ROARR

What ROARR does

ROARR offers four core programs: (1) Youth EAL Programs, structured six-week once-weekly sessions; (2) Youth Summer Programs, seasonal experiential learning; (3) Senior Equine Program, therapeutic horse interaction held Tuesdays and Thursdays; and (4) Seniors Lunch Program, community meals combined with therapeutic mini-horse visits held Mondays through Wednesdays, including off-site visits to care homes and hospice settings. Programs are delivered free of charge to participants. Revenue is generated through donations, an annual gala, and the Birdies for Kids matching program (presented by AltaLink), with corporate sponsorship support from a broad roster of local and regional businesses (UFA, Nutrien, Canlin Energy, Cochrane Toyota, Douglas Homes, among others). The organization does not sell services and has no disclosed revenue figures, technology platform, AI capabilities, patents, or external investment.

Name

ROARR

Legal name

Robinson Outreach at RiverCross Ranch

Website

https://roarr.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

ROARR is a Calgary-based registered charity delivering free Equine-Assisted Learning programs at RiverCross Ranch for youth-at-risk and seniors in need across Alberta, funded by donations, sponsorships, and a gala.

Ownership category

akta.pro rank

Product category

Therapeutic and Social Services

NAICS

Sports and Recreation Instruction (61162), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)

Keywords

• Equine-assisted learning
• Equine therapy programs
• Youth therapy services
• Senior care programs
• Nonprofit community services

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Supply Chain

Distribution channels3 records

Marketing channels7 records

Core offering

ROARR (Robinson Outreach at RiverCross Ranch) is a registered nonprofit charity that delivers Equine-Assisted Learning (EAL) programs to youth at risk and seniors in need. Programs leverage horses as therapeutic partners, using their sensitivity to non-verbal cues to help participants develop life skills, overcome trauma, and build meaningful connections. The organization operates four core programs: Youth EAL Programs (6-week therapeutic sessions), Senior Equine Program, Youth Summer Programs, and Seniors Lunch Program, all delivered free of charge and funded through donations and fundraising.

Product overview

ROARR (Robinson Outreach at RiverCross Ranch) is a CRA-registered charity offering Equine-Assisted Learning (EAL) programs. The organization operates four interconnected programs: Youth EAL Programs (6-week therapeutic sessions for at-risk youth building life skills), Senior Equine Program (therapeutic horse interaction with meals every Tuesday and Thursday), Youth Summer Programs (seasonal experiential learning), and Seniors Lunch Program (community meals with therapeutic horse visits on Mondays, Tuesdays, and Wednesdays). All programs leverage the healing power of horses to foster resilience, connection, and personal growth for vulnerable populations.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth EAL Programs Six-week Equine-Assisted Learning programs offered once weekly that promote development of life skills such as communication, leadership, and teamwork. Youth are empowered through objective-driven exercises with horses to overcome barriers from trauma, social anxieties, and limited social development. Designed for at-risk youth, typically referred through partner agencies such as MASST, Wood's Homes, and Calgary Police Youth Foundation.
• Senior Equine Program Therapeutic equine program held every Tuesday and Thursday that combines equine interaction with community support. Participants engage in therapeutic equine activities and receive warm meals from local caterers, fostering emotional bonds and creating memorable moments for seniors. Targets seniors from senior homes, care facilities, and hospice settings.
• Youth Summer Programs Summer programs focused on building connections with horses through objective-driven exercises that promote development of essential life skills via experiential learning. Designed for youth-at-risk participants during the summer season.
• Seniors Lunch Program Community lunch program for seniors held every Monday, Tuesday, and Wednesday, featuring warm meals, therapeutic mini horse visits, seasonal crafts, and games. The program serves seniors from senior homes, care facilities, and hospice settings, with 60 senior homes booked for upcoming lunches and additional care home and hospice visits.

Named customers8 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered minor, core and important.

