9 Strap Technology
9 Strap Technology designs and sells a patented strap-based training aid and integrated batting gloves that keep both hands connected to bats, clubs, and paddles to improve swing mechanics, increase bat speed, and prevent injuries across baseball, softball, golf, and pickleball.
- Company typePrivate
- Founded2023
- HeadquartersSan Clemente, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What 9 Strap Technology does
9 Strap Technology, LLC is a privately held sports performance equipment company founded in July 2023 by Ryan Vaughn and Alyson Vaughn in San Clemente, California. The company designs, manufactures, and sells a patented strap-based training aid that keeps both of an athlete's hands connected to a bat, club, or paddle throughout the swing, correcting swing flaws such as rolling over and casting while reducing single-arm follow-through injuries. The product line spans three baseball/softball models (Full Hide, Lite, Pro), two premium batting glove platforms (Integrated Gloves with built-in straps and Compatible Gloves), golf-specific straps (Neutral and Interlock), pickleball two-hand backhand trainers (PB9 and PB9 Lite), and replacement bat grips, with retail prices ranging from $15.95 to $115.
The underlying technology is mechanical rather than digital: a multi-panel webbing strap with cowhide leather that physically tethers the upper hand to the bat via a tunnel/loop, lowering the moment of inertia to increase bat speed while keeping hands in palm-up/palm-down alignment. Performance claims — including a 25-30 inch reduction in bat-to-catcher backswing distance — are backed by third-party lab research and peer review by athletic training and medical professionals, and the product is approved by the NFHS for high school varsity competition and by Roy Hobbs Baseball for in-game use. The company reports a <1% return rate and a cumulative base of 50,000+ users.
Go-to-market is primarily direct-to-consumer e-commerce through 9strap.com (Shopify-hosted), supplemented by team/bulk discounts and an emerging wholesale channel managed by a Director of Business Development. Revenue mechanics are one-time hardware sales with bundle tiering (1/2/4/9-packs). In April 2026 the company closed an $800,000 investment on ABC's Shark Tank Season 17 from Daniel Lubetzky, Rashaun Williams, Kevin O'Leary, and Kendra Scott — the first four-Shark deal of the season — earmarked for product innovation, additional sport verticals, and retail distribution expansion. The company currently ships domestically (US, Canada, Puerto Rico, Guam) and explicitly excludes other international markets.
9 Strap Technology firmographics
Firmographics- Name
- 9 Strap Technology
- Legal name
- 9 STRAP Technology LLC
- Website
- https://9strap.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Short description
- 9 Strap Technology designs and sells a patented strap-based training aid and integrated batting gloves that keep both hands connected to bats, clubs, and paddles to improve swing mechanics, increase bat speed, and prevent injuries across baseball, softball, golf, and pickleball.
- Ownership category
- akta.pro rank
9 Strap Technology industry classification
Industry- Product category
- Sports Training Equipment
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911), Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Baseball & Softball Equipment Retail (CRAMAEAA)
- akta.pro secondary industries
- Racquet Sport Training Aids & Practice Equipment Retail (CRAMAFAJ), Golf Grips, Shafts & Components Retail (CRAMAGAJ)
Keywords
Where 9 Strap Technology is headquartered
LocationHeadquarters
- HQ city
- San Clemente
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
9 Strap Technology business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Product Sales (E-commerce): Direct-to-consumer sales of swing training straps and accessories through the company's e-commerce website. Products include baseball/softball straps, golf straps, pickleball straps, batting gloves, and apparel. One-time purchase model with bundle discounts for 2-pack, 4-pack, and team packs.
