What Redeem Detroit does

Redeem Detroit is a Detroit-based 501(c)-style nonprofit founded in 2010 that delivers wraparound social services to young mothers aged 13-30 with children aged 0-3. Operating from a single headquarters at 11111 Whittier Ave, Detroit, MI 48224, the organization runs five integrated program lines: Workforce Development (including the Project N.O.A.H. tradeswomen training program and a Tuesday Study Hall), Housing and Home Ownership (home renovation, 90-day emergency transitional housing, and a Pathway to Home Ownership program), Wellness (doula partnerships, family essentials distribution, and mindfulness/yoga programming), Advocacy (Community Connect newsletter and voter registration assistance), and Childcare (early education for ages 12 months+ and an Out of School Time program for ages 14-18). Its services are provided at no cost to participants and are funded through charitable donations (processed via the Zeffy platform) and corporate event sponsorships for its signature Annual Stroller Roll fundraiser, with sponsorship tiers ranging from $2,500 (Bronze) to $10,000 (Platinum).

The organization does not rely on proprietary technology; its digital footprint is limited to a Wix-hosted website, standard social media channels (Facebook, Twitter/X, YouTube, Instagram), JotForm-based registration, and the Zeffy donation portal. Reported program outcomes include 85+ trade certifications awarded, 340 program graduates, 50 young mothers housed, and 70 placed into stable jobs, with a registered base of 1,500 mothers in Detroit and 4,400 nationally. Governance is provided by a board led by Executive Director Alonzo Bell and ED of Strategy and Advocacy Carlie Austin, with additional officers serving as VPs and Treasurer. The 2030 'Vocational Village' capital project — a planned renovation of a two-story vacant Detroit building into a co-located training, housing, and resource center — represents the organization's most significant forward-looking strategic bet and would materially expand its facility footprint and service capacity if completed.

Name

Redeem Detroit

Legal name

Redeem Detroit

Website

https://redeemdetroit.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Redeem Detroit is a Detroit-based nonprofit providing workforce development, housing, wellness, advocacy, and childcare services to young mothers aged 13-30 with children aged 0-3 through two-generation wraparound programming, including Project N.O.A.H. trades training.

Ownership category

akta.pro rank

Product category

Social Services

NAICS

Individual and Family Services (6241), Child and Youth Services (62411), Other Individual and Family Services (624190), Vocational Rehabilitation Services (6243), Vocational Rehabilitation Services (62431)

SIC

Services-Social Services (8300), Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO)

akta.pro secondary industries

Family Resource Centers & Wraparound Support Services (EDACALAH), School-Age Wraparound Care (Ages 3–5) (EDACAHAA), Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM), Trauma-Informed & Resilience-Building Programs (Early Childhood) (EDACAOAD)

Keywords

• Youth social services
• Workforce development training
• Transitional housing support
• Early childhood education
• Community advocacy programs

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: The organization operates primarily through charitable donations from individuals and corporate sponsors. Donation portal available via Zeffy platform.
2. Event Sponsorships: Annual Stroller Roll event generates revenue through corporate sponsorship packages at four tiers ranging from $2,500 (Bronze) to $10,000 (Platinum).

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Redeem Detroit is a nonprofit social services organization that provides wraparound support programs for young mothers aged 13-30 with children aged 0-3 years. Its offerings span five core program areas: Workforce Development (including Project N.O.A.H tradeswomen training), Housing and Home Ownership (including transitional housing and a pathway to homeownership), Wellness (doula services, family essentials, mindfulness), Advocacy (newsletter and voter registration), and Childcare (early education and after-school programming).

Product overview

Redeem Detroit is a non-profit social services organization operating as a multi-service platform offering five core program areas: Workforce Development (including Project N.O.A.H tradeswomen training, Skilled Trades instruction, and Study Hall), Housing and Home Ownership (with Home Renovation, Emergency Housing, and Pathway to Home Ownership programs), Wellness (comprising Doula Services, Family Essentials distribution, and Mindfulness/yoga programming), Advocacy (including Community Connect newsletter and Register to Vote), and Childcare (with comprehensive early education and Out of School Time Programming). The organization focuses on young mothers ages 13-30 with children 0-3 years, providing wraparound services to impact two generations simultaneously. The organization also runs the Annual Stroller Roll as its signature fundraising event.

Differentiator

Problem solved

Functional benefit

Products and services

• Workforce Development

Quantifiable outcome

• 340 program graduates
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Community Organizations (Unnamed)coreOthersPartnerships with other community organizations and local hospitals to keep mothers informed and provide them a platform to advocate for policy changes affecting families.
• Local Doulas (Unnamed)coreStrategic or Co-development PartnerPartnership with local doulas to help young mothers access information and support through the birthing process. Doulas work with participants to design tailored birth plans.

Scale indicators11 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Year Up: Large national workforce-development nonprofit serving young adults from low-income communities with training and placement. Comparable on the trades/workforce training pillar but at far larger scale.
• Detroit Employment Solutions Corporation: Detroit workforce-development agency connecting residents to training and employment. Comparable on the workforce-training and job-placement pillar serving similar demographics.

Others

• National Skills Coalition: Policy and advocacy organization promoting equitable skills training and workforce policy. Comparable via the advocacy pillar (voter registration, policy newsletters) Redeem operates.

Direct peers

• Cass Community Social Services: Detroit-based nonprofit providing housing, food, and self-sufficiency programs for families experiencing poverty and homelessness. Direct comparable on Detroit geography and multi-pillar wraparound model.
• Starfish Family Services: Inkster/Metro Detroit nonprofit offering early childhood, family support, and behavioral health services. Comparable two-generation focus on at-risk mothers and young children in Southeast Michigan.
• Habitat for Humanity Detroit: Detroit branch operating affordable homeownership and home-repair programs for low-income families. Direct comparable on the Home Renovation and Pathway to Home Ownership pillars.
• MomsBloom: Michigan-based nonprofit providing postpartum and early-motherhood support including doula and in-home services. Closely comparable on serving young/new mothers with wraparound wellness supports.

Emerging players

• Black Mothers' Breastfeeding Association: Detroit-based nonprofit advancing breastfeeding equity and perinatal support for Black mothers. Comparable on Detroit-specific mother-focused wellness programming.
• Baby Cafe USA: Network of drop-in lactation and perinatal support sites for mothers. Comparable on the wellness/doula pillar but narrower in scope.

Regional players

• Detroit Parent Network: Detroit-based parent- and family-engagement nonprofit supporting parents in low-income neighborhoods. Comparable on parent-education and community-advocacy dimensions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/redeemdetroit
• YouTubeyoutube.com/user/MrZobell2000/videos
• Facebookfacebook.com/Redeemdetroit
• Instagraminstagram.com/redeemdetroit
• LinkedInlinkedin.com/company/redeem-detroit

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redeem Detroit