Robo Reliance

What Robo Reliance does

Robo Reliance LLC is a Colorado-based, privately held company founded in September 2024 that operates as an OEM-agnostic third-party field service provider for commercial and emerging robotics across the United States. Its core offering is installation, maintenance, and repair services delivered through a nationwide network of 1099 independent certified technicians, organized around platform-specific training programs covering food service, warehouse and logistics, agriculture, healthcare, and humanoid robotics. The service portfolio spans installation and commissioning, scheduled preventive maintenance, emergency on-demand break-fix repair, software updates and field upgrades, and end-of-life decommissioning.

The company monetizes through two parallel streams: subscription-based Annual Maintenance Plans, available in Basic ($100 per month, for standard robots) and Premium ($150 per month, for high-maintenance or mission-critical robots) tiers, and per-ticket on-demand repair services priced by visit plus travel time with 24/7 emergency availability. Underlying technology includes a dispatch and scheduling platform, service documentation systems, predictive maintenance tools that monitor current draw, joint temperature, and vibration signatures, and platform-specific certification curricula for technicians across deployed robotics brands.

Robo Reliance pursues an enterprise field sales motion targeting robotics OEMs (to become their authorized third-party service provider), warehouse and logistics operators, agriculture robotics operators, healthcare robotics operators, humanoid robot deployers, and systems integrators. The company was co-founded by Steve Urban (Founder and Chairman/COO, also CEO of executive recruiter Riderflex) and Scott Kegerreis (President and CEO, also Co-Founder and President of Riderflex and Co-Owner/CEO of Kura Home Services). Its most prominent disclosed customer is Chef Robotics, the AI-powered food preparation robot company whose commercial kitchen fleet Robo Reliance services nationwide. The company has closed a pre-seed round and is actively raising a $1.5 million seed round at a $5 million pre-money valuation.

Name

Robo Reliance

Legal name

Robo Reliance LLC

Website

https://www.roboreliance.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Robo Reliance is a Colorado-based third-party field service provider for commercial robotics, delivering installation, maintenance, and repair through a nationwide U.S. network of 1099 certified technicians across food service, warehouse, agriculture, healthcare, and humanoid platforms.

Ownership category

akta.pro rank

Product category

Robotics Field Services

NAICS

Electronic and Precision Equipment Repair and Maintenance (811210), Electronic and Precision Equipment Repair and Maintenance (81121)

SIC

General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Robotics Safety, Certification & Compliance (HDAAAIAO)

akta.pro secondary industries

Agricultural & Field Robotics (HDAAAIAD), Robot Hardware, Actuators & Components (sensors, grippers, motors) (HDAAAIAL)

Keywords

• Robotics field service
• Commercial robot maintenance
• Robot installation repair
• Technician dispatch network
• Preventive maintenance robotics

Headquarters

HQ city

Johnstown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Annual Recurring Revenue (ARR) Subscription Plans: Monthly subscription plans for ongoing preventive maintenance and support. Basic Plan covers standard robots; Premium Plan covers high-maintenance or mission-critical robots. Provides predictable recurring revenue and customer retention.
2. On-Demand Repair Services: Per-ticket pricing for emergency and break-fix repairs. Priced by visit and travel time. Emergency services available 24/7. Generates variable revenue based on service demand.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Robo Reliance is a third-party field service provider for commercial and emerging robotics platforms, delivering installation, preventive maintenance, on-demand repairs, software updates, and decommissioning services through a nationwide network of 1099 independent certified technicians. The company serves robotics OEMs and operators across food service, warehouse and logistics, agriculture, healthcare, and humanoid robot verticals, offering subscription-based annual maintenance plans and pay-per-ticket on-demand repair services.

Product overview

Robo Reliance provides third-party field service for commercial and emerging robotics. The core offering is comprehensive installation, maintenance, and repair services delivered through a nationwide network of 1099 independent certified technicians. Services span five functional areas: Installation and Commissioning, Preventive Maintenance, On-Demand Repairs, Software Updates and Field Upgrades, and End-of-Life Decommissioning. The company offers subscription-based Annual Maintenance Plans (ARR) in Basic ($100/month) and Premium ($150/month) tiers, as well as pay-per-ticket On-Demand Repairs. Robo Reliance is OEM-agnostic and platform-neutral, servicing robots across food service, warehouse and logistics, agriculture, healthcare, and humanoid verticals.

