Bezvavlasy
Bezvavlasy a.s. is a Czech multi-brand specialty beauty e-commerce retailer operating across seven Central and Eastern European countries, serving consumer end-buyers and trade hairdressers with an aggregated catalog of 100+ professional and natural brands via country-specific storefronts, 21 Czech retail stores, and a B2B zone.
- Company typePublic
- Founded2009
- HeadquartersPrague, Czechia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Bezvavlasy does
Bezvavlasy a.s. is a Czech specialty beauty e-commerce retailer founded in 2009 by Aleš Hudeček as a home-based hair care business and headquartered in the Czech Republic. It operates a multi-country storefront portfolio spanning seven Central and Eastern European markets — the Czech flagship bezvavlasy.cz, Slovakia (bezvavlasy.sk, 2012), Hungary (cosmetino.hu, 2018), plus Romania (parminunat.ro), Croatia (cosmetino.hr), Slovenia (cosmetino.si), and Bulgaria (cosmetino.bg) — and complements online sales with 21 physical retail stores ("Prodejny") in the Czech Republic, including "Bezvavlasy a Hair Servis" salon locations. The aggregated catalog covers 100+ professional, natural, and mainstream brands (Davines, Kérastase, L'Oréal Professionnel, Wella Professionals, Schwarzkopf Professional, Goldwell, MÁDARA, Natura Siberica, Whamisa, Rituals, etc.) organized into hair care, skin care, makeup, fragrances, men's, children's, body care, food supplements, Korean cosmetics, and home fragrance categories, with a dedicated "B2B zóna" serving hairdresser and salon trade customers.
The platform is built on a Buxus-based e-commerce CMS supporting multi-country, multi-currency, multi-language storefronts with customer accounts, wishlist, newsletter capture, per-product star ratings, lowest-30-day-price transparency, a site-wide loyalty programme, and free shipping over CZK 1,900. Operational trust signals include 3,692 verified-customer reviews (Ověřeno zákazníky) with a 96% recommendation rate in the last 90 days and a 2.1-day average delivery time. A new fully automated and digitalized logistics center near Pilsen is in development under an EU / Czech National Recovery Plan grant (Digitální podnik I. Výzva, project CZ.31.2.0/0.0/0.0/22_014/0004904) to support scaling.
Revenue is generated primarily through direct-to-consumer product transactions on the e-commerce sites and physical stores, supplemented by B2B sales to hairdressers. The company is publicly listed on the Prague Stock Exchange as of February 2026, reported prior-year revenue of CZK 450 million with CZK 41 million in gross profit (implying a low-double-digit gross margin typical of multi-brand beauty reselling), has compounded at an average of 25% annually since 2009, holds the number-two position in the Czech hair care e-commerce market, and is targeting CZK 1 billion in turnover within five years via further geographic expansion and proprietary-brand development. The company has 101–250 employees and serves both Czech and CEE consumer end-buyers and trade hairdresser customers.
Bezvavlasy firmographics
Firmographics- Name
- Bezvavlasy
- Legal name
- Bezvavlasy a.s.
- Website
- https://bezvavlasy.cz
- Company type
- Public
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Bezvavlasy a.s. is a Czech multi-brand specialty beauty e-commerce retailer operating across seven Central and Eastern European countries, serving consumer end-buyers and trade hairdressers with an aggregated catalog of 100+ professional and natural brands via country-specific storefronts, 21 Czech retail stores, and a B2B zone.
- Ownership category
- akta.pro rank
Bezvavlasy industry classification
Industry- Product category
- Online Beauty & Cosmetics Retail
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Hair, Nail, and Skin Care Services (81211), Health and Personal Care Retailers (456)
- SIC
- Retail-Misc General Merchandise Stores (5399), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)
- akta.pro secondary industries
- Salon Retail & Backbar Consumables (Disposables, Capes, Towels, Sanitizers) (CRABALAJ), Beauty & Personal Care Omnichannel (CRAFAEAB), Variety Stores with Pharmacy / Health & Beauty Focus (CRAGAJAL)
Keywords
Where Bezvavlasy is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices9 records
Markets served
Bezvavlasy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- E-commerce product sales (DTC): Direct-to-consumer one-off product sales of cosmetics and hair care through bezvavlasy.cz, with site-wide free-shipping threshold (free delivery over 1,900 Kč), free gift with order, and VAT-inclusive/exclusive pricing. This is the primary revenue stream.
- Retail store sales: Sales through 21 physical "Prodejny" (stores) in the Czech Republic, including own hair-servis locations, complementing the e-commerce channel with pickup/click-and-collect and walk-in purchases.
