true echo vr

What true echo vr does

True Echo VR is a Milwaukee-based, privately held operator of group virtual reality entertainment experiences, founded by Mitchell Schweda and currently running a single location inside 3rd St Market Hall at 275 W Wisconsin Ave. The company runs free-roam multiplayer VR sessions using wireless HTC Vive Focus Vision headsets, supporting up to six simultaneous players moving physically through shared virtual environments and accommodating extended groups of 7-18 via 90-minute formats. Its game portfolio spans five titles: Dead Ahead (team zombie shooter), Cook'd Up! (kitchen simulation), Arrowsong (fantasy archery), Quantum Arena (PvP combat), and Parvus Box (escape room), all sourced from third-party VR developers and rotated within a single booking.

Revenue is generated primarily through per-session booking fees for group entertainment, with two standard tiers (45-minute sessions for 2-6 guests and 90-minute sessions for 7-18 guests), supplemented by gift card sales and a referral program offering a free session after three referrals. A secondary revenue stream comes from mobile/custom VR services that deploy equipment and staff to corporate offsites, trade shows, and private events on a quote-based professional services basis. Pricing is not publicly disclosed and bookings are processed through a dedicated online booking platform, with walk-ins accepted subject to availability.

The company targets five distinct customer segments: corporate teams (the primary use case for team-building), birthday parties and celebrations, friends' groups, family gatherings, and mobile/custom event clients. Marketing relies on organic social (Facebook, Instagram, LinkedIn, YouTube), a website with booking integration, regional earned media (Milwaukee Business Journal, Fox6 Now, CBS58, MMAC), and a referral program. As the only free-roam multiplayer VR provider in Milwaukee, the company operates as a sole local incumbent with a content-agnostic platform positioned for both consumer entertainment and emerging B2B workforce-training use cases.

Name

true echo vr

Legal name

True Echo VR Inc.

Website

https://trueechovr.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

True Echo VR operates a single Milwaukee free-roam multiplayer virtual reality venue inside 3rd St Market Hall, offering group VR gaming sessions for corporate teams, birthday parties, friends, and families, plus mobile VR event services.

Ownership category

akta.pro rank

Product category

Location-Based Virtual Reality Entertainment

NAICS

Amusement Arcades (713120), Amusement Arcades (71312)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

VR & Immersive Esports/LBE Venues (VR Arenas, Sim Racing Pods) (MPAFALAE)

akta.pro secondary industries

VR/AR Gaming Platforms (BPAMAKAG), VR Headsets & Accessories (CRACAOAE)

Keywords

• Free-roam VR gaming
• Group VR experiences
• VR team building
• Mobile VR events
• Location-based entertainment

Headquarters

HQ city

Waukesha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. VR Session Bookings: The company generates revenue through booking fees for VR gaming sessions. Sessions are priced per time slot and group size, with standard 45-minute sessions for 2-6 guests and extended 90-minute sessions for groups of 7-18. Additional revenue comes from gift card sales and the referral program.
2. Mobile/Custom VR Events: Revenue from bringing mobile VR experiences to corporate offsites, trade shows, parties, and custom events. The company handles equipment, setup, operation, and teardown as a full-service offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

True Echo VR operates a free-roam multiplayer virtual reality entertainment venue at Milwaukee's 3rd St Market Hall, selling booked VR gaming sessions for groups of 2-18 people using wireless HTC Vive Focus Vision headsets. The offering includes five game experiences (Dead Ahead, Cook'd Up, Arrowsong, Quantum Arena, and Parvus Box) in 45- or 90-minute formats. The company also provides mobile VR services that bring equipment and staff to corporate offsites, trade shows, and private events.

Product overview

True Echo VR is a Milwaukee-based group virtual reality entertainment company operating from 3rd St Market Hall. The company offers a portfolio of five distinct VR games: Dead Ahead (team zombie shooter), Cook'd Up! (cooking simulation), Arrowsong (fantasy archery), Quantum Arena (PvP combat), and Parvus Box (escape room). Sessions are available in 45-minute formats for 2-6 players or 90-minute extended sessions for groups up to 18. Additionally, True Echo VR provides mobile/custom VR services that bring equipment and staff directly to corporate events, trade shows, and celebrations off-site.

