Reep

What Reep does

Reep Corp. is an Israel-based private company (founded 2020, headquartered in Petach Tikva / Kiryat Arie) that has developed the first industrial-strength laser de-inking system for office paper. The company's core technology uses laser optics combined with a specialized reusable paper substrate to completely remove ink from printed pages, enabling the same sheet to be printed and re-printed up to ten times. Reep's process was the first to achieve a 100% score on Ingede's industry-standard deinking test, providing independent technical validation of the approach.

Reep commercializes this technology as a service called Reep Circular Print (RCP), delivered via compact on-site de-print devices that work with existing legacy office printers and inks. The service targets enterprises and organizations with significant office print operations that are seeking to reduce environmental impact, paper costs, and the data-security risks of discarded documents. Customer acquisition is sales-led, driven through the company website, a Net Zero Circular Print Assessment form, and earned-media coverage. The service is positioned as part of the broader "Net Zero Circular Print" sustainability program, which Reep frames as a community for global organizations and partners.

The business model is an all-inclusive, usage-based click charge: customers pay per printed/re-printed page and receive the de-print device, the reusable paper consumable, and full support under a single recurring arrangement. The model eliminates the customer's need to procure, store, collect, shred, and recycle single-use paper. No public pricing, named customers, revenue figures, or external funding rounds are disclosed in the available data, indicating an early-commercialization stage company.

Name

Reep

Legal name

Reep Corp.

Website

https://reepcorp.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Reep Corp. is an Israel-based company that provides laser de-inking circular printing systems and services, enabling enterprises with office print operations to reuse paper up to ten times via a usage-based RCP service.

Ownership category

akta.pro rank

Product category

Sustainable Printing Services

NAICS

Printing and Related Support Activities (323), Support Activities for Printing (32312)

SIC

Service Industries For The Printing Trade (2790), Printing Trades Machinery & Equipment (3555)

akta.pro industry

PRIMARYEDAEAHAL

Printing & Document Infrastructure (MFP fleets, Print Servers, Managed Print)

Education/Education Facilities & Support Services/IT Infrastructure & AV Classroom Install/Support (Non-EdTech)

Keywords

• Laser de-inking
• Circular printing
• Reusable office paper
• Sustainable printing services
• Paper recycling technology

Headquarters

HQ city

Kiriat Arieh

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Supply Chain, Marketing or Sales

Revenue model

1. Reep Circular Print (RCP) Service: All-inclusive click charge model where customers pay per click/page. The service provides Reep de-print devices, reusable paper, and full support as part of the subscription. This eliminates the need for customers to procure, store, collect, shred and recycle single-use printer paper. Revenue is generated through recurring usage-based charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Reep develops and delivers a laser-based circular printing system that removes ink from office paper so the same sheet can be reused up to 10 times. The company sells this capability as the Reep Circular Print (RCP) service, providing de-print devices, reusable paper, and full support to enterprise customers under an all-inclusive click-charge model.

Product overview

Reep offers a circular printing solution comprising the REEP System (laser de-printing technology that removes ink from paper for reuse up to 10 times), delivered as the Reep Circular Print (RCP) service with all-inclusive click charges. The offering also includes reusable paper and compact de-print devices for on-site office deployment. The Net Zero Circular Print Program ties these components together as a sustainability initiative that reduces carbon emissions and paper consumption by over 90%.

Differentiator

Problem solved

Functional benefit

Brands

• RCP (Reep Circular Print): The Reep Circular Print service offering - an all-inclusive click charge service providing de-print devices and reusable paper with full support.

Products and services

• Reep Circular Print (RCP) Service An all-inclusive click-charge service for enterprises with office printing operations, providing Reep de-print devices and reusable paper with full support and eliminating the need to procure, store, collect, shred, and recycle single-use printer paper.
• REEP System (Laser De-Printing Technology) Laser-based de-printing technology that completely removes all ink from printed pages, enabling users to print and re-print on the same sheet up to 10 times. Delivered as part of the RCP service for office printing environments.
• Reep De-Print Devices Compact on-site hardware devices that use laser technology to remove ink from paper, designed for deployment in office environments and compatible with regular legacy office printers and inks.

Quantifiable outcome

• Reduces carbon emissions and resource consumption by over 90%
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Xerox: Global leader in managed print services, document technology, and office printing hardware with a broad sustainability portfolio. Comparable as a broad incumbent addressing the same office-print enterprise customers through MPS contracts, though not specializing in circular-paper reuse.
• Konica Minolta: Major provider of office printers, managed print services, and document solutions targeting enterprise customers. Comparable as a broad incumbent in office print infrastructure where Reep's circular-print service could be deployed alongside KM hardware.
• Canon: Global manufacturer of office printing hardware and provider of managed print / document services. Comparable as a broad incumbent in enterprise printing with overlapping sustainability positioning versus Reep's circular-paper reuse service.
• Ricoh: Provider of managed print services, office printing hardware, and document workflow solutions with explicit sustainability offerings. Comparable as a broad incumbent whose managed print services overlap with Reep's enterprise office-print customers.
• HP: Major manufacturer of office printers and provider of managed print services with sustainability programs including paper-reduction initiatives. Comparable as a broad incumbent competing for the same enterprise office-print wallet, with sustainability as part of a wider hardware/services portfolio.

Emerging players

• Landa Digital Printing: Israel-based developer of novel nanographic digital printing presses targeting commercial and packaging print markets. Comparable as an emerging peer from the same Israeli tech ecosystem pursuing next-generation, sustainability-oriented printing technologies.
• Xeikon: Manufacturer of digital production printing presses and related consumables for commercial and industrial printers. Comparable as a peer in digital/alternative printing hardware and consumable ecosystems relevant to a non-offset, sustainability-angled print model.

Direct peers

• PaperCut Software: Provides print management, cost recovery, and sustainability software for office and education printing environments. Directly comparable to Reep as an overlay/managing layer on top of office print fleets targeting the same buyers with a service-led circular-printing angle.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/reep-corp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reep