Hooly

AI Fitness Coachinghooly.in

Hooly, a Bengaluru-based startup, operates a WhatsApp-native AI fitness accountability coach that delivers personalized check-ins, voice calls, and adaptive workout suggestions to fitness-conscious adults aged 35-50 across India, the US, the UAE, and Italy.

Company typePrivate
Founded2025
HeadquartersBengaluru, India
Headcount1–10
GTM typeB2C
OfferingSoftware

What Hooly does

Hooly, operated by Hoolysoft Technologies Private Limited, is a Bengaluru-based consumer fitness technology startup that delivers an AI-powered fitness accountability companion. The product is designed to address the consistency problem faced by fitness-conscious adults aged 35-50, providing personalized check-ins, smart nudges, voice calls, and adaptive workout suggestions that respond in real time to the user's schedule, energy levels, mood, and wearable data. The platform is delivered primarily through WhatsApp, integrating with the user's calendar and smartwatch to automatically adjust fitness routines when commitments change, and operates as a non-judgmental coaching presence available 7 days a week from 6 AM to 11 PM.

Underlying the product is a recommendation engine that personalizes workouts based on individual goals, available time, and stress signals, combined with an autonomous agent that sends motivation and encouragement throughout the day. The architecture is multi-modal — supporting both text and audio — and uses a self-serve onboarding flow via a Tally form on the company website, with no separate mobile app. Hooly is ISO 27001 certified for information security management, which is a notable compliance posture for a sub-10-person startup and suggests preparation for handling personal health data at scale.

The business model is positioned as a subscription-based AI fitness coaching service, though pricing has not been publicly disclosed and the website's FAQ includes the open question 'do I need to pay for this?' — indicating the paid offering may not yet be live. The company was founded in 2025, pivoting from an earlier customer support AI concept, and has onboarded 70+ users across India, the United States, the United Arab Emirates, and Italy through a product-led, direct-to-consumer go-to-market motion. Co-founder Pavan M Gowda leads the company, and approximately $11,685 in initial funding has been raised to date.

Hooly firmographics

Firmographics

Name: Hooly
Legal name: Hoolysoft technologies private limited
Website: https://hooly.in
Company type: Private
Founded year: 2025
Operating status: Operating
Headcount range: 1–10 employees
Short description: Hooly, a Bengaluru-based startup, operates a WhatsApp-native AI fitness accountability coach that delivers personalized check-ins, voice calls, and adaptive workout suggestions to fitness-conscious adults aged 35-50 across India, the US, the UAE, and Italy.
Ownership category
akta.pro rank

Hooly industry classification

Industry

Product category: AI Fitness Coaching
akta.pro primary industry: Wellness Program Design & Accountability Coaching (HSADAGAC)
akta.pro secondary industry: Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK)

Keywords

AI fitness coaching
Fitness accountability app
Personalized workout assistant
WhatsApp fitness companion
Adaptive fitness coaching

Where Hooly is headquartered

Location

Headquarters

HQ city: Bengaluru
HQ country: India
HQ region: Asia

Offices1 record

Markets served

Hooly business model

Business model

GTM type: B2C
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

AI Fitness Coaching Subscription: Hooly appears to generate revenue through an AI-powered fitness coaching subscription model. The website includes a FAQ question 'do I need to pay for this?' suggesting a paid service offering. The platform personalizes guidance based on individual goals, schedules, and health status for users in the 35-50 age demographic.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Hooly product offering

Product offering

Core offering

Hooly operates an AI-powered fitness accountability companion delivered primarily through WhatsApp, providing personalized voice and text check-ins, smart nudges, and adaptive workout suggestions for users aged 35-50. The platform integrates with users' calendars and smartwatches to automatically adjust routines based on real-time schedule, mood, and energy-level changes. It is sold as a subscription-based service targeting individual consumers who struggle with consistency in fitness routines.

Product overview

Hooly is a single core product—an AI-powered fitness accountability companion designed to help users maintain workout consistency through personalized motivation. The platform operates primarily via WhatsApp and provides features including voice calls, text-based encouragement, and adaptive workout recommendations that tailor to individual schedules, energy levels, and fitness goals.

Differentiator

Problem solved

Functional benefit

Products and services

Hooly AI Fitness Coach An AI-powered fitness accountability companion that provides personalized motivation and adaptive workout suggestions through voice calls and text on WhatsApp, for individual users aged 35-50 who struggle with fitness consistency.

Companies that use Hooly

Customer profile

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Hooly technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Hooly partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Hooly competitors and assessment

Company assessment

Direct peers

Future: Future is a personal fitness coaching service that pairs users with a human coach supplemented by data and AI for personalization and accountability. Comparable to Hooly in target customer (busy professionals), accountability-first positioning, and consumer subscription model.
BetterMe: BetterMe offers AI-driven fitness, calorie, and wellness coaching through a mobile subscription app targeting broad consumer audiences. Directly comparable to Hooly in AI coaching, consumer wellness focus, and self-serve subscription model.
FitnessAI: FitnessAI is an AI workout generator that builds personalized strength training plans from user data. Directly comparable to Hooly as a pure AI-coaching product that personalizes based on contextual inputs.
Aaptiv: Aaptiv delivers audio-first guided fitness coaching via mobile app, providing on-demand trainer-led workouts. Comparable to Hooly in audio-based coaching format and emphasis on convenient, time-flexible fitness for busy consumers.
Freeletics: Freeletics is a long-standing AI-powered fitness coaching app that delivers personalized bodyweight and strength training programs. It is directly comparable to Hooly as both build algorithmic coaching experiences that adapt to user context and progress.

Broad incumbents

Apple Fitness+: Apple Fitness+ is a subscription fitness service integrated into the Apple ecosystem with personalized recommendations. Comparable to Hooly as a broad subscription fitness product but operates as a much larger incumbent with extensive content, hardware integration, and brand reach.
Tonal: Tonal is a connected strength-training system with AI-driven coaching and personalization. Comparable to Hooly in AI-powered personalized coaching concept though Tonal is hardware-anchored and serves a narrower use case.
Fitbit: Fitbit (Google) offers consumer fitness tracking, guidance, and premium subscription coaching. Comparable to Hooly as a broad incumbent in consumer fitness accountability, though Fitbit is hardware-and-app focused versus Hooly's chat-native delivery.
Whoop: Whoop is a wearable + subscription platform focused on fitness accountability, recovery, and strain tracking. Comparable to Hooly in accountability and habit-formation framing but operates as a hardware-led incumbent at much larger scale.

Others

Calm: Calm is a consumer subscription wellness and mindfulness app with personalized coaching features. Adjacent to Hooly in direct-to-consumer wellness subscription, accountability/coaching, and AI-personalization trend, but in mental fitness rather than physical fitness.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Hooly compliance and trust

Trust signal

Compliance1 record

Hooly financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Hooly leadership team

Management profile

Number of profiles

Profiles1 record

Hooly funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Hooly M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hooly

What does Hooly do?

Is Hooly a public or private company?

Hooly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Hooly founded?

Hooly was founded in 2025. It employs 1 to 10 people.

Where is Hooly based?

Hooly is headquartered in Bengaluru, India, in the Asia region.

How does Hooly make money?

One revenue line is on record: AI Fitness Coaching Subscription.

Who are Hooly's main competitors?

Direct peers on record are Future, BetterMe, FitnessAI, Aaptiv and Freeletics. Broad incumbents are Apple Fitness+, Tonal, Fitbit and Whoop. Calm is listed as an others.

Does Hooly have an API?

No public API is recorded for Hooly.

What industry is Hooly in?

Hooly's product category is AI Fitness Coaching. Its primary akta.pro industry code is HSADAGAC, Wellness Program Design & Accountability Coaching, with a secondary code of HSADAGAK, Healthy Aging & Longevity Lifestyle Coaching.