Americans for Nonsmokers' Rights

What Americans for Nonsmokers' Rights does

Americans for Nonsmokers' Rights (ANR) is a private 501(c)(4) nonprofit lobbying organization founded in 1976 and headquartered in Berkeley, California. It is the leading national advocacy organization dedicated to protecting nonsmokers from secondhand smoke exposure and reducing tobacco-related harms, recognized as such in the U.S. Surgeon General's 2006 Report. ANR provides technical assistance, training, and lobbying support to communities pursuing smokefree legislation, and maintains a comprehensive database of local and state smokefree ordinances used to track policy progress and identify loopholes. Over 45+ years, ANR's work has contributed to smokefree protections covering 61% of the U.S. population, with 1,000+ gaming properties and 23 states now requiring commercial casinos to be smokefree indoors.

ANR's core revenue comes from individual memberships, charitable donations, and a Professional Access subscription program priced at $199/year (or $99/year on an alternative tier) that provides public health professionals and students with training materials, webinars, research citations, and newsletters. Products and services include the Professional Access subscription, the UPDATE newsletter and E-Bulletin, downloadable fact sheets, the Clearing the Air Institute training program, and direct campaign services for local advocacy efforts. The organization's go-to-market is community-led: ANR convenes coalitions with the American Cancer Society, American Heart Association, American Lung Association, Campaign for Tobacco-Free Kids, casino worker groups (CEASE, UAW), and health departments to drive local and state-level policy change. It maintains a separate 501(c)(3) sister organization (ANR Foundation) for educational work and tax-deductible donations, plus sub-brands including Smokefree Casinos, Smokefree Music Cities, Protect Local Control, and the Clearing the Air Institute.

Name

Americans for Nonsmokers' Rights

Legal name

Americans for Nonsmokers' Rights

Website

https://nonsmokersrights.org

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Americans for Nonsmokers' Rights is a 501(c)(4) nonprofit founded in 1976 that lobbies for smokefree air laws and provides technical assistance to communities, funded by memberships, donations, and a Professional Access subscription.

Ownership category

akta.pro rank

Product category

Public Health Advocacy & Policy

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Respiratory Protection Programs (Fit Testing, Selection, Compliance) (EUAHAGAJ)

Keywords

• Smokefree policy advocacy
• Tobacco control lobbying
• Clean indoor air laws
• Public health education
• Secondhand smoke prevention

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership and Donations: ANR is a member-supported nonprofit organization (501(c)(4) lobbying organization). Revenue comes from individual memberships and charitable contributions from supporters.
2. Professional Access Subscriptions: Annual subscription program providing access to training materials, newsletters, research citations, conference presentation slides, and virtual Clearing the Air Institute recordings for public health professionals and community advocates.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Americans for Nonsmokers' Rights (ANR) is a 501(c)(4) nonprofit lobbying organization that promotes smokefree air through prevention education, technical assistance, training, and policy lobbying. The organization provides campaign services to communities pursuing smokefree legislation, operates the Professional Access subscription program offering training materials and research resources, and publishes newsletters and fact sheets on secondhand smoke issues. ANR also coordinates the Clearing the Air Institute training program and maintains a comprehensive database of smokefree ordinances across the U.S.

Product overview

Americans for Nonsmokers' Rights (ANR) is a nonprofit lobbying organization (501(c)(4)) offering a portfolio of advocacy resources, educational publications, and professional training services. The core offerings include the Professional Access subscription providing curated research and training materials, the ANR UPDATE and E-Bulletin newsletters disseminating policy updates, fact sheets on smokefree issues, and campaign services providing technical assistance to communities advancing smokefree legislation. The organization does not offer a unified software platform but rather operates as an information and advocacy hub with member-facing digital resources.

Differentiator

Problem solved

Functional benefit

Brands

• ANR Foundation: Sister organization, American Nonsmokers' Rights Foundation, is a non-lobbying educational nonprofit (501(c)(3))
• Protect Local Control
• Smokefree Casinos
• Smokefree Music Cities
• Clearing The Air Institute

Products and services

• Professional Access (ProAccess)

Quantifiable outcome

• 61% of U.S. population protected by local or statewide smokefree workplace, restaurant, and bar laws
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, major, notable and supporting.

