Reimagining Fundraising

What Reimagining Fundraising does

Reimagining Fundraising is a UK-hosted non-profit collaborative initiative, founded in 2020 and operated under The Social Change Nest, that convenes 14 major international NGOs, including UNICEF, UNHCR, MSF, WWF, Greenpeace, Amnesty International, ICRC, Plan International, Save the Children, CARE, Oxfam, World Vision, and SOS Children's Villages, to jointly source, fund, and pilot fundraising innovations. Its core product is the BEACONS Innovation Challenge and Summit, an annual open-innovation cycle in which NGOs and external solution providers submit proof-of-concept fundraising solutions, expert panels shortlist finalists, and an in-person/online summit selects winners by public voting; the 2026 cycle (entries close 24 September 2026, summit 17 November 2026) is open to any NGO globally, expanding the applicant base beyond the founding coalition. Six funded pilots are in active implementation, spanning subscription donation platforms (Givify), predictive donor analytics (InsightHub Predict), Gen-Z engagement via Roblox gaming, SMS recurring giving, a global fundraising leadership programme, and a children's oral-health social enterprise; a parallel set of BEACONS finalists showcases blockchain-based instruments, including UNHCR's With Refugees Stakepool (over USD 6.3M delegated), MSF's Stake2Care, and the Cardano Impact for UNHCR ETP (USD 700K ADA invested, listed at BBVA Switzerland), plus UNICEF's Today & Tomorrow parametric insurance platform and an Impact-Linked Loan for education in Ghana. The organization does not sell a unified software product; instead, it generates income through corporate sponsorship (Twilio.org as main sponsor, with Blackbaud and HYPE) and member-INGO contributions, distributing seed funding to selected pilots and operating as a sector-wide orchestrator of fundraising R&D rather than a vendor.

Name

Reimagining Fundraising

Legal name

Reimagining Fundraising

Website

https://reimaginingfundraising.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Reimagining Fundraising is a UK-hosted non-profit that convenes 14 major international NGOs to run an annual open-innovation challenge and fund pilots of new fundraising technologies, including subscription platforms, predictive analytics, and blockchain staking products.

Ownership category

akta.pro rank

Product category

Nonprofit Innovation Services

NAICS

Grantmaking and Giving Services (81321), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

International Affairs (9721)

akta.pro primary industry

Capacity Building & Nonprofit Infrastructure Funders (BPAGAKAO)

akta.pro secondary industries

Emerging Managers / Seeding Platforms (FSAHAKAI), Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB)

Keywords

• Nonprofit fundraising innovation
• Open innovation challenges
• Donor engagement platforms
• Humanitarian fundraising
• NGO collaboration

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Grant Funding & Sponsorship: Reimagining Fundraising operates as a non-profit collaborative initiative. The organization receives funding and sponsorship from technology companies (Twilio, Blackbaud, HYPE) to run innovation challenges, provide seed funding for pilots, and support the innovation summit. Revenue is not generated from product/servce sales but through grants and corporate sponsorship.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Reimagining Fundraising operates a collaborative open innovation platform for international NGOs, running biennial challenges that solicit fundraising proof-of-concepts and select pilots for seed-funded implementation. The initiative curates an Innovation Library of case studies, hosts the annual BEACONS Innovation Summit, and supports a portfolio of operational pilots spanning subscription donation platforms, predictive donor analytics, blockchain staking, gaming-based engagement, and climate financing instruments.

Product overview

Reimagining Fundraising is a collaborative initiative by leading international NGOs that operates multiple interconnected innovation programmes. The core offering consists of the annual BEACONS Innovation Challenge where NGOs submit proof-of-concept fundraising solutions, the Innovation Pilots Programme for implementing and testing selected solutions, and an Innovation Library documenting learnings. Notable pilots include: Givify (subscription-based donation platform), InsightHub Predict (predictive donor analytics), Metaminding Lab (Roblox gaming engagement), SMS Subscription Strategy, and the Global Fundraising Leadership Programme. The BEACONS finalists showcase blockchain-based innovations including Staking for Good (WRFGS Stakepool), Cardano Impact ETP, Human Rights DAO, climate financing (Today & Tomorrow), Impact-Linked Loans, and Outcome-Based Financing ecosystems. The organization does not operate a unified software product but rather facilitates collaborative innovation across its member NGOs.

