Deleon

What Deleon does

Deleon Technologies, Inc. is an Atlanta-based personal metabolomics company founded in 2025 that sells direct-to-consumer daily biochemical testing subscriptions. The platform analyzes amino acids and metabolites from at-home urine samples, tracking ten specific amino acids (Leucine, Isoleucine, Valine, Tryptophan, Glutamine, Phenylalanine, Proline, Serine, Alanine, Asparagine, and Threonine) to construct a per-user "metabotype" or digital twin that learns individual biochemical patterns over time rather than comparing against population averages. The product combines mailed monthly 30-sample collection kits, nightly habit check-ins (caffeine, carbs, sleep, soreness), and integrations with Garmin, WHOOP, Oura, and Fitbit wearables, then generates a single AI-powered daily recommendation. A separate ruggedized variant targets military and tactical users with readiness, heat-risk, and unit-level anomaly-detection use cases, and the 6-month subscription tier includes early access to a palm-size in-home "Otea" analyzer that translates a single drop of urine into a wellness report.

The underlying technology is built on engineering experience applied to portable biochemical analyzers, with company materials referencing instrument-building rigor developed through NASA-adjacent work to detect hard-to-measure chemistry. Commercially, Deleon operates a self-serve subscription model at $59 per month or $299 for six months, distributed via its web app at app.deleon.bio, with a custom Teams tier sold via direct contact for coaches, gyms, and sports programs. The company is privately held, raised a $500,000 pre-seed from Boost VC in September 2025, and was recognized as a Second Round Winner in the 2025 Humans in Space Challenge. Its 4-person core team and 2-person advisory board are anchored at Georgia Tech, and the company is explicitly positioned for wellness rather than diagnostic use.

Name

Deleon

Legal name

Deleon Technologies, Inc.

Website

https://deleon.bio

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Deleon Technologies is an Atlanta-based personal metabolomics company that sells direct-to-consumer daily urine-based amino acid testing subscriptions, building an AI-driven digital twin of each user's biochemistry. It serves athletes, fitness enthusiasts, and military/tactical pilot users across the United States.

Ownership category

akta.pro rank

Product category

Personal Metabolomics / At-Home Biochemical Testing

NAICS

Medical and Diagnostic Laboratories (62151), Analytical Laboratory Instrument Manufacturing (334516)

SIC

Laboratory Analytical Instruments (3826)

akta.pro primary industry

Metabolomics & Lipidomics Services (HLAGANAG)

akta.pro secondary industry

Genomic & Multi-Omic Biomarkers (NGS panels, transcriptomics, proteomics, metabolomics) (HLAAAMAJ)

Keywords

• Personal metabolomics platform
• At-home biochemical testing
• Amino acid analysis
• Digital twin health
• Wearable integration analytics

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Monthly Subscription - Individual: Recurring monthly subscription at $59/month providing 30-sample monthly collection kit, amino acid analysis, wearable integration, and AI-powered recovery insights. Auto-renews until cancelled.
2. 6-Month Subscription - Individual: Prepaid 6-month subscription at $299 (save $60 vs monthly). Includes same features as monthly plus early access to at-home Otea analyzer device.
3. Teams/Corporate Subscription: Custom pricing tier for coaches, gyms, and sports programs. Includes multi-athlete dashboard, team-wide trends and comparisons, dedicated onboarding support, and volume pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Deleon sells a personal metabolomics subscription service that combines at-home urine sample collection kits, laboratory amino acid analysis, and an AI-driven digital twin platform that tracks biochemical patterns over time. Subscribers receive monthly kits, integrate data from Garmin, WHOOP, Oura, and Fitbit wearables, log daily habits, and access personalized recovery, readiness, and nutrition insights via a web dashboard. A separate Teams tier targets coaches, gyms, and sports programs, while an Operational Metabolomics solution serves military and tactical units with ruggedized portable analyzers.