- B2B sales to hairdressers/salons: Dedicated B2B zone ("B2B zóna" / "Informace k produktům pro kadeřníky") selling professional salon brands (Davines, Kérastase, L'Oréal Professionnel, Wella, Schwarzkopf Professional, Goldwell, etc.) to trade customers.
- International multi-country sales: Sales through country-specific e-commerce sites in Slovakia (bezvavlasy.sk), Hungary (cosmetino.hu), Romania (parminunat.ro), Croatia (cosmetino.hr), Slovenia (cosmetino.si), and Bulgaria (cosmetino.bg) under a multi-country brand portfolio strategy.
- Capital markets / equity financing: Listing on the Prague Stock Exchange (PSE) entered in February 2026 to raise capital for acquisitions; complements operating revenue with capital-markets financing to fund geographic expansion and proprietary brand development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | Standard e-commerce unit pricing (per item) with VAT-inclusive and VAT-exclusive display, plus promotional discounts and a site-wide loyalty/discount programme. |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Bezvavlasy product offering
Product offeringCore offering
Bezvavlasy a.s. operates a multi-brand specialty beauty and hair care retail business centered on its flagship Czech e-commerce store bezvavlasy.cz, replicating the concept across six country-specific CEE sister sites. The assortment spans hair care, skin care, makeup, fragrances, men's and children's cosmetics, home fragrances, food supplements and Korean cosmetics, with a dedicated B2B zone supplying professional salon brands (Davines, L'Oréal Professionnel, Kérastase, Wella Professionals, Schwarzkopf Professional, Goldwell) to hairdressers, complemented by 21 physical "Prodejny" retail stores in the Czech Republic.
Product overview
Bezvavlasy operates a single e-commerce platform-plus-modules architecture built around its flagship Bezvavlasy.cz online store. The core storefront is organized into discrete product-category modules — Hair care (Vlasy), Skin care (Pleť), Makeup (Líčení), Perfumes, Body care (Tělo), Men (Muži), Kids (Děti), Home fragrances and candles (Svíčky), Food supplements (Doplňky stravy), and Korean cosmetics (Korejská kosmetika) — each presenting branded assortments such as Davines, Kérastase, Wella Professionals, MÁDARA, Natura Siberica, Rituals, Chesapeake Bay Candle and Yankee Candle. Around this core, Bezvavlasy layers a B2B Zone for hairdressers, a Loyalty program, and an omnichannel extension of 21 physical retail stores in the Czech Republic. The same commerce concept is replicated across six sister e-commerce sites serving neighboring markets: Bezvavlasy.sk (Slovakia, 2012), Parminunat.ro (Romania), Cosmetino.hr (Croatia), Cosmetino.hu (Hungary, 2018), Cosmetino.si (Slovenia) and Cosmetino.bg (Bulgaria). The 2022-initiated "Založení nového logistického centra" project is intended to consolidate fulfillment behind all of these channels through a planned fully automated warehouse near Pilsen.
Differentiator
Problem solved
Functional benefit
Brands
- Cosmetino: Regional e-commerce brand used by Bezvavlasy a.s. in multiple Central/Eastern European markets — Hungary (cosmetino.hu), Croatia (cosmetino.hr), Slovenia (cosmetino.si), and Bulgaria (cosmetino.bg). Sells hair care and cosmetic products.
- Parminunat
Products and services
- Bezvavlasy.cz online store Flagship Czech e-commerce platform selling 100+ brands across hair care, skin care, makeup, fragrances, men's and children's cosmetics, home fragrances, food supplements and Korean cosmetics, with free shipping over 1,900 Kč, free gift with every order, a loyalty programme, verified-customer trust badge and click-and-collect from 21 retail stores.
- International CEE e-commerce network Country-specific sister e-commerce sites for Slovakia (bezvavlasy.sk), Hungary (cosmetino.hu), Romania (parminunat.ro), Croatia (cosmetino.hr), Slovenia (cosmetino.si) and Bulgaria (cosmetino.bg) replicating the bezvavlasy.cz multi-brand beauty assortment under regional sub-brands.
- 21 retail stores ("Prodejny") in the Czech Republic Network of 21 physical retail stores in the Czech Republic, including "Bezvavlasy a Hair Servis" salon locations, offering walk-in purchases, click-and-collect and ship-to-store service ("Doprava na 21 prodejen v ČR") for the full multi-brand beauty assortment.
