Bourbon Country Burn
- Company typePrivate
- Founded2017
- HeadquartersLouisville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Bourbon Country Burn firmographics
Firmographics- Name
- Bourbon Country Burn
- Legal name
- Bourbon Country Burn
- Website
- https://bourboncountryburn.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Bourbon Country Burn industry classification
Industry- Product category
- Experiential Cycling Tourism
- NAICS
- Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Cycling, Mountain Biking & E-bike Adventures (THAJABAF)
- akta.pro secondary industries
- Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)
Keywords
Where Bourbon Country Burn is headquartered
LocationHeadquarters
- HQ city
- Louisville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Bourbon Country Burn business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Supply Chain
Revenue model
- Event Registration Fees: 3-day and 2-day registration packages for riders and non-riders, with priority registration for past participants and general registration for new participants
- VIP Tasting Experiences: Premium add-on bourbon tasting experiences with limited capacity featuring distillery partners and bourbon experts
- Custom Bourbon Bottle Sales: Co-branded barrel pick bottles from partner distilleries sold to participants as commemorative items
- Pre-booked Services: Additional services including massage therapy, IV hydration services, mobile recovery, and glamping accommodations through partner providers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One time | 3-Day Rider Experience |
| Subscription | One time | 2-Day Rider Experience |
| Subscription | One time | Non-Rider Registration |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Bourbon Country Burn product offering
Product offeringCore offering
Bourbon Country Burn organizes a three-day (with a two-day option) fully-supported bicycle tour through Kentucky's bourbon distillery region, covering approximately 250 miles and visiting around 16 distilleries, anchored at the Bourbon Base Camp at the Kentucky Horse Park. The core package includes daily route options ranging from 20 to 100+ miles, catered meals, support stops with SAG vehicles and first aid, evening entertainment, bourbon tastings, and tent camping. Add-on services and products — VIP tasting experiences, custom co-branded barrel-pick bourbon bottles, massage and IV hydration, bike rentals, glamping, and partner hotel accommodations — are sold around the core cycling event.
Product overview
Bourbon Country Burn is a three-day (with two-day option) fully-supported cycling event that combines bicycle touring through Kentucky's bourbon distillery region with a bourbon festival experience. The core product is the multi-day bike tour with daily route options (20-100+ miles), supported by the Bourbon Base Camp hub featuring nightly entertainment, bourbon tastings, and meals. Additional revenue streams include VIP Tasting Experiences (premium add-on tastings), Custom Bourbon Bottles (co-branded barrel picks for pre-order), Non-Rider Registration (for companions not cycling), Pre-Booked Services (massage, IV, bike rentals, glamping), Food Services, and Accommodations (camping, hotels). The event also operates a Bottle Sherpa Service and partners with charitable organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- 3-Day Bike Tour Experience Three-day fully-supported cycling tour covering approximately 250 miles through Kentucky's bourbon distillery region with daily route options from 20 to 100+ miles, catered meals Friday and Saturday, support stops with SAG vehicles and first aid, nightly entertainment at Bourbon Base Camp, and tent camping at the Kentucky Horse Park. Sold to individual adult cycling and bourbon enthusiasts.
- 2-Day Bike Tour Experience Friday and Saturday cycling experience (no Saturday–Sunday option) including riding routes, evening festivities, catered meals, base camp access, and tent camping at the Kentucky Horse Park. Sold to riders seeking a shorter version of the flagship three-day tour.
- Non-Rider Registration
Quantifiable outcome
- Participants from all 50 states plus Canada and Europe in under 4 years of operation
- +2 more outcomes
Companies that use Bourbon Country Burn
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Bourbon Country Burn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Bourbon Country Burn partnerships and signals
Strategic signalPartnerships
43 partnerships are on record, tiered core, major and minor.
