Feldspar

What Feldspar does

Feldspar is a UK-based sports technology company founded in 2022 that builds sensor-enabled sports flooring and running tracks, positioning itself as the first major evolution in track technology in over 60 years. The company's core product is a modular smart surface that embeds sensors — anchored by a patent-pending triangular force plate architecture — directly into the playing surface, capturing real-time three-dimensional ground reaction force data at over 1,000 Hz across up to 200 sensing platforms. The platform supports up to 40 athletes simultaneously on a single surface and is engineered for an approximately 20% improvement in energy return versus the Paris Olympic track, combining hardware with an AI-powered analytics dashboard for athlete performance, injury risk detection, and fan engagement applications across athletics, football, rugby, basketball, padel, and squash.

The company monetizes through a hybrid model spanning hardware sales of smart flooring systems, recurring software and analytics subscriptions, technology licensing and certification-driven royalties, and professional services for installation and integration. Distribution is enterprise-led via direct sales to stadiums, sports clubs, and high-performance training centers, complemented by strategic partnerships with sports agency 54, Cambridge Design Partnership for engineering and manufacturing scale-up, and JSW Sports / Inspire Institute of Sport as flagship Asia anchor. The business is pre-revenue or sub-$1M with only one named commercial deployment (IIS India, June 2026), backed by foundational capital from a Hong Kong family office and a first external seed round opened in April 2026.

Feldspar is led by founder and CEO Alvina Chen, a former professional track athlete, supported by an unusually deep advisory bench including Olympic champion Darren Campbell (MBE), Mark England OBE (three-time Team GB Chef de Mission), and senior executives from Premier League and SailGP. The company holds multiple patent-pending filings covering the sensor architecture and energy conversion mechanisms, has achieved third-party-validated World Athletics performance compliance, and pursues a certification path as a structural moat for adoption by federations and Olympic-grade venues.

Name

Feldspar

Legal name

Feldspar Ltd

Website

https://feldsparsport.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Feldspar builds sensor-enabled sports flooring and running tracks with embedded force plates that capture real-time biomechanical data for athletes, coaches, stadiums, and sports federations across multiple sports.

Ownership category

akta.pro rank

Product category

Smart Sports Flooring & Athlete Performance Technology

NAICS

Sporting and Athletic Goods Manufacturing (33992), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Sporting & Athletic Goods, Nec (3949), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Sports & Performance Flooring (Gym, Courts, Tracks) (IMADAJAI)

akta.pro secondary industries

Performance Analysis & Video Coaching (HSADAEAG), Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG), Weighing & Force Measurement (Load cells, scales, torque, strain measurement) (IMAGAFAF)

Keywords

• Sensor-enabled sports flooring
• Smart running tracks
• Athlete performance analytics
• Force measurement platforms
• Biomechanical data capture

Headquarters

HQ city

London

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Smart Sports Flooring Hardware Sales: Sale of sensor-enabled high-performance running tracks and smart sports flooring systems to stadiums, sports clubs, and high-performance training centers. The modular design allows for permanent installation or temporary deployment.
2. Software & Analytics Subscription: Cloud-based analytics platform providing real-time performance data, continuous monitoring, and AI-driven insights. Likely offered as recurring subscription for access to dashboards, data archives, and advanced analytics features.
3. Licensing & Certification: Licensing of technology to sports surface manufacturers and venues. World Athletics certification creates opportunities for standardized deployment across athletics facilities globally.
4. Professional Services: Implementation, installation, and maintenance services for smart surface deployment. Consulting for sports organizations on data integration and performance optimization.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Feldspar builds and sells sensor-enabled sports flooring and high-performance running tracks that embed force-measurement sensors directly into the playing surface. The integrated Surface-Based Force Measurement Platform captures real-time three-dimensional ground reaction force and biomechanical data on every footstep and delivers AI-powered performance analytics to athletes, coaches, and venues. The system combines proprietary hardware (triangular force plates, modular track layers) with cloud-based analytics software for stadiums, sports clubs, federations, and high-performance training centers.

Product overview

Feldspar offers a modular smart sports flooring system consisting of multiple integrated products: the core Surface-Based Force Measurement Platform powered by the Universal Sensor Platform architecture, featuring a novel triangular force plate design that captures real-time 3D ground reaction forces at over 1,000 Hz across up to 200 sensing platforms. The Smart Surface Track delivers high-performance running surfaces with 20% more energy return than the Paris Olympic track. Supporting software includes the Live Dashboard for real-time coaching feedback and AI-Powered Data Analytics for performance optimization and injury prevention. The system is designed for scale across athletics, football, American football, rugby, padel, basketball, and squash, supporting up to 40 players on a single surface. The modular design enables portable, rapid deployment configurations for both permanent and temporary installations.

