Step Benefits Group
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingServices
Step Benefits Group firmographics
Firmographics- Name
- Step Benefits Group
- Legal name
- Employee Benefit Consultants
- Website
- https://stepbenefitsgroup.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Step Benefits Group industry classification
Industry- Product category
- Employee Benefits Consulting
- SIC
- Insurance Agents, Brokers & Service (6411), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Benefits Administration (BPACAPAC)
- akta.pro secondary industries
- Group Disability Income Insurance (Employer-Sponsored) (FSAIAIAB), Group Life Waiver of Premium & Accelerated Benefit Riders (FSAIADAI)
Keywords
Step Benefits Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Employee Benefits Consulting: Professional consulting services for designing, implementing, and managing employee benefit plans for businesses. The company analyzes client situations and designs customized strategies to meet financial goals.
- Pension Plan Advisory: Consulting services for pension plan design, including Defined Benefit, Defined Contribution, Deferred Profit Sharing, and Group Registered Retirement Savings Plans.
- Individual Insurance Services: Individual financial services including life insurance, critical illness insurance, long-term care insurance, disability income replacement, mortgage insurance, and travel plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom consulting services tailored to client needs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Step Benefits Group product offering
Product offeringCore offering
Step Benefits Group is an independent Canadian employee benefit and pension consulting firm that designs, implements, and manages customized group benefits, retirement/pension plans, executive retention packages, and individual insurance solutions for employers and individuals. Services are delivered through the proprietary Step Process™ methodology and span health, dental, disability, wellness programs, DC/DB/DPSP/Group RRSP pension arrangements, and a full suite of individual insurance products.
Product overview
Step Benefits Group is an employee benefit consulting firm offering a comprehensive suite of advisory services. The core offerings consist of four main service areas: Employee Benefits Plan consulting, Pension Plans, Executive Benefits, and Individual Insurance. These services are delivered through the Step Process™ methodology. The company provides individual insurance sub-products including various life insurance types (Cash Value Participating, Universal, Term), critical illness, long-term care, disability income, mortgage, travel, and health/dental plans. For employee benefits, the company offers managed care programs, Health Care Spending Accounts, Health and Welfare Trusts, Employee Assistance Plans, and Wellness Plans. The portfolio is designed to address needs across the employment lifecycle from hiring through retirement.
Differentiator
Problem solved
Functional benefit
Products and services
- Employee Benefits Plan Consulting service for designing and managing employer group benefits packages including health, dental, vision, disability, managed care programs, Health Care Spending Accounts, Health and Welfare Trusts, Employee Assistance Plans, and Wellness Plans. Targeted at Canadian employers.
- Pension Plans Retirement and pension plan advisory covering Defined Contribution, Defined Benefit, Deferred Profit Sharing Plans (DPSP), and Group Registered Retirement Savings Plans (Group RRSP) for employers. Includes ORPP and CPP/OAS guidance.
- Executive Benefits Specialized retention packages for key employees and executives, including tax-effective compensation strategies. Targeted at employers seeking to retain critical executive talent.
- Individual Insurance Personal insurance advisory for individuals and families, covering life insurance (Cash Value Participating, Universal, Term), Critical Illness, Long-Term Care, Disability Income Replacement, Mortgage, Out-of-Canada Travel, and Individual Health and Dental plans.
Quantifiable outcome
- Long-term client relationships of 10-15+ years demonstrate client satisfaction and retention
Companies that use Step Benefits Group
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Step Benefits Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Step Benefits Group partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Step Benefits Group competitors and assessment
Company assessmentBroad incumbents
- Hub International: Global insurance brokerage with strong Canadian presence offering group benefits, retirement, and consulting services. Comparable in target market and core benefits advisory offering.
- Cowan Insurance Group: Large Canadian insurance brokerage offering commercial, group benefits, and personal insurance. Comparable in providing group benefits advisory to Canadian employers but with broader product scope and national footprint.
- Beneva: Canadian mutual insurer formed from the merger of SSQ Insurance and La Capitale, offering group benefits, individual insurance, and pensions. Comparable in providing group benefits and retirement products to Canadian employers and individuals.
- Gallagher Canada (Arthur J. Gallagher): Global insurance brokerage and risk management firm with significant Canadian operations in group benefits consulting. Comparable in benefits advisory services to employers, though at substantially larger scale.
Direct peers
- Binks Insurance Brokers: Independent Canadian insurance brokerage offering group benefits, commercial, and personal insurance. Comparable as a boutique Canadian benefits advisor serving employer clients.
- BFL Canada Insurance Services: Canadian-focused insurance brokerage serving mid-market and enterprise clients across commercial, benefits, and specialty lines. Comparable as a Canadian benefits and risk advisory firm serving similar employer segments.
- GroupHEALTH Benefit Solutions: Canadian group benefits provider/cooperative offering health and welfare benefits administration to employer groups across Canada. Directly comparable in target customer (Canadian employers) and core offering (group benefits design and administration).
- Foster Park Brokers: Canadian insurance brokerage providing group benefits, personal insurance, and commercial coverage. Comparable as a Canadian boutique broker with similar employer-client advisory focus.
- Jones DesLauriers Insurance Management: Canadian insurance brokerage specializing in commercial and group benefits. Comparable in serving mid-market Canadian employers with group benefits and pension advisory services.
Emerging players
- PPI Solutions (Benefit Plan Administrators): Canadian third-party benefits administrator offering Health Care Spending Accounts and administrative services to employers. Comparable in serving Canadian employers with benefits administration and HSA-related services, a product line Step Benefits Group also offers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Step Benefits Group social profiles
Digital presenceStep Benefits Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Step Benefits Group leadership team
Management profileNumber of profiles
Step Benefits Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Step Benefits Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Step Benefits Group
What does Step Benefits Group do?
Step Benefits Group is an independent Canadian employee benefit and pension consulting firm that designs, implements, and manages customized group benefits, retirement/pension plans, executive retention packages, and individual insurance solutions for employers and individuals. Services are delivered through the proprietary Step Process™ methodology and span health, dental, disability, wellness programs, DC/DB/DPSP/Group RRSP pension arrangements, and a full suite of individual insurance products.
Is Step Benefits Group a public or private company?
Step Benefits Group is a private company. It is classified as unknown and is currently operating.
When was Step Benefits Group founded?
Step Benefits Group was founded in -1. It employs 11 to 50 people.
How does Step Benefits Group make money?
Three revenue lines are on record. Employee Benefits Consulting is the primary driver. The others are pension Plan Advisory and individual Insurance Services.
Who are Step Benefits Group's main competitors?
Broad incumbents on record are Hub International, Cowan Insurance Group, Beneva and Gallagher Canada (Arthur J. Gallagher). Direct peers are Binks Insurance Brokers, BFL Canada Insurance Services, GroupHEALTH Benefit Solutions, Foster Park Brokers and Jones DesLauriers Insurance Management. PPI Solutions (Benefit Plan Administrators) is listed as an emerging player.
Does Step Benefits Group have an API?
No public API is recorded for Step Benefits Group.
What industry is Step Benefits Group in?
Step Benefits Group's product category is Employee Benefits Consulting. Its primary akta.pro industry code is BPACAPAC, Benefits Administration, with a secondary code of FSAIAIAB, Group Disability Income Insurance (Employer-Sponsored). Its SIC code is 6411.