Select Group Marketing
Select Group Marketing is a privately held, Ontario-based B2B representation firm founded in 1987 that exclusively represents 12 Destination Management Companies across 15 destinations for Canadian group, meeting, and incentive travel planners.
- Company typePrivate
- Founded1987
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Select Group Marketing does
Select Group Marketing (SGM) is a privately held, Ontario-based B2B marketing and representation firm founded in 1987 by Jan Zandboer. The company operates as Canada's exclusive representative for 12 Destination Management Companies (DMCs) covering 15 destinations across the Americas (Costa Rica, Mexico, Dominican Republic, Jamaica, Argentina, Chile, Panama, Aruba, Curaçao, Colombia, New Orleans), Europe (Italy, Portugal, Iceland, Czech Republic, Hungary, Poland, Turkey, Ireland, the UK, the Netherlands), and Africa (Morocco), supplemented by access to Ovation Global DMC's 100+ additional destinations via a strategic partner program dating to July 2009. SGM functionally performs the role of a DMC's national sales office for the Canadian market, providing destination expertise, vetting of DMC partners, and consultative sales support to corporate event planners, incentive travel managers, and meeting coordinators in Canada.
SGM's product surface is a curated portfolio of DMC relationships rather than a software platform; the company has no proprietary technology, API, or AI/ML capability, and does not disclose any technology stack beyond a standard website, email, LinkedIn, and Twitter presence. Revenue is generated through representation agreements (commission or retainer-based professional services) with its DMC partners, and the company does not publicly disclose pricing, headcount, or financial results. Brigitte Perreault (née Zandboer) joined the firm in 2015, marking the only documented leadership addition in the public record.
SGM markets through industry associations (SITE, MPI, FICP), its website at sgm-canada.com, email newsletters, organic social media, and educational trips and seminars designed to expose Canadian planners to the destinations it represents. The firm was co-winner of the 2016 SITE Crystal Award for Most Impactful Effort Toward Corporate Social Responsibility Part of an Incentive Program. No funding rounds, institutional investors, parent company, or M&A activity are disclosed, and ownership remains with the founder and his family.
Select Group Marketing firmographics
Firmographics- Name
- Select Group Marketing
- Legal name
- Select Group Marketing
- Website
- https://sgm-canada.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Select Group Marketing is a privately held, Ontario-based B2B representation firm founded in 1987 that exclusively represents 12 Destination Management Companies across 15 destinations for Canadian group, meeting, and incentive travel planners.
- Ownership category
- akta.pro rank
Select Group Marketing industry classification
Industry- Product category
- Travel Representation Services
- NAICS
- Convention and Trade Show Organizers (561920)
- akta.pro primary industry
- Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)
- akta.pro secondary industries
- Corporate Hospitality & VIP Services (Hosting, Protocol, Concierge) (THAHADAG), Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF)
Keywords
Select Group Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales
Revenue model
- Representation/Marketing Services: SGM operates as exclusive representative for destination management companies in the Canadian marketplace. DMCs in their portfolio retain them to provide sales visibility, targeted sales approach, expanded distribution channels, and increased market share in the Canadian group, meeting and incentive market.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Select Group Marketing product offering
Product offeringCore offering
Select Group Marketing operates as Canada's leading marketing and sales representation firm for Destination Management Companies (DMCs) in the group, meeting and incentive (MICE) market. The company acts as an exclusive Canadian sales representative for 12 DMC partners covering 15 global destinations, providing meeting planners and incentive buyers with destination expertise, vetted DMC partners, and consultative one-on-one support. SGM functions similarly to a hotel's national/regional sales office, delivering sales visibility, market access, and lead generation for its DMC principals.
Product overview
Select Group Marketing (SGM) is Canada's leading marketing and representation firm specializing in the group, meeting and incentive market. The company operates as an exclusive representative for 12 Destination Management Companies (DMCs) across 15 global destinations. SGM serves as a bridge between DMC partners and Canadian meeting planners, providing expert destination knowledge, consultative sales approach, and one-on-one relationships. The portfolio includes DMC partners covering destinations across the Americas (Costa Rica, Mexico, Jamaica, Dominican Republic, Argentina, Chile, Panama, Aruba, Curaçao, Colombia, New Orleans), Europe (Ireland, England, Scotland, Wales, Italy, Portugal, Iceland, Czech Republic, Hungary, Poland, Turkey, Netherlands), and Africa (Morocco).