• American Nonsmokers' Rights Foundation (ANR Foundation)coreOthersANR's sister organization, a non-lobbying 501(c)(3) educational nonprofit. ANR Foundation creates smokefree lists and maps, provides information on smokefree air issues and tobacco control, and educates the public about health effects of secondhand smoke. The two organizations work together with differentiated tax statuses to maximize donor options and mission impact.
• Protect Local ControlcoreOthersANR maintains materials relating to preemption and local control to help citizens oppose state-level efforts to restrict local governments' ability to enact public health policies. This initiative educates communities about their rights to local self-governance on smokefree issues.
• American Cancer Society Cancer Action NetworkmajorStrategic or Co-development PartnerCoalition partner in smokefree advocacy. Co-signed opposition to legislation weakening smoke-free protections in North Dakota (House Bill 1152). Collaborates on public health policy advocacy at federal and state levels.
• American Heart AssociationmajorStrategic or Co-development PartnerCoalition partner in smokefree advocacy efforts. Co-signed public health advocacy letters opposing efforts to weaken smoke-free protections. Works with ANR on policy campaigns and public education.
• American Lung AssociationmajorStrategic or Co-development PartnerCoalition partner collaborating on smokefree policy advocacy. Joint signatory on opposition to legislation allowing cigar smoking in bars and lounges. Provides public health expertise and advocacy resources.
• Campaign for Tobacco-Free KidsmajorStrategic or Co-development PartnerKey coalition partner in tobacco control advocacy. Co-signed letters opposing smoke-free protection rollbacks. Provides advocacy resources, policy expertise, and public communications support.
• Casino Employees Against Smoking Effects (CEASE)majorStrategic or Co-development PartnerCoalition of thousands of casino dealers and frontline gaming workers fighting to permanently remove smoking from workplaces. ANR provides advocacy support, policy expertise, and coalition coordination for CEASE campaigns in Atlantic City and other states.
• United Auto Workers (UAW)majorStrategic or Co-development PartnerLabor union partner representing casino workers. Collaborates with ANR and CEASE on legal efforts to end casino smoking exemptions, including the New Jersey Supreme Court case challenging the constitutionality of the casino smoking loophole.
• BCSlots / Brian ChristophernotableGTM or Marketing PartnerPartnership with casino influencer Brian Christopher to promote smokefree casinos. Released player survey tool to help casinos gauge customer preferences on smoking policies. Christopher committed to prioritizing smokefree casinos starting 2022, reaching millions of viewers through his YouTube channel and social media presence.
• Smokefree Music CitiessupportingStrategic or Co-development PartnerProject of ANR Foundation in partnership with other public health and musician-oriented organizations working to improve musicians' health. Addresses occupational health hazards of secondhand smoke exposure for musicians performing in casinos and hospitality venues.
• Smoke Free Atlantic CitymajorStrategic or Co-development PartnerLocal coalition organizing to make Atlantic City casinos smokefree. ANR provides technical assistance, campaign guidance, and coalition support for the grassroots effort to close the casino smoking loophole in New Jersey.
• State and Local Health DepartmentsmajorStrategic or Co-development PartnerPartnership with health departments across the U.S. to support smokefree policy implementation. Includes Southern Nevada Health District, Washoe County Health District, and Carson City Health and Human Services who expressed joint concerns about smoking in casinos during COVID-19.

Scale indicators6 records

Recent moves6 records

Expansion highlights12 records

Direct peers

• American Heart Association: National health advocacy organization with tobacco control as a priority policy area, actively lobbying for smokefree laws and opposing rollbacks. Coalition partner of ANR on multiple state-level campaigns.
• American Lung Association: National health organization with deep tobacco control advocacy and policy programs, including State of Tobacco Control report and Smokefree Homes initiatives. Long-standing coalition partner of ANR.
• American Cancer Society Cancer Action Network: 501(c)(4) advocacy affiliate of the American Cancer Society focused on cancer policy including tobacco control. Coalition partner of ANR with overlapping mission on smokefree workplace laws and tobacco taxation.
• Campaign for Tobacco-Free Kids: National nonprofit advocacy organization focused on reducing tobacco use through policy change, lobbying, and public education. Most direct peer to ANR, often co-signing letters and operating in the same state/federal campaigns.
• Truth Initiative: Public health nonprofit focused on ending tobacco use, particularly among youth, through mass media campaigns and policy advocacy. Operates in the same smokefree policy space as ANR with comparable lobbying functions.
• Action on Smoking and Health (ASH): Long-standing national nonprofit dedicated to ending tobacco use and protecting nonsmokers from secondhand smoke through legal and policy advocacy. Most directly comparable in mission, structure, and tactics to ANR.

Emerging players

• Parents Against Vaping/e-Cigarettes (PAVe): Grassroots advocacy organization focused specifically on youth e-cigarette/vaping policy. Overlaps with ANR's expanding mandate on emerging tobacco products but with narrower focus and more recent formation.

Regional players

• Foundation for a Healthy Kentucky: State-level health advocacy organization active in tobacco control policy in Kentucky, a state where ANR also runs regional campaigns. Comparable in tobacco policy advocacy work but limited to single-state geography.

Others

• American Nonsmokers' Rights Foundation: Sister 501(c)(3) educational nonprofit of ANR that produces smokefree lists, maps, and educational resources. Shares brand, leadership, and mission with ANR but operates under different tax status and without direct lobbying.
• Robert Wood Johnson Foundation: Major national philanthropy with a longstanding tobacco-control funding portfolio that supports policy advocacy organizations including ANR's coalition partners. Indirect peer as a funder/adjacent ecosystem participant rather than direct advocacy competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/anr_smokefree
• YouTubeyoutube.com/user/ANRandANRF
• Facebookfacebook.com/ANRSmokefree
• LinkedInlinkedin.com/company/americans-for-nonsmokers-rights

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Americans for Nonsmokers' Rights