What ELA Games does

ELA Games is a privately held iGaming slot development studio founded in 2022 and headquartered in Nicosia, Cyprus, operating under the legal entity Fankong Global Limited. The studio designs and builds HTML5-based online slot games for B2B licensing to online casino operators, with a catalogue of 45+ titles spanning diverse themes (Egyptian mythology, underwater, circus, wildlife, medieval), formats (3x1 to 5x5 reels), and proprietary mechanics — most notably the WINPOT/Cashpot prize-tower mechanic with player-controlled cashout timing, PopWins chaining, skill-based gameplay, Hold & Win bonus rounds, and a gamification flagship called Cash Crab featuring player-to-player BetBehind interaction. Cross-device compatibility and operator integration are handled via API, primarily through Slotegrator's APIgrator solution.

Name

ELA Games

Legal name

Fankong Global Limited

Website

https://elagames.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

ELA Games is a Cyprus-based iGaming studio developing HTML5 slot games for B2B licensing to online casino operators. Its 45+ title catalogue features proprietary WINPOT and skill-based mechanics, distributed via aggregators (Slotegrator, SlotCatalog) and direct operator partnerships across five regulated European markets.

Ownership category

akta.pro rank

Product category

Online Casino Slot Games

NAICS

Gambling Industries (7132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)

Keywords

• Online slot games
• IGaming software studio
• HTML5 casino games
• B2B gaming content
• Casino content licensing

Headquarters

HQ city

Nicosia

HQ country

Cyprus

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Game Licensing to Casino Operators: ELA Games licenses its slot titles to online casino operators and platform providers. Operators integrate ELA Games content into their platforms, and ELA Games earns revenue based on player activity from those games. This is a B2B licensing model typical of iGaming software studios.
2. Content Distribution via Aggregators: Through aggregator partners (Slotegrator via APIgrator, SlotCatalog), ELA Games distributes its portfolio broadly to multiple operator platforms simultaneously, monetizing through licensing agreements facilitated by the aggregator's integration infrastructure.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

ELA Games develops and licenses HTML5-based online slot and casino games to B2B customers including online casino operators, sportsbook-casino hybrids, and iGaming platform aggregators. Its offering spans a portfolio of 45+ slot titles with diverse themes (mythology, underwater, circus, fruit classics), proprietary mechanics (WINPOT, PopWins, Cashpot, Hold & Win), and the Cash Crab gamification engine, distributed via direct operator deals and aggregator APIs under licensing/revenue-share agreements.

Product overview

ELA Games is an innovative iGaming slot game development studio that provides a diverse portfolio of online casino games to B2B operators. The core offering consists of slot games featuring various themes (Egyptian mythology, underwater adventures, circus, wildlife, medieval battles, classic fruit machines), formats (ranging from 3x1 to 5x5 reels), and innovative mechanics (Hold & Win, Free Spins, Gamble features, multiple jackpot tiers, Winpot/Cashpot skill-based mechanics). The portfolio includes branded series like the Cash Crab gamification title, Joker Winpot/Cashpot series with player-controlled cash-out mechanics, and the It's Shark Time! underwater series. ELA Games operates through a B2B model, providing operators with game content, a Client Area for accessing assets and game information, and licensing across multiple European jurisdictions (Malta, Sweden, Romania, Denmark).