Differentiator
Problem solved
Functional benefit
Products and services
- DMC Representation Services Exclusive Canadian sales and marketing representation for Destination Management Companies. SGM connects DMC partners with Canadian group organizers, meeting planners, and incentive travel buyers, providing destination expertise, consultative sales support, vetted DMC introductions, and ongoing account servicing on behalf of its DMC principals.
Quantifiable outcome
- Decades of established relationships with major corporate clients and agencies
Companies that use Select Group Marketing
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Select Group Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Select Group Marketing partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered strategic, core and industry.
- Ovation Global DMCstrategicOvation Global DMC launched its Strategic Partner Program in July 2009 to provide DMC services at locations where Ovation doesn't have wholly-owned offices. SGM has access to Ovation's network covering 100+ destinations including Dubai, Australia, Brazil, China, Germany, Japan, Singapore, South Africa, Spain, Thailand, USA, and many more.
- Premio DMCcorePREMIO DMC has been servicing the international meeting and incentives market since 1998. They position themselves as a top Destination Management Company developing successful, innovative programs. SGM represents Premio DMC for Costa Rica in the Canadian market.
- Access MoroccocoreAccess Morocco, born in 2007 with 30 years of expertise, is a Leading DMC in Morocco with over 15 offices worldwide. They offer unique and innovative experiences sharing Morocco's culture, history, and beauty. SGM represents Access Morocco for the Canadian market.
- Amazing DMCcoreAmazing DMC has been designing programs showcasing Iceland's breathtaking nature and rich culture since 2004. SGM represents Amazing DMC for Iceland in the Canadian market.
- Amstar DMCcoreAmstar DMC offers travel services in 8 popular destinations worldwide. Their Meetings and Events team has extensive experience organizing successful events of all sizes. SGM represents Amstar DMC for Dominican Republic, Jamaica, and Mexico.
- BBC EventscoreBBC is New Orleans' premier destination management company with over 32 years of experience. Led by owner Bonnie Boyd, CMP, DMCP, they provide insider's view of New Orleans. SGM represents BBC Events for New Orleans in the Canadian market.
- Cashel TravelcoreFounded in 2001 by James Aitken and Marta Kucharczyk, Cashel Travel is a family business with 60+ multilingual staff speaking 12 languages. They manage events from individuals to thousands of guests. SGM represents Cashel Travel for England, Scotland, Wales, and Ireland.
- ECO DMScoreECO DMS is a full-service destination management company in the Dutch Caribbean operating for over 28 years with 100+ years of combined professional experience. SGM represents ECO DMS for Aruba and Curacao.
- EMI Meetings & IncentivescoreEMI has been providing creative and unique programs showcasing Italy since 1986. Led by Chantal, they offer complete destination management services to incentive houses, meeting planners, and specialized group operators.
- Faus IncentivescoreFaus DMC understands industry needs for over 45 years. Their enthusiastic team creates programs with values and contributions to society and environment. SGM represents Faus Incentives for Argentina and Chile.
- MEP Destination ManagementcoreMEP has focused on long-lasting relationships with clients since 1977, providing outstanding service with ethical business practices and world-class procurement. SGM represents MEP for Turkey.
- Portugal Travel TeamcoreEstablished in 1996, Portugal Travel Team is the only DMC in Portugal with ISO 9001:200 certification. They have offices in Lisbon and the Algarve with highly experienced, dedicated staff. SGM represents Portugal Travel Team.
- Senator Meetings & IncentivescoreSenator Meetings & Incentives is owned and managed by a team offering tailor-made programs in Czech Republic, Hungary, and Poland with the highest quality service. SGM represents Senator Meetings & Incentives for these three European destinations.
- Accento IncentivecoreWith more than 50 years of experience, Accento Incentives stands as one of Panama's most respected DMCs. SGM represents Accento Incentive for Panama.
