BlueRecruit
BlueRecruit is a direct-hire marketplace platform for skilled-trade workers, connecting 118,000+ job seekers with 5,800+ employers across 18 industries and 170 trades via a skills-and-certification matching system. The platform serves job seekers, employers, and trade schools in North America with a freemium subscription model.
- Company typePrivate
- Founded2019
- HeadquartersRaleigh, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What BlueRecruit does
BlueRecruit is a direct-hire marketplace platform built specifically for skilled-trade workers, founded in October 2019 by co-founders Rich (CEO) and Gina (COO) Camacho in Clayton, North Carolina. The platform replaces traditional resumes and job postings with a skills-and-certification matching system, connecting 118,000+ job seekers with 5,800+ hiring locations across 18 trade industries and 170 trades in North America. Core technical components include a real-time skills and certification database; an in-app messaging and video interview portal; a military-to-civilian occupational translator that maps MOS codes to civilian trades; the BlueCareer real-time compensation and demand data tool for 150+ trades; a Trade School Finder; and an Apprenticeship Finder. The platform is delivered as a mobile-first web/app product and is supported by content channels including a 'State of the Trades' research report series, a podcast ('We're Hiring Vodcast'), and organic social media presence.
BlueRecruit firmographics
Firmographics- Name
- BlueRecruit
- Legal name
- Blue Recruit, Inc.
- Website
- https://bluerecruit.us
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BlueRecruit is a direct-hire marketplace platform for skilled-trade workers, connecting 118,000+ job seekers with 5,800+ employers across 18 industries and 170 trades via a skills-and-certification matching system. The platform serves job seekers, employers, and trade schools in North America with a freemium subscription model.
- Ownership category
- akta.pro rank
BlueRecruit industry classification
Industry- Product category
- Online Recruiting Marketplace
- NAICS
- Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131), Employment Services (5613)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where BlueRecruit is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BlueRecruit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Employer Subscription Plans: BlueRecruit charges employers a monthly subscription fee to access the hiring platform and connect with job seekers. Job seekers and small businesses use the platform for free. Plans for larger businesses and growing teams start at $300/month, indicating a tiered subscription model where pricing scales with business size or feature access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free for Job Seekers and Small Businesses |
| Subscription | Monthly | Employer Plans - Starting at $300/month |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
BlueRecruit product offering
Product offeringCore offering
BlueRecruit is a mobile-first direct-hire marketplace platform that connects skilled-trade workers with employers by replacing traditional resumes and job posts with a skills-and-certification matching system. The platform covers 18 trade industries and 170 trades across North America and includes in-app messaging, video interview tools, military-to-civilian occupational translation, and a real-time compensation and demand data tool. It is free for job seekers and small businesses, with paid subscription plans starting at $300/month for larger employers.
Product overview
BlueRecruit is a single unified direct-hire marketplace platform built specifically for skilled-trade workers. The core BlueRecruit platform eliminates traditional resumes and job posts, instead focusing on skills, certifications, and experience matching. Supporting sub-products include BlueCareer for trade exploration and career guidance, the School Finder for locating vocational and technical education programs, and the Apprenticeship Finder for connecting with registered apprenticeship programs. Together, these offerings serve job seekers, employers, and trade schools across 18 industries and 170 trades throughout North America.
Differentiator
Problem solved
Functional benefit
Brands
- BlueCareer: A platform feature providing real-time compensation and demand data for 150+ different trades for local markets, helping job seekers explore career paths and wage information
Products and services
- BlueRecruit A direct-hire marketplace platform built for skilled-trade workers that eliminates resumes and job posts, focusing instead on skills, certifications, and experience matching between job seekers and employers across 18 trade industries and 170 trades in North America. Free for job seekers and small businesses; paid subscription plans start at $300/month for larger employers.
- BlueCareer
Quantifiable outcome
- 83% of employers connect with an interested job seeker on their first day
- +6 more outcomes
Companies that use BlueRecruit
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
BlueRecruit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
BlueRecruit partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor, core and flagship.
- Frontdoor, Inc.minorFrontdoor, Inc., a major home services company, partnered with BlueRecruit in January 2025 to award scholarships to trade school students. The partnership aims to increase the pipeline of skilled trades professionals by providing financial support for students pursuing trade education, leveraging BlueRecruit's platform to reach and engage aspiring trade workers.
- SkillsUSAcoreBlueRecruit expanded its partnership with SkillsUSA in August 2023 to connect SkillsUSA's 413,000+ career and technical education students and teachers with employers across North America at no cost to hiring companies. SkillsUSA represents 130 in-demand occupational areas and has served over 15 million members since 1965. BlueRecruit serves as the exclusive job placement tool for SkillsUSA's trade and vocational school network, allowing students to create professional profiles and be matched with employers seeking their skills. The partnership centers on allowing company leaders to focus on their businesses while BlueRecruit brings them trained talent.