- Wholesale Distribution: B2B wholesale sales to retailers and team buyers. The company offers team/bulk discounts including Home Run Pack (4-pack), Foursome (golf 4-pack), and Team Pack (9-pack). Contact: [email protected] for wholesale inquiries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full Hide Baseball/Softball Strap - Thickest, sturdiest model for beginners |
| Unit Pricing | Pay-as-you-go | Lite Baseball/Softball Strap - Thinner, low-profile for intermediate/advanced players |
| Unit Pricing | Pay-as-you-go | Pro Baseball/Softball Strap - Premium model, longer, sleeker, no Velcro |
| Unit Pricing | Pay-as-you-go | Integrated Batting Gloves - Glove with 9 STRAP built in |
| Unit Pricing | Pay-as-you-go | Compatible Batting Gloves - Designed to wear with 9 STRAP underneath |
| Unit Pricing | Pay-as-you-go | Golf Straps - Golf Neutral and Golf Interlock models |
| Unit Pricing | Pay-as-you-go | PB9 Pickleball Strap - Two-hand backhand training tool |
| Unit Pricing | Pay-as-you-go | Bat Grip - Replacement bat grip tape |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
9 Strap Technology product offering
Product offeringCore offering
9 Strap Technology designs, manufactures, and sells patented strap-based swing training aids and integrated batting gloves that keep both hands connected to bats, clubs, and paddles throughout the entire swing. The product line covers baseball/softball (Full Hide, Lite, Pro), golf (Neutral, Interlock), and pickleball (PB9, PB9 Lite), plus integrated and compatible batting gloves and bat grip accessories, sold primarily direct-to-consumer via 9strap.com.
Product overview
9 Strap Technology is a sports performance company offering a patented hand-connection technology that keeps athletes' hands locked together throughout swings to improve mechanics, increase bat speed, and reduce injury risk. The product portfolio centers on three baseball/softball strap models (Full Hide, Lite, Pro) ranging from beginner to professional levels, complemented by integrated and compatible batting gloves. Golf products include GOLF NEUTRAL and GOLF INTERLOCK variants, while pickleball offerings comprise PB9 and PB9 Lite models. The straps utilize multi-panel webbing with cowhide leather and are designed for use across baseball, softball, golf, and pickleball. Recent Shark Tank investment will fund expansion into additional sports categories.
Differentiator
Problem solved
Functional benefit
Brands
- Full Hide: The original, thickest and sturdiest strap model designed for beginners and developing hitters, featuring two layers of webbing and Velcro closure.
- Lite
- Pro
- PB9
- GOLF
- Integrated Batting Gloves
Products and services
- Full Hide Baseball/Softball Strap Baseball/softball swing training strap — the thickest, sturdiest model with Velcro closure, designed for beginners and developing hitters. Features 1" multi-panel webbing and 3oz cowhide leather side. Available in multiple colors in Youth and Adult sizes, priced at $39.95 (1-Pack).
- Lite Baseball/Softball Strap Baseball/softball swing training strap — thinner, low-profile version with Velcro closure for intermediate and advanced players with solid hand coordination. Available in multiple colors and sizes, priced at $39.95 (1-Pack).
Quantifiable outcome
- Less than 1% return rate
- +3 more outcomes
Companies that use 9 Strap Technology
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
9 Strap Technology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
9 Strap Technology partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
9 Strap Technology competitors and assessment
Company assessmentEmerging players
- Blast Motion: Blast Motion makes swing sensor and video-analysis tools used by baseball, softball, and golf players to measure bat/club speed and swing metrics. It is comparable to 9 STRAP as a swing-improvement technology provider targeting the same youth-through-pro athlete segment, though its approach is sensor/software rather than mechanical.
Direct peers
- SKLZ (Implus): SKLZ is a leading sports training aids brand offering bats, swing trainers, hitting aids and accessories sold through sporting goods retailers and online. It is directly comparable to 9 STRAP as both sell consumer-facing swing and skill training hardware for baseball, softball, and other sports.
- Tour Striker: Tour Striker is a golf swing training aid brand built around a proprietary club head design that trains swing plane and contact. It is a direct peer in golf swing training hardware, overlapping with 9 STRAP's GOLF Neutral and Interlock product line for golfers seeking compact, connected swings.
- SwingAway: SwingAway makes baseball and softball swing training devices (most notably its speed trainer) used by players from youth to professional levels. It competes head-to-head with 9 STRAP in the swing-mechanics and bat-speed training subcategory with similar retail and team channels.
Broad incumbents
- Callaway Golf: Callaway is a major golf equipment manufacturer (clubs, balls, accessories) with global retail and pro-tour distribution. It is comparable to 9 STRAP as a golf-channel incumbent whose customer base and training-aid adjacencies overlap with 9 STRAP's GOLF Neutral and Interlock products.
- Wilson Sporting Goods: Wilson is a global sporting goods manufacturer with leading positions in baseball, softball, golf, and pickleball. It is comparable to 9 STRAP across multiple sport categories and competes for the same sporting goods retail shelf space and team-procurement budgets.
- Louisville Slugger (Hillerich & Bradsby): Louisville Slugger is the iconic baseball bat and equipment brand with deep MLB, collegiate, and high school distribution. It is comparable to 9 STRAP as an incumbent baseball equipment manufacturer whose retail and institutional channels any competing training-aid brand must penetrate.
- Franklin Sports: Franklin Sports is a broad sporting goods manufacturer producing baseball, softball, pickleball, and other sports equipment sold through mass and sporting goods retailers. It overlaps with 9 STRAP across baseball batting gloves, training accessories, and the rapidly growing pickleball paddle/training segment.
- Easton: Easton is a major baseball and softball equipment manufacturer producing bats, gloves, and accessories. It is a broad incumbent that competes for baseball training and game-equipment share with 9 STRAP at sporting goods retailers and through team/league channels.
- Rawlings: Rawlings is a leading baseball and softball equipment manufacturer (the official glove of MLB) producing bats, gloves, and accessories. It is comparable to 9 STRAP as a baseball/softball brand with deep retail distribution and institutional relationships that any training-aid startup must compete against for shelf space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
9 Strap Technology social profiles
Digital presence9 Strap Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
9 Strap Technology leadership team
Management profileNumber of profiles
Profiles2 records
9 Strap Technology funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
9 Strap Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 9 Strap Technology
What does 9 Strap Technology do?
9 Strap Technology designs, manufactures, and sells patented strap-based swing training aids and integrated batting gloves that keep both hands connected to bats, clubs, and paddles throughout the entire swing. The product line covers baseball/softball (Full Hide, Lite, Pro), golf (Neutral, Interlock), and pickleball (PB9, PB9 Lite), plus integrated and compatible batting gloves and bat grip accessories, sold primarily direct-to-consumer via 9strap.com.
Is 9 Strap Technology a public or private company?
9 Strap Technology is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 9 Strap Technology founded?
9 Strap Technology was founded in 2023.
Where is 9 Strap Technology based?
9 Strap Technology is headquartered in San Clemente, United States, in the North America region.
How does 9 Strap Technology make money?
Two revenue lines are on record. Product Sales (E-commerce) is the primary driver. The others are wholesale Distribution.
Who are 9 Strap Technology's main competitors?
Blast Motion is listed as an emerging player. Direct peers are SKLZ (Implus), Tour Striker and SwingAway. Broad incumbents are Callaway Golf, Wilson Sporting Goods, Louisville Slugger (Hillerich & Bradsby), Franklin Sports, Easton and Rawlings.
Does 9 Strap Technology have an API?
No public API is recorded for 9 Strap Technology.
What industry is 9 Strap Technology in?
9 Strap Technology's product category is Sports Training Equipment. Its primary akta.pro industry code is CRAMAEAA, Baseball & Softball Equipment Retail, with a secondary code of CRAMAFAJ, Racquet Sport Training Aids & Practice Equipment Retail. Its NAICS code is 33992 and its SIC code is 3949.