Fresh Street

What Fresh Street does

Fresh Street is a Pakistani direct-to-consumer packaged-food brand headquartered in Karachi, founded in 2020. The company sells a curated assortment of premium condiments, sauces, frozen foods, dairy, baking ingredients, and seasonings through its own Shopify e-commerce storefront at fresh-street.com, serving household consumers in Pakistan and, more recently, the UAE. Its catalogue spans roughly 60+ active SKUs across mayonnaise and ketchup variants, specialty squeeze sauces (Algerian, Tex Mex, Samurai, Chipotle), frozen fries, frozen fruits and vegetables, frozen seafood, shredded cheeses, artisanal butters, cake mixes, Himalayan-salt seasonings, syrups, and personal-care bath salts.

The business operates on a unit-pricing model with individual product prices ranging from approximately 120 PKR to 4,500 PKR, billed transactionally through the Shopify checkout. The technology stack is commodity e-commerce (Shopify) with no proprietary platform components, no AI/ML tooling, and no mobile app. Marketing is multi-channel: organic social on Facebook, Instagram, TikTok, YouTube, and LinkedIn; an email newsletter; a recipe-blog content engine; and a 10% commission affiliate program.

Revenue is generated entirely through direct-to-consumer product sales with no disclosed B2B contracts, though a 'Foodservice/Professional' segment is referenced. The company is privately held with no institutional funding disclosed, no parent entity, and no management team details available in the source material. Geographic reach covers Pakistan primarily and the United Arab Emirates as an emerging market, with distribution centralized through the company's own e-commerce platform rather than third-party retail.

Name

Fresh Street

Legal name

Fresh Street

Website

https://fresh-street.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Fresh Street is a Pakistani direct-to-consumer packaged-food brand operating a Shopify e-commerce storefront from Karachi, selling premium condiments, sauces, frozen foods, dairy, and seasonings to household consumers in Pakistan and the UAE.

Ownership category

akta.pro rank

Product category

Premium Packaged Foods

NAICS

All Other Specialty Food Retailers (445298)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400)

akta.pro primary industry

Online Specialty Grocery (Organic/Health/Ethnic/Gourmet) (CRAHAIAE)

Keywords

• Premium packaged foods
• Frozen foods and seafood
• Condiments and sauces
• Dairy and cheese
• Seasonings and spices

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales: Fresh Street generates revenue through direct-to-consumer sales of packaged food products via their e-commerce platform. Products include frozen foods, condiments, dairy, seasonings, and snacks sold at various price points in Pakistani Rupees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Fresh Street is a direct-to-consumer Pakistani packaged food company that curates, brands, and sells premium condiments, sauces, frozen foods (fries, seafood, fruits, vegetables), dairy products (butters, cheeses, spreads), seasonings (Himalayan pink salts, bath salts), syrups, and baking ingredients through a Shopify-powered e-commerce store. The products are positioned as artisanal, quality-focused alternatives to mass-market packaged foods, sold at varied price points in Pakistani Rupees to consumers primarily in Pakistan and the UAE.

Product overview

Fresh Street is a Pakistani packaged food company offering a diverse portfolio of premium condiments, frozen foods, dairy products, and culinary essentials. The product lineup centers on sauces and condiments (mayonnaise, ketchups, mustards, specialty sauces like Algerian and Tex Mex squeeze sauces, salad dressings, chilli sauces), frozen foods (french fries in multiple cuts, frozen fruits and berries, frozen vegetables, frozen seafood including shrimps and fish products), dairy (butter varieties including Australian butter, shredded cheeses, spreads), baking ingredients (cake mixes, baking powder, bicarbonate of soda, vanilla powder), seasonings (Himalayan pink and black salts in multiple flavors, smoked salts), syrups, bath salts, and eggs. The products are primarily positioned as premium, artisanal alternatives to mass-market packaged foods, emphasizing quality ingredients and culinary creativity. The company operates an e-commerce platform and ships to Pakistan and the UAE.