Product overview

Deleon offers a personal metabolomics platform centered on daily biochemistry testing. The core product consists of monthly or 6-month subscriptions ($59/month or $299 for 6 months) that include at-home 30-sample collection kits for analyzing 10 amino acids, an AI-powered digital twin that learns individual biochemistry over time, and wearable integration with Garmin, WHOOP, Oura, and Fitbit. The 6-Month plan offers early access to a palm-size Otea analyzer device. A separate Teams plan targets coaches and sports programs with multi-athlete dashboards. For military and tactical applications, Deleon offers a ruggedized Operational Metabolomics solution with portable analyzers and unit-wide anomaly detection capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Monthly Subscription Recurring individual consumer subscription at $59/month that delivers a 30-sample monthly at-home urine collection kit, runs amino acid and metabolite analysis, integrates Garmin/WHOOP/Oura/Fitbit wearable data, and provides an AI-powered recovery and readiness dashboard. Cancel anytime.
• 6-Month Subscription Prepaid 6-month individual consumer subscription at $299 that bundles all Monthly features with early access to the at-home Otea palm-size analyzer, a $359 value at $299.
• Teams Plan Custom-priced B2B subscription for coaches, gyms, and sports programs that adds a multi-athlete dashboard, team-wide trend and comparison analytics, dedicated onboarding support, and volume pricing on top of the 6-Month subscription features. Contact sales for pricing.
• Digital Twin Platform Software platform that powers Deleon's individual biochemical tracking by building a unique metabolic fingerprint for each user through longitudinal amino acid data, wearable inputs, daily habit logging, and AI-generated recommendations for recovery, readiness, and metabolic state.
• Operational Metabolomics (Military/Tactical) B2B/Government solution built on Deleon's biochemical sensing technology, delivering portable ruggedized analyzers for training sites and deployed environments that provide real-time readiness, heat risk, illness early warning, fatigue detection, and unit-wide anomaly detection.

Quantifiable outcome

• Studies show leucine-enriched amino acids increase post-exercise muscle protein synthesis by 33% (Jackman et al., Am J Clin Nutr 2011)
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature5 records

Partnerships

One partnership is on record.

• Pravida HealthminorStrategic or Co-development PartnerDeleon partners with Pravida Health. Nature of partnership not detailed in available sources.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Function Health: Membership-based comprehensive blood biomarker testing service with a longitudinal dashboard and clinician-reviewed results for health-optimization consumers. Competes for the same premium wellness subscriber and offers a similar 'track your body over time' data narrative.
• Levels Health: Subscription D2C metabolic-health platform built on continuous glucose monitoring with a software dashboard and AI insights. Comparable business model (recurring subscription, hardware+software, digital dashboard) and a parallel 'population average vs. your baseline' value proposition applied to glucose instead of amino acids.
• InsideTracker: Personalized blood-based biomarker testing service with a digital dashboard and AI-driven recommendations for athletes and longevity-focused consumers. Most direct analog to Deleon's urine-based personal metabolomics subscription; competes for the same D2C athlete/wellness wallet with a similar longitudinal data moat claim.
• Viome: Direct-to-consumer at-home gut and human-host gene-expression (transcriptomic/metabolomic) testing with personalized nutrition recommendations. Closest peer in 'omics-as-a-service to consumers,' with similar mail-in kit workflow, recurring subscription, and AI-driven food/supplement recommendation engine.
• Zoe: Subscription personalized-nutrition platform combining at-home blood fat/glucose response testing with gut microbiome analysis and an AI recommendation app. Directly comparable D2C value proposition ('eat for your body, not the average') and recurring subscription economics targeted at health-conscious consumers.

Broad incumbents

• Oura: Subscription smart ring focused on sleep, readiness, and recovery with strong consumer brand in the same athlete/wellness segment. Like WHOOP, Oura is both a wearable data source for Deleon's integrations and a potential future competitor if it expands into biochemical signals.
• Everlywell: At-home lab testing marketplace with mail-in sample collection and digital results, positioned across dozens of biomarkers. Competes at the workflow level (at-home collection + digital dashboard) and represents a credible generalist alternative for consumers exploring personal biomarker testing.
• WHOOP: Subscription recovery, sleep, and strain wearable with HRV-driven daily readiness scores, directly competing for the same athlete wallet Deleon targets. As a much larger incumbent, WHOOP is both a complementary integration partner and the dominant substitute if it adds biochemical tracking.

Emerging players

• Thorne Health: Premium supplement brand that has expanded into at-home biomarker testing and a digital wellness dashboard. Sells into the same health-optimization consumer and is actively building a 'testing + supplements + dashboard' integrated platform that overlaps with Deleon's vision.
• Prenuvo: Membership-based whole-body MRI and blood screening with a longitudinal dashboard for proactive health consumers. Targets the same premium, data-driven wellness buyer with a different (imaging) modality, and signals the demand profile for high-ACV personal-health subscriptions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/deleon-technologies
• Instagraminstagram.com/deleon.bio
• Xx.com/deleon_omics

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deleon