Rawpower

What Rawpower does

Rawpower is a Netherlands-based creative production studio (sole proprietorship) that delivers video, podcast, and event production services from its headquarters at Studio den Treek in Leusden, with a secondary workspace in Arnhem and a partner venue in Amsterdam. The company organizes around three service lines: Video Production (corporate films, documentaries, branded storytelling, founder portraits, instruction videos, social content, and aftermovies), Podcasting (branded podcast series with five distinct format flows covering narrative, conversational, solo, educational, and roundtable styles), and Event Production (AV support for conferences, hybrid events, webinars, talk shows, and masterclasses with up to a 7-person crew). Technology is film-grade, including 4K and 6K video capture, a mobile podcast studio, and full post-production pipelines covering editing, sound design, and color grading.

The business operates project-based with fixed fees, hourly rates, or unit pricing. Podcast seasons typically price between €7,000 and €20,000 for a 6–8 episode series spanning 6–10 weeks from concept to launch. Payment terms are 50% upfront and 50% within 5 days of invoice, with mileage billed at €0.50/km and tiered cancellation penalties. Go-to-market is direct sales and consultative, anchored by 15-minute clarity calls and discovery sessions focused on brand story and audience tone. The client base spans 40+ notable enterprise and mid-market brands across banking (ABN AMRO, ING, Allianz), hospitality (Booking.com), beverages (Heineken), technology (Microsoft, Salesforce, Adobe, Vodafone), fashion (Tommy Hilfiger, Calvin Klein, PVH), and nonprofit (Amnesty International), with multi-year relationships such as three consecutive years of work with Forward.one. The company also pursues a "Local Gamechangers" segment covering startups, founders, and creators, and uses the mobile podcast studio for international productions including Tanzania.

Revenue is project-based, founder-owned, and lean in structure: there are no disclosed funding rounds, no parent company, and no group restructuring. Legal form is a sole proprietorship in the Netherlands, with no public ticker. The company relies on organic content marketing (YouTube, Instagram, LinkedIn, TikTok), a podcast masterclass and e-book as lead magnets, and a portfolio of case studies to drive inbound interest.

Name

Rawpower

Legal name

Rawpower

Website

https://rawpower.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Rawpower is a Netherlands-based creative production studio offering video, podcast, and event production services to enterprise brands and local gamechangers. The sole proprietorship delivers film-grade storytelling from its Leusden studio, with mobile podcast capabilities enabling international productions.

Ownership category

akta.pro rank

Product category

Video & Content Production Services

NAICS

Motion Picture and Video Production (51211), Sound Recording Studios (51224), Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Video production services
• Podcast production services
• Event production services
• Corporate video production
• Branded content production

Headquarters

HQ city

Leusden-zuid

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Video Production Services: Project-based video production including corporate films, documentaries, brand films, social content, instruction videos. Pricing based on project scope and format with fixed fees or hourly rates.
2. Podcast Production Services: Full podcast series production from concept to launch. Typical production budgets range from €7,000–€20,000 for a 6-8 episode season taking 6-10 weeks from concept to launch.
3. Event AV Production Services: Event video and AV production services including conferences, hybrid events, webinars, talk shows, masterclasses. Crew scales from 2-camera setup to full multicam production with max 7-person crew.
4. Content Library & Assets: Full content library of visuals, teasers, photography, social reels, album artwork delivered on secure server. Branding and growth assets as part of production packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Rawpower is a Netherlands-based creative production studio delivering film-grade video production, branded podcast series production, and event AV/video production services. Services span concept development, on-location filming with 4K/6K cameras, mobile podcast recording, full post-production (editing, sound design, color grading), and delivery of a complete content library (teasers, photography, social reels, branded assets). They serve enterprise and mid-market brands with crews scaling from compact 2-camera setups to full multicam productions of up to seven personnel.

