What Content Living does

Content Living is a Western Australian residential home builder founded in 1992 and headquartered in Osborne Park, operating as part of the SSB Group. The company designs and constructs detached and townhouse residences for individual owner-occupiers and investors across the Perth metropolitan area. Over a 30+ year operating history, Content Living has delivered more than 30,000 homes and has become a recognised brand within the WA housing market.

The company's product offering is organised into tiered branded collections — Diamond, Luxe, and Farmhouse — to address a range of buyer profiles including first home buyers, knockdown-rebuild clients, downsizers, and investors. Package pricing spans from under $850,000 to over $950,000 with site works and select upgrades included. Content Living supports buyer engagement via display home villages and a BIMX 3D visualisation tool that allows prospective purchasers to walk through home designs prior to commencement of construction. The firm also provides a 25-year structural guarantee on all homes.

Content Living generates revenue through one-time home construction contracts paid by individual buyers (B2C), with all-inclusive fixed-price packages rather than progressive bespoke pricing. Distribution is direct-to-consumer via display homes, sales studios, and digital marketing within Western Australia only. Operating scale is achieved through a corporate headcount of 51–100 office staff supplemented by subcontracted trade labour. The business model is concentrated in a single Australian state market and is dependent on WA residential land supply, development approvals, and overall housing demand cycles.

Name

Content Living

Legal name

Content Living

Website

https://contentliving.com.au

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Content Living is a Western Australian home builder founded in 1992, operating as part of SSB Group. The company designs and constructs customisable residential homes across tiered collections (Diamond, Luxe, Farmhouse), serving families, first home buyers, downsizers, and investors across the Perth metropolitan area.

Ownership category

akta.pro rank

Product category

Residential Home Construction

NAICS

New Housing For-Sale Builders (236117), New Single-Family Housing Construction (except For-Sale Builders) (236115)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Custom Home Building (IMAFABAC)

Keywords

• Residential home construction
• House and land packages
• Custom home design
• Display home builder
• Turnkey home packages

Headquarters

HQ city

Oak Park

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Home Construction and Sales: One-time revenue from constructing and selling customisable new homes to buyers. Revenue generated through fixed-price contracts for home construction, with additional revenue from upgrades, customisations, and house and land packages. The company constructs thousands of homes annually.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Content Living designs and constructs customisable new residential homes for Western Australian families. The company offers multiple home design collections (Diamond, Luxe, Farmhouse), house and land packages bundled with land from developer partners, display homes across Perth display villages, and full turnkey packages. Standard inclusions across all homes include high ceilings, stone benchtops, ducted air-conditioning, and a 25-year structural guarantee.

Product overview

Content Living is a Western Australian home builder offering a comprehensive portfolio of residential construction products and services. The company operates as a single unified brand with multiple sub-brand collections organized by style and target market: The Diamond Collection (premium designs), The Luxe Collection (luxury specifications with premium inclusions), and The Farmhouse Collection (rural/lifestyle designs). Core offerings include custom home designs across various collections (Full House Range, Kitchen Excellence Range, Scullery Range, Farmhouse Range), house and land packages with developer partnerships, and display homes across multiple Perth villages. Additional products include full turnkey packages for move-in ready homes and a 25 Year Structural Guarantee. The company collaborates with Verity Finance for financing options. Home designs range from 192m2 to 377m2 and include features such as sculleries, home theatres, Alfresco areas, and premium finishes like Essastone benchtops and Fujitsu ducted air-conditioning.

Differentiator

Problem solved

Functional benefit

Brands

• The Diamond Collection: Premium home design collection featuring luxury finishes and contemporary design.
• The Luxe Collection
• The Farmhouse Collection

Products and services

• The Diamond Collection A premium home design collection featuring luxury finishes, contemporary design, and high-end specifications targeted at Western Australian families seeking premium new homes.
• The Luxe Collection A luxury home design collection featuring premium inclusions such as Fujitsu fully ducted reverse cycle air-conditioning, 30 course high ceilings, 1200mm wide front entry door, hobless recessed showers, stone benchtops throughout, and a 25 Year Structural Guarantee.
• The Farmhouse Collection A collection of farmhouse-style home designs tailored for rural and large block living, featuring sweeping verandahs and spacious open living areas, with floor plans ranging from 241m2 to 377m2.
• House and Land Packages Combined land and home construction packages where Content Living provides the plot of land, site works, construction cost, and customisable finishes within specified parameters. Includes partnerships with land developers and financing options through Verity Finance. Available in three price bands: under $850k, $850k-$950k, and over $950k.
• Display Homes Model homes available for viewing at various display villages across Perth suburbs, allowing prospective buyers to tour completed or sample homes and consult with building consultants on design, inclusions, and house and land packages.
• Full Turnkey Packages Complete turnkey home packages that include everything needed to move in, available as The Grande Arcadia, The Grande Paradise, and The Grande Victory designs, offering fully finished homes with all inclusions.
• The Grande Royal A specific 5x3 home design priced at $469,995 (land separate), with additional promotions available, positioned as a turnkey home offering within Content Living's product range.

Quantifiable outcome

• 30,000+ homes built since 1992
• +3 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SSB GroupcoreStrategic or Co-development PartnerParent company of Content Living. Part of the SSB Group which includes multiple building and construction-related businesses including Dream Start Homes, Habitat Air, Rose Cabinets, and Abiett Plumbing. The group provides integrated building ecosystem capabilities.
• Land Developers (Various)coreChannel Partner/ Reseller/ DistributorPartnerships with land developers across Perth providing access to exclusive land blocks in new subdivisions, estates, and communities. Content Living has fantastic relationships with all land developer partners and always has access to exclusive blocks meeting both customer preferences and construction standards.
• Dream Start HomescoreStrategic or Co-development PartnerPart of the SSB Group, Dream Start Homes is another brand within the building group, likely serving a similar market segment.
• Rose CabinetsminorStrategic or Co-development PartnerCabinetry manufacturing company within SSB Group, providing in-house cabinetry solutions for Content Living homes.
• Abiett PlumbingminorStrategic or Co-development PartnerPlumbing services company within SSB Group, providing in-house plumbing solutions for Content Living homes.
• Habitat AirminorStrategic or Co-development PartnerAir conditioning services company within SSB Group, providing HVAC solutions for Content Living homes.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• GJ Gardner Homes: Franchise-based Australian home builder with national display village presence and tiered design ranges. Comparable on display-village-led sales motion and entry-to-mid price-point packages, though operating via a franchise model rather than wholly-owned branches.
• Simonds Homes: National Australian home builder offering display-home-driven sales, multi-tier design ranges, and house-and-land packages. Comparable business model with broader geographic reach than Content Living's WA focus.
• Stockland: Major Australian residential land developer and home builder, with land-and-house packages in masterplanned communities. Comparable on house-and-land offering and WA market presence, though broader in scope including apartments and retirement.
• Henley Property Group: Large-scale Australian volume builder with national footprint and multi-state display networks. Comparable on house-and-land package structure and tiered design collections, but operates at significantly larger scale than Content Living.

Regional players

• Rawson Homes: NSW/ACT-focused residential builder with customisable home designs, display homes, and house-and-land packages. Mirrors Content Living's tiered collection approach and direct-to-consumer sales motion in a different geography.
• Burbank Homes: Victorian-focused home builder with multi-tier design collections and display-village-led sales model. Highly comparable business model to Content Living but concentrated in Victoria rather than Western Australia.

Direct peers

• Summit Homes Group: Western Australia-based home builder operating display homes across Perth with comparable house-and-land packages and design collections. Directly competes with Content Living for the same WA family, first-home-buyer, and investment segments.
• BGC (Australia): WA-based residential builder with strong vertical integration (own brick, tile, and truss manufacturing) competing for the same house-and-land and custom-home segments in the Perth metro and regional WA markets.
• Dale Alcock Homes (ABN Group): Western Australian home builder within the larger ABN Group, offering new home construction with display villages across Perth and similar mid-to-premium price-point positioning. Closest like-for-like competitor in the WA market.
• Dream Start Homes: Sister brand within SSB Group serving a similar WA home-building customer base. Operates as a direct internal peer for Content Living with overlapping collections, land-developer relationships, and customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/contentliving
• LinkedInlinkedin.com/company/content-living

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Content Living