ata football

What ata football does

Atalanta Media LLC, operating as ata football, is a Miami-headquartered OTT streaming platform founded in 2019 that delivers live, on-demand, and editorial women's football content to global audiences. The core product is a subscription-based streaming service accessible via web and internet-connected devices, supplemented by a blog, newsletter, and social media presence on Twitter, Instagram, and TikTok. Content rights cover top-tier women's football properties including UEFA Women's Champions League, FA Women's Super League, and French women's league, with content powered by DAZN for global streaming and distributed via NBC Sports for US television (50-match initial deal for FA WSL). The company also operates editorial content production through in-house journalists and photographers.

Revenue is generated through two primary streams: (1) direct-to-consumer monthly recurring subscriptions with free trial availability and gift subscription options, and (2) broadcast rights licensing to distribution partners including DAZN and NBC Sports. The go-to-market motion is community-led, leveraging athlete endorsements (Olympic gold medalists, professional players from NWSL and European clubs), youth academy partnerships, and event-driven demand generation around marquee competitions such as UWCL finals. Target customer segments span women's football fans, aspiring professional players, and coaches/academies.

The company is privately held and bootstrapped with no disclosed institutional funding, operates with 11-50 employees from its Miami office at 600 Brickell Avenue, and is led by Co-Founder/CEO Esmeralda Negron. Strategic priorities evidenced in the data include international distribution expansion (US, Italy, Germany), content portfolio depth (multiple top European women's leagues), and community ecosystem buildout via editorial and social channels.

Name

ata football

Legal name

Atalanta Media LLC

Website

https://atafootball.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Women's Sports Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Sports Streaming Platforms (MPACAAAE)

Keywords

• Women's football streaming
• Live sports OTT platform
• Broadcast rights licensing
• Sports subscription service
• Soccer content platform

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Subscription/Membership: Monthly recurring subscription model with membership plans including free trial periods. Subscriptions are billed monthly in advance with automatic renewal until cancelled. The company offers different membership plans with varying conditions and limitations.
2. Gift Subscriptions: Gift subscriptions available for purchase on the website as one-time purchases that grant access to the platform
3. Broadcast Rights Sales: The company secures broadcast rights for women's football leagues and sells/distributes this content through partnerships with platforms like DAZN and NBC Sports

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

ata football operates a subscription-based OTT streaming platform delivering live and on-demand women's football content, including matches from leagues such as the UEFA Women's Champions League, FA Women's Super League, and the French women's league. The service is accessible via the web on computers, mobile devices, and internet-connected devices, and includes player profiles, tactical analysis, and a community platform.

Product overview

ata football operates as a single, unified streaming platform focused exclusively on women's football. The core product is the ata football Streaming Platform, which provides live match coverage, on-demand content, and editorial features including player profiles, match previews, and tactical analysis. The service is accessible via web platform and delivers content powered by DAZN, with coverage available on YouTube for international audiences. Additional features include a blog content hub, community features, and newsletter subscription.

Differentiator

Problem solved

Functional benefit

Products and services

• ata football Streaming Platform Subscription-based OTT streaming platform delivering live and on-demand coverage of women's football matches from leagues around the world, including UEFA Women's Champions League, FA Women's Super League, and the French women's league, plus player content, tactical analysis, and editorial features for individual subscribers.
• Gift Subscriptions One-time gift subscription purchases available on the website that grant the recipient access to the ata football streaming platform.

Quantifiable outcome

• 91,648 spectators at Camp Nou for Barcelona vs Wolfsburg semi-final demonstrates the growing interest in women's football that ata football helps capitalize on
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered supporting and core.

• NBC Sports (French Women's League)supportingChannel Partner/ Reseller/ Distributor · 3 September 2021Expanded partnership to bring French women's league content to US audiences, with ata football serving as the content aggregator for the star-studded French women's league.
• DAZNcoreChannel Partner/ Reseller/ Distributor · 9 May 2021ata football partnered with Atalanta Media to bring Women's Super League competition to US television for the first time. Content is distributed via DAZN's streaming platform globally and NBC Sports for US television. ata football is powered by DAZN for streaming coverage.
• NBC SportscoreChannel Partner/ Reseller/ Distributor · 2 September 2020NBC Sports partnered with ata football to bring women's soccer to US television audiences. The landmark deal included coverage of the FA Women's Super League, with 50 matches broadcast on NBC Sports Network initially. This was the first time the WSL was shown on US television.
• Pitch InternationalsupportingChannel Partner/ Reseller/ Distributor · 2 September 2020Pitch International helped broker the broadcast deal that brought FA Women's Super League to NBC Sports and DAZN through the Atalanta Media partnership.
• The FA (Football Association)coreChannel Partner/ Reseller/ DistributorThe Football Association partnered with Atalanta Media and NBC Sports to showcase the Barclays FA Women's Super League to viewers across America, Italy and Germany.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• FIFA+: FIFA's free global streaming platform offering women's football matches and highlights worldwide, directly overlapping with ata football's mission of broadening access to women's football content.
• DAZN: Global sports streaming platform that is both a direct competitor in women's football OTT and the infrastructure/distribution partner powering ata football; operates across SVOD/AVOD sports and competes for the same rights and subscribers.
• FloSports: Subscription OTT platform specializing in niche and emerging sports verticals with league-rights aggregation, a comparable business model to ata football focused on underserved sports audiences.
• The FA Player: Football Association-owned free streaming service carrying FA Women's Super League content; overlaps with ata football's FA WSL coverage in international markets, particularly as a free alternative.

Broad incumbents

• ESPN+: Disney/ESPN's subscription sports OTT service offering NWSL, FA WSL (via ESPN+ on US linear/streaming), and a broad women's sports portfolio, competing for the same paying fan base at much greater scale.
• Amazon Prime Video Sports: Amazon's Premier League carrier in the UK that distributes men's top-flight football and is expanding into women's football and other premium rights—competing both for rights and viewers.
• Peacock (NBCUniversal): NBCUniversal's streaming service that owns women's Premier League (FA WSL) and NWSL rights in the US; the rights holder side of ata football's NBC Sports partnership and a potential long-term competitive threat.
• Apple TV+: Apple's streaming service that has secured MLS and select women's football rights and competes for premium sports audiences globally, including women's football coverage.

Emerging players

• Just Women's Sports (JWS): Digital media brand focused exclusively on women's sports, including women's football coverage; a partial-overlap emerging player in the same niche audience but focused on editorial/streaming hybrid content.

Regional players

• WSL Official / NWSL Direct Platforms: League-operated digital channels (e.g., NWSL site/app, WSL social channels) that offer free or hybrid premium content directly to fans, functioning as a competing content destination in domestic markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xtwitter.com/atafball
• Instagraminstagram.com/ata_football
• TikToktiktok.com/@ata_football
• LinkedInlinkedin.com/company/atafootball

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ata football