Differentiator

Problem solved

Functional benefit

Products and services

• Online Slot Games Portfolio Diverse B2B portfolio of HTML5 online slot titles covering multiple themes (Egyptian, underwater, circus, wildlife, medieval, classic fruit, Irish), formats from 1-reel to 5x5 reels, and mechanics including Hold & Win, Free Spins, Gamble, jackpots, Winpot/Cashpot skill-based systems, licensed to online casino operators and aggregators.
• Cash Crab Flagship gamification slot game with player-to-player BetBehind interactions, boosters, tournaments, leaderboards, and operator-customisable visual and promotional mechanics. Designed to boost operator engagement metrics through social gamification, licensed to iGaming operators.
• It's Shark Time! 2 Sequel underwater-themed slot with Cash Prize symbols up to 3,000x and a 7-spin Hold & Win bonus round; 94.7% RTP, low volatility, targeted at online casino operators via B2B licensing.
• Joker Cashpot 1x1 skill-based slot featuring the WINPOT mechanic where players build and collect prize towers with player-controlled cashout timing; achieved 27.7% GGR margin within 30 days and ranked second in company turnover.
• Rabbit Winpot Deluxe 3x1 skill-based slot featuring the WINPOT prize tower mechanic with skill-based payout collection, 92-97% RTP, medium volatility, 1 payline and up to 1,210x max win, licensed to online casino operators.
• Zeus Cashpot Unique 1-reel, 1-payline Greek mythology slot with strategic risk management gameplay and the CASHPOT mechanic offering an x500 bonus prize.
• Buffalo Force Wildlife-themed slot game which delivered 62% Gross Gaming Revenue growth for operators within three weeks of launch.
• Piñatas Festival High-energy themed slot with tournament features that outperformed studio benchmarks with instant success at release.
• Cash of Egypt 5x4 Egyptian mythology-themed slot with 1024 paylines, high volatility, 95.4% RTP, bonus free spins and max win of 5,000x stake.
• Flame Fruits Frenzy Modern take on classic fruit slot machines, 5-reel 3-row with 5 paylines, Gamble feature, 95.8% RTP and max win of 5,000x stake.
• Wealth of Legends 5x5 Greek mythology-themed slot with Hold & Win and Free Spins features and 95.3% RTP.
• Noble Crown 5x3 classic pub-themed slot with crown, diamond and lucky seven symbols featuring four jackpots up to 5,000x, 94% RTP and 10 paylines.
• It's Shark Time! Xmas Holiday-themed version of the It's Shark Time! series with 5x3 format, 20 paylines, 95.2% RTP, low volatility and 1,000x max multiplier.
• Tail of Crime 5x4 slot with 20 paylines, 96.2% RTP, retriggerable Free Spins with doubled wins (up to 50 free spins) and 3,000x max win.
• Thunder Ball Max Electric-themed online slot featuring enhanced luck mechanics, licensed to B2B online casino operators.
• King and Flame Medieval battle-themed online slot, licensed to B2B online casino operators.
• Spirit of Savanna Wildlife-themed slot taking players to the savanna with wildlife-inspired gameplay, licensed to B2B online casino operators.
• Witches' Book Magical spell-themed slot, licensed to B2B online casino operators.
• Madshow Circus 5x4 circus-themed slot with 10 paylines, Wild Ride expanding wilds, multiplier wheel up to x5 and Knife Klash Bonus up to x1000 multipliers.
• Client Area B2B Portal B2B portal for casino operators and partners providing game information, upcoming roadmap, regional licensing details, marketing visual assets, and game demos, with sorting by RTP%, volatility and other parameters.

Quantifiable outcome

• Buffalo Force delivered 62% GGR growth for operators within 3 weeks of launch
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

15 partnerships are on record, tiered core, minor, regional and major.

• AleacoreChannel Partner/ Reseller/ Distributor · 29 April 2026Alea listed as a partner on ELA Games' website. Alea is an iGaming platform operator. ELA Games participated alongside Alea and other industry leaders at SBC Summit Malta 2026 exploring casino trends and player engagement strategies.
• ComeOn GroupcoreChannel Partner/ Reseller/ Distributor · 7 October 2025Partnership to deliver engaging player experiences through ELA Games' slot portfolio to ComeOn Group's player base.
• SlotsjudgeminorGTM or Marketing Partner · 2 September 2025Strategic content collaboration with iGaming review and content platform Slotsjudge for expanded reach and player acquisition.
• Superbet (Serbia)regionalChannel Partner/ Reseller/ Distributor · 28 August 2025Partnership to expand ELA Games offerings in Serbia through Superbet's platform.
• Betsson GroupcoreChannel Partner/ Reseller/ Distributor · 13 August 2025Strategic partnership expanding ELA Games' presence with a major European casino operator. Betsson Group is a well-established iGaming company with operations across multiple regulated markets.
• SlotCatalogminorChannel Partner/ Reseller/ Distributor · 27 June 2025Distribution partnership with leading independent slot database and content discovery platform established in 2016. SlotCatalog serves as a centralised database for players, operators, and studios, expanding player access to ELA Games titles.
• Fonbet (Greece)regionalChannel Partner/ Reseller/ Distributor · 22 June 2025Partnership to bring boundary-pushing narrative slots to the Greek market, expanding ELA Games' regulated market presence into Greece following new license acquisition.
• GamblizardminorGTM or Marketing Partner · 19 May 2025Partnership to launch a comprehensive studio directory, enhancing content discovery and operator access to the ELA Games portfolio through Gamblizard's platform.
• Danske Licens Spil / Tivoli CasinoregionalChannel Partner/ Reseller/ Distributor · 13 May 2025ELA Games obtained a Danish game supplier license and partnered with Danske Licens Spil for content distribution on the Tivoli Casino platform (established 2012). Tivoli Casino is a key figure in the Scandinavian iGaming landscape, hosting Lucky Dwarfs and Madshow Circus.
• Casino HouseregionalChannel Partner/ Reseller/ Distributor · 24 April 2025Partnership with Copenhagen-based Casino House, which has 33 retail shops in the capital city and a comprehensive online platform. Casino House hosts Cash of Gods, It's Shark Time, and Lucky Dwarfs, expanding ELA Games' Danish presence.
• RoyalCasino (Denmark)regionalChannel Partner/ Reseller/ Distributor · 14 March 2025ELA Games enters the Danish market through RoyalCasino.dk. RoyalCasino is Denmark's only land-based and online casino with over 33 years of experience. ELA Games content (Cash of Gods, It's Shark Time, Lucky Dwarfs) hosted on RoyalCasino.dk platform.
• Stake.dkregionalChannel Partner/ Reseller/ Distributor · 2 March 2025Partnership accelerating ELA Games' Danish growth through the Stake.dk platform, part of the continued Danish market expansion strategy.
• InterwettenmajorChannel Partner/ Reseller/ Distributor · 20 December 2024Strategic partnership with Malta-based sports betting and casino platform founded in 1990. Interwetten offers one of the largest casino game catalogues and millions of competitive odds on live sports. ELA Games titles appear in Interwetten's directory for wider audience access.
• RootzcoreChannel Partner/ Reseller/ Distributor · 25 November 2024ELA Games' catalogue hosted across Rootz's brand portfolio including Wildz and Chipz Casino. Rootz is an all-encompassing iGaming solution focused on tech and automation. The partnership brings ELA Games' gamification-heavy titles (Cash Crab, Joker Cashpot) to new audiences, enhancing player acquisition and retention for Rootz brands.
• SlotegratorcoreTechnology or Integration · 17 September 2024Strategic collaboration enabling ELA Games to expand its reach through Slotegrator's APIgrator integration solution. Operators can seamlessly integrate ELA Games' innovative titles via API, diversifying their offerings with minimal hassle. Announced September 2024 following successful showcase at iGB Live Amsterdam.

