Muz Muz

What Muz Muz does

Muz Muz is a privately held, founder-led plant-based café and wellness shop founded in 2015 and operating from a single retail location at 296 Graham Avenue in the East Williamsburg neighborhood of Brooklyn, New York. The company serves health-conscious individual consumers through two integrated lines of business under one roof: a small-batch, house-made café program offering vegan soft serve, espresso (anchored by a $1 espresso promotion), matcha, mushroom and turmeric lattes, cacao, chai, and other crafted beverages; and a wellness product assortment of federally compliant hemp-derived CBD, CBN, and THC tinctures, gummies, and topicals. Ingredients are sourced from small organic family-owned farms in Hawaii, Ecuador, and locally in New York.

The wellness line is the most differentiated technical offering, anchored by proprietary full-spectrum 1:1 CBD:CBG and CBD:CBN tincture formulations, a 3000mg high-potency CBD tincture, a nano-encapsulated CBD deep relief lotion, and organic CBD, CBN, and vegan THC gummies priced between $25 and $125. The underlying technology stack is intentionally minimal and disclosed: a Lightspeed-powered e-commerce storefront on yomuzmuz.com handles online ordering, with no disclosed APIs, SDKs, integrations, mobile app, or proprietary production technology beyond house-made preparation methods.

Revenue is generated entirely through direct-to-consumer channels, comprising in-person café and takeaway sales at the Brooklyn location and domestic e-commerce shipping for wellness SKUs. The 12-person operation runs ~60 hours per week (9AM-7PM Tue-Sat, 10AM-7PM Sun-Mon). There is no third-party retail, marketplace, wholesale, or B2B distribution in use, no disclosed institutional funding, and no parent or subsidiary relationships; ownership is described as independent and founder-controlled.

Name

Muz Muz

Legal name

Muz Muz

Website

https://yomuzmuz.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Muz Muz is a Brooklyn-based plant-based café and wellness shop founded in 2015, serving individual consumers with house-made vegan food and beverages plus hemp-derived CBD, CBN, and THC wellness products sold in-store and online.

Ownership category

akta.pro rank

Product category

Plant-based café and hemp-derived wellness retail

NAICS

Food (Health) Supplement Retailers (456191), Pharmacies and Drug Retailers (456110), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Drug Stores And Proprietary Stores (5912), Medicinal Chemicals & Botanical Products (2833), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYCRANAHAC

CBD/Hemp Wellness & Supplements Retail

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Specialty Retail (CBD/Hemp & Accessories)

SECONDARYCRANAHAA

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Specialty Retail (CBD/Hemp & Accessories)

SECONDARYCRANAHAD

Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Specialty Retail (CBD/Hemp & Accessories)

Keywords

• Plant-based cafe
• Hemp-derived CBD products
• Vegan soft serve
• Functional mushroom lattes
• Artisan wellness shop

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Café and Food Service Sales: Revenue from selling plant-based food and beverages directly to consumers at the Brooklyn café location, including soft serve, espresso drinks, matcha, lattes, and other crafted beverages.
2. E-commerce Product Sales: Online sales of CBD/THC wellness products (gummies, tinctures, lotions) through the company's website, shipped to customers.
3. Wellness/Health Product Retail: Sale of hemp-derived CBD and THC products including tinctures, gummies, and topical creams with varying potency levels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Muz Muz operates a plant-based café and wellness shop in East Williamsburg, Brooklyn, serving small-batch house-made vegan soft serve, plant-based milks, and a curated beverage menu (organic teas, coffee, matcha, turmeric, cacao, chai, mushroom lattes, and a $1 espresso). The company additionally sells federally compliant hemp-derived CBD and THC wellness products — including full-spectrum 1:1 CBD:CBG/CBD:CBN tinctures, a 3000mg high-potency CBD tincture, nano-encapsulated CBD pain cream, and organic CBD/CBN/THC gummies — through its own e-commerce site for domestic shipment.