• UFAminorGTM or Marketing Partner · 1 October 2025Sponsor of ROARR with logo displayed on website sponsors section.
• Woodridge Ford LincolnminorGTM or Marketing Partner · 1 October 2025Sponsor of ROARR with logo displayed on website sponsors section.
• Wilson M. Beck Insurance ServicesminorGTM or Marketing Partner · 1 October 2025Gala sponsor and supporter of ROARR with logo displayed on website sponsors section.
• NutrienminorGTM or Marketing Partner · 1 October 2025Sponsor of ROARR with logo displayed on website sponsors section.
• Green Drop Ltd.minorGTM or Marketing Partner · 1 October 2025Gala sponsor and supporter of ROARR. Green Drop supports ROARR through charitable giving.
• Cochrane ToyotaminorGTM or Marketing Partner · 1 October 2025Olympic partnership sponsor and supporter of ROARR with logo displayed on website sponsors section.
• CMP AutomotiveminorGTM or Marketing Partner · 1 October 2025Gala sponsor and supporter of ROARR with logo displayed on website sponsors section.
• Canlin Energy CorporationminorGTM or Marketing Partner · 1 October 2025Sponsor of ROARR with logo displayed on website sponsors section.
• Douglas HomesminorGTM or Marketing Partner · 1 October 2025Sponsor of ROARR with logo displayed on website sponsors section.
• Richardson Wealth & Gustafson AssociatesminorGTM or Marketing Partner · 1 October 2025Sponsor of ROARR with logo displayed on website sponsors section.
• Buzz Boss (Mosquito & Pest Control)minorGTM or Marketing Partner · 1 October 2025Sponsor of ROARR with logo displayed on website sponsors section.
• Qualico Developments WestminorGTM or Marketing Partner · 1 October 2025Pancake Breakfast sponsor for ROARR events.
• Lions ClubminorGTM or Marketing Partner · 1 October 2025Sponsor of ROARR with logo displayed on website sponsors section.
• Little Rock PrintingminorGTM or Marketing Partner · 1 October 2025Web design partner for ROARR.
• Birdies for Kids (presented by AltaLink)coreGTM or Marketing PartnerROARR is a selected charity through Birdies for Kids, presented by AltaLink. Donations are matched up to 50% from March 1 to August 31 annually. This partnership amplifies donor impact and provides significant fundraising support for equine-assisted learning programs and therapy horse care.
• Calgary Police Youth FoundationcoreStrategic or Co-development PartnerPartnership with Calgary Police Youth Foundation brings at-risk youth to RiverCross Ranch for equine-assisted learning programs that foster trust, confidence, and emotional growth. Executive Director Susan Cron notes the programs help youth overcome barriers that make it difficult to connect or trust.
• Multi Agency School Support Team (MASST)coreStrategic or Co-development PartnerCustomized camps for children from MASST have been one of the best additions to Spring and Summer programs. Positive impacts from Equine-Assisted Learning have been observed with extremely positive feedback from kids and families.
• Wood's HomescoreStrategic or Co-development PartnerWood's Homes partners with ROARR for therapeutic programming where youth find safety, mastery, meaning, and belonging. Clinician Jamie Gramlich describes it as one of the most healing parts of their time with Wood's.
• Piikani First Nation / Horse SpiritimportantStrategic or Co-development PartnerCultural partnership with Piikani First Nation Elder Pat Provost and Horse Spirit program to expand reach to youth from diverse cultural backgrounds including those living on and off-reserve.
• Rocky View Family and Community Support ServicesminorStrategic or Co-development PartnerROARR hosted the Calgary-Bow River Regional Spring Meeting with over 40 representatives from public service and government agencies, showcasing ROARR's contributions to the community.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mane Stream: New Jersey nonprofit therapeutic equine center serving individuals with disabilities and veterans through equine-assisted services — comparable mission, beneficiary mix, and nonprofit operating model.
• Cheff Therapeutic Riding Center: Established Michigan nonprofit providing therapeutic horsemanship to youth and adults with physical, cognitive, and emotional challenges — comparable beneficiary mix and equine-therapy modality.
• StableStrides: Oregon-based PATH Intl. premier accredited therapeutic riding center serving youth with emotional, behavioral, and developmental challenges using goal-based equine interaction — direct peer in youth EAL/EAS methodology.
• Hearts & Horses Therapeutic Riding Center: Colorado-based nonprofit delivering equine-assisted activities and therapy to individuals with disabilities, youth at risk, and seniors — directly mirrors ROARR's EAL model across overlapping beneficiary groups.
• Ride On St. Louis: Missouri-based nonprofit providing equine-assisted therapy and horsemanship lessons to children, youth, and seniors with disabilities — comparable participant cohorts and equine service delivery.
• Chastain Horse Park Therapeutic Riding Program: Atlanta-based equine therapy nonprofit serving children and adults with disabilities, including youth-at-risk programming — directly comparable beneficiary scope and recreational therapy focus.

Broad incumbents

• PATH International (Professional Association of Therapeutic Horsemanship): The umbrella credentialing body and industry association for the equine-assisted services sector, of which ROARR is a natural candidate member — broad incumbent providing accreditation, standards, and a peer network.
• EAGALA (Equine Assisted Growth and Learning Association): Global nonprofit setting standards for equine-assisted psychotherapy and learning — directly relevant as ROARR's EAL framework most likely operates within EAGALA's methodology.

Regional players

• Big Brothers Big Sisters of Calgary: Local mentoring nonprofit for at-risk youth in Calgary that competes with ROARR for youth-development donors, government grants, and referral partnerships from MASST-style agencies.
• Boys & Girls Club of Calgary: Calgary-based youth-development nonprofit serving at-risk youth with recreational and educational programming — regional peer competing for the same youth-at-risk donor and government-funding pools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/roarrorg
• Instagraminstagram.com/roarrorg
• LinkedInlinkedin.com/company/roarrorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROARR