Eric Lequertier

What Eric Lequertier does

Eric Lequertier (legal entity: SAS Eric Lequertier, founded 1983 in Saint-Jouan-des-Guérets, Brittany) is a privately held multi-trade outdoor-lifestyle services company operating four integrated divisions: landscape architecture and garden construction (Jardins), custom pool design and installation under the Piscines Carré Bleu franchise, sale and installation of premium spas (Sapphire and Riptide ranges) and swim spas, and prefecture-licensed home personal services (Services à la personne) covering housekeeping and gardening with 50% French tax credit eligibility. The company also operates an environmental services division centered on biodiversity-positive design (Signature Biodiversité label, APAVE-certified) and green-waste recycling through DEMETER.

Revenue is generated through a mix of one-time project fees (custom pool and landscape construction, with on-site consultations producing 3D plans and personalized quotes), hardware sales (spa units priced €9,000–€20,000 TTC), recurring maintenance contracts (Privilège, Liberté, Sérénité formulas), and subscription-style personal services billed monthly with URSSAF 'avance immédiate' tax credit processing. Distribution is regional across Ille-et-Vilaine and Côtes d'Armor via three retail boutiques (Saint-Jouan-des-Guérets, La Richardais, La Chapelle-des-Fougeretz), on-site field consultations, phone/email, and an e-commerce portal (boutique.ericlequertier.com). The company is founder-led by Eric Lequertier and employs approximately 125 collaborators as of January 2026, supported by an in-house design bureau, an apprenticeship program that onboarded 19 apprentices in 2025, and a 40+ year regional operating history. Customers are predominantly private homeowners, supplemented by gîtes, hotels, campsites, and local government entities.

Name

Eric Lequertier

Legal name

SAS ERIC LEQUERTIER

Website

https://ericlequertier.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

Eric Lequertier is a Brittany-based multi-trade outdoor-lifestyle services company designing, building, and maintaining gardens, custom pools (Piscines Carré Bleu), premium spas, and home personal services for private homeowners, hospitality operators, and local entities across Ille-et-Vilaine and Côtes d'Armor.

Ownership category

akta.pro rank

Product category

Landscape Architecture & Outdoor Design Services

NAICS

Landscape Architectural Services (54132), Landscaping Services (561730), Specialized Design Services (5414)

SIC

General Bldg Contractors - Residential Bldgs (1520), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Residential Landscape Design (HSAIABAA)

akta.pro secondary industries

Residential Landscaping & Lawn Care (BPABADAB), Native, Pollinator & Drought-Tolerant Garden Installations (HSAIAFAL), Patio Construction (Pavers, Concrete & Stone) (HSAPALAB), Pool Decking & Surrounds (HSAPALAK), Outdoor Kitchens & Living Space Build-Out (Softscape Integration) (HSAIABAH)

Keywords

• Landscape architecture services
• Custom pool construction
• Spa retail installation
• Garden maintenance contracts
• Home personal services

Headquarters

HQ city

Saint-jouan-des-guérets

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Landscape design and construction: Custom garden design, creation, and maintenance services including tree trimming, planting, lighting design, and outdoor space planning. Revenue is generated through project-based fees for design and construction, supplemented by recurring maintenance contracts.
2. Custom swimming pool construction and renovation: Design, construction, and renovation of bespoke pools including traditional, overflow, mirror, movable floor, and natural swimming ponds. Revenue is project-based with customization pricing.
3. Spa and wellness product sales and installation: Sale and installation of Sapphire and Riptide brand spas, swim spas, and wellness equipment. Includes delivery, crane placement, and maintenance contracts.
4. Personal home services (Services à la personne): Housekeeping, ironing, and gardening services for private individuals with 50% tax credit eligibility. Revenue is generated through recurring or occasional service contracts, billed per hour or intervention. Company handles all employer administrative obligations.
5. Pool maintenance and product retail: Pool maintenance contracts, water treatment products, accessories, and equipment sold through retail stores (boutiques). Includes winterization and restart services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Eric Lequertier designs, builds, and maintains custom gardens, swimming pools, spas, and provides licensed home personal services across the Brittany region of France. The company operates as a multi-service platform with four core divisions: landscape architecture (Jardins), custom pool design and installation (Piscines Carré Bleu), spa sales and installation (Sapphire and Riptide ranges), and prefecture-licensed home services (Services à la personne) eligible for 50% French tax credit.

Product overview

Eric Lequertier is a landscape architecture and outdoor design company operating as a multi-service platform across four core divisions: (1) Jardins — landscape architecture and garden services including design, realization, maintenance, and lighting design; (2) Piscines Carré Bleu — bespoke swimming pool design and installation under the Carré Bleu franchise network, offering traditional, mirror, overflow, mobile floor, fitness, natural swimming, indoor, and mini-pool types; (3) Spas (Sapphire & Riptide ranges) and Spas de Nage — premium hydromassage spas and swim spas for residential and professional use; and (4) Services à la Personne — prefecture-licensed home services (housekeeping and gardening) eligible for 50% French tax credit. The company also maintains an environmental commitment division focused on eco-landscape design and biodiversity. A drive-through online store handles product sales. The company employs approximately 125 collaborators across locations in Saint-Jouan-des-Guérets (headquarters), La Richardais (near Dinard), and La Chapelle-des-Fougeretz (near Rennes), and has operated since 1983.

Differentiator

Problem solved

Functional benefit

Brands

• Piscines Carré Bleu: Pool design and installation brand, where SAS Eric Lequertier operates as a dealer/installer for custom pools.
• Sapphire Spas
• Riptide Spas

Products and services

• Jardins (Garden & Landscape Services) Full-service landscape architecture offering including custom garden design via in-house study bureau (bureau d'étude), the proprietary Vibratory Nature concept, garden ambiance galleries, realizations, green space maintenance (including differentiated management, eco-grazing, vertical flowering, green waste composting), and outdoor lighting design. Serves private homeowners, local businesses, and institutions across Brittany.
• Piscines Carré Bleu (Custom Pool Installation) Design and installation of bespoke swimming pools including traditional concrete, mirror (piscine miroir d'eau), overflow, movable floor (fond mobile), fitness/spa pools, natural swimming ponds (baignade paysagère), indoor pools, and mini-pools (<10m² requiring no permit). Operated under the Piscines Carré Bleu franchise network with renovation and maintenance services included.
• Spas (Sapphire & Riptide Ranges) Sale and installation of premium spas including the Sapphire range (MyFamily, MyTemptation, MyCelebration, MyExtravagance, MyParadise) with triple insulation and Varidrive pump technology reducing energy cost by 50%, and the Riptide range (Bolero, Flamenco, Samba, Salsa). Includes delivery, crane placement for difficult access, and maintenance contracts. Indicative pricing €9,000–€20,000 TTC.
• Spas de Nage (Swim Spas) Swim spas combining swimming and relaxation in one basin with counter-current systems. Models include MySwimgym, MyPersonal Trainer, MyM5 Family, Arthemis, Nautilus, and Poséidon XL.
• Relaxation (Sauna & Hammam Installation) Sauna and hammam installation services for residential and commercial wellness spaces.
• Services à la Personne (Home Personal Services) Prefecture-licensed home personal services including housekeeping, ironing, and gardening eligible for 50% French tax credit. Offers three plans: Privilège (regular annual contract with dedicated technician), Liberté (pay-per-use with 4-hour minimum), and Sérénité (one-time restoration). URSSAF avance immédiate system enables 50% payment upfront without waiting for annual tax return. Household maintenance capped at €12,000/year (€15,000 with dependents); gardening at €5,000/year.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Piscines Carré BleucoreChannel Partner/ Reseller/ Distributor · 12 April 2024Eric Lequertier operates as a Piscines Carré Bleu franchise/store, selling and installing Carré Bleu custom pools. Regular meetings with Loire-Atlantique and Mayenne franchisees to share best practices and maintain network quality standards.
• DEMETERcoreOthersPartnership with DEMETER for green waste recycling. During client interventions, the company ensures tracking of waste through to the recovery platform. The platform handles composting and wood energy recovery for green waste and wood debris, serving both the company and its clients.
• Signature BiodiversitécoreStrategic or Co-development PartnerPartnership with Signature Biodiversité for biodiversity measurement and eco-landscape design certification. Uses the HEIDS diagnostic software to quantify biodiversity gains in landscape projects. Leads to the Signature Biodiversité label awarded by APAVE for biodiversity-positive real estate projects.
• DECLIC GRAPHICminorOthersWebsite design and graphic creation partner. SIRET: 454 017 930 00032.
• PIERKIDESIGNminorOthersWeb development partner. SIRET: 51753524100023.
• OVH SASminorOthersWebsite hosting provider. OVH SAS, RCS Roubaix – Tourcoing 424 761 419 00045, Code APE 6202A.
• APAVEcoreOthersAPAVE is the certification body that issues the Signature Biodiversité label, which validates the biodiversity-positive performance of Eric Lequertier's landscape projects.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Piscines Waterair: Major French pool builder with a kit-based and custom pool offering sold via regional concessionaires. Comparable to Eric Lequertier's Piscines Carré Bleu franchise model and shares the same mid-to-high-end residential customer segment in France.
• O2 Jardin: French garden and home maintenance service franchise, part of the O2 care services group. Directly comparable to Eric Lequertier's Services à la personne gardening segment, with similar recurring subscription model and tax-credit-eligible positioning.
• Desjoyaux: Leading French swimming pool manufacturer and installer with a nationwide dealer network. Highly comparable on the pool-construction revenue stream; both companies target French residential customers with custom in-ground pools, though Desjoyaux is much larger and vertically integrated in manufacturing.
• Alliance Paysage: French landscaping contractor group operating in design, construction, and maintenance of outdoor spaces. Closely comparable mid-sized French landscape architecture peer with similar service portfolio and customer base (private clients, public works, enterprises).
• Diffazur: French custom pool designer and builder specializing in concrete, overflow, and natural swimming pools. Direct overlap with Eric Lequertier's bespoke pool types (mirror, overflow, natural/écologique) and similar premium positioning in the French residential market.
• Piscines Carré Bleu (network): National French pool franchise network of which Eric Lequertier is a member. Sister franchisees in other regions are direct peers on the pool design/installation service line, sharing suppliers, training, and brand standards.

Broad incumbents

• Botanic: National French garden center chain offering plants, landscaping supplies, and outdoor services. Comparable on the retail/garden supply and DIY-adjacent landscaping service offering, though Botanic's core business is retail rather than bespoke design-build.
• Truffaut: Large French garden center and outdoor living retailer with a network of stores and online presence. Overlaps with Eric Lequertier in garden products retail and outdoor living equipment (spas, pools), though Truffaut does not offer design-build landscape services at the same depth.
• Idverde: Europe's largest landscape services provider offering design, build, and maintenance across multiple countries. Direct comparable in landscape and grounds maintenance, though Idverde operates at significantly greater scale and geographic breadth than the regional Eric Lequertier.

Regional players

• Côté Nature: Regional French landscape design and gardening services company. Comparable service mix (garden design, maintenance, eco-friendly practices) with similar mid-market positioning, serving as a relevant regional benchmark within the French landscaping market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sas_eric_lequertier
• Facebookfacebook.com/ericlequertiersas
• LinkedInlinkedin.com/company/sas-eric-lequertier

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eric Lequertier