- Kentucky Horse ParkcoreVenue partner for Bourbon Base Camp - the Kentucky Horse Park serves as the event headquarters and camping location, hosting the base camp for all evening festivities, tastings, and entertainment
- Cycle ZydecomajorBike rental partner providing traditional and e-bike rentals for participants, also offers bike shipping and transport services through BikeFlights.com partnership
- Padre's Cycle InnmajorGlamping accommodation partner offering pre-set tents with air mattresses, camping chairs, and charging stations for participants seeking elevated camping experience
- PeopleForBikesminorCharitable cycling advocacy organization - event supports cycling infrastructure and safety initiatives
- Four RosesmajorBourbon distillery partner - past on-route partner and bottle source for custom Bourbon Burn barrel picks
- Buffalo Trace DistillerymajorWorld-famous bourbon distillery partner - on-route stops and VIP tasting experiences for participants
- Woodford ReservemajorPremium bourbon distillery partner - past on-route partner
- Maker's MarkmajorBourbon distillery partner - VIP tasting experiences and exclusive barrel picks available at base camp
- Barrell Craft SpiritsmajorBourbon partner - Blender and Manager Nic Christiansen serves as Bourbon Base Camp Manager, facilitates blending operations and barrel selections
- Bluegrass DistillersmajorLocal Lexington distillery partner - Benefit Barrel Program with portion of bottle sales benefiting Broke Spoke Community Bike Shop
- Project HerominorCharitable partner supporting Veterans and First Responders through adaptive cycling programs, has built 200+ adaptive bikes and donated 2,500+ bikes
- Bluegrass Land ConservancyminorCharitable conservation partner protecting Kentucky land, farms, and natural habitat in the Bluegrass Region
- Broke Spoke Community Bike ShopminorLocal Lexington bike shop beneficiary - receives donations through Bluegrass Distillers Benefit Barrel Program
- New Riff DistillingmajorBourbon distillery partner - VIP tasting experiences with Co-Founder Jay Erisman and exclusive barrel pick bottles
- Visit LexingtonminorLocal tourism marketing partner promoting Lexington and Central Kentucky
- The Training RoomminorMobile recovery services partner offering massage, Normatec compression sessions, and bodywork at base camp
- Hartfield & Co.majorBourbon distillery partner - exclusive barrel picks including Hartfield Family Reserve 9-year, annual custom bottle offerings
- Castle & Key DistilleryminorHistoric bourbon distillery partner - past on-route partner
- Glenns Creek DistillingmajorBourbon distillery partner - OCD #5 selected as Micro Distillery Bourbon of the Year 2023 and 2024 by Whiskey Bible, custom bottle offerings
- Bourbon 30 DistilleryminorOn-route distillery partner - past participant in cycling routes
- Limestone Branch DistilleryminorBourbon distillery partner - past base camp sampling partner
- Bardstown Bourbon CompanyminorBourbon distillery partner - past base camp sampling partner
- Kentucky Peerless DistilleryminorBourbon distillery partner - past base camp sampling partner
- Bespoken SpiritsminorInnovative spirits partner - offers advanced wood finishing with customized expressions, custom Club Blue bourbon bottles
- Barrel House DistillingminorBourbon distillery partner - Licking River Rye 75th Anniversary limited-edition bottles, past on-route partner
- Bulleit BourbonminorPast distillery partner - base camp sampling experiences
- Jefferson's BourbonminorPast distillery partner - base camp sampling experiences
- Michter's DistilleryminorPremium bourbon distillery partner - past base camp sampling experiences
- BikeFlights.comminorBike shipping partner - offers reliable bike transport to and from the event with Best Way Guarantee
- Regeneration Distilling CominorBourbon distillery partner - sustainable distilling partner
- Whiskey Thief Distilling CominorOn-route distillery partner - past participant in cycling routes
- Three Boys Farm DistilleryminorOn-route distillery partner - past participant in cycling routes
- J. Mattingly 1845minorFrankfort distillery partner - custom barrel picks and commemorative bottles crafted for cyclists
- Larrikin Bourbon Co.minorLawrenceburg distillery partner - limited-edition Rider's Reserve bourbon exclusive to Burn participants, includes free tasting flight
- West Sixth BrewingminorLocal brewery partner - Welcome Ride destination, happy hour during Thursday evening festivities with proceeds benefiting Broke Spoke
- Central Kentucky ToursminorLocal tourism partner
- LMNTminorElectrolyte supplement partner
- Phil Talks WhiskeyminorBourbon content creator - hosts Torchlight Trivia and past presentations including Best New Bourbon on The Shelf tasting
- Renew HydrationminorIV hydration services partner - offers on-demand IV services in base camp for recovery
- Heaven HillminorBardstown bourbon distillery partner - Whiskey Professor Bernie Lubbers hosts presentations
- SaddleStone DistilleryminorGeorgetown distillery partner - logo partner
- Lexington Brewing & Distilling CominorLocal Lexington brewery/distillery partner - logo partner
- Starlight DistilleryminorDistillery partner - Lead Bartender Micah Smith hosts whiskey cocktail presentations
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Bourbon Country Burn competitors and assessment
Company assessmentBroad incumbents
- Trek Travel: Trek Travel is a premium, multi-destination guided cycling vacation operator offering fully supported multi-day rides with curated food and beverage experiences—a broader incumbent that competes for the same experiential cycling traveler segment.