Differentiator

Problem solved

Functional benefit

Products and services

• Field Service for Commercial Robotics Third-party installation, maintenance, and repair services for commercial and emerging robotics platforms across the United States, covering food service robots, warehouse and logistics robots, agricultural robots, healthcare robots, and humanoid platforms. Delivered through a nationwide network of 1099 independent certified technicians for robotics OEMs and operators.
• Annual Maintenance Plans (ARR) Subscription-based maintenance plans offering scheduled diagnostics, firmware checks, and preventative services. Available in Basic ($100/month for standard robots) and Premium ($150/month for high-maintenance or mission-critical robots) tiers, with annual billing cadence for institutional customers.
• On-Demand Repairs Emergency and break-fix repair services available 24/7, providing rapid on-site response for unplanned robot failures with certified technicians. Priced per ticket plus travel time on a pay-as-you-go basis.
• Installation and Commissioning Site assessment, physical installation, network and power integration, software configuration, customer training, and acceptance testing for new robot deployments across commercial platforms.
• Preventive Maintenance Scheduled visits to inspect, clean, calibrate, and replace wear components before they cause downtime. Typically runs monthly to quarterly depending on application and robot platform.
• Software Updates and Field Upgrades Pushing firmware, deploying patches, and executing hardware revisions in deployed units without returning them to the factory, ensuring robots remain current and operational.
• End-of-Life Decommissioning Safe removal, parts recovery, customer site restoration, and asset disposition when a robot unit reaches end of service, supporting compliance and proper retirement of deployed robots.

Quantifiable outcome

• Full-time technician costs $125K-$174K per year vs. comparable outsourced coverage at $30K-$35K annually
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• RiderflexcoreChannel Partner/ Reseller/ Distributor · 1 September 2024National executive recruiting firm co-founded by Robo Reliance Founder Steve Urban and CEO Scott Kegerreis. Riderflex serves as Robo Reliance's recruiting partner for technician network expansion, identifying and sourcing qualified 1099 independent contractor technicians across the United States.
• Chef RoboticscoreStrategic or Co-development PartnerAI-powered food preparation robot company and anchor client of Robo Reliance. Robo Reliance provides field service operations for Chef Robotics' deployed commercial food service robots across multiple locations nationwide. This partnership validates the third-party service model and serves as primary reference case for the business.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Acieta: U.S.-based robotics integration and service provider offering installation, maintenance, and support for industrial robotic systems. Closest comparable independent third-party service model to Robo Reliance, though focused on traditional industrial automation rather than emerging commercial robotics verticals.
• Bastian Solutions: Robotics integrator and material handling company (acquired by Toyota Advanced Logistics) that delivers and supports robotic systems for warehouses and distribution centers. Provides integrated post-deployment service as part of its offering, overlapping with Robo Reliance's warehouse robotics segment.

Broad incumbents

• ABB Robotics: Major industrial robot OEM with direct service infrastructure in the U.S. The kind of incumbent that either competes with Robo Reliance for service contracts or, alternatively, becomes a customer by outsourcing service to it.
• FANUC America: One of the largest industrial robot OEMs with a substantial in-house service network across the U.S. Represents the primary incumbent model Robo Reliance is positioning against — OEMs that capture service economics internally rather than outsourcing to an independent third party.
• KUKA Robotics: Global industrial robot OEM with U.S. service operations. Demonstrates the incumbent model of verticalized service delivery that Robo Reliance competes against by offering an OEM-agnostic alternative.
• Yaskawa Motoman: Industrial robot manufacturer with extensive U.S. service network. Comparable to Robo Reliance as a robotics service provider, but vertically integrated with its own OEM products rather than OEM-agnostic.
• Universal Robots: Collaborative robot OEM that pioneered the use of certified third-party service partners rather than building internal service teams. Their partner network model is the closest analog to Robo Reliance's approach among major OEMs.
• ATS Corporation: Global automation solutions provider with extensive lifecycle services for industrial automation systems. Comparable as a third-party service provider for installed automation equipment, though at much larger scale and broader industrial scope.

Emerging players

• Rapid Robotics: Robotics-as-a-Service provider that handles installation, maintenance, and support for industrial robots under a subscription. Bundles service into its offering, partially overlapping with Robo Reliance's preventive maintenance and on-demand repair value proposition.
• Formic: Robotics-as-a-Service company that deploys and maintains robots for manufacturers. Embeds service and maintenance into its subscription model, representing an emerging alternative to traditional service sourcing that could indirectly compete with Robo Reliance's third-party model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Robo_Reliance
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robo Reliance