LEPAS
LEPAS is a mid-to-premium NEV brand under Chery Group that designs, manufactures, and markets passenger electric and hybrid SUVs and sedans for global markets, targeting affluent urban professionals and families across Europe, Asia, Middle East, Africa, and Latin America.
- Company typePrivate
- Founded2025
- HeadquartersBristol, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What LEPAS does
LEPAS is a mid-to-premium new energy vehicle (NEV) brand owned by Chery Group (Chery Automobile Co., Ltd., HKEX: 9973.HK), headquartered in Wuhu, China. Launched as an independent brand in April 2025, LEPAS designs, manufactures, and markets passenger electric and hybrid vehicles for global markets, targeting a stated goal of 500,000 annual sales across 45 countries by 2027. The brand operates a three-model portfolio, the L4 compact SUV, L6 sedan, and L8 flagship SUV, available in BEV, PHEV, and ICE variants, all built on the proprietary Intelligent LEX Platform, which features an EEA 5.1 electronic architecture supporting multiple powertrain solutions and 800V high-voltage fast charging.
The technology stack is anchored by the LEPAS Super Hybrid System, which delivers 45.79% thermal efficiency and a 1,300km NEDC range, plus Level 2 ADAS, Super Intelligent Valet Parking (SIVP), and the AiMOGA AI-powered service robot deployed in showrooms. Vehicles are priced at entry-premium levels (UK L8 PHEV from £34,900; South Africa L4 from R300,000), positioning LEPAS below European premium OEMs but above mass-market Chinese imports. The brand is engineered to Euro NCAP 2026 five-star safety standards and IP68/IPX9K battery protection.
LEPAS operates a hub-and-spoke distribution model that leverages Chery's existing global infrastructure (130+ countries, 330+ certified repair centers in South Africa, 19.88 million cumulative users). Revenue is generated through hardware sales via regional distributors and franchise dealers, with 500+ distributors signed across 20+ countries at the April 2026 Global Partner Conference. Key markets include the UK, Italy, Spain, Greece, Indonesia, South Africa, UAE, Kuwait, Thailand, and Australia. The brand's customers are primarily urban affluent professionals and families seeking premium electric mobility with design-forward aesthetics, as well as younger urban consumers in the L4 segment. Direct sales occur in the UK (via Chery International), while most other markets operate through exclusive national distributors such as Al Ghurair Motors in the UAE.
LEPAS firmographics
Firmographics- Name
- LEPAS
- Legal name
- CHERY Automobile Co.,Ltd
- Website
- https://lepasinternational.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LEPAS is a mid-to-premium NEV brand under Chery Group that designs, manufactures, and markets passenger electric and hybrid SUVs and sedans for global markets, targeting affluent urban professionals and families across Europe, Asia, Middle East, Africa, and Latin America.
- Ownership category
- akta.pro rank
LEPAS industry classification
Industry- Product category
- Passenger New Energy Vehicles
- NAICS
- Automobile and Light Duty Motor Vehicle Manufacturing (33611), Motor Vehicle Manufacturing (3361), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)
- SIC
- Motor Vehicles & Passenger Car Bodies (3711), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- EV Platform/Skateboard & Chassis Integration Manufacturing (IMACACAI)
- akta.pro secondary industries
- Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules) (IMACAHAJ), Automotive E/E Architecture Components Manufacturing (Domain/Zonal Controllers, Gateways, Network Switches) (IMACAJAI), Passenger Vehicle Electrical & Electronics Manufacturing (ICE) (IMACAAAK), EV & hybrid aftermarket distribution (charging accessories, HV components, thermal management, specialized tools) (CRAOANAL), Vehicle OEM & Tier-1 V2G Enablement (Telematics, Vehicle Energy APIs) (EUAFAMAM)
Keywords
Where LEPAS is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
LEPAS business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Vehicle Sales: LEPAS generates revenue primarily through the sale of new energy vehicles (BEV and PHEV models) including L4, L6, and L8 variants. The company sells vehicles through a network of regional distributors and direct dealer operations across global markets including Europe, Asia, Middle East, Africa, and Latin America. Vehicles are sold at various price points depending on model and market (e.g., UK L8 PHEV from £34,900, South Africa L4 from R300,000).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | LEPAS L8 PHEV Essence trim - entry-level premium variant |
| One time/ perpetual license | Pay-as-you-go | LEPAS L8 PHEV Elevate trim - higher-spec premium variant |
| One time/ perpetual license | Pay-as-you-go | LEPAS L4 compact SUV - South African market |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
LEPAS product offering
Product offeringCore offering
LEPAS designs, manufactures, and markets passenger new energy vehicles including the L8 plug-in hybrid SUV, L6 sedan (EV and PHEV variants), and L4 compact SUV (BEV and petrol variants). All vehicles are built on the proprietary Intelligent LEX Platform and sold globally through a network of regional distributors, franchise dealers, and flagship showrooms spanning more than 20 countries across Europe, Asia, the Middle East, Africa, Latin America, and Australia.