Differentiator

Problem solved

Functional benefit

Products and services

• Dead Ahead A team-based zombie defense VR game where players prepare defenses, choose weapons, and survive relentless waves of increasingly difficult zombies in a post-apocalyptic setting. Designed for group play and team building at the True Echo VR Milwaukee venue.
• Cook'd Up! A fast-paced kitchen simulation VR game where teams collaborate to prepare, cook, and serve dishes to virtual customers under time pressure. Targeted at groups seeking communication and team-building entertainment.
• Arrowsong A fantasy archery adventure VR game where teams defend a sacred tree from waves of enemies including orcs, goblins, and a dragon boss, emphasizing cooperation and coordinated defense.
• Quantum Arena A player-versus-player competitive VR battle game featuring team deathmatch and free-for-all modes across multiple maps, with loadout customization and fast-paced combat. Designed for competitive group play.
• Parvus Box A premium VR escape room experience where shrunken players navigate oversized everyday environments filled with puzzles, hidden clues, and collaborative challenges, positioned as a story-driven group adventure.
• Mobile/Custom VR Events A mobile VR service that brings fully managed VR experiences, equipment, and on-site staff directly to corporate offsites, trade shows, parties, and off-site celebrations.
• VR Arcade Sessions Group VR gaming sessions at the downtown Milwaukee location where players can rotate through multiple VR experiences in a single booking, available as 45-minute sessions for 2-6 guests or 90-minute extended sessions for groups up to 18.

Quantifiable outcome

• Up to 6 players can participate simultaneously in the same VR game
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• 3rd St Market HallcoreOthers · 28 January 2026True Echo VR operates as a tenant inside 3rd St Market Hall, Milwaukee's vibrant food hall and entertainment venue. The partnership provides True Echo VR with built-in foot traffic, complementary food and beverage options, and association with a popular local destination. 3rd St Market Hall features 20+ food vendors, a full bar, self-serve wall, and other games including bags, Jenga, shuffleboard, and golf simulator suites.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Activate: Activate is a tech-enabled active entertainment concept with gamified, technology-driven rooms and team-based challenges. It targets the same 'group entertainment vs. bar/cinema' demand as True Echo VR, with a stronger tech/adventure-room angle and rapidly expanding footprint.
• Main Event Entertainment: Main Event operates large-format family entertainment centers with bowling, laser tag, VR, and dining. It overlaps with True Echo VR on the group-outing and corporate team-building use cases but competes across a much broader entertainment portfolio rather than specializing in VR.
• Dave & Buster's: Dave & Buster's runs nationwide entertainment complexes combining dining, arcade, and VR-style attractions. It is a broad incumbent competing for the same group/corporate entertainment spend as True Echo VR, but VR is a small slice of its offer rather than the core product.
• Topgolf: Topgolf operates high-tech, group-oriented sports entertainment venues with a strong corporate team-building and group-outing business. It competes for the same 'alternative to dinner and drinks' occasions True Echo VR targets, but on a national, established platform rather than VR-specific.

Emerging players

• Gamebox: Gamebox builds tech-forward, screen-based and VR-enabled group entertainment rooms hosted inside other venues. It overlaps with True Echo VR's group-entertainment thesis and partnership-driven venue model, though it is more nascent in U.S. deployment.

Direct peers

• Sandbox VR: Sandbox VR operates free-roam, multiplayer VR venues with Hollywood-licensed content and a comparable group-booking model. It is the most direct competitor to True Echo VR's free-roam VR arcade concept and is actively expanding across U.S. cities, including secondary markets.
• Zero Latency: Zero Latency runs free-roam multiplayer VR experiences in untethered warehouse-scale arenas worldwide. Its business model, technology stack, and target use cases (group entertainment, corporate team building) closely mirror True Echo VR's offering.
• VR World NYC: VR World is a multi-floor VR arcade and entertainment venue in New York offering curated VR experiences for groups and private events. It is a direct peer in the VR location-based entertainment category with a comparable group/corporate/celebration customer mix.
• Immotion Group: Immotion Group is a UK-based operator of free-roam VR and immersive entertainment experiences for venues, attractions, and family entertainment centers. It is a direct peer in the VR-LBE category with similar group-booking and licensed-content economics.

Others

• HTC (Vive): HTC Vive is the manufacturer of the Vive Focus Vision wireless headsets that power True Echo VR's free-roam systems. It is an upstream vendor and ecosystem partner rather than a competitor, but its hardware roadmap and pricing directly shape True Echo VR's capex and product experience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TrueEchoVR
• Facebookfacebook.com/share/1DMPCPU5NJ
• LinkedInlinkedin.com/company/true-echo-vr
• Instagraminstagram.com/true_echo_vr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about true echo vr