Sanctuary Lakes Golf Club
Sanctuary Lakes Golf Club operates an 18-hole Greg Norman-designed championship course in Point Cook, Melbourne, offering public green fees, memberships, F&B, events, and PGA-led coaching to individual golfers, corporate groups, and private event hosts.
- Company typePrivate
- Founded2000
- HeadquartersPoint Cook, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sanctuary Lakes Golf Club does
Sanctuary Lakes Golf Club operates a single 18-hole Greg Norman-designed championship golf course at 70 Greg Norman Drive, Point Cook, approximately 20 minutes from Melbourne CBD in Victoria, Australia. The club sits on a redeveloped Cheetham Salt works site with a 50-hectare central lake complex and was officially opened on February 7, 2000 by Premier Steve Bracks. The club is privately held under member ownership with no parent company, public listing, or external equity funding disclosed, and it celebrated its 25-year anniversary in 2025.
The core product is the championship golf course, layered with a driving range, an on-site Golf Academy staffed by three PGA professionals (Tom Arnott, Chris Hynes, Ryan Burns), a pro shop, and the Greg Norman Bar & Restaurant with extended trading hours Thursday through Sunday. The club generates revenue across five streams: public green fees (AUD $95 for 18 holes, $55 for 9 holes, plus Rise & 9 and unlimited walking formats), annual membership subscriptions (standard, corporate, and Women's Initiative tiers), food and beverage, functions and events (weddings, corporate golf days, an annual GALA Night now in its third year with Carter & Ko), and pro shop merchandise. Digital infrastructure is delivered through MiClub, which powers the member portal, online tee time bookings, and the club website; no proprietary technology stack or AI/ML capability is disclosed.
The go-to-market is sales-led for members and event clients, supplemented by event-driven revenue from function hire, and supported by organic social, the club website, and earned media (notably Golf Australia's Top 100 Spotlight in November 2024). Customer segments are horizontally diversified across individual golfers (public and members), corporate groups, private event hosts, and academy students, with reciprocal club partnerships extending member value beyond the home course.
Sanctuary Lakes Golf Club firmographics
Firmographics- Name
- Sanctuary Lakes Golf Club
- Legal name
- Sanctuary Lakes Golf Club
- Website
- https://sanctuarylakesclub.com.au
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sanctuary Lakes Golf Club operates an 18-hole Greg Norman-designed championship course in Point Cook, Melbourne, offering public green fees, memberships, F&B, events, and PGA-led coaching to individual golfers, corporate groups, and private event hosts.
- Ownership category
- akta.pro rank
Sanctuary Lakes Golf Club industry classification
Industry- Product category
- Golf Club & Hospitality Services
- NAICS
- Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Golf Courses & Golf Facilities (MPAKAEAD)
- akta.pro secondary industry
- Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)
Keywords
Where Sanctuary Lakes Golf Club is headquartered
LocationHeadquarters
- HQ city
- Point Cook
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Sanctuary Lakes Golf Club business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Green Fees: Revenue from public and visitor green fees for 18-hole, 9-hole, Rise & 9, and unlimited walking golf formats. Open 7 days a week.
- Membership Subscriptions: Annual membership tiers including standard membership, corporate membership, and a Women's Initiative Program, granting access to the course, driving range, clubhouse, and member-exclusive pricing at the bar and pro shop.
- Food & Beverage: Greg Norman Bar & Restaurant generates revenue from bar meals and dining, with extended trading hours Thursday through Sunday (up to 11pm on Friday/Saturday). Member discounts apply.
- Functions & Events: Revenue from hosting corporate functions, weddings, birthdays, gala nights, and private events. Packages available for groups from private lunches to large celebrations, with lake views and private balconies.
- Golf Pro Shop: On-site golf shop offering equipment, apparel, and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 18 Holes |
| Unit Pricing | Pay-as-you-go | 9 Holes |
| Unit Pricing | Pay-as-you-go | Rise & 9 |
| Unit Pricing | Pay-as-you-go | Unlimited Walking Golf |
| Unit Pricing | Pay-as-you-go | 2 Players and a Shared Cart |
| Unit Pricing | Pay-as-you-go | 4 Players + Carts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Sanctuary Lakes Golf Club product offering
Product offeringCore offering
Sanctuary Lakes Golf Club operates an 18-hole Greg Norman-designed championship golf course at Point Cook, Melbourne's western suburbs, available to both members and the public 7 days a week. Its offering is anchored on the golf course itself, with companion services including a Golf Academy with PGA professionals, a driving range, an on-site pro shop, the Greg Norman Bar & Restaurant, and a clubhouse venue for functions and events. Annual membership tiers, corporate golf day packages, and reciprocal club access round out the portfolio.
