USCALE

What USCALE does

USCALE GmbH is a Stuttgart-based B2B market research firm founded in 2018 by Dr. Axel Sprenger that is entirely specialized in electromobility. It conducts primary customer research across the e-mobility value chain—selling standardized studies to automotive OEMs, energy utilities, charge point operators (CPOs), e-mobility service providers (eMSPs), charging hardware manufacturers, and strategy consultancies across DACH, Western Europe, the USA, China, and the GCC/Emirates.

Its product portfolio comprises roughly 15 recurring studies organized in two groups: Charging Studies (fleet, bidirectional/V2G, payment, public, private, CPO/eMSP services, tariffs, and user personas) and EV Studies (satisfaction, retail-new and retail-used, finance, after-sales, tyres, and ADAS), plus a proprietary multi-stage Product-Market-Fit Development Framework for testing electromobility innovations. Data is collected via Qualtrics and MoveXM survey platforms, with results visualized in continuously updated dashboards rather than one-off reports.

USCALE operates a sales-led B2B model, with direct enterprise engagement and custom project pricing that is not publicly disclosed. The firm is privately held with no disclosed external investors or funding rounds and runs with a small, named team. Notable enterprise customers include Mercedes-Benz, Volkswagen, BMW, Audi, Hyundai, Kia, EnBW, Vattenfall, IONITY, Mennekes, McKinsey & Company, Boston Consulting Group, TÜV Rheinland, and the Fraunhofer Institute.

Name

USCALE

Legal name

USCALE GmbH

Website

https://uscale.digital

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Founded in 2018 in Stuttgart, USCALE is a B2B market research firm specialized in electromobility. It sells recurring EV charging and ownership studies to OEMs, utilities, CPOs, eMSPs, hardware manufacturers, and consultancies across Europe, USA, China, and the GCC.

Ownership category

akta.pro rank

Product category

Market Research Services

akta.pro primary industry

B2B / Industrial Market Research (MPAAALAA)

Keywords

• Electromobility market research
• EV charging studies
• Automotive customer insights
• Product-market-fit testing
• Fleet electrification research

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Market Research Studies: B2B market research firm specializing in electromobility. Revenue generated from selling studies, reports, and consulting services to enterprises across the e-mobility ecosystem including automotive OEMs, energy companies, CPOs, and charging service providers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

USCALE is a B2B market research firm that sells standardized studies, reports, and consulting engagements focused exclusively on the electromobility ecosystem. Its portfolio covers the entire e-mobility customer journey — charging infrastructure (fleet, bidirectional, payment, public, private, tariffs, CPO/eMSP services, personas) and electric vehicles (satisfaction, retail, finance, after-sales, tyres, ADAS) — delivered as annual and continuous studies across DACH, Western Europe, USA, China, and GCC markets. The company also offers a proprietary Product-Market-Fit (PMF) testing framework for e-mobility innovations.

Product overview

USCALE is a market research company specializing exclusively in electromobility, offering studies covering the entire customer journey in the eMobility ecosystem. The portfolio consists of two main study categories: Charging Studies (covering fleet charging, bidirectional charging, payment behavior, public/private charging, CPO/eMSP services, tariffs, and user personas) and EV Studies (covering satisfaction, retail experience, used cars, finance, after-sales, tyres, and ADAS). Additional services include Product-Market-Fit testing for electromobility innovations. Studies are conducted across major markets including DACH, France, UK, Italy, Spain, Netherlands, Norway, USA, China, and GCC/Emirates, with results visualized in dashboards and regularly updated.

