Kale Health

What Kale Health does

Kale Health is a Texas-based, privately held company that operates as an alternative health education platform, deliberately positioning itself outside the licensed-medical-provider perimeter. Per its terms and conditions, the company does not diagnose, treat, or cure any condition and explicitly disclaims HIPAA coverage for data submitted through its public application form. Its address is 5225 Town and Country Blvd, Suite 337, Frisco, TX 75034, with an additional contact address in Austin, TX. The market it serves is Texas residents and individual wellness seekers focused on metabolic and gut health, with no disclosed enterprise or B2B customers.

Name

Kale Health

Legal name

Kale Health

Website

https://kalehealth.com

Company type

Private

Operating status

Operating

Short description

Kale Health is a privately held Texas-based alternative health education platform that sells 1-on-1 programs, group programs, and a Certified Nutritional Practitioner program to individuals seeking metabolic and gut wellness guidance, delivered via a Practice Better-backed intake funnel.

Ownership category

akta.pro rank

Product category

Functional Wellness Education

NAICS

Diet and Weight Reducing Centers (812191), Educational Support Services (611710)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Nutrition Coaching (HSADAFAA)

akta.pro secondary industry

Nutrition & Diet Education (Meal Planning, Macros, Healthy Cooking) (EDAAAHAA)

Keywords

• Functional wellness programs
• Alternative health education
• Nutrition coaching services
• Metabolic health guidance
• Nutritional practitioner certification

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Alternative Health Education Services: Kale Health generates revenue through alternative health education services including 1 on 1 personalized programs, group programs, and a certified nutritional practitioner program. Payment is required in full for chosen service levels, with payment plan options available through Affirm financing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Kale Health provides alternative health education services focused on metabolic and gut health through personalized 1 on 1 programs, group programs, and a certified nutritional practitioner program. The company operates as an educational platform rather than a primary healthcare provider, emphasizing foundational habits such as balanced meals, fiber intake, and slower eating over extreme health overhauls or expensive supplements. Services are delivered through the Practice Better HIPAA-compliant platform to securely manage client health information.

Product overview

Kale Health operates as a Texas-based personalized functional wellness company providing alternative health education services. The company offers three main offerings: (1) 1 on 1 Programs for individualized personalized coaching, (2) Group Programs for collective wellness education, and (3) a Certified Nutritional Practitioner Program for professional training. All services are positioned as educational rather than medical diagnosis or treatment, emphasizing foundational health habits, metabolic wellness, and gut health guidance. The company uses Practice Better as a HIPAA-compliant platform to deliver its client services.

Differentiator

Problem solved

Functional benefit

Products and services

• 1 on 1 Programs

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Practice BettercoreTechnology or IntegrationPractice Better is the HIPAA-compliant platform used by Kale Health to securely manage and store sensitive personal and health information for clients. This platform handles medical history, health goals, and lab results with authorized staff-only access.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Function Health: Function Health offers advanced lab panels combined with practitioner-led interpretation for chronic-symptom consumers — a direct functional-medicine analog to Kale Health's "advanced labs, nutrition and nervous system care" framing.
• Parsley Health: Parsley Health is a functional-medicine practice combining lab testing with personalized nutrition and lifestyle coaching — a more credentialed, telehealth-enabled counterpart to Kale Health's programs.
• ZOE: ZOE pairs gut-health and metabolic testing with personalized nutrition guidance, overlapping Kale Health's positioning around gut wellness and evidence-based nutrition education.
• Calibrate: Calibrate delivers metabolic-health coaching with a focus on habit change and weight management, closely mirroring Kale Health's metabolic-health coaching structure including 1:1 programs and lab-informed education.
• Nourish: Nourish is an online nutrition-coaching platform pairing registered dietitians with consumers seeking personalized habit change — a near-twin in service model to Kale Health's 1:1 coaching.
• Levels: Levels builds metabolic-health awareness around CGM data and habit change — comparable audience (metabolic-health seekers) and education-first content model.

Broad incumbents

• Noom: Noom is a large-scale nutrition and weight-management coaching platform with group and 1:1 programs — a scaled incumbent in the same nutrition-coaching category Kale Health occupies.
• Everlywell: Everlywell sells at-home health tests paired with practitioner guidance — adjacent to Kale Health's advanced-lab strategy but operating at broader scale across many conditions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/joinkalehealth
• TikToktiktok.com/@kourtneyjonescnp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kale Health