Product overview
Sanctuary Lakes Golf Club is a member-owned golf club offering a unified portfolio of golf and hospitality services built around its 18-hole Greg Norman-designed championship golf course. The core offering centers on the golf course, supported by a Golf Shop, Driving Range, and Golf Academy with PGA coaching staff. The club provides hospitality through the Greg Norman Bar & Restaurant, and generates additional revenue through function and event hosting (weddings, corporate events, annual Gala Night), membership programs (including corporate and Women's Initiative programs), and public tee time bookings via the MiClub online booking system. The club also offers social golf programs and reciprocal club arrangements. All services are accessible to both members and the public, with the MiClub platform serving as the digital infrastructure for member management and online reservations.
Differentiator
Problem solved
Functional benefit
Products and services
- 18-Hole Greg Norman Championship Golf Course Access Public 7-day access to the 18-hole Greg Norman-designed championship golf course, offered as 18-hole, 9-hole, Rise & 9, and Unlimited Walking Golf formats for visiting individuals, groups, and corporate bookings.
- Golf Membership Program Annual subscription memberships granting access to the championship course, driving range, members lounge, reciprocal club playing rights, and member-discounted pricing at the bar, restaurant, and pro shop. Includes standard, corporate, and Women's Initiative Program tiers.
- Golf Academy and Coaching Structured golf instruction delivered by PGA professionals Tom Arnott, Chris Hynes, and Ryan Burns, covering technique, strength and conditioning, mindset coaching, and on-course lessons for members and visitors.
- Golf Shop / Pro Shop On-site retail of golf equipment, apparel, and accessories for members and public visitors, with member-discounted pricing.
- Greg Norman Bar & Restaurant On-site dining venue overlooking the 18th fairway and island green, serving classic favourites and contemporary dishes with bar meals and member discounts; open 7 days with extended evening hours Thursday to Saturday.
- Function and Event Hosting Venue hire for weddings, birthdays, corporate functions, and the annual Gala Night in the Terrace room and clubhouse spaces, ranging from private lunches to large celebrations with lake views and private balcony access.
- Corporate Golf Days Tailored golf day packages for businesses, combining course access, carts, F&B, and function space for corporate team-building and client entertainment.
Companies that use Sanctuary Lakes Golf Club
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Sanctuary Lakes Golf Club technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Sanctuary Lakes Golf Club partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and minor.
- MiClubcoreMiClub provides the club's online tee time booking system, member management platform, and website infrastructure. The club website and booking calendar are powered by MiClub (noted in the website footer 'Website by MiClub').
- Greg Norman DesigncoreThe championship golf course was designed by Greg Norman Design (architects Chris Honey and Bob Harrison), who shaped the signature layout featuring 'butterfly islands' and water carries. The Greg Norman name is used for the bar, restaurant, and course branding.
- Carter & KominorCarter & Ko returned as the event styling partner for the 2026 Annual Gala Night, their third consecutive year. They provide styling and event design for the club's signature annual gala.
- Troon GolfminorThe Golf Operations Manager, Zakary Hastings, previously worked with Troon Golf, bringing industry-leading operational knowledge to Sanctuary Lakes. This is a background professional association rather than an active formal partnership.
- AllGreenminorSponsor displayed in the Our Sponsors section of the website. Nature of sponsorship (financial, in-kind, or other) not specified.
- Bakers DelightminorSponsor displayed in the Our Sponsors section of the website.
- Barry PlantminorSponsor (real estate agency) displayed in the Our Sponsors section.
- BNI (Business Network International)minorSponsor displayed in the Our Sponsors section.
- DG GroupminorSponsor displayed in the Our Sponsors section.
- Perfect Mortgage ServicesminorSponsor displayed in the Our Sponsors section.
- SuperChoiceminorSponsor displayed in the Our Sponsors section.
- SoundsupplyminorSponsor displayed in the Our Sponsors section.
- Williamstown Football ClubminorSponsor/community partner displayed in the Our Sponsors section.
- Point Cook FCminorSponsor displayed in the Our Sponsors section.
- DG HoppersminorSponsor displayed in the Our Sponsors section.
- Hunter LeisureminorSponsor displayed in the Our Sponsors section.
- KieserminorSponsor displayed in the Our Sponsors section.
- PurewaxminorSponsor displayed in the Our Sponsors section.
- ICHH ConsultingminorSponsor displayed in the Our Sponsors section.
- Western Storage TransportminorSponsor displayed in the Our Sponsors section.
- Roze AirminorSponsor displayed in the Our Sponsors section.
- VIC FireplacesminorSponsor displayed in the Our Sponsors section.
- Hopper Motor Group (HMG)minorSponsor displayed in the Our Sponsors section.
- Red Herring Digital (RHD)minorSponsor displayed in the Our Sponsors section.