Scale indicators9 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Push Gaming: Push Gaming is a slot-focused B2B studio that licenses titles to online casino operators under a similar revenue-share model to ELA Games. It is of comparable size and stage, with a portfolio emphasis on differentiated mechanics and themes targeting the same operator and player segments.
• ELK Studios: ELK Studios is a slot-focused B2B game supplier of comparable scale to ELA Games, licensing titles to European casino operators with an emphasis on differentiated mechanics and visual quality. The two studios compete for similar operator shelf space in regulated European markets.
• Nolimit City: Nolimit City is a slot studio known for proprietary mechanics (xMechanics such as xNudge, xWays) that, like ELA Games, uses unique gameplay features to differentiate from generic slot content. It targets the same regulated European operator base under a B2B licensing model.
• Hacksaw Gaming: Hacksaw Gaming is a relatively young (founded 2018) B2B slot and instant-win game studio that, like ELA Games, has scaled rapidly behind innovative proprietary mechanics (e.g., Dare2Win, ClusterWins), a B2B licensing model targeting regulated operators, and aggressive multi-jurisdictional licensing.
• Thunderkick: Thunderkick is a mid-sized independent slot studio operating under the same B2B licensing-to-operators model as ELA Games, with a similar portfolio size and a comparable focus on regulated European markets and innovative slot mechanics.
• Relax Gaming: Relax Gaming is a slot and casino content supplier with its own proprietary studio and aggregation platform, directly comparable to ELA Games on the studio side while offering adjacent aggregator services that overlap with ELA's distributor relationships.

Others

• Evolution (NetEnt): Evolution, through its NetEnt brand, is one of the largest slot and live casino content suppliers globally and a benchmark B2B competitor to ELA Games in the regulated European slot market. It operates at vastly greater scale across multiple game verticals.

Broad incumbents

• Play'n GO: Play'n GO is a major established slot studio with a deep catalog and strong presence across European regulated markets. It is a broad incumbent competitor to ELA Games, operating the same B2B slot licensing model at substantially larger scale.
• Pragmatic Play: Pragmatic Play is one of the largest and most established B2B slot and live casino content providers globally. It is a direct competitor to ELA Games in the slot-licensing space but operates at significantly greater scale with a much larger catalog and broader geographic footprint.
• Yggdrasil Gaming: Yggdrasil is an established B2B slot studio known for proprietary mechanics (e.g., GEMs, Splitz) and a licensing model targeting the same regulated operator base as ELA Games. It is larger and more established but follows a similar product-led differentiation strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC38L9sAu3TIgXTaC8KxdF1Q
• LinkedInlinkedin.com/company/ela-games
• Instagraminstagram.com/ela_games_

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELA Games