Differentiator

Problem solved

Functional benefit

Products and services

• Fleet Charging Study Annual study examining commercial fleet electrification trends, fleet decision-maker attitudes, and charging infrastructure needs for corporate vehicle fleets in Germany.
• Bidirectional Charging Study Study examining V2G (Vehicle-to-Grid), V2H (Vehicle-to-Home), and V2B (Vehicle-to-Building) market potential, user interest, and willingness to pay across multiple markets.
• Charging Payment Study Study analyzing EV driver payment behavior at public charging stations, examining payment methods, satisfaction, and frustration points.
• Public Charging Study Study on public EV charging infrastructure usage, covering charging station availability, reliability, and user experience in Germany.
• Private Charging Study Study examining home charging behavior, wallbox installations, and private charging infrastructure for EV owners.
• CPO/eMSP Charging Services Study Study analyzing competitive dynamics between Charge Point Operators (CPOs) and eMobility Service Providers (eMSPs), market positioning, and customer satisfaction.
• Charging Tariff & Pricing Study Study examining EV charging tariffs, pricing strategies, and their impact on customer loyalty and provider revenues.
• Charging Persona Study Study segmenting EV charging users into personas based on behavior, preferences, and motivations for market targeting.
• EV Satisfaction Study Annual study measuring EV owner satisfaction with their electric vehicles, covering quality, performance, range, and charging speed across brands.
• EV Retail Study — New Cars Study examining the customer experience in new EV sales, covering dealer performance, customer journey, and brand loyalty.
• EV Retail Study — Used Cars Study analyzing the used EV market, examining obstacles, pricing, and measures to improve used electric car sales.
• EV Finance Study Study examining EV financing options, insurance, cash vs. financing rates, and cost considerations for EV purchases.
• EV After-Sales Study Study on automotive after-sales services for EVs, examining workshop needs, maintenance patterns, and service requirements.
• EV Tyre Study Study examining how electromobility is changing tire market requirements and EV-specific tire needs.
• ADAS Satisfaction Study Study measuring user acceptance and experience with Advanced Driver Assistance Systems (ADAS) in electric vehicles.
• Product-Market-Fit Testing Multi-stage development framework for testing product-market fit of innovations in electromobility, combining qualitative and quantitative methods to measure target group willingness to use.

Quantifiable outcome

• Fleet Charging Study 2026: N = 1,213 fleet decision-makers surveyed
• +1 more outcomes

Named customers28 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Statista: Large general-purpose statistics and market research platform with automotive and e-mobility coverage. Competes with USCALE for syndicated market data purchases across enterprise accounts.
• Euromonitor International: Global market research firm providing industry and consumer data including automotive and mobility verticals. Comparable to USCALE in B2B syndicated research delivery, though broader in industry coverage.
• Ipsos: Global market research and consumer insights firm with automotive practice and growing e-mobility work. Comparable to USCALE in survey-based B2B insights, with substantially larger scale and geographic reach.
• Cox Automotive / Kelley Blue Book: Major automotive data and insights provider covering retail, used-car, and increasingly EV markets. Comparable to USCALE in automotive retail and consumer behavior research, but at significantly broader scale.

Emerging players

• CleanTechnica: EV and clean technology news and analysis platform with proprietary data on EV sales and charging. Adjacent to USCALE's market intelligence role in e-mobility, though primarily a media outlet rather than paid research.
• EV-Volumes: Niche EV sales and market share tracker serving automotive industry stakeholders with global plug-in vehicle data. Comparable to USCALE in EV-specific focus and B2B delivery model, though narrower in product scope.

Direct peers

• BloombergNEF: Specializes in clean energy and e-mobility research, including EV outlook, charging infrastructure, and fleet electrification. Closest direct competitor to USCALE in domain-focused, data-rich e-mobility market intelligence.
• Wood Mackenzie: Energy and natural resources research firm with significant e-mobility and charging infrastructure coverage. Comparable to USCALE in serving energy utilities and infrastructure investors with market intelligence.
• JD Power: Global automotive market research firm with established EV and charging-related studies. Directly comparable to USCALE in serving automotive OEMs and adjacent ecosystem players with subscription-style consumer insights, though at materially larger scale.
• S&P Global Mobility: Provides automotive and mobility market intelligence, including EV adoption tracking and charging infrastructure analysis. Competes with USCALE for OEM and industry stakeholder research budgets in the e-mobility space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/uscale-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USCALE