Product overview
LEPAS is a mid-to-premium New Energy Vehicle (NEV) brand under Chery Group, positioned as the 'Preferred Brand for Elegant Mobility Life.' The company offers a multi-tier product portfolio built on its proprietary Intelligent LEX Platform, featuring three core models: the L8 flagship SUV (available as PHEV), L6 sedan (available as EV and PHEV), and L4 compact SUV (available as BEV and ICE). These vehicles are unified by the 'Leopard Aesthetics' design philosophy, LEPAS Super Hybrid technology, and Level 2+ intelligent driving capabilities. Supporting the product ecosystem are AI-powered services including AiMOGA service robots and the Super Intelligent Valet Parking system, all delivered through a global network spanning Europe, Asia, Middle East, Africa, Latin America, and Australia.
Differentiator
Problem solved
Functional benefit
Brands
- LEPAS L8: Flagship five-seat SUV PHEV featuring Leopard Aesthetics design, 1,300km range, Super Hybrid system with 45.79% thermal efficiency.
- LEPAS L6
- LEPAS L4
Products and services
- LEPAS L8 (PHEV flagship SUV) Flagship five-seat plug-in hybrid SUV with Leopard Aesthetics design (Leopard-Eye headlamps, full-width LED taillights), 2800 mm wheelbase, LEPAS Super Hybrid system delivering 45.79% thermal efficiency, comprehensive range of 1,300+ km under NEDC, up to 10 airbags, Level 2 ADAS, and a premium interior with 47 storage compartments. Sold at £34,900 (Essence) and £37,900 (Elevate) in the UK with deliveries from September 2026.
- LEPAS L6 (sedan, EV and PHEV variants) Premium sedan featuring European-inspired flowing body lines, Skyline-themed wraparound smart cockpit with waterfall display, available in EV and PHEV variants, with 44.5% thermal efficiency in the PHEV. Validated through the LEPAS Global Journey of Elegant Driving across diverse Chinese road conditions; L6 EV scheduled for Australian launch in November 2026.
- LEPAS L4 (compact SUV, BEV and ICE variants) Compact SUV with leopard-inspired design, 13.2-inch central infotainment display, Snapdragon 8155 cockpit chip, Level 2 intelligent driving (APA + L2), intelligent collision avoidance, and flexible interior space. Offered in petrol (1.5-litre with turbocharged Javan and Pantera variants producing 108 kW/225 Nm) for South Africa (R300,000–R419,900) and in fully electric BEV form (65.05 kWh battery, 30–80% fast charging in ~20 minutes). Designed for both city commuting and outdoor lifestyle activities.
Quantifiable outcome
- 45.79% thermal efficiency achieved by LEPAS Super Hybrid system
- +5 more outcomes
Companies that use LEPAS
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
LEPAS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability16 records
Feature7 records
LEPAS partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered moderate, core and minor.
- AiMOGA (Chery Robotics)moderateAI-powered service robot integrated into LEPAS brand experience. AiMOGA provides customer consultation services at showrooms including LEPAS Elegant Lifestyle House and Jakarta flagship. Part of broader Chery embodied intelligence ecosystem deployed across 50+ countries in 100+ commercial scenarios.
- Spain DistributorscoreDistribution agreements signed at Global Partner Conference covering Spain along with Italy, Greece, Romania, Croatia, Slovenia for European market expansion. Represents significant milestone in European market presence following Milan Design Week debut.
- Italy DistributorscoreDistribution agreement for Italian market as part of European expansion strategy. Italy represents key European market given Milan's role in LEPAS European debut at Design Week.
- Thailand, Malaysia, Indonesia, Kazakhstan DistributorscoreAsian market expansion through distribution agreements covering Thailand, Malaysia, Indonesia, and Kazakhstan. Indonesia particularly significant as home of LEPAS's world's first showroom opened January 2026.
- Qatar, UAE, Kuwait DistributorscoreMiddle East distribution partnerships signed covering Qatar, UAE, and Kuwait markets. UAE particularly important with Al Ghurair Motors as exclusive dealer. Gulf countries implementing supportive NEV policies including purchase tax reductions and charging infrastructure build-out.
- Tunisia and South Africa PartnerscoreAfrican market partnerships including South Africa where LEPAS launched in Q1 2026 and Chery opened Rosslyn manufacturing plant in Pretoria. South Africa positioned as regional hub for southern Africa with local manufacturing capability reaching 50,000 vehicles per shift by mid-2027.
- Chile PartnerscoreKey milestone marking LEPAS entry into Latin American market. Represents geographic expansion beyond primary European and Asian markets into new continent.
- Al Ghurair MotorscoreExclusive dealer partnership for LEPAS UAE market entry at Auto China 2026. Al Ghurair Motors represents LEPAS's first international dealer agreement, marking the brand's first expansion beyond China following its debut as independent brand in April 2025.
