RBS
- Company typePrivate
- Founded2019
- HeadquartersChesterfield, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
RBS firmographics
Firmographics- Name
- RBS
- Legal name
- RB Software, Inc.
- Website
- https://rbsgo.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
RBS industry classification
Industry- Product category
- Hospitality Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)
- akta.pro secondary industry
- Point-of-Sale (POS) & On-Property Commerce (THALACAI)
Keywords
Where RBS is headquartered
LocationHeadquarters
- HQ city
- Chesterfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RBS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Property Management System (PMS) Subscriptions: Subscription-based licensing for property management systems (WinCloud, YellowStone) with modular pricing based on features and property count. SaaS model with cloud-based delivery.
- Point of Sale (POS) Subscriptions: Subscription licensing for Hashmato POS system, potentially with per-outlet or tiered pricing. Includes POS, inventory, CRM, and loyalty features.
- Professional Services: Onboarding, implementation, and training services included as part of the customer acquisition process. Guided onboarding with real support from people who understand the hospitality business.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
RBS product offering
Product offeringCore offering
RBS develops and sells cloud-based hospitality technology — property management systems (WinCloud PMS, YellowStone PMS) and a point-of-sale platform (Hashmato POS) — purpose-built for hotels, restaurants, ranches, lodges, and outfitters. The platform unifies front-office, reservations, scheduling, POS, inventory, housekeeping, finance, and reporting in modular, offline-capable software, supplemented by an AI-powered guest engagement capability acquired through Zeko. The company sells subscriptions and professional onboarding services directly to hospitality operators globally.
Product overview
RBS (Romeo Bravo Software) is a hospitality technology platform offering a portfolio of three core property management and point-of-sale products under an umbrella brand. WinCloud PMS serves the Hotels & Restaurants vertical with front office, POS, finance, banqueting, inventory, and multi-property management capabilities. YellowStone PMS targets the Ranches, Lodges & Outfitters vertical with reservation management, guide scheduling, POS, housekeeping, analytics, and guest communication. Hashmato POS addresses Food & Beverage and Retail operations with POS, kitchen display systems, inventory, CRM, loyalty, and franchise management. The platform has expanded through strategic acquisitions including Smart Hotel Software, WinCloud, Hashmato, and Zeko (AI guest engagement). RBS serves over 2,500 properties across multiple countries with a customer-first innovation approach.
Differentiator
Problem solved
Functional benefit
Brands
- YellowStone: Property Management System for ranches, lodges, and outfitters with reservation management, guide scheduling, POS, inventory control, housekeeping, analytics, and guest communication features.
- WinCloud
- Hashmato
Products and services
- WinCloud PMS Cloud-based property management system for hotels, resorts, and restaurants, connecting front desk, POS, finance, banqueting, housekeeping, and multi-property operations with 200+ integrations to booking engines and finance tools.
- YellowStone PMS Property management system purpose-built for ranches, lodges, and outfitters with reservation management, guide and activity scheduling, POS and inventory control, housekeeping, analytics, and guest communication, designed to operate in remote and low-connectivity environments.
- Hashmato POS Point-of-sale engine for food, beverage, and retail operations, including POS, inventory, CRM, loyalty, kitchen display system (KDS), reservations, franchise control, and omnichannel ordering with 100+ online integrations.
- Zeko AI Guest Engagement AI-powered guest engagement platform that automates upselling, real-time concierge support, and WhatsApp messaging for hotels, designed to increase hotel revenue by up to 20%.
Quantifiable outcome
- Up to 12 hours saved per week with streamlined, role-based workflows
- +2 more outcomes
Companies that use RBS
Customer profileNamed customers1 record
Segments8 records
Ideal customer profiles7 records
RBS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature6 records
RBS partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, flagship, minor and regional.
- Basys ProcessingcorePartnered for payment processing solutions to streamline transactions within RBS systems. Basys delivers tailored payment solutions with transparent pricing, flexible APIs, and dedicated support.
- Boutique & Luxury Lodging Association (BLLA)flagshipRBS participating in BLLA's 2026 Boutique Hotel Investment Conference as an Innovation Hub tech company, showcasing AI-powered hospitality solutions to independent hoteliers.
- Dude Ranchers AssociationcoreNational association connecting, promoting, and preserving authentic dude and guest ranch vacations across the American West. Partnership connects RBS with target customer segment.
- North American Gamebird AssociationminorTrade association protecting gamebird producers and hunting clubs through advocacy, education, and industry news.
- Texas Trophy Hunters AssociationminorThe Voice of Texas Hunting, uniting the community to promote, protect, and preserve wildlife resources and heritage.
- Dallas Safari ClubminorMember community focused on wildlife conservation, public engagement, education, and advocacy for well-regulated hunting and sustainable use.
- Safari Club InternationalminorGlobal organization defending the freedom to hunt and advancing sustainable-use wildlife conservation through chapters, advocacy, and education.
- NZ Professional Hunting Guides AssociationminorNew Zealand's professional hunting guides body setting standards, training, and advocacy, with a directory to find vetted outfitters.