- B2B Zone for hairdressers/salons Dedicated B2B trade portal ("B2B zóna / Informace k produktům pro kadeřnice") supplying professional salon brands such as Davines, L'Oréal Professionnel, Kérastase, Wella Professionals, Schwarzkopf Professional, Goldwell, Matrix, Londa Professional, Fanola, My.Organics, Hair Company Professional and Dusy Professional to hairdressers, stylists and salons with trade pricing and trade-only SKUs.
Quantifiable outcome
- CZK 450 million revenue (prior year) with CZK 41 million gross profit
- +5 more outcomes
Companies that use Bezvavlasy
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
Bezvavlasy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Bezvavlasy partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered flagship and core.
- DavinesflagshipDavines is one of Bezvavlasy's flagship professional hair-care brands, prominently featured on the homepage, brand page (https://www.bezvavlasy.cz/znacka/davines), and the B2B zone for hairdressers. Bezvavlasy distributes the Davines range via e-commerce, 21 Czech stores, and its multi-country CEE network.
- L'Oréal Professionnel ParisflagshipL'Oréal Professionnel Paris is a flagship professional brand in the Bezvavlasy catalog, with a dedicated brand page and active promotions (e.g., DiaLight and Metal Detox featured on the homepage). Distributed across all channels including B2B for hairdressers.
- KérastaseflagshipKérastase is featured as a flagship premium brand on the Bezvavlasy homepage and brand page, including the Chronologiste line, with products sold across e-commerce, 21 retail stores, B2B, and international CEE sites.
- Wella ProfessionalsflagshipWella Professionals is one of the headline professional brands on the Bezvavlasy homepage and has a dedicated brand page; distributed through e-commerce, retail stores, and the B2B zone for hairdressers.
- Schwarzkopf ProfessionalflagshipSchwarzkopf Professional is a flagship professional brand on Bezvavlasy's homepage with a dedicated brand page; products sold across all consumer and trade channels.
- GoldwellcoreGoldwell is a featured professional brand in the Bezvavlasy catalog with a dedicated brand page, distributed via e-commerce, retail, and B2B channels.
- MÁDARA (Latvian natural-cosmetics brand)flagshipMÁDARA (a Latvian natural-cosmetics brand) is a flagship natural-cosmetics partner with dedicated pages for skin care, tinted serums, foundations, concealers, mascaras, sunscreens, serums, and toners (e.g., TIME MIRACLE, CITY CC, H2O Tint Hyaluron). Products carry ECOCERT/COSMOS natural certifications, are suitable for vegans, and are sold across e-commerce and the multi-country CEE network.
- Natura SibericacoreNatura Siberica is a natural-cosmetics partner with a dedicated brand page and a "For Men Only" sub-range (e.g., Wolf Power, Bear Power, Siberian Stag Power, White Bear) plus Arctic Wild and Berёza Siberica skin-care lines. Sold across skin care, men's, and natural-cosmetics categories.
- MatrixcoreMatrix is a professional brand carried on Bezvavlasy, with featured products (Mega Sleek, Food For Soft) sold via the multi-channel retail and B2B network.
- Londa ProfessionalcoreLonda Professional is featured as a professional brand on the Bezvavlasy homepage with a dedicated brand page.
- FanolacoreFanola is a featured professional brand on Bezvavlasy's homepage and brand page.
- My.OrganicscoreMy.Organics is a featured professional natural brand on Bezvavlasy's homepage and brand page.
- Hair Company ProfessionalcoreHair Company Professional is a featured brand with bundles and Made For Men sets promoted on the homepage and brand page.
- Dusy ProfessionalcoreDusy Professional is a featured professional brand on Bezvavlasy's homepage and brand page.
- L'Oréal Paris / Maybelline / Mixa / GarniercoreMass-market L'Oréal-group brands (L'Oréal Paris, Maybelline, Mixa, Garnier) are sold via Bezvavlasy's e-commerce, with a homepage banner for 20% discounts on selected lines.
- Ověřeno zákazníky (overenozakazniky.cz)coreThird-party verified-customer review and trust-badge provider; Bezvavlasy displays the Ověřeno zákazníky badge across product pages and the homepage. Shows 3,692 reviews, 96% recommendation in last 90 days, 2.1-day average delivery, and per-criterion scores for delivery speed, shipping quality, and communication.
Scale indicators11 records
Recent moves10 records
Expansion highlights5 records
Bezvavlasy competitors and assessment
Company assessmentBroad incumbents
- Douglas: Douglas is a pan-European omni-channel beauty retailer combining 2,000+ stores with a large online platform; it overlaps with Bezvavlasy's hair care, skin care, and fragrance assortment but as a much broader incumbent.
