Longitude Rx
Longitude Rx is a Dallas-based, health system-owned specialty pharmacy services organization founded in 2024 by five major not-for-profit health systems. It provides the LRx360 platform and embedded care teams to help hospitals capture specialty pharmacy revenue, optimize 340B programs, and improve specialty medication access.
- Company typePrivate
- Founded2024
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Longitude Rx does
Longitude Rx is a private, health system-owned specialty pharmacy services organization headquartered in Dallas, Texas, founded in 2024 as a subsidiary of Longitude Health. The company was formed by five major not-for-profit health systems — Baylor Scott & White Health, Memorial Hermann Health System, Michigan Medicine, Novant Health, and Providence — collectively representing over $60 billion in combined net patient service revenue. Longitude Rx targets hospital and health system operators seeking to capture specialty pharmacy revenue that historically leaks to external specialty pharmacies and PBMs, while also addressing 340B program optimization, payer access, and complex therapy markets including rare disease and cell/gene therapy.
The company's core product is LRx360, an end-to-end specialty pharmacy platform co-developed with Innovaccer and powered by the Gravity data platform, which unifies claims, EMR, pharmacy, wholesaler, 340B TPA, and third-party data into a single workflow. LRx360 automates prior authorization and appeals, intelligent prescription routing, real-time benefit verification, financial assistance surfacing, and 340B pre-qualification, supported by AI-driven workflow optimization and anomaly detection. The platform is augmented by embedded care teams that work inside client health systems to manage day-to-day operations including prior authorization, refill management, and patient communication.
Longitude Rx generates revenue through managed service fees and platform subscriptions under custom multi-year enterprise agreements, with go-to-market focused on direct enterprise sales to health system C-suites and pharmacy leadership. The company has begun expanding beyond its founding member cohort, signing Onvida Health as its first external partner in July 2025, and appointed an inaugural Chief Commercial Officer in March 2026 to lead broader market access and commercial growth.
Longitude Rx firmographics
Firmographics- Name
- Longitude Rx
- Legal name
- Longitude Rx
- Website
- https://longituderx.org
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Longitude Rx is a Dallas-based, health system-owned specialty pharmacy services organization founded in 2024 by five major not-for-profit health systems. It provides the LRx360 platform and embedded care teams to help hospitals capture specialty pharmacy revenue, optimize 340B programs, and improve specialty medication access.
- Ownership category
- akta.pro rank
Longitude Rx industry classification
Industry- Product category
- Specialty Pharmacy Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- PBM Technology Platforms (ePA/eRx/Real-Time Benefit Tools) (HLAEAKAL)
- akta.pro secondary industries
- Virtual Pharmacy & Medication Management Integration Platforms (HLALABAL), Patient Intake, Digital Registration & eForms (HLACAEAF)
Keywords
Where Longitude Rx is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Longitude Rx business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Specialty Pharmacy Managed Services: Longitude Rx provides comprehensive specialty pharmacy services to health systems including prescription capture, 340B optimization, market access, and technology-enabled workflow management. Revenue is generated through managed service fees and platform services that help health systems capture specialty pharmacy revenue opportunity. The model aligns pharmacy operations with health system goals to deliver better clinical and financial outcomes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom enterprise pricing for health system partnerships |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Longitude Rx product offering
Product offeringCore offering
Longitude Rx provides health system-owned specialty pharmacy services through a unified, tech-enabled platform (LRx360) co-developed with Innovaccer. Its offerings include prescription capture, 340B program optimization, market access and payer/manufacturer engagement, and embedded care teams that operate inside partner health systems to manage prior authorization, benefit verification, prescription routing, financial assistance, and patient engagement. Revenue is generated via managed service fees and platform services delivered under multi-year enterprise agreements with health systems.
Product overview
Longitude Rx is a health system-owned specialty pharmacy services organization offering a unified, tech-enabled platform plus modular services. The core product is LRx360, an end-to-end specialty pharmacy platform co-developed with Innovaccer and powered by the Gravity platform. LRx360 integrates with EMRs, claims, pharmacy, billing, dispensing, wholesaler, and 340B TPA systems to manage the full specialty pharmacy lifecycle. The platform includes modules for prior authorization, 340B pre-qualification, intelligent prescription routing, patient engagement, refill management, medication therapy management, and financial assistance. These modules work together to capture specialty prescriptions, ensure 340B compliance, and improve patient access to life-saving medications. Services are augmented by embedded care teams from Longitude Rx that support day-to-day patient communication and operational coordination.
