Reborn Homes
- Company typePrivate
- Founded2019
- HeadquartersMarietta, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Reborn Homes firmographics
Firmographics- Name
- Reborn Homes
- Legal name
- Reborn Homes, LLC
- Website
- https://rebornhomes.net
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Reborn Homes industry classification
Industry- Product category
- Residential Real Estate Investment and Renovation
- NAICS
- Residential Remodelers (236118)
- SIC
- Real Estate Dealers (For Their Own Account) (6532)
- akta.pro primary industry
- Pre-Sale / Move-In Whole-Home Refresh & Modernization (HSAPAEAJ)
Keywords
Where Reborn Homes is headquartered
LocationHeadquarters
- HQ city
- Marietta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Reborn Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Property Flipping / Fix-and-Flip: Reborn Homes purchases distressed properties for cash at below-market prices, invests in renovations to increase property value, then resells the renovated homes for profit. Revenue is generated through the spread between acquisition cost plus renovation expenses and final sale price.
- Direct Home Sales: The company sells fully renovated, move-in ready homes directly to buyers. Properties are listed and sold without agent commissions when possible, allowing for competitive pricing and direct customer relationships.
- Wholesale Property Sales to Investors: Reborn Homes maintains a 'Buyers List' of real estate investors and notifies them of wholesale properties before public listing. This generates revenue through faster property turnover to the investment community.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Direct Purchase - No cost to seller |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Reborn Homes product offering
Product offeringCore offering
Reborn Homes purchases distressed residential properties directly from homeowners for cash, renovates them, and resells the move-in ready homes to retail buyers or wholesale investors. The company serves sellers facing foreclosure, bankruptcy, relocation, or property disrepair, and offers buyers fully renovated single-family homes, condos, and townhomes in the Marietta, Georgia market.
Product overview
Reborn Homes, LLC is a private real estate development and investment company operating in the Marietta, Georgia area. The company operates as a unified real estate solutions provider combining four core service lines: (1) Home Buying Services—direct cash purchases of properties in any condition without requiring repairs or charging commissions; (2) Home Selling Services—connecting buyers with renovated homes or licensed agents; (3) Home Renovation/Remodeling—complete property rehabilitation including kitchen, bathroom, flooring, roofing, and HVAC updates; and (4) Real Estate Investment Opportunities—wholesale property sales and joint venture partnerships for investor buyers. The company also provides mortgage pre-qualification assistance and maintains a portfolio of renovated properties available for purchase. Supporting services include foreclosure avoidance assistance, relocation help, credit repair support, and first-time home buyer programs. The company is not a real estate broker.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Buying Service Direct cash purchase of residential properties from sellers in any condition, area, price range, or situation. Reborn Homes buys homes as-is without requiring repairs, offering fast cash transactions and no fees or commissions to sellers.
- Home Selling Service
- Home Renovation and Remodeling
- Real Estate Investment Opportunities
- Mortgage Pre-Qualification Assistance
- Renovated Property Portfolio
Quantifiable outcome
- Cash offers typically made within 24-48 hours of property inquiry
- +2 more outcomes
Companies that use Reborn Homes
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Reborn Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Reborn Homes partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, minor and supporting.
- Local Real Estate Agents (General Network)coreStrategic partnerships with local real estate agents to generate deal flow and provide buyer/seller connections. Agents benefit from continuous deal opportunities while Reborn Homes accesses the agent network's market reach and customer relationships.
- Contractors (General Network)coreNetwork of quality contractors including GCs, plumbers, electricians, and roofers who work on renovation projects. Company provides detailed scopes of work, prompt payment, and consistent job flow. Contractors are licensed, insured, and vetted through application process.
- National Investor NetworkminorPart of a national network of real estate investors that provides resources, deal flow, and industry connections. Allows company to access broader market intelligence and potential joint venture opportunities.
- Lenders, Attorneys, and Brokers (General Network)supportingProfessional network of lenders for buyer financing, attorneys for transactions, and brokers for market access. Supports the company's full-service approach to real estate transactions.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Reborn Homes competitors and assessment
Company assessmentOthers
- BiggerPockets: Real estate investor education, networking, and deal marketplace platform. Comparable as the broader ecosystem where Reborn Homes and its investor network source deals, education, and counterparties.
- OfferMarket: Wholesale and funding platform for real estate investors including rehab and rental financing. Comparable to Reborn Homes' wholesale-to-investor channel and JV financing role, but as a platform rather than a principal buyer.
Emerging players
- Knock: Home trade-in platform that buys homes from sellers before they list with an agent, then renovates and resells. Comparable to Reborn Homes' cash-buy-then-resell motion, though more technology-driven and trade-in rather than distress-focused.
- Orchard: Trade-in real estate platform that purchases homes, renovates them, and lists them on the market. Overlaps with Reborn Homes' buy-renovate-sell model in Sun Belt markets but with a more tech-enabled consumer experience.
- Sundae Home Buyers: Direct home buyer focused on distressed sellers, with a marketplace model that routes properties to a network of local investors. Comparable to Reborn Homes' distressed-seller acquisition approach but at greater geographic breadth.
Broad incumbents
- Opendoor: Large iBuyer that directly purchases homes, makes light renovations, and resells. Operates at much greater scale with proprietary technology, but competes for the same cash-sale, hassle-free seller experience in markets where Reborn Homes operates.
- Offerpad: National iBuyer that buys, renovates, and resells homes directly to consumers. Operates in many of the same Sun Belt MSAs as Reborn Homes and represents institutional competition for the same distressed-seller and move-in-ready buyer segments.
Direct peers
- HomeVestors of America: National franchise of independent home buyers best known for the 'We Buy Ugly Houses' brand. Most direct comparable to Reborn Homes' cash-buy, renovate, resell model, with a franchise-driven local presence mirroring Reborn Homes' Marietta focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Reborn Homes social profiles
Digital presenceReborn Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reborn Homes leadership team
Management profileNumber of profiles
Profiles2 records
Reborn Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reborn Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reborn Homes
What does Reborn Homes do?
Reborn Homes purchases distressed residential properties directly from homeowners for cash, renovates them, and resells the move-in ready homes to retail buyers or wholesale investors. The company serves sellers facing foreclosure, bankruptcy, relocation, or property disrepair, and offers buyers fully renovated single-family homes, condos, and townhomes in the Marietta, Georgia market.
Is Reborn Homes a public or private company?
Reborn Homes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reborn Homes founded?
Reborn Homes was founded in 2019. It employs 1 to 10 people.
Where is Reborn Homes based?
Reborn Homes is headquartered in Marietta, United States, in the North America region.
How does Reborn Homes make money?
Three revenue lines are on record. Property Flipping / Fix-and-Flip is the primary driver. The others are direct Home Sales and wholesale Property Sales to Investors.
Who are Reborn Homes's main competitors?
Others on record are BiggerPockets and OfferMarket. Emerging players are Knock, Orchard and Sundae Home Buyers. Broad incumbents are Opendoor and Offerpad. HomeVestors of America is listed as a direct peer.
Does Reborn Homes have an API?
No public API is recorded for Reborn Homes.
What industry is Reborn Homes in?
Reborn Homes's product category is Residential Real Estate Investment and Renovation. Its primary akta.pro industry code is HSAPAEAJ, Pre-Sale / Move-In Whole-Home Refresh & Modernization. Its NAICS code is 236118 and its SIC code is 6532.