West Lake Country Club

What West Lake Country Club does

West Lake Country Club is a private country club located in Augusta, Georgia, founded in 1969 and operated on a 700-acre site that includes an 18-hole golf course designed by Ellis Maples (a protégé of Donald Ross). The property has been owned by Concert Golf Partners, a private-equity-backed owner-operator of private clubs, since May 2015. The club serves individual members, families, and event clients (weddings, corporate functions) in the Augusta market, with amenities spanning Champion Bermuda greens, a 320-yard driving range with TifGrand Bermuda turf, 10 tennis courts (4 hard, 5 clay), 8 pickleball courts, a junior Olympic pool, fitness center, spa, and multiple dining venues.

The core product offering is structured around a five-tier membership architecture — Full Golf, Young Professional Full Golf, Junior Golf, Athletic, and Social — designed to capture golfers across age cohorts as well as non-golf athletic and social members. Additional revenue streams include wedding and corporate event hosting (capacity up to 300 guests), golf outings and tournaments, and food and beverage operations across multiple venues. The agronomic program is led by a GCSAA-certified superintendent, and golf instruction is delivered by a PGA Director of Golf.

The business model is membership-dues-driven supplemented by event revenue and F&B spend. Pricing is not publicly disclosed. Through Concert Golf Partners ownership, members gain reciprocal play access across the Symphony and Links2Golf networks of partner private clubs. The operational organization spans 101-250 employees across golf, racquet sports, fitness, catering, culinary, agronomy, and member experience functions, overseen by a General Manager and a department-head leadership team.

Name

West Lake Country Club

Legal name

West Lake Country Club

Website

https://westlakecountryclub.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

West Lake Country Club is a private, Concert Golf Partners-owned country club in Augusta, Georgia, offering an 18-hole Ellis Maples golf course, racquet and fitness amenities, dining, and event hosting to individual members, families, and corporate event clients since 1969.

Ownership category

akta.pro rank

Product category

Private Country Club / Recreational Club Services

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Private country club
• Golf course membership
• Tennis and pickleball
• Wedding venue hosting
• Fitness and spa services

Headquarters

HQ city

Augusta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Membership Dues: Recurring membership fees including one-time non-refundable initiation fees and monthly dues. Membership categories include Full Golf, Young Professional Full Golf (under 40), Junior Golf (under 18), Athletic, and Social memberships. All memberships include primary, spouse, and children under age 24.
2. Event Hosting: Revenue from hosting weddings, receptions, rehearsal dinners, bridal showers, corporate events, meetings, and special events. Venue accommodates up to 300 guests with dedicated wedding planning team and full catering services.
3. Golf Outings and Tournaments: Corporate golf outings, charitable golf tournaments, and golf clinics. Tournament packages include guest fees, cart fees, range balls, Pro Shop gift certificates, and complete food and beverage services.
4. Food and Beverage Services: Dining room, West Lake Pub, Halfway Café poolside dining, beverage cart service. Weekly offerings include Family Night, Pot of Gold/Live Entertainment, Burger & Brew. Happy hour specials Wednesday-Saturday.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

West Lake Country Club is a private, member-owned country club in Augusta, Georgia operating on a 700-acre site since 1969. It sells tiered memberships (Full Golf, Young Professional Full Golf, Junior Golf, Athletic, Social) granting access to an 18-hole Ellis Maples-designed golf course, tennis and pickleball courts, fitness center, pool, spa, and dining venues. It also generates revenue from hosted weddings, corporate meetings, and golf outings.

Product overview

West Lake Country Club is a private country club offering a multi-tiered membership structure with five distinct membership categories (Full Golf, Young Professional Full Golf, Junior Golf, Athletic, and Social) that provide graduated access to its core amenities. The club's primary product portfolio centers on its 18-hole golf course, tennis and pickleball facilities (17 total courts), 24/7 fitness center, junior Olympic-sized pool, spa services, and diverse dining options. These facilities are complemented by comprehensive event services including wedding and reception hosting (up to 300 guests), corporate meetings and events, and golf tournament organization. The club also provides an extensive social calendar with fitness classes, youth programs, and regular social activities. Memberships include the primary member, spouse, and children under 24, with one-time initiation fees and monthly dues.

Differentiator

Problem solved

Functional benefit

Brands

• West Lake Pub: The club's bar and pub establishment offering beverages and casual dining.

