What Catalog does

Catalog (legal name Agentic Commerce Inc.) is a San Francisco-based startup that operates as a product data infrastructure layer for agentic commerce. The company ingests raw product catalogs from merchant e-commerce stores across nine platforms including Shopify, WooCommerce, Magento, BigCommerce, Salesforce Commerce Cloud, commercetools, SAP Commerce Cloud, Wix, and Squarespace, then normalizes each product into 86+ structured fields enriched with AI-generated conversational attributes such as material, dimensions, use cases, and FAQs. The platform continuously synchronizes pricing, availability, and catalog changes in real time and distributes the structured data to AI shopping surfaces including ChatGPT, Gemini, Claude, Perplexity, Amazon Rufus, Alexa for Shopping, and Google Merchant Center via OpenAI's Agentic Commerce Protocol (ACP) and Google's Universal Commerce Protocol (UCP).

The core product surface is a REST API (currently v2) with endpoints for product extraction, agentic semantic search, crawl, vendor management, and affiliate link generation, complemented by an agentic storefront hosted at brand subdomains, an AI Readiness Audit scoring brands on six dimensions and 90+ checks, and an AI Measurement Dashboard tracking AI referral traffic by channel. Technology relies on natural language processing for semantic search and query understanding, computer vision for image analysis, recommendation systems, and automated process orchestration across the ingestion-to-distribution pipeline. The company was founded in 2026 by Hamish Gunasekara (CEO, formerly early data scientist at Afterpay and merchant integrations lead at Square/Cash App) and Dylan Farrell (CTO, Harvard mathematics, former staff ML engineer at Curinos).

Catalog operates a hybrid go-to-market combining self-serve API access for developers (tiered as Crawl at $0.20/100 listings, Starter at $2, Scale at $10, Pro at $100) with an enterprise field-sales motion for large merchants via Calendly demo booking. A secondary revenue stream comes from affiliate commissions of up to 5% across 50k+ vendors for marketplace and affiliate app builders. The company raised a $3 million pre-seed round in March 2026 led by Acrew Capital with participation from WndrCo and Hustle Fund, employs 1-10 people, and co-founded the Agentic Commerce Alliance with Shopware to develop open standards for AI agents in commerce.

Name

Catalog

Legal name

Agentic Commerce Inc.

Website

https://getcatalog.ai

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

Catalog is a San Francisco-based data infrastructure startup that ingests merchant product catalogs, normalizes them into 86+ structured fields, and distributes enriched data to AI shopping surfaces including ChatGPT, Gemini, Claude, and Perplexity via ACP and UCP protocols.

Ownership category

akta.pro rank

Product category

AI Commerce Infrastructure

NAICS

Directory and Mailing List Publishers (51314)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Metadata, Catalog & Semantic Layer for Data Platforms (HDAEABAJ)

Keywords

• Product data infrastructure
• Agentic commerce platform
• AI commerce API
• Product feed normalization
• Merchant data enrichment

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. API Usage-Based Pricing: Modular, per-listing pricing with volume discounts that kick in automatically. No minimums. Four tiers: Crawl ($0.2/100 listings), Starter ($2/100), Scale ($10/100), Pro ($100/100). Credits-based system for API calls.
2. Affiliate Revenue: Generate affiliate links to earn commissions (up to 5%) on purchases across 50k+ vendors. Opt-in per request. Monetizes outbound links for marketplace and affiliate app builders.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Catalog is a product data infrastructure platform that connects to merchant e-commerce stores (Shopify, WooCommerce, Magento, BigCommerce, Salesforce, etc.), extracts and normalizes product data into 86+ structured fields, enriches it with AI-generated conversational attributes, and distributes the resulting machine-readable product data to AI shopping surfaces such as ChatGPT, Gemini, Claude, Perplexity, and Amazon Rufus. It also exposes the same data through a REST API for developers building shopping agents, product search, recommendations, and comparison tools.