- Backroads: Backroads is the premier active travel company offering guided multi-day cycling tours worldwide—the same company where co-founder Austin Render previously guided—making it both a direct talent pedigree and a broad incumbent peer in supported cycling tourism.
Others
- PeopleForBikes: PeopleForBikes is a national cycling advocacy nonprofit and existing Bourbon Country Burn charity partner—an adjacent peer in the cycling ecosystem that signals comparable community-building and advocacy models for niche cycling brands.
- Adventure Cycling Association: Adventure Cycling Association is a nonprofit that designs and supports long-distance cycling routes and tours across the US—an adjacent ecosystem peer that serves the same multi-day cycling enthusiast segment.
Direct peers
- Wilderness Voyageurs: Wilderness Voyageurs is a multi-day supported bike tour operator offering inn-to-inn and camping-based cycling trips with curated food and beverage components—a direct competitor in the supported, experience-led cycling tour category.
- Cycle Zydeco: Cycle Zydeco is a multi-day cycling tour across Louisiana blending bike touring with regional food, drink, and music experiences—an existing Bourbon Country Burn channel partner and the closest functional peer in the bike-plus-regional-experience category.
- Bike Virginia: Bike Virginia is a multi-day supported cycling tour through Virginia with route options, support vehicles, and base camp lodging—closely matching Bourbon Country Burn's supported-tour structure and daily route choice format.
- RAGBRAI: RAGBRAI (Register's Annual Great Bicycle Ride Across Iowa) is the largest multi-day mass-participation cycling event in the US, offering a week-long supported ride with overnight town stops—directly comparable in format, scale, and community-driven model to Bourbon Country Burn.
Emerging players
- Kentucky Bourbon Trail: The Kentucky Bourbon Trail is the official distillery tourism program that Bourbon Country Burn's route is built around—an enabling ecosystem peer whose brand and infrastructure the cycling event depends on for its core experience.
- Hotter'N Hell Hundred: Hotter'N Hell Hundred is a long-running mass-participation cycling event in Texas attracting thousands of riders—an adjacent event-format peer that demonstrates the scale and category dynamics of large annual cycling events.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bourbon Country Burn social profiles
Digital presenceBourbon Country Burn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bourbon Country Burn leadership team
Management profileNumber of profiles
Profiles4 records
Bourbon Country Burn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bourbon Country Burn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bourbon Country Burn
What does Bourbon Country Burn do?
Bourbon Country Burn organizes a three-day (with a two-day option) fully-supported bicycle tour through Kentucky's bourbon distillery region, covering approximately 250 miles and visiting around 16 distilleries, anchored at the Bourbon Base Camp at the Kentucky Horse Park. The core package includes daily route options ranging from 20 to 100+ miles, catered meals, support stops with SAG vehicles and first aid, evening entertainment, bourbon tastings, and tent camping. Add-on services and products — VIP tasting experiences, custom co-branded barrel-pick bourbon bottles, massage and IV hydration, bike rentals, glamping, and partner hotel accommodations — are sold around the core cycling event.
Is Bourbon Country Burn a public or private company?
Bourbon Country Burn is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bourbon Country Burn founded?
Bourbon Country Burn was founded in 2017. It employs 1 to 10 people.
Where is Bourbon Country Burn based?
Bourbon Country Burn is headquartered in Louisville, United States, in the North America region.
How does Bourbon Country Burn make money?
Four revenue lines are on record. Event Registration Fees are the primary driver. The others are VIP Tasting Experiences, custom Bourbon Bottle Sales and pre-booked Services.
Who are Bourbon Country Burn's main competitors?
Broad incumbents on record are Trek Travel and Backroads. Others are PeopleForBikes and Adventure Cycling Association. Direct peers are Wilderness Voyageurs, Cycle Zydeco, Bike Virginia and RAGBRAI. Emerging players are Kentucky Bourbon Trail and Hotter'N Hell Hundred.
Does Bourbon Country Burn have an API?
No public API is recorded for Bourbon Country Burn.
What industry is Bourbon Country Burn in?
Bourbon Country Burn's product category is Experiential Cycling Tourism. Its primary akta.pro industry code is THAJABAF, Cycling, Mountain Biking & E-bike Adventures, with a secondary code of MPAKAIAC, Cycling Events (Road Races, Gran Fondos, Sportives). Its NAICS code is 561520 and its SIC code is 7900.