Lenders
- Company typePrivate
- Founded2018
- HeadquartersVilnius, Lithuania
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Lenders firmographics
Firmographics- Name
- Lenders
- Legal name
- UAB "Lenders"
- Website
- https://lenders.lt
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Lenders industry classification
Industry- Product category
- Loan Comparison and Brokerage Services
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310), Mortgage and Nonmortgage Loan Brokers (52231)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Consumer P2P Personal Loans (Unsecured) (FSAKAHAA)
Keywords
Where Lenders is headquartered
LocationHeadquarters
- HQ city
- Vilnius
- HQ country
- Lithuania
- HQ region
- Europe
Offices1 record
Markets served
Lenders business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Commission from credit institutions on completed loans: Lenders acts as a loan broker/intermediary. The platform is free for consumers. Revenue is generated by receiving commissions or success fees from the credit institutions (banks, credit unions, fintech lenders) when a borrower successfully obtains a loan through the platform. This is a success-fee model where payment only occurs upon deal closure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free consumer service — loan comparison and broker service with no fees charged to borrowers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Lenders product offering
Product offeringCore offering
Lenders operates a free online loan comparison and brokerage platform that matches Lithuanian consumers and SMEs with credit institutions. Borrowers submit an online application, complete digital identity verification, and receive 3 curated loan offers from 20+ (consumer) or up to 49 (business) lenders within one hour, supported by a personal consultant who negotiates on the borrower's behalf. The service is free for borrowers; revenue is generated via success-based commissions from partner credit institutions.
Product overview
Lenders operates as a loan comparison platform (#1 in Lithuania) offering a portfolio of loan products through a single unified platform. The core platform matches borrowers with over 20 banks and credit institutions, providing personalized recommendations within 1 hour for consumer loans up to €35,000. The product suite includes consumer loans (Vartojimo Paskola), auto loans (Paskola Automobiliui), refinancing (Refinansavimas), home renovation loans (Paskola Namų Remontui), housing loans (Paskola Būstui), and business loans (Paskola Verslui) ranging from €10,000 to €2 million. The platform provides free advisory services and credit scoring integration through partner Scorify.
Differentiator
Problem solved
Functional benefit
Products and services
- Loan Comparison Platform (Paskolų Palyginimo Platforma) Core web-based loan comparison platform that matches Lithuanian borrowers with offers from 20+ banks and credit institutions; delivers 3 personalized loan recommendations within 1 hour, supported by a personal consultant, free credit score check, and digital identity verification.
- Consumer Loan (Vartojimo Paskola) Consumer loans ranging from €500 to €35,000 with terms of 3–120 months, no collateral required, and free early repayment; aggregated from 20 Lithuanian banks and creditors for individual borrowers.
- Car Loan (Paskola Automobiliui)
Quantifiable outcome
- Savings of up to 3,806 EUR per loan by comparing multiple lenders
- +3 more outcomes
Companies that use Lenders
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Lenders technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lenders partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, minor and secondary.
- Citadele (AS Citadele banka Lietuvos filialas)coreCitadele bank and its leasing subsidiary are listed as key credit institution partners on the Lenders platform. They provide consumer loans, auto loans, and leasing products that are offered to borrowers through the Lenders comparison platform. Citadele is also one of the lenders featured in the sidebar of the loan application page.
- TF Bank ABcoreTF Bank is featured as a partner lender offering credit products through the Lenders platform. Listed prominently among the main partners on the homepage.
- Fjord Bank (AB Fjord Bank)coreFjord Bank is listed as a key partner lender on the Lenders platform homepage, offering credit products through the platform's comparison service.
- Šeimos kredito unija (SKU)coreFamily Credit Union (Šeimos kredito unija) is one of the credit institution partners integrated into the Lenders platform, providing loan products to borrowers.
- SEB bankas (AB SEB)coreSEB bank is featured as a business loan partner on the Lenders platform, one of the major banks listed for business lending solutions.
- LuminorcoreLuminor bank is listed among business loan partners on the Lenders platform, providing commercial lending products.
- ScorifycoreScorify provides the GO Score credit rating service to all loan applicants through the Lenders platform, at no cost. This enables borrowers to understand their creditworthiness before receiving loan offers, and helps Lenders' matching algorithm provide more accurate recommendations.
- Creditinfo Lietuva (UAB Creditinfo Lietuva)coreCreditinfo Lietuva provides credit bureau data including INFOBANKAS and KREDITŲ BIURAS data, enabling Lenders to access applicants' credit history, existing obligations, and CIP credit scores for underwriting and matching purposes.
- Lenders Latvija SIAminorListed as a related entity/partner in Lenders' privacy policy as an associated company in Latvia, suggesting a cross-border expansion or sister-company relationship within the Baltic region.