Product overview

Catalog is a data infrastructure company for agentic commerce, operating as a unified product data platform that connects to merchant e-commerce stores, transforms raw product data into structured machine-readable format, and distributes it to AI shopping agents and channels. The core product is the Catalog Product Data Platform which encompasses three operational stages: Ingest (connecting to Shopify, WooCommerce, and other e-commerce platforms to pull product catalogs), Transform (structuring and enriching product data with 86+ normalized fields and AI-generated attributes), and Distribute (shipping structured data to AI channels including ChatGPT, Gemini, Claude, Perplexity, Amazon Rufus, and Google Merchant Center). The platform includes a REST API with endpoints for product extraction, semantic search, website crawling, and affiliate link generation. Add-on capabilities include AI Storefront (a parallel storefront built for AI agents), Agentic Commerce Protocol (ACP) and Universal Commerce Protocol (UCP) integrations, AI Readiness Audit scoring, and AI Measurement Dashboard for tracking performance across channels. Pricing follows a modular per-call model with Crawl, Starter, Scale, and Pro tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Catalog Product Data Platform
• Catalog API

Quantifiable outcome

• Most brands go live within hours of connecting their product source
• +3 more outcomes

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability8 records

Feature9 records

Partnerships

Six partnerships are on record, tiered primary and core.

• ShopifyprimaryTechnology or IntegrationShopify Agentic Storefronts integration. Catalog enriches the data Shopify ships so products win the agent comparison across AI channels via UCP-compliant MCP. Stores stay the merchant of record.
• WooCommerceprimaryTechnology or IntegrationWooCommerce MCP & Abilities API integration. Catalog turns raw Woo fields into agent-ready data. Checkout flows through Stripe's Agentic Commerce Suite.
• SalesforceprimaryTechnology or IntegrationSalesforce Agentforce Commerce integration. Catalog supplies the structured attributes Agentforce needs to recommend with confidence, unifying digital, POS, and order data.
• OpenAI (Agentic Commerce Protocol)primaryTechnology or IntegrationACP protocol support. Agents discover, build a cart, and pay without leaving the conversation while merchants stay the merchant of record.
• Google (Universal Commerce Protocol)primaryTechnology or IntegrationUCP protocol support with conversational attributes for Google Merchant Center. Catalog extracts documents (manuals, FAQs, use cases, guides) and ships them to Google automatically.
• Shopware (Agentic Commerce Alliance)coreStrategic or Co-development PartnerInitiated the Agentic Commerce Alliance (ACA), an open initiative dedicated to developing interoperable standards for autonomous agents in commerce. ACA aims to create vendor-neutral, open standards enabling AI agents to work safely and consistently across platforms while respecting merchant control.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Salsify: Salsify is a Product Experience Management (PXM) platform that ingests, normalizes, and syndicates product data to retail channels. It is the closest direct competitor to Catalog in the product data normalization space, although Salsify's distribution focus has historically been on retail/marketplace channels rather than AI agents.
• Syndigo: Syndigo (formerly Riversand) provides product master data management and content syndication to retailers and brands. It overlaps directly with Catalog's product data normalization and distribution use cases at the enterprise tier.
• Akeneo: Akeneo is a Product Information Management (PIM) platform that helps brands centralize, enrich, and distribute product data. It competes with Catalog in the merchant-side normalization layer, with similar enterprise sales motion and integrations across commerce platforms.
• Productsup: Productsup is a product feed management and data onboarding platform for retailers and brands distributing to multiple channels. It competes with Catalog in the data normalization and syndication layer, with similar enterprise GTM.
• Feedonomics: Feedonomics (acquired by BigCommerce) is a product feed management platform that normalizes and distributes product data across advertising and marketplace channels. It is a direct functional peer in the product data pipeline layer, though its distribution focus is more on ads and marketplaces than AI agents.
• Constructor.io: Constructor.io is an AI-powered product discovery and search platform for e-commerce that delivers personalized recommendations and semantic search. It overlaps with Catalog's AI-powered search, recommendation, and product attribute enrichment capabilities.

Emerging players

• Yext: Yext provides structured data management and a Knowledge Graph for AI search engines and digital agents, with a similar thesis to Catalog that structured, machine-readable data is essential for AI-driven discovery. It targets a broader content surface than just commerce but addresses the same structural problem.
• Klevu: Klevu is an AI-powered on-site search and product discovery platform for e-commerce. It overlaps with Catalog's AI-powered semantic search and recommendation capabilities, with a smaller scale and a focus on mid-market merchants rather than the agentic commerce layer.

Broad incumbents

• Bloomreach: Bloomreach is a broader commerce experience platform combining content, search, and personalization powered by unified product data. It competes in product data normalization and AI-driven commerce experiences, with a larger platform footprint than Catalog.
• Algolia: Algolia provides search-as-a-service infrastructure for commerce and digital experiences. While broader than Catalog's scope, Algolia overlaps on product search and discovery APIs serving merchants and developers building AI-driven shopping experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/catalogai

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Catalog