- AngiflagshipBlueRecruit announced a partnership with Angi in April 2023 to provide skilled trades recruiting services. Angi is a major home services platform connecting homeowners with contractors and trade professionals. The partnership allows BlueRecruit to access Angi's network of home services companies as potential employers seeking skilled trades workers.
- Zillow (Zillow New Construction)flagshipBlueRecruit has partnered with Zillow (specifically Zillow New Construction) on a recurring quarterly 'State of the Trades' report since 2022. These joint research reports analyze U.S. skilled labor hiring trends, wage data, in-demand occupations, and geographic hiring patterns. The partnership provides BlueRecruit with market research credibility and data-driven content for its blog and marketing channels, while Zillow gains skilled trades hiring insights relevant to the housing and construction market.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
BlueRecruit competitors and assessment
Company assessmentDirect peers
- Tradesmen International: One of the largest staffing providers dedicated exclusively to skilled construction trades, matching craftworkers to employer projects. Directly comparable to BlueRecruit because both target the skilled trades hiring market, though Tradesmen International operates a staffing/placement model while BlueRecruit runs a direct-hire marketplace.
- WorkHands: A mobile-first job platform built specifically for skilled trade workers and the contractors who hire them. Closely comparable to BlueRecruit on product (trade-specific mobile app, direct matching) and target market (trade employers and trade job seekers in North America).
- iHire Construction: A niche job board focused on construction, building, and skilled trades roles. Comparable to BlueRecruit as a vertical-specific hiring platform targeting the same employer and job seeker segments, though it is more of a traditional resume-based job board than a skills-matching marketplace.
- ConstructionJobs.com: A longstanding niche job board serving construction and skilled trades hiring. Comparable to BlueRecruit in vertical focus (construction trades), though it relies on a more traditional resume-and-job-post model rather than skills-and-certification matching.
Emerging players
- Skillit: A construction trades hiring and workforce platform connecting skilled craftworkers with general contractors and trade employers. Comparable to BlueRecruit because both focus on construction/skilled trades hiring with technology-led matching, though Skillit is earlier-stage and more concentrated on commercial construction.
Broad incumbents
- PeopleReady (TrueBlue): A large staffing provider placing workers in industrial, construction, and general labor roles across North America. Comparable to BlueRecruit as a competing channel for the same skilled and semi-skilled trades worker pool, though PeopleReady operates a temporary staffing model rather than a direct-hire marketplace.
- EmployBridge: A major U.S. staffing firm specializing in light industrial, logistics, and skilled trades placements. Comparable to BlueRecruit because both serve employers hiring trades and industrial workers, though EmployBridge focuses on temporary staffing while BlueRecruit is direct-hire.
- ZipRecruiter: A large public online employment marketplace with broad category coverage including skilled trades. Comparable to BlueRecruit as a competing platform for employer hiring spend and trade job seeker supply, though ZipRecruiter is a generalist platform rather than a trades-specialized marketplace.
- Indeed: The world's largest generalist job search and employer advertising platform. Comparable to BlueRecruit as the dominant incumbent competing for skilled trades employer spend and job seeker attention, with vastly greater scale and brand.
- LinkedIn: The leading professional networking and recruiting platform. Comparable to BlueRecruit as a competing channel where employers also source trade talent and skilled workers list profiles, though LinkedIn is generalist and trades are a smaller share of its marketplace.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
BlueRecruit social profiles
Digital presenceBlueRecruit financial estimates
Financial estimateRevenue estimate
Valuation estimate
BlueRecruit leadership team
Management profileNumber of profiles
Profiles2 records
BlueRecruit funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BlueRecruit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BlueRecruit
What does BlueRecruit do?
BlueRecruit is a mobile-first direct-hire marketplace platform that connects skilled-trade workers with employers by replacing traditional resumes and job posts with a skills-and-certification matching system. The platform covers 18 trade industries and 170 trades across North America and includes in-app messaging, video interview tools, military-to-civilian occupational translation, and a real-time compensation and demand data tool. It is free for job seekers and small businesses, with paid subscription plans starting at $300/month for larger employers.
Is BlueRecruit a public or private company?
BlueRecruit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BlueRecruit founded?
BlueRecruit was founded in 2019. It employs 1 to 10 people.
Where is BlueRecruit based?
BlueRecruit is headquartered in Raleigh, United States, in the North America region.
How does BlueRecruit make money?
One revenue line is on record: employer Subscription Plans.
Who are BlueRecruit's main competitors?
Direct peers on record are Tradesmen International, WorkHands, iHire Construction and ConstructionJobs.com. Skillit is listed as an emerging player. Broad incumbents are PeopleReady (TrueBlue), EmployBridge, ZipRecruiter, Indeed and LinkedIn.
Does BlueRecruit have an API?
No public API is recorded for BlueRecruit.
What industry is BlueRecruit in?
BlueRecruit's product category is Online Recruiting Marketplace. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its NAICS code is 561311 and its SIC code is 7361.