Rhino (Robert McNeel & Associates): 3D modeling platform widely used in architecture and industrial design, with deep file-format ecosystem (3DM, GLB, OBJ). Formas.AI explicitly imports from Rhino via Universal File Import, making it a complementary incumbent with overlapping user workflows.

Emerging players

• Runway ML: AI video and image generation platform used by creative professionals, with growing adoption for architectural storytelling and concept video. Comparable to Formas.AI's Instant Narratives video module but positioned as a horizontal creative tool rather than AEC-specialized.
• Krea AI: Real-time AI image and video generation platform with fine-grained control over generation, used by designers and creative professionals. Comparable to Formas.AI's real-time, precision-control generative workflows but without AEC-specific verticalization.
• Leonardo AI: Generative AI platform for image and 3D asset production with workflow controls aimed at designers and creative teams. Overlaps with Formas.AI's multi-modal image-to-3D and creative asset workflows for design-adjacent use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/carlosbannon
• YouTubeyoutube.com/@formas-ai
• LinkedInlinkedin.com/company/formas-ai
• Instagraminstagram.com/formas.ai

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Formas.AI