- Finterest Eesti OÜminorListed as a related entity/partner in Lenders' privacy policy, suggesting a cross-border expansion or sister-company relationship in Estonia.
- 4Finance (UAB 4Finance)secondaryListed among 40+ credit institution partners in the Lenders privacy policy. Provides consumer credit products through the platform.
- GF bankas (UAB GF bankas)secondaryListed among credit institution partners providing loan products through the Lenders platform.
- Urbo bankas (UAB Urbo bankas)secondaryDigital bank partner listed among credit institutions providing products through the Lenders platform.
- Bigbank AS filialassecondaryEstonian bank with Lithuanian branch listed as a credit partner in the Lenders ecosystem.
- IPF Digital Lietuva (UAB IPF Digital Lietuva)secondaryListed among credit institution partners in the Lenders privacy policy, providing consumer credit products.
- Mogo LT (UAB Mogo LT)secondaryListed as a credit institution partner offering auto financing and other lending products through the Lenders platform.
- Savy (UAB Bendras finansavimas)secondaryPeer-to-peer lending platform listed among credit institution partners in the Lenders privacy policy.
- Finbee (UAB Finansų bitė)secondaryFinbee peer-to-peer lending platform listed as a partner credit institution providing lending products through the Lenders platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Lenders competitors and assessment
Company assessmentBroad incumbents
- MoneySupermarket: MoneySupermarket is a UK-listed financial product comparison platform across loans, insurance, banking and utilities. While much broader and more established, its commission-based lender aggregation model is structurally similar to Lenders' model.
- Verivox: Verivox is a Germany-headquartered comparison platform for financial and utility products, monetising via commissions on completed contracts. It is an established European incumbent whose broker-led model parallels Lenders'.
- GoCompare: GoCompare is a UK financial product comparison platform offering consumer loan and credit-card comparisons sourced from partner lenders. Its revenue model and lender partnerships are broadly comparable to Lenders'.
- Check24: Check24 is a major German comparison portal covering loans, insurance, banking and travel, earning commissions on provider-sourced contracts. Its lender-aggregator playbook is comparable in structure even though its scope is far broader than Lenders'.
- Confused.com: Confused.com is a UK financial services comparison marketplace, monetising via commission on lender-sourced contracts. It operates a structurally similar broker model across personal loans and adjacent consumer credit products.
Direct peers
- Facile.it: Facile.it is an Italian loan, insurance and utility comparison platform that aggregates offers from multiple providers and earns commission on completed transactions. It is a direct functional analog to Lenders across product categories and consumer-first pricing.
- BankBazaar: BankBazaar is an India-based financial product comparison marketplace aggregating loans, credit cards and insurance offerings from multiple banks and lenders. Its lender-aggregator brokerage model and free-to-consumer monetisation closely mirror Lenders' business model.
- Lendo: Lendo is a Lithuania-based consumer lending platform operating adjacent to Lenders' market. While narrower (P2P-style consumer lending), it competes for the same Lithuanian borrower attention and sits within the same credit-bureau ecosystem (Creditinfo / Scorify).
- LendingTree: LendingTree is the canonical US loan comparison marketplace connecting consumers with multiple lenders across personal, mortgage, auto, business and refinance products. It is the closest direct global analog to Lenders' multi-lender aggregation and brokerage model.
- Hellosafe: Hellosafe is an EU-based financial product comparison platform aggregating loans, insurance and banking products from multiple providers across European markets. It is a relevant European peer given Lenders' multi-country ambitions in the Baltics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lenders financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lenders leadership team
Management profileNumber of profiles
Profiles1 record
Lenders funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lenders M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lenders
What does Lenders do?
Lenders operates a free online loan comparison and brokerage platform that matches Lithuanian consumers and SMEs with credit institutions. Borrowers submit an online application, complete digital identity verification, and receive 3 curated loan offers from 20+ (consumer) or up to 49 (business) lenders within one hour, supported by a personal consultant who negotiates on the borrower's behalf. The service is free for borrowers; revenue is generated via success-based commissions from partner credit institutions.
Is Lenders a public or private company?
Lenders is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lenders founded?
Lenders was founded in 2018. It employs 11 to 50 people.
Where is Lenders based?
Lenders is headquartered in Vilnius, Lithuania, in the Europe region.
How does Lenders make money?
One revenue line is on record: commission from credit institutions on completed loans.
Who are Lenders's main competitors?
Broad incumbents on record are MoneySupermarket, Verivox, GoCompare, Check24 and Confused.com. Direct peers are Facile.it, BankBazaar, Lendo, LendingTree and Hellosafe.
Does Lenders have an API?
No public API is recorded for Lenders.
What industry is Lenders in?
Lenders's product category is Loan Comparison and Brokerage Services. Its primary akta.pro industry code is FSAKAHAA, Consumer P2P Personal Loans (Unsecured). Its NAICS code is 522310 and its SIC code is 6163.