Differentiator

Problem solved

Functional benefit

Products and services

• Frozen Blueberries 450g Wild frozen blueberries rich in antioxidants, packaged for snacking, baking, or topping favorite foods. Targeted at home consumers seeking convenient frozen fruit options.
• Algerian Squeeze Sauce 500ml Authentic Algerian street sauce with creamy, smoky-spicy flavor made with chipotle oil, chili extract, and tomato paste. Designed for shawarma, Arabic burgers, fries, and grilled meats.
• Tex Mex Squeeze Sauce 500ml Smoky barbecue-style sauce with spicy paprika twist, designed to enhance grilled meats, burgers, and fries with bold flavors.
• Shoestring French Fries 1kg Thin-cut frozen shoestring fries made from high-quality Pakistani potatoes, 0% trans fat and cholesterol-free, suitable for frying, baking, or air frying.
• Mozzarella Shredded Cheese 200g Pre-shredded mozzarella cheese ready for pizza, pasta, salads, and various cooking applications.
• Chipotle Mayo 300ml Smoky, spicy chipotle-flavored mayonnaise for enhancing sandwiches, burgers, wraps, and more with a distinctive smoky heat.
• Butter Collection Artisanal butter collection including salted, unsalted, Australian butter, spreadable butter, and garlic herb butter variants for home cooking and food service use.
• Shrimps Collection Frozen shrimps including peeled/unpeeled, deveined options in small (100/200), medium (80/120), and large (60/80) sizes, plus salad shrimps.
• Himalayan Pink Salt Collection Artisan-crafted Himalayan salt seasonings in multiple flavors including Chilli, Garlic, Rosemary, Paprika, Thyme, Tomato, Sriracha, Basil, Onion, Oregano, Black Pepper, and Lemon.
• Bath Salt Collection Natural bath salts in multiple scents including Aqua Splash, Sweet Floral, Apple Green Mint, Lemon & Eucalyptus, Lemon Burst, Vanilla Salee, and Lake Sunset.
• Ketchups Collection Artisanal tomato ketchup varieties including classic, hot & spicy, and multiple sizes from 340g to 5kg.
• Mayonnaise Collection Mayonnaise varieties including Premium, Garlic, Classic, Light, Black Pepper, Chipotle, Mint, Vegan, and Mayo Chup in various sizes.
• Ice Cream Tubs Collection Ice cream tubs in classic and adventurous flavors including Fudge Sundae, Brownie Sundae, Dark Cookies Sundae, Butterscotch, Vanilla Lite, Chocolate, Pistachio, and Strawberry.
• French Fries Collection Frozen french fries including straight, crinkle, and shoestring varieties in 1kg and 2.5kg packs.
• Combo Deals (Bundles) Pre-curated product bundles offering savings on complementary items like Ketchup/Mayo combos and Dressing combos.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Daraz: Daraz is the Alibaba-backed South Asian e-commerce marketplace operating in Pakistan, Bangladesh, Sri Lanka, Nepal, and Myanmar. Comparable as a much larger multi-category online retail platform competing for the same Pakistani household consumer wallet share.
• Metro Cash & Carry Pakistan: Metro operates cash-and-carry grocery outlets in Pakistan serving both HoReCa and retail shoppers. Comparable as an established Pakistani food retailer with deep assortment in frozen, dairy, and condiments categories.
• Bigbasket: Bigbasket is India's largest online grocery retailer with broad assortment including specialty and imported foods. Comparable as a much larger online grocery incumbent serving households via e-commerce, with direct overlap in frozen, dairy, and condiments categories.
• Carrefour Pakistan: Carrefour operates hypermarket and online grocery retail in Pakistan through a partnership with Majid Al Futtaim. Comparable as a large established grocery retailer with physical and online presence covering premium and imported packaged foods.

Direct peers

• Licious: Licious is an India-headquartered D2C specialty food brand focused on meat, seafood, and dairy via online ordering with cold-chain delivery. Comparable as a premium-positioned online specialty food retailer using cold-chain DTC logistics to serve household consumers in South Asia.
• Chaldal: Chaldal is Bangladesh's leading online grocery platform offering curated grocery and household delivery. Comparable as an emerging-market online grocery pure-play with curated assortment and DTC delivery in a similar South Asian context.
• Country Delight: Country Delight is an India-based D2C dairy and fresh foods brand delivering directly to households via subscription-style ordering. Comparable as an online-first premium fresh/dairy brand targeting urban households in a similar South Asian market.
• Naheed: Naheed is one of Pakistan's largest online grocery and pharmacy retailers, operating a curated multi-category e-commerce storefront. Directly comparable as a Pakistani online grocery retailer targeting urban household consumers with overlapping food and household assortment.

Regional players

• Kibsons: Kibsons is a UAE-based online grocery retailer specializing in fresh produce, meat, seafood, and pantry staples delivered across the Emirates. Comparable as a regional online grocery player serving UAE consumers, directly relevant given Fresh Street's UAE expansion.

Emerging players

• iFood Pakistan: iFood is an emerging Pakistani online grocery and food delivery platform offering curated household essentials. Comparable as an emerging Pakistan-focused online food retailer at a similar early-stage scale competing for the same urban household consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@freshstreetme
• Facebookfacebook.com/freshstreet
• LinkedInlinkedin.com/company/fresh-st
• Instagraminstagram.com/freshstreet.me
• TikToktiktok.com/@freshstreetme

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Street