Differentiator
Problem solved
Functional benefit
Brands
- LRx360: The first end-to-end specialty pharmacy platform co-developed with Innovaccer, powered by the Gravity platform. LRx360 brings specialty pharmacy data and workflows into one place, enabling prior authorization, routing, financial assistance, and 340B pre-qualification before prescription release.
Products and services
- LRx360 Specialty Pharmacy Platform The first end-to-end specialty pharmacy platform built for health systems, co-developed with Innovaccer and powered by the Gravity platform. LRx360 unifies claims, EMR, pharmacy, wholesaler, 340B TPA, and third-party data into a single workflow, with HL7/FHIR-based bidirectional EMR integration, automated prior authorization, intelligent prescription routing, real-time prescription benefit and affordability, 340B pre-qualification with compliance-grade audit trail, refill management, medication therapy management, and a patient engagement portal.
- Health System Specialty Pharmacy Managed Services End-to-end managed specialty pharmacy services for health systems, encompassing prescription capture strategy, 340B program optimization and compliance, market access and payer/PBM/manufacturer network engagement (including rare disease and cell/gene therapy access), and embedded Longitude Rx care teams that work inside health systems to support prior authorization, refill management, and day-to-day patient communication across multi-site programs.
Quantifiable outcome
- 300% revenue increase in one year for health system partners
- +5 more outcomes
Companies that use Longitude Rx
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Longitude Rx technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability6 records
Feature6 records
Longitude Rx partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- InnovaccercoreStrategic partnership to deploy Innovaccer's Gravity Platform for specialty pharmacy operations. Co-developed LRx360, an end-to-end specialty pharmacy platform. Innovaccer provides healthcare data infrastructure connecting 400+ data sources into a single source of truth. Partnership enables health systems to capture prescriptions, improve clinical outcomes, drive sustainable value, and extend into advanced AI-driven insights and patient engagement tools.
- Onvida HealthflagshipFirst external partner implementing Longitude Rx's specialty pharmacy model beyond founding health system members. Onvida Health of Arizona joins to enhance care for patients requiring complex therapies. Partnership marks expansion to new communities and demonstrates model scalability. Onvida Health implements the full specialty pharmacy model including prescription capture, 340B optimization, and patient engagement.
- Baylor Scott & White HealthflagshipFounding member of Longitude Health and Longitude Rx. One of five major not-for-profit health systems that created Longitude Rx to address specialty pharmacy challenges. Represents over $60 billion in combined net patient service revenue with founding partners.
- Memorial Hermann Health SystemflagshipFounding member of Longitude Health and Longitude Rx. One of five major not-for-profit health systems that created Longitude Rx to address specialty pharmacy challenges.
- Michigan MedicineflagshipFounding member of Longitude Health and Longitude Rx. One of five major not-for-profit health systems that created Longitude Rx to address specialty pharmacy challenges. Michigan Medicine's Dana Habers serves as Chief Innovation Officer and COO for Pharmacy Services.
- Novant HealthflagshipFounding member of Longitude Health and Longitude Rx. Case study partner achieving 300% revenue increase, 65% time savings, and $12M+ revenue growth through LRx360 platform.
- ProvidenceflagshipFounding member of Longitude Health and Longitude Rx. One of five major not-for-profit health systems that created Longitude Rx to address specialty pharmacy challenges.
Scale indicators10 records
Recent moves8 records
Expansion highlights5 records
Longitude Rx competitors and assessment
Company assessmentBroad incumbents
- McKesson Specialty / US Oncology Network: McKesson is the largest U.S. pharmaceutical distributor and operates specialty pharmacy and provider services. As a wholesaler and specialty player, it overlaps with both the supply-side data and dispensing functions that LRx360 integrates.