- Enbaar IT TechnologiesregionalOman-based systems integrator delivering turnkey IT and infrastructure solutions for commercial clients. Supports RBS deployment in Middle East region.
- Hospitality ProregionalWest Africa hospitality systems provider offering one-stop technology and services for lodging operations.
- Omniyat HospitalityregionalHotel management and development group focused on operations, acquisitions, and guest experience across hospitality and tourism.
- RevonnateregionalHotel revenue consulting in East Africa, applying yield, pricing, and distribution strategies to grow room revenue. Partnership brings revenue management expertise to RBS deployments.
- Sam InfotechregionalIT consulting and development services, from architecture to customization, supporting reliable deployments and ongoing operations.
- ZekoflagshipAcquired AI-powered guest engagement platform with automation features including upselling, real-time concierge support, and WhatsApp integration. Demonstrated ability to boost hotel revenue by up to 20%.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
RBS competitors and assessment
Company assessmentDirect peers
- ResNexus: Reservation and property management software specializing in guest ranches, lodges, bed & breakfasts, and campgrounds. Closest direct competitor to YellowStone PMS in the ranch and outfitter vertical RBS pioneered.
- Mews: Cloud-based PMS for hotels, hostels, and serviced apartments with integrated payments, POS, and guest experience features. Directly comparable to RBS's WinCloud on the hotel PMS axis and competes for the same multi-property and boutique hotel segments.
- Toast: Cloud-based POS and restaurant management platform serving full-service and quick-service restaurants in the US. Directly comparable to RBS's Hashmato POS across dine-in, delivery, inventory, and multi-location franchise operations.
- RMS Cloud: Cloud hospitality platform combining PMS, POS, booking engine, and guest experience tools for hotels, resorts, and serviced apartments. Comparable to RBS's integrated PMS+POS offering across the mid-market and resort segments.
- Lightspeed Restaurant: Cloud-based POS and commerce platform for restaurants and retail, including inventory, loyalty, and multi-location management. Comparable to Hashmato POS, particularly for F&B and specialty retail segments where RBS also competes.
- Cloudbeds: Hospitality management platform combining PMS, channel manager, and booking engine for independent hotels, hostels, and B&Bs. Overlaps directly with RBS WinCloud in the boutique and independent hotel market globally.
- eZee Absolute: Cloud-based hotel PMS and booking engine serving independent hotels, hostels, and B&Bs globally, with strong presence in Asia, Middle East, and Africa. Directly comparable to WinCloud in markets where RBS is expanding via regional partners.
Broad incumbents
- Oracle OPERA Cloud: Enterprise-grade PMS from Oracle serving large hotel chains, resorts, and casinos globally. Competes with RBS in the multi-property hotel segment, though typically targets larger enterprise accounts than RBS's boutique and independent focus.
- Block (Square): Square offers POS, payments, and restaurant/retail software serving small and mid-market operators globally. Overlaps with Hashmato POS in the small-operator F&B and retail segment, representing a well-capitalized competitor at the lower end of the market.
Emerging players
- Peek Pro: Software platform for tours, activities, and experiences — including reservation, payments, and operator tools. Partially overlaps with RBS's YellowStone PMS in the outfitter and adventure guide segment, though Peek focuses more on distribution than operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
RBS social profiles
Digital presenceRBS compliance and trust
Trust signalCompliance1 record
RBS financial estimates
Financial estimateRevenue estimate
Valuation estimate
RBS leadership team
Management profileNumber of profiles
Profiles2 records
RBS subsidiaries and ownership
Company hierarchySubsidiaries5 records
RBS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RBS M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RBS
What does RBS do?
RBS develops and sells cloud-based hospitality technology — property management systems (WinCloud PMS, YellowStone PMS) and a point-of-sale platform (Hashmato POS) — purpose-built for hotels, restaurants, ranches, lodges, and outfitters. The platform unifies front-office, reservations, scheduling, POS, inventory, housekeeping, finance, and reporting in modular, offline-capable software, supplemented by an AI-powered guest engagement capability acquired through Zeko. The company sells subscriptions and professional onboarding services directly to hospitality operators globally.
Is RBS a public or private company?
RBS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RBS founded?
RBS was founded in 2019. It employs 101 to 250 people.
Where is RBS based?
RBS is headquartered in Chesterfield, United States, in the North America region.
How does RBS make money?
Three revenue lines are on record. Property Management System (PMS) Subscriptions are the primary driver. The others are point of Sale (POS) Subscriptions and professional Services.
Who are RBS's main competitors?
Direct peers on record are ResNexus, Mews, Toast, RMS Cloud, Lightspeed Restaurant, Cloudbeds and eZee Absolute. Broad incumbents are Oracle OPERA Cloud and Block (Square). Peek Pro is listed as an emerging player.
Does RBS have an API?
No public API is recorded for RBS.
What industry is RBS in?
RBS's product category is Hospitality Software. Its primary akta.pro industry code is THALACAF, Guest Experience & Engagement (CRM, Messaging, Loyalty), with a secondary code of THALACAI, Point-of-Sale (POS) & On-Property Commerce. Its NAICS code is 541511 and its SIC code is 7371.