Differentiator

Problem solved

Functional benefit

Products and services

• Surface-Based Force Measurement Platform Feldspar's flagship platform using a patent-pending triangular force plate architecture to capture real-time three-dimensional ground reaction force data directly from the sports surface at scale, for stadiums, sports clubs, federations, and high-performance training centers.
• Smart Surface Track Sensor-embedded, modular high-performance running track delivering up to 90% energy return and approximately 20% more energy return than the Paris Olympic track, capturing real-time biomechanical data on every footstep for athletics and multi-sport venues.
• Universal Sensor Platform Scalable sensor platform architecture that captures high-frequency force data over 1,000 Hz including centre of pressure and 3D force profiles, simultaneously across up to 200 sensing platforms, enabling large-scale connected deployments across sports surfaces.

Quantifiable outcome

• 20% more energy return compared to Paris Olympic track surface
• +5 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature7 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• JSW Sports / Inspire Institute of SportflagshipStrategic or Co-development Partner · 15 June 2026Long-term strategic partnership making Inspire Institute of Sport (IIS) the first high-performance sporting institution in Asia to deploy Feldspar's sensor-embedded smart surface technology. Phase 1 includes 45-meter Feldspar Smart Surface Track installation at IIS High Performance Centre. Partnership includes long-term vision for smart surface installations across India's athletics ecosystem and potential cross-sport applications (cricket, hockey, football, boxing, kabaddi).
• Cambridge Design Partnership (CDP)coreTechnology or Integration · 22 April 2026Engineering partnership for product development of the world-first surface-based force measurement platform. CDP brings multidisciplinary team of 300+ engineers with expertise across physics, electronics, software, and manufacturing. Partnership focused on designing for manufacture and real-world deployment as technology transitions from prototype to pilot scale. CDP's Pilot Production Centre used for building and testing.
• 54coreStrategic or Co-development Partner · 18 September 2025Strategic partnership to accelerate innovation in sport and create pathways for sustainable global growth. 54 is a global sports and entertainment agency. Partnership aims to bring together technology, data, and entertainment to redefine how athletes train and compete, and how fans engage. Feldspar benefits from 54's reach and momentum for global market expansion.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• Spiideo: Spiideo provides AI-driven sports video analysis used by clubs and federations worldwide. It overlaps with Feldspar's analytics layer for athletes and coaches, though it relies on camera-based inference rather than direct ground-force measurement.

Broad incumbents

• Polar Electro: Polar Electro is a long-established sports performance technology company with heart-rate monitors, GPS watches, and team-tracking systems. Comparable to Feldspar in serving athletes and coaches with biometric and performance data, though delivered through wearables rather than embedded surfaces.
• Hawk-Eye Innovations: Hawk-Eye Innovations (Sony) provides vision-based ball tracking and officiating technology used across tennis, football, cricket, and other elite sports. It is comparable as a sports officiating and analytics incumbent that has already integrated into federations and broadcasters globally — the same ecosystem Feldspar is targeting with surface-based data.
• Mondo Sport & Flooring: Mondo is one of the world's largest manufacturers of athletic tracks and sports flooring, supplying Olympic venues including Paris 2024. It is comparable to Feldspar as the established track-surface incumbent Feldspar must displace or partner with to scale globally.
• Beynon Sports Surfaces: Beynon Sports manufactures high-performance athletic track surfaces used by NFL, NCAA, and IAAF facilities. Like Feldspar, it focuses on premium athletic surfaces where speed, safety, and performance matter, representing an incumbent channel partner or competitor for Feldspar's smart track technology.
• PlaySight Interactive: PlaySight provides AI-powered sports video analysis and connected court technology used by tennis, basketball, and other sports. Like Feldspar, it embeds technology into the playing environment to capture real-time performance data for athletes, coaches, and broadcasters.

Direct peers

• Catapult Sports: Catapult is a leading athlete performance monitoring company whose Vector and Sprint wearable GPS/IMU systems are widely used by elite sports teams. It is comparable to Feldspar as both target elite sports organizations with real-time performance analytics, though Catapult's sensing is wearable-based rather than embedded in the playing surface.
• STATSports: STATSports provides GPS-based athlete tracking and performance analytics worn by elite teams globally. Like Feldspar, it sells into professional sports organizations seeking real-time performance data, but its data is captured via wearable vests rather than embedded flooring sensors.
• VALD Performance: VALD Performance manufactures force plates and dynamometers used by professional sports teams for athlete assessment. Feldspar's triangular force plate architecture and ground-reaction-force data compete directly with VALD's force-plate systems, though VALD is laboratory-focused and Feldspar is embedded in the playing surface.
• Kinexon: Kinexon provides real-time sensor-based tracking and analytics for sports and industry using UWB and IoT sensors. It is comparable to Feldspar in combining hardware sensors with cloud analytics for elite sports performance and operational use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/feldsparsport
• LinkedInlinkedin.com/company/feldsparsport

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feldspar