Product overview

Rawpower is a full-service video, podcast, and event production studio offering three core service lines: Video Production (corporate films, documentaries, branded storytelling, social content), Podcasting (branded podcast production with five distinct flows), and Event Production (AV support for conferences, hybrid events, webinars, talk shows, and masterclasses). The company positions itself as a storytelling-first creative crew rather than a typical production agency, serving global brands and local gamechangers from their creative base in Leusden, Netherlands, with operations extending to Amsterdam and Arnhem.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Production Cinematic video production for brands and creators covering corporate films, documentaries, branded storytelling, founder portraits, instruction videos, social content, and aftermovies. Services span from concept to final delivery with post-production editing, sound design, and color grading.
• Podcasting Full-service branded podcast production combining video and audio design across narrative storytelling, conversational, solo commentary, educational, and roundtable formats. Includes recording, post-production, and distribution to major platforms.
• Event Production Event video and AV production services combining technical execution with storytelling. Supports conferences, hybrid events, webinars, talk shows, and masterclasses. Includes broadcast streaming, virtual presence integration, branded visuals, event video assets, and media coverage.
• Founder Portraits Cinematic portrait video that captures the heart of a founder's story, turning vision and personality into a powerful business asset.
• Branded Storytelling Compelling brand films that reveal who the brand is, why it exists, and why the audience should care.
• Instruction Videos Clear, engaging instruction videos that make complex processes simple and help audiences take action with confidence.
• Social Content Fast, impactful social videos designed to keep brands visible, human, and consistently top-of-mind across social platforms.
• Documentaries Authentic, emotion-driven documentaries that dive deeper into missions and create lasting connection with audiences.
• After Movies High-energy aftermovies that capture the vibe, emotion, and highlights of events so the experience lives on.
• Narrative Storytelling Podcast Transforms audio into cinema for the ears, weaving interviews, ambient sounds, music, and narration into a cohesive journey. Ideal for exploring human stories, brand journeys, or documentary-style themes.
• Solo Commentary Podcast Intimate, personal, and direct format where hosts share insights, experiences, or opinions in their own voice and rhythm. Builds authority while showing vulnerability.
• Educational Podcast Designed for clarity, structure, and insight where knowledge turns into value. Hosts act as mentors translating expertise into accessible language with clear learning outcomes.
• Roundtable Podcast Brings multiple voices together in a shared space of ideas and perspectives. Power lies in group chemistry where each participant contributes insights, stories, and opinions.
• Conversational Podcast Where podcasts feel most natural, authentic, and alive through real connection in dialogue. Listeners feel part of the exchange with structure becoming secondary to chemistry.
• Conference Production Rock-solid presenter system handling PowerPoint, Keynote, and Google Slides with professional media play-out, confidence monitors, and tailored lighting plans.
• Hybrid Events Live events streamed to online audiences with full dry runs for remote speakers, support for up to four remote speakers in fullscreen with branding and transitions.
• Webinar Production Personal, clear, and interactive webinars with remote speakers in a television-style setup, live Q&A, polls, and chat interactions managed professionally.
• Talk Show Production Hybrid talkshow on location combining live studio energy with online broadcast reach, featuring dynamic camera work and branded graphics with live interaction.
• Masterclass Production Professional studio setup for expert content with broadcast-style look, clear audio, sharp visuals, and smooth slide or demonstration presentation.

Quantifiable outcome

• Typical 6-8 episode podcast season takes 6-10 weeks from concept to launch
• +2 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Venue CollectivecoreOthersVenue Collective serves as Rawpower's partner event location in Amsterdam. Rawpower brings their production crew while Venue Collective provides the physical event space, creating a seamless event production partnership for clients needing premium venue and AV services.
• GymfulminorOthersGymful is listed as a proud partner of Rawpower. Nature of partnership appears to be mutual brand support or cross-promotion between fitness/wellness brand and creative production studio.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dept Agency: Amsterdam-based global digital agency with creative, technology, and content production services including branded video and campaign content for enterprise clients. Comparable to Rawpower on enterprise brand storytelling but operates at much larger scale across multiple disciplines.
• George P. Johnson Experience Marketing: Global experience marketing agency producing live, hybrid, and virtual events including conferences and brand activations. Overlaps with Rawpower's hybrid events, webinars, and investor-day production capabilities.
• MediaMonks (Monks): Largest Dutch-headquartered content and digital production company, offering end-to-end video, content, and experience production for global enterprise brands. Overlaps with Rawpower on branded video, podcasts, and event content but at significantly greater scale and with a much broader service portfolio.
• Jack Morton Worldwide: Global brand experience agency producing events, hybrid experiences, and conferences for major brands. Comparable to Rawpower's event production line but at much larger scale and global footprint.

Direct peers

• Tool of North America: Independent creative production company producing commercials, branded content, and experiential work for global brands. Comparable boutique-style production model to Rawpower serving enterprise and challenger brands.
• We Are Pi: Amsterdam-based creative collective producing film, branded content, and integrated campaigns for progressive brands. Comparable to Rawpower's collective model, storytelling focus, and enterprise brand client base.
• HubSpot Podcast Production Services: HubSpot's branded podcast production service offering end-to-end podcast strategy, production, and distribution for B2B brands. Comparable to Rawpower's full-service podcast offering targeting enterprise thought-leadership content.
• Lower Street: Specialist branded podcast production agency producing full-service audio and video podcasts for B2B brands. Closely comparable to Rawpower's podcast service line including format discovery, recording, post-production, and launch support.
• Final Frontier: Dutch award-winning commercial and film production company producing brand films, commercials, and digital content for global advertisers. Directly comparable to Rawpower's branded storytelling, founder portrait, and corporate film offerings.
• Submarine: Amsterdam-based commercial film and documentary production studio producing brand films, documentaries, and short-form content for global brands. Closely aligned with Rawpower's cinematic storytelling and documentary offerings for enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Rawpowercollective
• LinkedInlinkedin.com/company/rawpowercollective
• Instagraminstagram.com/rawpowercollective
• TikToktiktok.com/@maartensmeenk

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rawpower