Differentiator

Problem solved

Functional benefit

Brands

• BEACONS: Annual open innovation challenge and Innovation Summit where NGOs submit proof-of-concept innovations for fundraising solutions, culminating in the People's Choice Award.

Products and services

• BEACONS Innovation Challenge Annual open innovation challenge where NGOs submit proof-of-concept fundraising innovations reviewed by sector judges and shortlisted finalists pitch at the BEACONS Innovation Summit for the People's Choice Award.
• Innovation Pilots Programme Structured program for piloting innovative fundraising solutions developed through the innovation challenges, with participating NGOs implementing and testing concepts with real evidence and learnings.
• Global Fundraising Leadership Programme 12-month capacity building programme delivered by Fundraising Radicals and CARE International to mobilize local and regional capacity for high-value fundraising across Asia, Africa, MENA, and Latin America with 900+ participants from 80+ countries.
• Givify Digital subscription platform for UNHCR that rebrands monthly donations as subscriptions for good causes, targeting Gen Z and Millennials with modern payment options and social-media shareable impact reports.
• InsightHub Predict Predictive analytics platform developed by UNHCR Hong Kong and Wood for Trees to identify prospect donors likely to convert to middle value or major donor status using data science-backed modeling.
• SMS: Subscription Monthly Strategy SMS-based subscription model developed by USA for UNHCR for recurring donations with monthly text reminders and opt-in/opt-out flexibility targeting lapsed donors and small-dollar donors.
• Mobilizing Children's Oral Health Social enterprise and blended finance initiative by SOS Children's Villages Ecuador and Novulis combining dental care delivery with CSR certification and innovative financing for children's oral health programs.
• Metaminding Lab Roblox Game (Escape To Freedom) Interactive gaming platform on Roblox called 'Escape To Freedom' developed for Amnesty International Argentina to engage Gen Z audiences with human rights issues through educational gameplay and micro-donation features.
• Staking for Good (With Refugees Stakepool & Stake2Care) Cryptocurrency staking initiative including UNHCR's With Refugees Stakepool (WRFGS) and MSF's Stake2Care that converts blockchain staking rewards into sustainable donations while investors maintain their principal.
• Cardano Impact for UNHCR ETP First humanitarian Exchange Traded Product listed at BBVA Switzerland, allowing investors to gain exposure to ADA while staking rewards flow automatically to UNHCR. $700,000 ADA already invested.
• Today & Tomorrow Initiative UNICEF's global climate and disaster risk financing platform combining $15M in DRR/CCA investments with $99.6M parametric insurance coverage for rapid cyclone response protecting 13.5 million children.
• Impact-Linked Loan for Education $400,000 impact-linked loan by SOS Children's Villages Ghana where repayment terms are tied to educational outcomes such as enrollment and graduation rates at Hermann Gmeiner Schools.
• Outcome-Based Financing Ecosystem UNICEF Colombia's ecosystem integrating Social Impact Bonds, Development Impact Bonds, and Performance-Based Contracts to link funding directly to measurable results in child development.
• Human Rights DAO and Token Amnesty International's blockchain-based decentralized autonomous organization using Human Rights Token (HRT) for micro-donations and governance participation, funded through Cardano's Project Catalyst.
• Innovation Library Digital repository of ideas, proven concepts, and case studies from Reimagining Fundraising's open innovation challenges, providing inspiration and learnings for the sector.