- CVS Specialty (CVS Health): CVS Specialty is one of the largest U.S. specialty pharmacy providers and a core distribution channel for limited distribution drugs. It competes for the same high-acuity scripts Longitude Rx helps health systems retain in-system.
- Optum Specialty Pharmacy: OptumRx (UnitedHealth Group) operates one of the largest specialty pharmacy networks in the U.S. and controls PBM network inclusion that health-system-owned specialty pharmacies must secure. It is a key incumbent competing for the same therapy scripts.
- Walgreens Specialty Pharmacy: Walgreens operates a major specialty pharmacy footprint and is a relevant incumbent competitor that health systems must compete against for payer and manufacturer network inclusion.
Others
- Surescripts: Surescripts operates the dominant U.S. e-prescribing network and real-time prescription benefit infrastructure — overlapping with LRx360's benefit verification, eRx, and prescription routing capabilities at an infrastructure level.
- Innovaccer: Innovaccer is the technology partner that powers LRx360 via its Gravity platform. While not a direct competitor, it is the enabling infrastructure provider and a close ecosystem participant whose roadmap directly shapes Longitude Rx's product capabilities.
Direct peers
- Trellis Rx: Trellis Rx provides specialty pharmacy services and technology to health systems, focusing on in-house specialty pharmacy buildouts and 340B program optimization. Directly comparable to Longitude Rx's prescription capture, 340B, and market access offerings.
- Shields Health Solutions: Shields Health Solutions partners with health systems to build and operate specialty pharmacy programs — a closely comparable model to Longitude Rx, with embedded care teams and technology-enabled workflow support. It is the most established direct competitor in the health-system-owned specialty pharmacy space.
Regional players
- RxBenefits: RxBenefits provides PBM and pharmacy benefit consulting to employers and health systems, with adjacent specialty pharmacy offerings. Comparable as a technology-enabled intermediary focused on pharmacy economics for provider organizations.
Emerging players
- Annexus Health: Annexus Health provides financial assistance and access services for patients on specialty medications, overlapping with Longitude Rx's financial assistance and affordability modules. It targets providers and health systems with similar pain points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Longitude Rx social profiles
Digital presenceLongitude Rx compliance and trust
Trust signalCompliance1 record
Longitude Rx financial estimates
Financial estimateRevenue estimate
Valuation estimate
Longitude Rx leadership team
Management profileNumber of profiles
Profiles11 records
Longitude Rx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Longitude Rx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Longitude Rx
What does Longitude Rx do?
Longitude Rx provides health system-owned specialty pharmacy services through a unified, tech-enabled platform (LRx360) co-developed with Innovaccer. Its offerings include prescription capture, 340B program optimization, market access and payer/manufacturer engagement, and embedded care teams that operate inside partner health systems to manage prior authorization, benefit verification, prescription routing, financial assistance, and patient engagement. Revenue is generated via managed service fees and platform services delivered under multi-year enterprise agreements with health systems.
Is Longitude Rx a public or private company?
Longitude Rx is a private company. It is classified as corporate owned and is currently operating.
When was Longitude Rx founded?
Longitude Rx was founded in 2024. It employs 11 to 50 people.
Where is Longitude Rx based?
Longitude Rx is headquartered in Dallas, United States, in the North America region.
How does Longitude Rx make money?
One revenue line is on record: specialty Pharmacy Managed Services.
Who are Longitude Rx's main competitors?
Broad incumbents on record are McKesson Specialty / US Oncology Network, CVS Specialty (CVS Health), Optum Specialty Pharmacy and Walgreens Specialty Pharmacy. Others are Surescripts and Innovaccer. Direct peers are Trellis Rx and Shields Health Solutions. RxBenefits is listed as a regional player. Annexus Health is listed as an emerging player.
Does Longitude Rx have an API?
No public API is recorded for Longitude Rx.
What industry is Longitude Rx in?
Longitude Rx's product category is Specialty Pharmacy Services. Its primary akta.pro industry code is HLAEAKAL, PBM Technology Platforms (ePA/eRx/Real-Time Benefit Tools), with a secondary code of HLALABAL, Virtual Pharmacy & Medication Management Integration Platforms. Its NAICS code is 541511 and its SIC code is 7370.