RBS

Name

RBS

Legal name

RB Software, Inc.

Website

https://rbsgo.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Hospitality Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)

akta.pro secondary industry

Point-of-Sale (POS) & On-Property Commerce (THALACAI)

Keywords

• Hospitality software
• Property management system
• Point of sale software
• Hotel management platform
• Restaurant automation

Headquarters

HQ city

Chesterfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Property Management System (PMS) Subscriptions: Subscription-based licensing for property management systems (WinCloud, YellowStone) with modular pricing based on features and property count. SaaS model with cloud-based delivery.
2. Point of Sale (POS) Subscriptions: Subscription licensing for Hashmato POS system, potentially with per-outlet or tiered pricing. Includes POS, inventory, CRM, and loyalty features.
3. Professional Services: Onboarding, implementation, and training services included as part of the customer acquisition process. Guided onboarding with real support from people who understand the hospitality business.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

RBS develops and sells cloud-based hospitality technology — property management systems (WinCloud PMS, YellowStone PMS) and a point-of-sale platform (Hashmato POS) — purpose-built for hotels, restaurants, ranches, lodges, and outfitters. The platform unifies front-office, reservations, scheduling, POS, inventory, housekeeping, finance, and reporting in modular, offline-capable software, supplemented by an AI-powered guest engagement capability acquired through Zeko. The company sells subscriptions and professional onboarding services directly to hospitality operators globally.

Product overview

RBS (Romeo Bravo Software) is a hospitality technology platform offering a portfolio of three core property management and point-of-sale products under an umbrella brand. WinCloud PMS serves the Hotels & Restaurants vertical with front office, POS, finance, banqueting, inventory, and multi-property management capabilities. YellowStone PMS targets the Ranches, Lodges & Outfitters vertical with reservation management, guide scheduling, POS, housekeeping, analytics, and guest communication. Hashmato POS addresses Food & Beverage and Retail operations with POS, kitchen display systems, inventory, CRM, loyalty, and franchise management. The platform has expanded through strategic acquisitions including Smart Hotel Software, WinCloud, Hashmato, and Zeko (AI guest engagement). RBS serves over 2,500 properties across multiple countries with a customer-first innovation approach.

Differentiator

Problem solved

Functional benefit

Brands

• YellowStone: Property Management System for ranches, lodges, and outfitters with reservation management, guide scheduling, POS, inventory control, housekeeping, analytics, and guest communication features.
• WinCloud
• Hashmato

Products and services

• WinCloud PMS Cloud-based property management system for hotels, resorts, and restaurants, connecting front desk, POS, finance, banqueting, housekeeping, and multi-property operations with 200+ integrations to booking engines and finance tools.
• YellowStone PMS Property management system purpose-built for ranches, lodges, and outfitters with reservation management, guide and activity scheduling, POS and inventory control, housekeeping, analytics, and guest communication, designed to operate in remote and low-connectivity environments.
• Hashmato POS Point-of-sale engine for food, beverage, and retail operations, including POS, inventory, CRM, loyalty, kitchen display system (KDS), reservations, franchise control, and omnichannel ordering with 100+ online integrations.
• Zeko AI Guest Engagement AI-powered guest engagement platform that automates upselling, real-time concierge support, and WhatsApp messaging for hotels, designed to increase hotel revenue by up to 20%.

Quantifiable outcome

• Up to 12 hours saved per week with streamlined, role-based workflows
• +2 more outcomes

Named customers1 record

Segments8 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature6 records

Partnerships

14 partnerships are on record, tiered core, flagship, minor and regional.