- SITE (Society for Incentive Travel Excellence)industryIndustry association membership for incentive travel professionals
- MPI (Meeting Professionals International)industryIndustry association membership for meeting professionals
- FICP (Financial Insurance Compensation Corporation)industryHospitality industry partnership organization for hospitality partners
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Select Group Marketing competitors and assessment
Company assessmentOthers
- Cvent: Cvent is a meetings, events, and hospitality technology platform providing sourcing tools, venue databases and registration software that increasingly digitise the supplier-discovery step in MICE planning. It is adjacent to SGM as a technology-enabled competitor to traditional human DMC representation.
Direct peers
- Amstar DMC: Amstar DMC is one of SGM's direct DMC channel partners, operating across Mexico, Dominican Republic, Jamaica and other Caribbean/Latin American destinations. It is directly comparable as both companies share an exclusive representation relationship for the Canadian market.
- Ovation Global DMC: Ovation Global DMC is one of SGM's explicit Strategic Partners and itself a leading DMC network covering 100+ destinations. It is comparable because it operates at the same intersection of DMC execution and global-market representation for incentive/group travel programs that SGM serves.
Broad incumbents
- ACCESS Destination Services: ACCESS Destination Services is a global DMC network providing destination management across multiple regions. It is comparable to the DMC partners in SGM's portfolio and represents an alternative aggregation option for Canadian meeting planners.
- Hosts Global: Hosts Global is a multinational DMC network providing destination management services across many regions. It is comparable to SGM's DMC portfolio partners and competes indirectly for Canadian inbound MICE business that SGM channels through its reps.
- PRA Destination Management: PRA (formerly AlliedPRA) is a major destination management company operating across the Americas and beyond. It competes with the DMCs that SGM represents and competes for the same Canadian inbound incentive/group programs.
- ConferenceDirect: ConferenceDirect operates as one of the largest meeting planning services and hotel/supplier representation firms serving corporate meeting planners. It shares SGM's core function of acting as an outsourced representative/matchmaker between meeting planners and travel suppliers, including destination services.
- HelmsBriscoe: HelmsBriscoe is the dominant third-party meeting venue/hotel sourcing and group booking representation firm, operating with a similar 'exclusive rep' model across geographies. It is comparable to SGM as both function as outsourced sales representation firms for travel/hospitality suppliers targeting meeting planners and group buyers.
- BCD Meetings & Events: BCD Meetings & Events is a large global meetings, incentives, and events management provider. It serves the same corporate meeting/incentive buyer segment as SGM and increasingly offers DMC sourcing as part of its end-to-end MICE services.
- Maritz Global Events: Maritz Global Events is an established large-scale incentive travel and meetings company. It serves the same Canadian corporate incentive travel buyer base as SGM and competes for the same planner-driven program budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Select Group Marketing social profiles
Digital presenceSelect Group Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Select Group Marketing leadership team
Management profileNumber of profiles
Profiles2 records
Select Group Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Select Group Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Select Group Marketing
What does Select Group Marketing do?
Select Group Marketing operates as Canada's leading marketing and sales representation firm for Destination Management Companies (DMCs) in the group, meeting and incentive (MICE) market. The company acts as an exclusive Canadian sales representative for 12 DMC partners covering 15 global destinations, providing meeting planners and incentive buyers with destination expertise, vetted DMC partners, and consultative one-on-one support. SGM functions similarly to a hotel's national/regional sales office, delivering sales visibility, market access, and lead generation for its DMC principals.
Is Select Group Marketing a public or private company?
Select Group Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Select Group Marketing founded?
Select Group Marketing was founded in 1987. It employs 1 to 10 people.
How does Select Group Marketing make money?
One revenue line is on record: representation/Marketing Services.
Who are Select Group Marketing's main competitors?
Cvent is listed as an others. Direct peers are Amstar DMC and Ovation Global DMC. Broad incumbents are ACCESS Destination Services, Hosts Global, PRA Destination Management, ConferenceDirect, HelmsBriscoe, BCD Meetings & Events and Maritz Global Events.
Does Select Group Marketing have an API?
No public API is recorded for Select Group Marketing.
What industry is Select Group Marketing in?
Select Group Marketing's product category is Travel Representation Services. Its primary akta.pro industry code is THAHADAA, Full-Service Destination Management (Ground Handling & Onsite Operations), with a secondary code of THAHADAG, Corporate Hospitality & VIP Services (Hosting, Protocol, Concierge). Its NAICS code is 561920.