TendTo.ai

What TendTo.ai does

TendTo.ai, operated by Thoughtful Labs, LLC and founded in 2026 by Mark Krieger in New York, is an all-in-one AI caregiver platform targeted at the roughly 64 million Americans caring for an aging parent or loved one. The product is a Progressive Web App (with iOS and Android clients) that consolidates bill tracking, medication management with FDA-grade drug interaction warnings, appointment coordination, document storage with OCR, a daily journal, and a family "Care Circle" shared workspace into a single offline-capable dashboard. Tali, the company's branded AI assistant, reads uploaded documents (bills, lab results, advance directives, pharmacy labels) and answers plain-English questions grounded in the user's own care-circle data, leveraging Anthropic Claude as primary inference and Google Gemini as failover. Differentiated technical components include direct FHIR R4 integration with Medicare Blue Button 2.0, SMART Health Cards/Links (ES256-signed, ES256/JWE A256GCM) for provider sharing, single-use bearer tokens for inbound clinic visit records, and CMS Health Tech Ecosystem pledges across Conversational AI, Kill the Clipboard, and Diabetes & Obesity categories.

Monetization is a three-tier consumer subscription launched in early access on March 25, 2026 (running through July 2026) ahead of broader Fall 2026 release: a free Starter tier (1 care circle, 250MB), Family at $11.99/month or $144/year (3 circles, 5GB, full medication management), and Premium at $19.99/month or $240/year (unlimited circles, 25GB, AI insurance helper, provider portal, HIPAA Business Associate Agreement). GTM is product-led with self-serve signup and viral family invitations as the primary distribution mechanism, supplemented by SEO-optimized caregiver resource guides and competitor comparison pages (notably against the discontinued CareZone). The company is sole-sourced by Thoughtful Labs, LLC with no disclosed external funding, 1–10 employees, and a compliance posture built around AES-256-GCM encryption, an in-progress SOC 2 Type II audit, HITRUST i1 self-assessment targeted Q3 2026, CARIN Code of Conduct Phase I attestation, and HIPAA-aligned operations with BAAs in place for PHI-touching sub-processors.

Name

TendTo.ai

Legal name

Thoughtful Labs, LLC

Website

https://tendto.ai

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

TendTo.ai (Thoughtful Labs, LLC) is an AI-powered caregiver command center for U.S. family caregivers, consolidating bill tracking, medication management, appointments, document storage, and FHIR-based health record sharing into a shared care circle, with AI assistant Tali built on Anthropic Claude and sold via freemium subscription ($11.99/mo Family, $19.99/mo Premium).

Ownership category

akta.pro rank

Product category

Family Caregiver Coordination Software

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Caregiver Monitoring, Check-In & Family Notification Platforms (HSAHAHAE)

akta.pro secondary industries

Elderly/Frail & Assisted Living Connected Care (PERS/Fall Detection) (HLACAFAE), Data Aggregation, Interoperability & APIs for RPM (FHIR/IoMT Gateways) (HLACAFAO), EHR/EMR Integration & Interoperability Middleware (HL7/FHIR) (HLALAKAD)

Keywords

• Family caregiver software
• Care coordination platform
• Medication management software
• Healthcare data interoperability
• Caregiver wellness tracking

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Subscription - Family Plan: Annual or monthly subscription at $11.99/month ($144/year) for families needing multiple care circles, unlimited bill tracking, full medication management, 5GB document storage, activity history, reminders, and export/printing features.
2. Subscription - Premium Plan: Annual or monthly subscription at $19.99/month ($240/year) for complex care with unlimited everything, 25GB storage, AI insurance helper, priority support, emergency contact pages, provider portal access, and HIPAA-compliant BAA.
3. Freemium - Starter Plan: Free forever tier providing 1 care circle, bill tracking (up to 15), medication list, 250MB document storage, and appointment calendar. Serves as acquisition layer for paid upgrades.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

TendTo is an AI-powered caregiver command center, operated by Thoughtful Labs, LLC, that consolidates bill tracking, medication management with FDA-grade interaction warnings, appointment coordination, document storage with OCR, and family care circle collaboration into a single shared workspace for unpaid family caregivers. The Tali AI assistant (powered by Anthropic Claude with Google Gemini failover) reads uploaded bills, lab results, advance directives, and pharmacy labels to answer plain-English questions, while FHIR R4 interoperability connects directly to Medicare Blue Button 2.0 and Epic (MyChart) for clinical data import. The product is offered as a Progressive Web App across iOS, Android, and web with offline-first functionality, targeting the 64 million Americans caring for aging or ill loved ones.

