Brainfit®world

Name

Brainfit®world

Legal name

Brainfit World 2024 Limited

Website

https://brainfit.world

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Cognitive Training & Brain Wellness Education

NAICS

Educational Support Services (61171), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

General Health Coaching (HSADAGAA)

akta.pro secondary industries

Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Wellness Program Design & Accountability Coaching (HSADAGAC)

Keywords

• Brain training programs
• Cognitive wellness services
• Memory improvement courses
• Online memory training
• Corporate brain workshops

Headquarters

HQ city

Te Rapa

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Online Courses: Self-paced online courses delivered through the Brainfit Academy platform (Kajabi) and the main website. Courses include Brainfit To Thrive (8-module programme), Your Amazing Brain, and Your Memory Matters. Revenue generated through course purchases and enrolments.
2. Books and E-Books: Sale of physical books and digital e-books including The Brainfit Method series (4 books), Memory Tune book, and Nourish to Flourish. Revenue from individual product purchases.
3. Workshops and Seminars: In-person and corporate workshops including Brainfit At Work sessions for organisations and community-based classes such as Brainfit For Life and Brainfit To Drive.
4. Accredited Brainfit® Coach Training: Professional development programme that trains individuals to become accredited Brainfit coaches. Includes accreditation upon completion and annual licensing fees for marketing support and platform listing.
5. Free Content and Resources: Free articles, blog posts, newsletters, memory games, and social media content that support brand awareness and lead generation for paid products and services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Brainfit World delivers evidence-based brain training and cognitive wellness programmes through a multi-modal portfolio: structured online courses (Brainfit To Thrive, Your Amazing Brain, Your Memory Matters), The Brainfit Method e-book/book series, interactive memory games co-developed with the University of Auckland, specialised programmes (Brainfit For Life, Brainfit At Work, Brainfit To Drive, Memory Tune), and accredited Brainfit Coach Training with annual licensing. Offerings target adults concerned about memory and cognitive health, corporate workforce wellness buyers, and aspiring coaches, delivered via the Brainfit Academy (Kajabi), the company's own e-commerce shop, in-person workshops and a licensed coach network.

Product overview

Brainfit®world operates as a brain fitness and memory training company offering a multi-product portfolio centered around evidence-based cognitive training. The core offerings include online courses (Brainfit® To Thrive, Your Amazing Brain, Your Memory Matters), the 4-book Brainfit Method e-book series, and specialized programs (Brainfit® For Life, Brainfit At Work, Brainfit® To Drive, Memory Tune™). The company also provides accredited Brainfit® Coach Training for professionals. Interactive memory games developed with The University of Auckland (Cross the Bridge, Shopping Spree, Wild West Hunt) serve as free cognitive training tools. The product ecosystem is delivered through the company's own platform and via Kajabi for online courses, supporting individuals across all ages in improving memory, focus, and overall brain health.

Differentiator

Problem solved

Functional benefit

Brands

• Brainfit To Thrive: An 8-module online course built on proven Brainfit strategies for boosting focus, memory, and confidence.
• Memory Tune
• Brainfit At Work
• Brainfit For Life
• Brainfit To Drive

Products and services

• Brainfit® To Thrive – Online Course An 8-module self-paced online course built on the Brainfit® methodology that helps adults boost focus, memory, and confidence using neuroscience-backed strategies. Delivered via the Brainfit Academy platform. Priced at NZD 229 / USD 141.01.
• Your Amazing Brain – Online Course An online course exploring how the brain works and providing strategies for maximising brain potential and cognitive function. Priced at NZD 199 / USD 122.54.
• Your Memory Matters – Online Course A step-by-step online course providing practical techniques and habits to strengthen recall, reduce everyday forgetfulness, and protect brain health for the future. Priced at NZD 199 / USD 122.54.
• The Brainfit Method E-Book 1: You're Not Losing Your Mind The first book in The Brainfit Method series, establishing foundational understanding of brain health and memory and addressing common concerns about cognitive decline. Priced at NZD 11.99 / USD 7.38.
• The Brainfit Method E-Book 2: Train Your Memory The second book in The Brainfit Method series, providing practical strategies and step-by-step exercises to sharpen recall and integrate memory skills into everyday life. Priced at NZD 11.99 / USD 7.38.
• The Brainfit Method E-Book 3: Your Memory Toolbox The third book in The Brainfit Method series, providing tools and techniques for building and maintaining strong memory skills. Priced at NZD 11.99 / USD 7.38.
• The Brainfit Method E-Book 4: The Lifestyle Equation The fourth book in The Brainfit Method series, focusing on lifestyle factors (nutrition, sleep, exercise, social connection) that influence brain health and cognitive performance. Priced at NZD 11.99 / USD 7.38.
• The Brainfit Method – 4x E-Book Bundle A bundled package containing all four books in The Brainfit Method e-book series at a discounted price.
• Nourish to Flourish E-Book (4th Edition) Brainfit's most popular e-book, packed with practical evidence-based strategies, food suggestions and menu planners designed to support lifelong brain health. Priced at NZD 9.99 / USD 6.15.
• Memory Tune® – The Book A comprehensive guide to the Memory Tune™ methodology for memory improvement and brain training. Priced at NZD 40 / USD 24.63.
• Healthy Memory Workout E-Book An e-book providing exercises and activities designed to strengthen memory function through practical workout routines.
• Brainfit® Memory Games (Cross the Bridge, Shopping Spree, Wild West Hunt) Interactive cognitive training games co-developed with the University of Auckland and GEO A.R. Games, targeting six essential memory skills (concentration, short-term memory, working memory, verbal memory, face recognition, nonverbal memory). Offered free as a gateway to paid courses.
• Brainfit® For Life A comprehensive in-person brain fitness and memory programme for individuals seeking to maintain and improve cognitive function throughout life. Delivered via community classes and accredited coaches.
• Brainfit At Work A workplace-focused brain training programme that blends scientific knowledge with real-world applications to help teams improve cognitive performance and productivity. Delivered on-site or virtually as corporate workshops.
• Brainfit® To Drive A specialised cognitive training programme designed to help older adults prepare for senior driver licensing cognitive assessments and maintain cognitive sharpness for safe driving.
• Memory Tune™ A memory enhancement programme using specific techniques (focus-connect-rehearse and other methods) to help participants remember names, appointments, and everyday information with greater confidence. Delivered as community classes and supported by the Memory Tune book.
• Brainfit® Coach Training An accredited training programme that certifies individuals as licensed Brainfit® Coaches, enabling them to deliver Brainfit® For Life classes in their own communities. Includes annual licensing and marketing support with platform listing.
• Gift Voucher Gift vouchers priced at NZD 229 / USD 141.01 that can be redeemed against the Brainfit® To Thrive course.
• Our Best Seller Bundle A bundled package of Brainfit's most popular products offered at a discounted price.

Quantifiable outcome

• Over 18,000 participants have been supported through Brainfit programmes
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• University of AucklandcoreStrategic or Co-development PartnerThe University of Auckland is featured as a collaborator in the development of Brainfit's interactive memory games. The games were developed in collaboration with the university, adding academic credibility to the Brainfit methodology.
• KajabicoreTechnology or IntegrationKajabi serves as the third-party platform for delivering some of Brainfit's online courses. When customers register for courses through Kajabi, their personal information is collected and processed according to Kajabi's terms and privacy policies, while Brainfit remains the primary data controller.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Mind Sparkz: Mind Sparkz is a New Zealand provider of brain training and memory programs for adults and seniors, offering workshops and group classes. It is a direct regional competitor in Brainfit's home Auckland/NZ market with similar community-based delivery.

Direct peers

• Elevate Labs: Elevate is a subscription brain-training mobile app focused on memory, focus, and math skills. It competes with Brainfit's online courses and games for the same consumer segment interested in self-improvement cognitive workouts.
• Lumosity: Lumosity is a leading consumer brain-training app offering daily cognitive exercises across memory, attention, and flexibility. It is the most direct category competitor to Brainfit's online courses and memory games, with a global subscriber base and similar evidence-based positioning.
• BrainHQ (Posit Science): BrainHQ, by Posit Science, offers clinically validated brain exercises with strong academic backing, including extensions of the ACTIVE study that Brainfit cites. It directly competes on evidence-led memory training and is used in healthcare and senior-living contexts comparable to Brainfit's programs.
• CogniFit: CogniFit provides personalized cognitive training programs for consumers, clinicians, and researchers, with assessment batteries and training games. It overlaps with Brainfit across memory training, senior cognitive health, and corporate wellness offerings.
• Peak Brain Training: Peak offers gamified brain training workouts covering memory, problem-solving, and mental agility via mobile. It is comparable to Brainfit's interactive memory games and online course format.
• NeuroNation: NeuroNation is a German brain-training app offering personalized memory and attention exercises with a science-backed methodology. It targets the same consumer market as Brainfit's online courses and free memory games.

Broad incumbents

• Calm: Calm is a leading consumer and corporate mindfulness and mental wellness app. It is a broader incumbent in the cognitive wellness category, competing with Brainfit for share-of-mind and B2B wellness contracts.
• Headspace: Headspace is a broad mental wellness and mindfulness platform with consumer and B2B offerings. While focused on meditation rather than explicit memory training, it competes for the same consumer wellness wallet and employer wellness budget that Brainfit At Work targets.

Emerging players

• Constant Therapy: Constant Therapy provides digital cognitive rehabilitation tools for clinicians and patients recovering from brain injury or decline. It overlaps with Brainfit's senior cognitive health use case but is more clinical and prescription-driven.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/gillian4memory
• YouTubeyoutube.com/@brainfitworld
• Facebookfacebook.com/BrainfitWorld
• Instagraminstagram.com/brainfit.world
• LinkedInlinkedin.com/company/brainfitworld

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brainfit®world