Product overview

Muz Muz is a plant-based cafe and wellness shop offering a dual offering: (1) a Brooklyn-based cafe serving small-batch, house-made vegan soft serve, plant-based milks, and nourishing beverages including organic teas, coffee, matcha, turmeric lattes, cacao, and Fungtional mushroom lattes; and (2) an online shop selling hemp-derived CBD and THC wellness products including tinctures (CBD:CBG, CBD:CBN 1:1 formulations and 3000mg high-potency), topical creams, and organic gummies (CBD, CBN, and THC edibles in fruit flavors). The company sustainably sources ingredients from small organic family-owned farms.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Full Spectrum 1:1 CBD:CBG & CBD:CBN Tinctures Full-spectrum hemp tinctures combining CBD with CBG or CBN in a 1:1 ratio, derived from organically sourced hemp, intended for adult wellness use.
• CBD Tincture (3000 mg) High-potency 3000mg CBD tincture for wellness support.
• Nano CBD Deep Relief Pain Cream Nano-encapsulated CBD deep relief lotion (50 mL) for targeted pain relief application.
• Organic CBD Gummies Organic hemp-derived CBD gummies for convenient wellness consumption.
• Organic CBN Gummies Organic CBN gummies formulated for relaxation and sleep support.
• Plant-Based Vegan Hemp THC Gummies (Watermelon Jalapeño, Mango, Mixed Berry, Peach) Vegan THC gummies in watermelon jalapeño, mango, mixed berry, and peach flavors, hemp-derived, federally compliant (less than 0.3% Delta-9 THC), for adult consumers 21+.
• Match-a-ffogato (Plant-Based Soft Serve Affogato) Plant-based pistachio soft serve drowned in ceremonial-grade matcha, served at the Brooklyn café.
• Café Beverage Program (Teas, Coffee, Matcha, Turmeric, Cacao, Chai, Fungtional Mushroom Lattes) Wide selection of organic, homemade beverages including teas, coffee, matcha, turmeric, cacao, chai, and Fungtional mushroom lattes, served plain or infused at the Brooklyn café. Includes a featured $1 espresso.
• Plant-Based Vegan Soft Serve Small-batch, house-made vegan soft serve in various flavors, served at the Brooklyn café.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Charlotte's Web: Largest publicly-traded CBD wellness brand in the US offering full-spectrum hemp tinctures, gummies, and topicals. Muz Muz's CBD tincture and topical assortment competes in the same product categories Charlotte's Web defines, though Muz Muz is materially smaller and operates with a retail-café distribution model rather than mass retail.
• Van Leeuwen Ice Cream: Premium Brooklyn-born plant-based and vegan ice cream brand with retail storefronts. Muz Muz's house-made vegan soft serve competes for the same plant-based frozen dessert dollars in the NYC market, though Van Leeuwen operates at materially greater scale.

Direct peers

• Lord Jones (Cronos): Premium CBD wellness brand (now owned by Cronos) selling high-end tinctures, gummies, and topicals with a positioning similar to Muz Muz's premium hemp wellness line. Comparable price band ($40–$125) and DTC retail model.
• Wana Brands: One of the largest cannabis-infused edible brands in North America, with a wide SKU range of flavored gummies (sour, fruit-forward) directly comparable to Muz Muz's THC gummy lineup. Operates in regulated cannabis channels that Muz Muz's hemp-derived products aspire to access.
• Medterra: Direct-to-consumer CBD wellness brand with tinctures, gummies, and topical products sold online. Comparable SKU breadth and price points to Muz Muz's hemp-derived wellness e-commerce offering.
• cbdMD: Public CBD brand selling tinctures, gummies, and topicals direct-to-consumer online. Muz Muz's 3000mg tincture, CBD:CBG blend, and topical lotion line is a direct product-level comparison in the same hemp-derived CBD retail channel.
• Kiva Confections: Leading cannabis-infused edibles brand offering flavored gummies (including fruit-forward SKUs) similar to Muz Muz's THC gummies. Both operate in the regulated cannabis/hemp-derived edible category with comparable flavor-forward product positioning.
• Maman NYC: Plant-based-leaning specialty café concept in NYC with a focus on wholesome beverages and pastries. Most directly comparable Brooklyn/NYC plant-based café competitor in terms of menu and neighborhood positioning.

Emerging players

• Sunday Goods: Premium hemp-derived THC and CBD wellness brand with gummies and tinctures sold DTC. Overlaps with Muz Muz's hemp-derived THC gummy and CBD tincture categories at similar premium price points.

Regional players

• Blank Street Coffee: Tech-enabled specialty coffee chain with multiple Brooklyn locations and a $1 promotional espresso positioning analogous to Muz Muz's headline offer. Comparable NYC café competitive set, particularly for foot-traffic-driven beverage sales.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/muz-muz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muz Muz