- Sephora: Sephora operates a global multi-brand beauty retail and e-commerce platform, including CEE storefronts; comparable to Bezvavlasy in multi-brand DTC beauty e-commerce but with vastly greater scale and a curated-edit positioning.
- Zalando Beauty: Zalando's expanding Beauty category (including Zalando Beauty) sells multi-brand cosmetics, hair care and fragrances online across Europe; comparable to Bezvavlasy in assortment and CEE consumer base but as a fashion-led broad incumbent.
Others
- Salonitek: A European B2B beauty/salon supply distributor; thematically adjacent to Bezvavlasy's B2B salon channel as an enabler of professional hairdresser sourcing rather than a direct competitor.
Direct peers
- Flaconi: Flaconi is a leading German multi-brand beauty e-commerce platform with a comparable premium-brand assortment, loyalty mechanics, and DTC unit-economics model to Bezvavlasy, though it primarily serves the DACH market.
- Parfumdreams / parfumdreams.cz: Parfumdreams is a German-rooted beauty e-commerce retailer operating dedicated CEE storefronts; it overlaps directly with Bezvavlasy in multi-brand cosmetics/fragrance online retail and in serving Czech and neighboring consumers.
- Notino: Notino (formerly Notino.cz) is the largest beauty e-commerce specialist in the Czech Republic and broader CEE — directly comparable to Bezvavlasy as a multi-brand, multi-country online cosmetics and hair care retailer headquartered in the same region.
Emerging players
- Hairdressers-onlinestore: A niche B2B-focused online distributor of professional salon brands (Davines, L'Oréal Professionnel, Wella, Schwarzkopf Professional) — comparable to Bezvavlasy's dedicated B2B zone for hairdressers and salons.
Regional players
- Elnino.cz: Elnino.cz is a Czech multi-brand beauty and cosmetics e-tailer; comparable to Bezvavlasy as a domestic Czech online beauty retailer overlapping on hair care, skin care, and fragrance assortment.
- Parfums.cz: Parfums.cz is a Czech online perfume and beauty retailer that competes with Bezvavlasy in the same domestic Czech market on overlapping cosmetics and fragrance categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bezvavlasy social profiles
Digital presenceBezvavlasy compliance and trust
Trust signalCompliance1 record
Bezvavlasy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bezvavlasy leadership team
Management profileNumber of profiles
Profiles1 record
Bezvavlasy subsidiaries and ownership
Company hierarchySubsidiaries6 records
Bezvavlasy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bezvavlasy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bezvavlasy
What does Bezvavlasy do?
Bezvavlasy a.s. operates a multi-brand specialty beauty and hair care retail business centered on its flagship Czech e-commerce store bezvavlasy.cz, replicating the concept across six country-specific CEE sister sites. The assortment spans hair care, skin care, makeup, fragrances, men's and children's cosmetics, home fragrances, food supplements and Korean cosmetics, with a dedicated B2B zone supplying professional salon brands (Davines, L'Oréal Professionnel, Kérastase, Wella Professionals, Schwarzkopf Professional, Goldwell) to hairdressers, complemented by 21 physical "Prodejny" retail stores in the Czech Republic.
Is Bezvavlasy a public or private company?
Bezvavlasy is a public company. It is classified as public and is currently operating.
When was Bezvavlasy founded?
Bezvavlasy was founded in 2009. It employs 101 to 250 people.
Where is Bezvavlasy based?
Bezvavlasy is headquartered in Prague, Czechia, in the Europe region.
How does Bezvavlasy make money?
Five revenue lines are on record. E-commerce product sales (DTC) is the primary driver. The others are retail store sales, B2B sales to hairdressers/salons, international multi-country sales and capital markets / equity financing.
Who are Bezvavlasy's main competitors?
Broad incumbents on record are Douglas, Sephora and Zalando Beauty. Salonitek is listed as an others. Direct peers are Flaconi, Parfumdreams / parfumdreams.cz and Notino. Hairdressers-onlinestore is listed as an emerging player. Regional players are Elnino.cz and Parfums.cz.
Does Bezvavlasy have an API?
No public API is recorded for Bezvavlasy.
What industry is Bezvavlasy in?
Bezvavlasy's product category is Online Beauty & Cosmetics Retail. Its primary akta.pro industry code is CRABALAB, Professional Hair Care (Shampoo, Conditioner, Treatments), with a secondary code of CRABALAJ, Salon Retail & Backbar Consumables (Disposables, Capes, Towels, Sanitizers). Its NAICS code is 456120 and its SIC code is 5399.