- Lizzy Jacobs PhotographyminorSponsor and event photographer for the 25 Year Anniversary Celebration.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Sanctuary Lakes Golf Club competitors and assessment
Company assessmentRegional players
- Kooyonga Golf Club: Adelaide-based member-owned private club and Top-100 fixture. Directly comparable operating model and member/event revenue mix, but located in a different city.
- Royal Queensland Golf Club: Member-owned championship club in Brisbane. Similar Top-100 heritage and member/event revenue mix, but serves the Queensland market rather than Melbourne's western suburbs.
- Indooroopilly Golf Club: Top-100 member-owned Brisbane club with championship course, function venue, and reciprocal-club partnerships. Operationally analogous to Sanctuary Lakes but serves a different Australian state/region.
- Royal Adelaide Golf Club: South Australia's flagship member-owned championship club and Top-10 ranking fixture. Highly comparable operating model, but operates in Adelaide rather than Melbourne, so does not directly compete for the same catchment.
Direct peers
- Kingston Heath Golf Club: Top-ranked Melbourne private member club in Cheltenham. Closely comparable operating model — member-owned, 18-hole championship course, function venue — and is a regular fixture in Australia's Top 10 rankings alongside clubs Sanctuary Lakes directly competes against for ranking recognition.
- Victoria Golf Club: Member-owned championship club located in Melbourne's eastern suburbs. Directly comparable: Top-100 Australian course, members-first model with public access, clubhouse events, and competitive green-fee positioning in the Greater Melbourne market.
- Huntingdale Golf Club: Top-100 member-owned championship course in Melbourne's southeast. Comparable as a member-operated 18-hole championship club with a function/event business and golf-shop revenue, and regularly appears in the same Golf Australia ranking publications as Sanctuary Lakes.
- Royal Melbourne Golf Club: Australia's premier member-owned 36-hole private club, located in Melbourne's southeast. Directly comparable to Sanctuary Lakes as a Top-100 Australian championship golf club with a prestigious design pedigree, members-only core, and high-margin function/event facilities.
- The National Golf Club: Multi-course private member club on the Mornington Peninsula with three Top-100 layouts. Directly comparable business model — premium membership subscriptions, function/event hosting, coaching academy — and overlaps with Sanctuary Lakes on reciprocal-club arrangements and broader Melbourne golf catchment.
- Peninsula Kingswood Country Golf Club: Major Melbourne private member club formed from a merger of two Top-100 courses. Comparable across revenue streams (membership, F&B, weddings/corporate functions) and competes for the same high-end Melbourne member and event market as Sanctuary Lakes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sanctuary Lakes Golf Club social profiles
Digital presenceSanctuary Lakes Golf Club financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sanctuary Lakes Golf Club leadership team
Management profileNumber of profiles
Profiles8 records
Sanctuary Lakes Golf Club funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sanctuary Lakes Golf Club M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sanctuary Lakes Golf Club
What does Sanctuary Lakes Golf Club do?
Sanctuary Lakes Golf Club operates an 18-hole Greg Norman-designed championship golf course at Point Cook, Melbourne's western suburbs, available to both members and the public 7 days a week. Its offering is anchored on the golf course itself, with companion services including a Golf Academy with PGA professionals, a driving range, an on-site pro shop, the Greg Norman Bar & Restaurant, and a clubhouse venue for functions and events. Annual membership tiers, corporate golf day packages, and reciprocal club access round out the portfolio.
Is Sanctuary Lakes Golf Club a public or private company?
Sanctuary Lakes Golf Club is a private company. It is classified as management employee owned and is currently operating.
When was Sanctuary Lakes Golf Club founded?
Sanctuary Lakes Golf Club was founded in 2000. It employs 11 to 50 people.
Where is Sanctuary Lakes Golf Club based?
Sanctuary Lakes Golf Club is headquartered in Point Cook, Australia, in the Oceania region.
How does Sanctuary Lakes Golf Club make money?
Five revenue lines are on record. Green Fees are the primary driver. The others are membership Subscriptions, food & Beverage, functions & Events and golf Pro Shop.
Who are Sanctuary Lakes Golf Club's main competitors?
Regional players on record are Kooyonga Golf Club, Royal Queensland Golf Club, Indooroopilly Golf Club and Royal Adelaide Golf Club. Direct peers are Kingston Heath Golf Club, Victoria Golf Club, Huntingdale Golf Club, Royal Melbourne Golf Club, The National Golf Club and Peninsula Kingswood Country Golf Club.
Does Sanctuary Lakes Golf Club have an API?
No public API is recorded for Sanctuary Lakes Golf Club.
What industry is Sanctuary Lakes Golf Club in?
Sanctuary Lakes Golf Club's product category is Golf Club & Hospitality Services. Its primary akta.pro industry code is MPAKAEAD, Golf Courses & Golf Facilities, with a secondary code of MPAKABAE, Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs). Its NAICS code is 713910 and its SIC code is 7997.