Quantifiable outcome

• 358 submissions received across 2020 and 2022 challenges
• +5 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability4 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• Fundraising RadicalscoreStrategic or Co-development Partner · 1 January 2023Fundraising Radicals, founded by Craig Pollard, is the implementing partner for the Global Fundraising Leadership Programme. The 12-month program aims to mobilize local and regional capacity for high-value fundraising across civil society organizations in Asia, Africa, MENA, and Latin America, with 900+ participants from 80+ countries.
• MetaMinding LabcoreStrategic or Co-development Partner · 1 January 2023MetaMinding Lab partnered with Amnesty Argentina to develop 'Escape To Freedom,' a custom Roblox game engaging Gen Z with human rights issues. The game reached 500,000+ players and demonstrated successful micro-donation strategies through crypto, raising over $1,000.
• Wood for TreescoreTechnology or Integration · 1 January 2023Wood for Trees partnered with UNHCR Hong Kong to develop InsightHub Predict, a predictive analytics platform that achieved 5.55% donor migration rate vs 2.95% control group for identifying mid-value donor prospects.
• Novulis (Solidarity Dental Health)coreStrategic or Co-development Partner · 1 January 2021Novulis partnered with SOS Children's Villages Ecuador to provide mobile dental care and education to 2,380 beneficiaries through a social enterprise model combining blended finance mechanisms for children's oral health programs.
• The Social Change NestflagshipStrategic or Co-development PartnerThe Social Change Nest hosts the Reimagining Fundraising initiative, providing operational infrastructure and organizational support for the global collaborative innovation platform.
• BBVA SwitzerlandcoreChannel Partner/ Reseller/ DistributorBBVA Switzerland listed the Cardano Impact for UNHCR ETP, marking the first humanitarian Exchange Traded Product listed at a major regulated financial institution, signaling mainstream legitimacy for blockchain-based humanitarian giving.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GlobalGiving: A nonprofit crowdfunding platform connecting donors with grassroots and international projects worldwide. Comparable as a fundraising infrastructure intermediary for international NGOs, with a similar focus on enabling innovative giving channels.
• GivingTuesday: A global movement and 501(c)(3) that mobilizes giving through an annual day of generosity and a year-round research and learning commons. Comparable as a sector-wide collaboration initiative that channels attention and donor activation for nonprofits.
• National Council of Nonprofits: A network of state and regional nonprofit associations providing advocacy, capacity building, and shared resources for the charitable sector. Comparable as a cross-INGO coalition and infrastructure platform.
• NetHope: A consortium of ~60 leading international humanitarian and development NGOs collaborating on shared technology and digital innovation. Directly comparable as a multi-INGO collaboration platform focused on capacity building for the sector.
• CAF America: A US-registered nonprofit that helps corporations, foundations, and individuals facilitate cross-border charitable giving. Comparable as an institutional donor-coordination intermediary with international scope.
• PEAK Grantmaking: A nonprofit membership organization focused on strengthening grantmaking practice and infrastructure for foundations and nonprofits. Comparable as a capacity-building intermediary serving the grantmaking ecosystem.
• Association of Fundraising Professionals (AFP): The largest professional association for fundraisers globally, providing training, certification, and the Fundraising Effectiveness Project. Comparable as a sector-level institution advancing fundraising practice and innovation.
• TechSoup Global: A global nonprofit technology capacity-building network offering digital tools, training, and resources to NGOs and charities. Directly comparable as a sector-wide infrastructure and capacity-building intermediary.
• Fundraising Effectiveness Project: An AFP-led initiative that provides data, benchmarking, and research to improve fundraising performance across the sector. Comparable as a sector-wide learning and innovation platform for fundraising practice.

Broad incumbents

• Omaze: An experiential fundraising platform that partners with major nonprofits to offer once-in-a-lifetime experiences as fundraising incentives. Comparable as an innovative fundraising channel operator serving large INGOs at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ReimaginingFund
• YouTubeyoutube.com/channel/UC9uCnOz_WLBLz-dmy5nutTw
• Facebookfacebook.com/reimaginingfundraisingchallenge
• LinkedInlinkedin.com/company/reimagining-fundraising
• Instagraminstagram.com/reimaginingfundraising

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reimagining Fundraising