Products and services

• Full Golf Membership Premium membership offering unlimited access to the golf course (cart fees apply), tennis and pickleball courts, fitness center, pool, basketball court, dining, and social events. Includes primary member, spouse, and children under 24.
• Young Professional Full Golf Membership Full golf membership for individuals under 40 years of age, providing unlimited access to the golf course (cart fees apply), tennis and pickleball courts, fitness center, pool, basketball court, dining, and social events.
• Junior Golf Membership Membership for juniors under 18 years of age, including unlimited access to the golf course (cart fees apply), tennis and pickleball courts, fitness center, pool, basketball court, dining, and social events.
• Athletic Membership Membership providing unlimited access to the tennis and pickleball courts, fitness center, pool, basketball court, dining, and social events.
• Social Membership Entry-level membership including unlimited access to the pool, basketball court, dining, and social events.
• 18-Hole Golf Course Traditional 18-hole golf course designed by Donald Ross protégé Ellis Maples, known for impeccable playing conditions and Champion Bermuda greens (11.0-12.0 stimpmeter). Tee options range from 5,289 to 6,857 yards.
• Golf Practice Facilities Includes a brand new 320-yard driving range with TifGrand Bermuda and practice areas for sand trap and fairway or greenside bunker shots.
• Tennis & Pickleball Facilities Racquet sports facility featuring 4 hard true courts, 5 clay courts, and 8 pickleball courts, all well-maintained. Includes private and group instruction, competitive events year-round, and a two-story pro shop stocked with clothing, accessories, shoes, and rackets.
• Fitness Center State-of-the-art 24/7 fitness facility with over 30 weekly fitness classes in a dedicated aerobics studio, circuit-training machines, free weights, cardio equipment, men's and women's locker rooms with showers, steam room, dry sauna, and towel service.
• Junior Olympic Swimming Pool Junior Olympic-sized outdoor pool open from Memorial Day through Labor Day. Features include a Halfway Cafe, swim team (WLCC Dolphins), CSRA matches, dive-in movie nights, adult pool parties, and holiday events. Adjacent gated playground with recycled rubber mulch safety surface.
• Spa & Wellness Services Onsite massage therapy services including Swedish, Deep Tissue, Hot Stone, Thai Yoga, Ashiatsu, Myofascial Release, Trigger Point Therapy, Orthopedic, Sports, Pregnancy, Seated Chair, and Couples massage, plus Reiki Energy Work.
• Dining & Social Events Restaurant dining with varied hours Tuesday through Sunday, featuring Family Night on Thursdays, live entertainment (Pot of Gold) on Fridays, Burger & Brew on weekends, and Happy Hour specials Wednesday through Saturday. Includes Halfway Cafe near the pool and Beverage Cart service on weekends.
• Wedding & Reception Services Full-service wedding venue accommodating up to 300 guests with both outdoor ceremony options (golf course views) and indoor ceremonies in a newly renovated Grand Ballroom. Includes dedicated wedding planning team, get-ready rooms, and venue options for ceremonies, receptions, rehearsal dinners, and bridal showers.
• Meetings & Corporate Events Private and semi-private meeting spaces for corporate meetings and conferences with audio visual equipment, complimentary WiFi, conference services, individual climate control, and flexible dining/meeting space options. Full catering services available for corporate functions, award receptions, fundraisers, and cocktail parties.
• Golf Outings & Tournaments Corporate golf outings, charitable golf tournaments, and golf clinics. Tournament packages include guest fees, cart fees, range balls, Pro Shop gift certificates, and complete food and beverage services. Golf Simulator Room available for events.

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Symphony Concert ClubscoreStrategic or Co-development PartnerSymphony Concert Clubs is part of the Concert Golf Partners network providing reciprocal play benefits. Full golf members receive base level reciprocal play benefits including access to Symphony Concert Clubs at guest rates up to 7 days in advance. Symphony Select upgrade provides enhanced benefits.
• Links2Golf NetworkminorStrategic or Co-development PartnerLinks2Golf Network provides golf course access benefits for Concert Golf club members, particularly with Executive Golfer privileges included in Symphony Select upgrade.

Scale indicators11 records

Recent moves7 records

Expansion highlights4 records

Regional players

• Champions Retreat Golf Club: Private 27-hole golf club in Evans, GA (Augusta metro), featuring golf-focused amenities. Comparable in Augusta-region positioning but narrower amenity mix than West Lake.
• Palmetto Golf Club: Historic private golf club in Aiken, SC, just across the Augusta metro border. Comparable as a private golf-anchored club serving overlapping CSRA membership demand.
• Spartanburg Country Club: Private country club in the Carolinas offering golf, tennis, pool, and dining with similar tiered membership structure. Comparable as a Southeast private country club though operating in a different metro.

Direct peers

• Forest Hills Golf Club: Private golf and country club in Augusta, GA, with comparable member amenities including golf, dining, and events. Directly competes for the same Augusta-metro membership pool.
• The Reserve Club at Woodside: Private golf and country club in Aiken, SC, with multiple courses, tennis, pool, and dining amenities. Comparable as a private member-owned country club serving the same Augusta-region demographic.
• Augusta Country Club: Another long-established private country club in Augusta, GA, offering golf, tennis, dining, and member events. Directly comparable as a competing private membership club in the same metropolitan area targeting the same demographic.

Broad incumbents

• Concert Golf Partners (portfolio clubs): Parent company and operator of West Lake, with a national portfolio of private country clubs. Sister clubs share the Symphony Concert Clubs and Links2Golf reciprocal-play network and corporate infrastructure.
• The Golf Club of Georgia: Premier private country club in Alpharetta, GA, with two 18-hole championship courses and full amenity platform. Comparable as a Georgia-based private country club with resort-style amenities, though serving the Atlanta metro rather than Augusta.
• Peachtree Golf Club: Historic private golf club in Atlanta suburb with Robert Trent Jones-designed course. Comparable as a high-end, golf-anchored private membership club in the Southeast.
• Country Club of the South: Established private club in Johns Creek, GA, with Jack Nicklaus-designed golf, tennis, pool, and dining. Comparable as a full-amenity private country club in the broader Georgia market with similar tiered membership model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/westlakecountryclub
• Instagraminstagram.com/westlakecc_weddingsevents
• LinkedInlinkedin.com/company/west-lake-country-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Lake Country Club