- De'LonghiminorCollaboration at Milan Design Week public exhibition (April 20-26, 2026) featuring dedicated coffee tasting area combining De'Longhi's Italian brand heritage with LEPAS's elegant lifestyle positioning. Partnership aligned with LEPAS's premium lifestyle brand experience at European debut event.
Scale indicators10 records
Recent moves16 records
Expansion highlights8 records
LEPAS competitors and assessment
Company assessmentDirect peers
- BYD: BYD is the world's largest NEV manufacturer and LEPAS's most direct competitor. Both are Chinese OEMs offering BEV and PHEV passenger vehicles globally across overlapping markets (Europe, Asia, Latin America, Africa). BYD sets the competitive pricing benchmark LEPAS must beat in every market.
- XPeng: XPeng is a Chinese EV manufacturer focused on intelligent driving technology and smart cockpit experiences. Comparable to LEPAS's emphasis on AI/ADAS features and Snapdragon 8155 cockpit chips, with similar mid-to-premium price positioning.
- NIO: NIO is a premium Chinese EV brand targeting affluent urban consumers with intelligent driving and lifestyle positioning. Comparable to LEPAS's premium 'elegant mobility' positioning and ADAS-led differentiation strategy, though NIO operates its own swap/service infrastructure.
- Zeekr: Zeekr is Geely's premium EV brand targeting global markets with emphasis on design and intelligent driving. Closest analog for LEPAS's premium Chinese-brand export strategy, including presence in Europe, Middle East, and Southeast Asia.
- Li Auto: Li Auto is a Chinese premium EV/PHEV brand specializing in family-oriented SUVs with extended-range technology. Directly comparable to LEPAS's family-focused L8 PHEV positioning and similar hybrid powertrain strategy targeting range-anxious premium buyers.
- MG Motor: MG (under SAIC) is a Chinese-owned automaker with a strong export-focused NEV strategy across Europe, UK, Middle East, and Australia. Comparable as a benchmark for Chinese OEM international expansion playbook and dealer network strategies in the same target markets as LEPAS.
Emerging players
- VinFast: VinFast is an emerging EV brand expanding globally with backing from a larger conglomerate (Vingroup). Comparable to LEPAS as a newer entrant scaling rapidly across multiple geographies with premium positioning, though VinFast emphasizes Vietnamese manufacturing rather than export-only model.
Broad incumbents
- Tesla: Tesla is the global EV category leader and benchmark for ADAS, charging infrastructure, and brand premium. LEPAS's Level 2 ADAS and SIVP features are positioned against Tesla's Autopilot/FSD capabilities, and Tesla's pricing actions directly influence LEPAS's market entry economics.
- GWM (Great Wall Motors): Great Wall Motors is a major Chinese OEM with global export operations covering SUVs, PHEVs, and BEVs. Comparable as a Chinese peer pursuing aggressive international expansion across emerging markets including South Africa, Australia, and Latin America.
- OMODA: OMODA is a sibling brand under Chery Group targeting similar export markets with overlapping model positioning. Closest comparable for understanding LEPAS's distribution model and pricing tier, though OMODA targets younger consumers while LEPAS targets premium urban elites.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
LEPAS social profiles
Digital presenceLEPAS compliance and trust
Trust signalCompliance3 records
LEPAS financial estimates
Financial estimateRevenue estimate
Valuation estimate
LEPAS leadership team
Management profileNumber of profiles
Profiles2 records
LEPAS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LEPAS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LEPAS
What does LEPAS do?
LEPAS designs, manufactures, and markets passenger new energy vehicles including the L8 plug-in hybrid SUV, L6 sedan (EV and PHEV variants), and L4 compact SUV (BEV and petrol variants). All vehicles are built on the proprietary Intelligent LEX Platform and sold globally through a network of regional distributors, franchise dealers, and flagship showrooms spanning more than 20 countries across Europe, Asia, the Middle East, Africa, Latin America, and Australia.
Is LEPAS a public or private company?
LEPAS is a private company. It is classified as corporate owned and is currently operating.
When was LEPAS founded?
LEPAS was founded in 2025. It employs 1 to 10 people.
Where is LEPAS based?
LEPAS is headquartered in Bristol, United Kingdom, in the Europe region.
How does LEPAS make money?
One revenue line is on record: vehicle Sales.
Who are LEPAS's main competitors?
Direct peers on record are BYD, XPeng, NIO, Zeekr, Li Auto and MG Motor. VinFast is listed as an emerging player. Broad incumbents are Tesla, GWM (Great Wall Motors) and OMODA.
Does LEPAS have an API?
No public API is recorded for LEPAS.
What industry is LEPAS in?
LEPAS's product category is Passenger New Energy Vehicles. Its primary akta.pro industry code is IMACACAI, EV Platform/Skateboard & Chassis Integration Manufacturing, with a secondary code of IMACAHAJ, Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules). Its NAICS code is 33611 and its SIC code is 3711.