Product overview

TendTo is a unified elder care coordination platform built as a caregiver command center with seven integrated modules. The core platform consolidates bill tracking, medication management, appointment coordination, document storage, and care circle collaboration into a single shared workspace. Tali AI serves as the intelligent layer across all modules, reading documents, answering questions, and providing personalized coaching. Additional features include Emergency Packet (QR-based medical info sharing), Pre-Visit Packet (SMART Health Cards/Links for clinic check-in), Visit Records (inbound FHIR from providers), Health Trends (clinical data visualization), and Caregiver Wellness (Zarit Burden Assessment). The platform supports family, professional, and Premium (HIPAA BAA) tiers.

Differentiator

Problem solved

Functional benefit

Brands

• Tali: AI care assistant that reads documents, answers questions, and helps caregivers manage care coordination.

Products and services

• TendTo Caregiver Command Center AI-powered caregiver command center consolidating bill tracking, medication management with FDA-grade interaction warnings, document storage with OCR, appointment coordination, and family care circle collaboration into a single shared workspace. Built as an offline-first Progressive Web App across iOS, Android, and web for the 64 million Americans caring for aging or ill loved ones. Sold as freemium subscription with Free Starter, Family ($11.99/month annual), and Premium ($19.99/month annual with HIPAA BAA) tiers.

Quantifiable outcome

• 8 hours saved per week with a single shared workspace
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability10 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• SupabasecoreTechnology or IntegrationPrimary database (Postgres), authentication, file storage, and realtime sync. Receives all user-entered data, FHIR-imported data (encrypted), authentication credentials (hashed), and uploaded documents. Data Processing Agreement in place.
• VercelcoreTechnology or IntegrationApplication hosting, serverless functions, and edge network. Receives in-flight request payloads with no persistent storage of user data. Data Processing Agreement in place.
• AnthropiccoreTechnology or IntegrationAI care assistant (Claude) and document analysis. Receives prompts containing user-selected health information and document content. Anthropic does not train on this data. Business Associate Agreement in place. Primary AI provider per CMS pledge documentation.
• GooglecoreTechnology or IntegrationAI document processing and embeddings via Gemini. Receives prompts and documents selected for processing. Google does not train on this data. Automatic failover on rate limit, timeout, or 5xx response from primary Anthropic provider.
• StripecoreTechnology or IntegrationPayment processing for paid plans. Receives name, email, billing address, and payment card details (handled directly by Stripe). Data Processing Agreement in place.
• ResendsupportingTechnology or IntegrationTransactional email delivery for notifications, digests, and password reset. Receives email address and message content. Data Processing Agreement in place.
• CloudflaresupportingTechnology or IntegrationBot-protection challenge during sign-up (Turnstile) and CDN. Receives IP address and user-agent. No health data transmitted. Data Processing Agreement in place.
• Medicare Blue Button 2.0coreTechnology or IntegrationDirect FHIR R4 connection to CMS-operated Medicare endpoint for importing beneficiary records, Part D claims, and coverage details. OAuth 2.0 with PKCE authentication. Enables Tali AI to read clinical data and Health Trends feature.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Aloe Care Health: Aloe Care Health offers elder care technology including emergency response, fall detection, and a family caregiver app. It is comparable to TendTo's emergency packet and family circle features, with a hardware component TendTo does not have.

Direct peers

• Ianacare: Ianacare is a family caregiver support platform that helps coordinate care among family members, often used by employers as an employee benefit. It directly competes in the multi-stakeholder family caregiver coordination space that TendTo targets.
• Lotsa Helping Hands: Lotsa Helping Hands is a long-standing care coordination community for family caregivers, offering shared calendars, meal trains, and well-wishers. It is a direct comparable in the family coordination category, though with a less AI-forward feature set.
• Medisafe: Medisafe is a medication adherence platform with refill reminders and drug interaction information, a slice of TendTo's medications module. TendTo explicitly cites Medisafe as solving only one slice of the caregiver workflow.
• Wellthy: Wellthy provides a tech-enabled care coordination service for families, often employer-sponsored, with human care concierges plus a software dashboard. It directly competes in the family caregiver coordination space and shares the B2B2C distribution model TendTo may pursue.
• Caring Village: Caring Village is a direct competitor and one of the products TendTo explicitly compares itself against. It offers family caregiver coordination, shared calendars, and journaling, targeting the same family-caregiver segment with a similar horizontal feature set.
• Cariloop: Cariloop provides a caregiver support platform with care coaching and family coordination, serving both family caregivers and employer-sponsored populations. It overlaps with TendTo's care circle and coaching concepts.

Broad incumbents

• Care.com: Care.com is a large marketplace for senior care, childcare, and pet care. Its Senior Care vertical and family account features make it a broad incumbent touching the same caregiver demographic TendTo serves, though with a marketplace rather than coordination product.
• Papa: Papa is a broader elder-care platform connecting older adults with companion caregivers, often via health plan partnerships. It is a broader incumbent that touches caregiver coordination as part of a wider service offering.
• Honor Technology: Honor is a home care services platform with a technology layer for professional caregiving agencies. It is a broad incumbent in the elder-care space with overlapping family and professional coordination workflows, though its primary focus is in-home professional care delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TendTo.ai