• Basys ProcessingcoreTechnology or Integration · 1 January 2025Partnered for payment processing solutions to streamline transactions within RBS systems. Basys delivers tailored payment solutions with transparent pricing, flexible APIs, and dedicated support.
• Boutique & Luxury Lodging Association (BLLA)flagshipGTM or Marketing PartnerRBS participating in BLLA's 2026 Boutique Hotel Investment Conference as an Innovation Hub tech company, showcasing AI-powered hospitality solutions to independent hoteliers.
• Dude Ranchers AssociationcoreGTM or Marketing PartnerNational association connecting, promoting, and preserving authentic dude and guest ranch vacations across the American West. Partnership connects RBS with target customer segment.
• North American Gamebird AssociationminorGTM or Marketing PartnerTrade association protecting gamebird producers and hunting clubs through advocacy, education, and industry news.
• Texas Trophy Hunters AssociationminorGTM or Marketing PartnerThe Voice of Texas Hunting, uniting the community to promote, protect, and preserve wildlife resources and heritage.
• Dallas Safari ClubminorGTM or Marketing PartnerMember community focused on wildlife conservation, public engagement, education, and advocacy for well-regulated hunting and sustainable use.
• Safari Club InternationalminorGTM or Marketing PartnerGlobal organization defending the freedom to hunt and advancing sustainable-use wildlife conservation through chapters, advocacy, and education.
• NZ Professional Hunting Guides AssociationminorGTM or Marketing PartnerNew Zealand's professional hunting guides body setting standards, training, and advocacy, with a directory to find vetted outfitters.
• Enbaar IT TechnologiesregionalImplementation/ SI/ Consulting PartnerOman-based systems integrator delivering turnkey IT and infrastructure solutions for commercial clients. Supports RBS deployment in Middle East region.
• Hospitality ProregionalImplementation/ SI/ Consulting PartnerWest Africa hospitality systems provider offering one-stop technology and services for lodging operations.
• Omniyat HospitalityregionalStrategic or Co-development PartnerHotel management and development group focused on operations, acquisitions, and guest experience across hospitality and tourism.
• RevonnateregionalStrategic or Co-development PartnerHotel revenue consulting in East Africa, applying yield, pricing, and distribution strategies to grow room revenue. Partnership brings revenue management expertise to RBS deployments.
• Sam InfotechregionalImplementation/ SI/ Consulting PartnerIT consulting and development services, from architecture to customization, supporting reliable deployments and ongoing operations.
• ZekoflagshipStrategic or Co-development PartnerAcquired AI-powered guest engagement platform with automation features including upselling, real-time concierge support, and WhatsApp integration. Demonstrated ability to boost hotel revenue by up to 20%.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ResNexus: Reservation and property management software specializing in guest ranches, lodges, bed & breakfasts, and campgrounds. Closest direct competitor to YellowStone PMS in the ranch and outfitter vertical RBS pioneered.
• Mews: Cloud-based PMS for hotels, hostels, and serviced apartments with integrated payments, POS, and guest experience features. Directly comparable to RBS's WinCloud on the hotel PMS axis and competes for the same multi-property and boutique hotel segments.
• Toast: Cloud-based POS and restaurant management platform serving full-service and quick-service restaurants in the US. Directly comparable to RBS's Hashmato POS across dine-in, delivery, inventory, and multi-location franchise operations.
• RMS Cloud: Cloud hospitality platform combining PMS, POS, booking engine, and guest experience tools for hotels, resorts, and serviced apartments. Comparable to RBS's integrated PMS+POS offering across the mid-market and resort segments.
• Lightspeed Restaurant: Cloud-based POS and commerce platform for restaurants and retail, including inventory, loyalty, and multi-location management. Comparable to Hashmato POS, particularly for F&B and specialty retail segments where RBS also competes.
• Cloudbeds: Hospitality management platform combining PMS, channel manager, and booking engine for independent hotels, hostels, and B&Bs. Overlaps directly with RBS WinCloud in the boutique and independent hotel market globally.
• eZee Absolute: Cloud-based hotel PMS and booking engine serving independent hotels, hostels, and B&Bs globally, with strong presence in Asia, Middle East, and Africa. Directly comparable to WinCloud in markets where RBS is expanding via regional partners.

Broad incumbents

• Oracle OPERA Cloud: Enterprise-grade PMS from Oracle serving large hotel chains, resorts, and casinos globally. Competes with RBS in the multi-property hotel segment, though typically targets larger enterprise accounts than RBS's boutique and independent focus.
• Block (Square): Square offers POS, payments, and restaurant/retail software serving small and mid-market operators globally. Overlaps with Hashmato POS in the small-operator F&B and retail segment, representing a well-capitalized competitor at the lower end of the market.

Emerging players

• Peek Pro: Software platform for tours, activities, and experiences — including reservation, payments, and operator tools. Partially overlaps with RBS's YellowStone PMS in the outfitter and adventure guide segment, though Peek focuses more on distribution than operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/romeo-bravo-software

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RBS