What Rhum Store does

Rhum Store (legal entity CDE SARL) is a Paris-based, family-owned specialty retailer founded in 2020 by Adeline Marie-Alphonsine and Daniel, focused exclusively on 100% French agricultural rums and pure cane juice rums. The company operates a dual-channel retail model: an e-commerce storefront at rhumstore.com serving customers nationwide across France, and a single physical boutique located at 47 avenue Ferdinand Buisson (Paris 16th arrondissement, near Parc des Princes), opened in 2022. The catalog spans over 300 references across 43 distillery houses and 13 terroir regions (including Martinique AOC, Guadeloupe, Marie-Galante, La Réunion, Guyane, Haiti, Madeira, and others), organized into white rums, elevated-under-wood (ESB) rums, aged rums, arranged rums, liqueurs, gift sets (coffrets), cocktails, accessories, and a rare/exception category; a recent banner indicates expansion into Brazilian cachaça.

The technology stack is a standard SMB e-commerce architecture: WooCommerce on WordPress CMS, with Monetico (Crédit Mutuel/CIC) and Stripe/PayPal as payment gateways, La Poste and Chronopost for fulfillment, and Google Analytics for traffic analysis. Social-media plugins (Facebook, Instagram, X/Twitter) are embedded for marketing and sharing. The company also operates an educational content platform ("Rhum Stories" blog, launched 2021) and an email newsletter funnel. In 2025, the company added a coffee shop corner within the boutique serving Caribbean-themed beverages.

Rhum Store monetizes via direct one-time retail sales with unit pricing ranging from approximately €11 for entry-level mini bottles (e.g., Père Labat miniatures) to over €205 for premium aged references (e.g., Marie-Louise Double Cask 2022). Customer segments include individual enthusiast consumers (curious beginners, gift buyers, amateur enthusiasts, and premium collectors) and a smaller B2B channel servicing professionals and CSE (Comité Social et Économique) orders. Distribution is wholly domestic. Go-to-market combines content-driven education, community events and masterclasses, social media, and a 2025-launched referral program (Parrainage). The company holds the registered French trademark "RHUM STORE" (classes 21 and 33) and has completed a CNIL data-protection declaration, but has disclosed no institutional funding and is entirely founder-owned.

Name

Rhum Store

Legal name

CDE SARL

Website

https://rhumstore.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Rhum Store is a Paris-based specialty retailer of 100% French agricultural rums, operating e-commerce and one physical boutique. It offers 300+ SKUs from 43 distilleries across 13 terroirs, serving enthusiast consumers, collectors, and B2B clients.

Ownership category

akta.pro rank

Product category

Specialty Beverage Retail

NAICS

Specialty Food Retailers (4452)

SIC

Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)

akta.pro secondary industry

Alcohol Superstores & Warehouse Liquor Retail (CRANAAAE)

Keywords

• Agricultural rum retail
• Pure cane juice rum
• French Caribbean rums
• Specialty beverage e-commerce
• Aged rum collection

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Sales of Agricultural Rum: The company generates revenue through direct sales of rum products via its e-commerce website and physical boutique. Products include white agricultural rums, aged rums, rum sets/coffrets, cocktails, arranged rums, punches, liqueurs, and accessories. Pricing ranges from approximately €11 for mini bottles to over €200 for premium aged rums.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Rhum Store is a specialty French retailer (e-commerce and Paris boutique) dedicated exclusively to 100% agricultural rums and pure cane juice rums sourced from French Caribbean and international distilleries. The curated catalog spans over 300 references across 43 houses and 13 terroir regions, organized into white, ESB (Élevés Sous Bois), aged/vieux, arranged/liqueur, cocktail, and coffret categories, complemented by accessories and rare/exceptional rums.

Product overview

Rhum Store operates as a specialized e-commerce platform and physical boutique (cave à rhums) focused exclusively on 100% French agricultural rums and pure cane juice rums. The company operates a dual-channel retail model combining online sales (launched 2020) with a physical boutique near Paris (opened 2022). The core offering centers on over 300 rum references across 43 distillery houses and 13 terroir regions, organized into product categories including Rhums Blancs (white), Rhums Élevés Sous Bois (amber/aged), Rhums Vieux (old/vintage), Rhums Arrangés (flavored), Coffrets (gift sets), and Accessories. The company differentiates through its curation of rare and exceptional rums, limited edition releases, and educational content via its Rhum Stories blog. Physical retail was expanded in 2025 to include a coffee shop corner serving Caribbean-themed beverages. The business also operates a referral program (Parrainage) and B2B channel for professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Rhums Agricoles / Rhums Purs Jus de Canne Core catalog of agricultural rums and pure cane juice rums from French Caribbean and international distilleries, including Martinique AOC, Guadeloupe, Marie-Galante, La Réunion, and other origins.
• Rhums Blancs (White Agricultural Rums) White agricultural rums bottled without aging, produced from fresh cane juice through distillation in Creole columns. Includes organic, vintage, and overproof expressions.
• Rhums Élevés Sous Bois (ESB) Amber-colored agricultural rums with partial wood aging, offering an intermediate profile between white and aged rums.
• Rhums Vieux (Aged Agricultural Rums) Aged agricultural rums matured in oak barrels for extended periods in accelerated Caribbean climate, producing depth equivalent to much older European spirits.
• Rhums Arrangés, Punchs, Liqueurs Flavored rums where fruits, spices, sugar, and aromatics have macerated in rum, typically sweeter and fruitier than standard rums.
• Coffrets Rhum (Gift Sets) Pre-curated gift sets and tasting collections featuring selections from single producers, allowing consumers to explore multiple rums from the same house.
• Cocktail Rhum Rum-based cocktail offerings and cocktail-specific rum selections for mixing.
• Rhum Rare / Rhums d'Exception Rare and exceptional agricultural rums, including limited editions, vintage releases, and collectible bottles for connoisseurs and collectors.
• Accessoires (Rum Glasses and Aging Barrels) Tasting accessories including rum glasses (verres à rhum) and aging barrels (fûts de rhum) for consumers who wish to continue aging or serve rum at home.
• Sans Alcool (Alcohol-Free) Non-alcoholic alternatives for consumers seeking rum flavors without alcohol content.
• La Favorite – Tjè Kann 2025 White agricultural rum AOC Martinique from the 2024 harvest. 'Tjè Kann' means 'heart of cane' in Creole. A convivial 1-liter format rum assembled from multiple white agricultural rum batches, created for ti punch and large gatherings. Dominant notes of fresh cane and citrus.
• Marie-Louise – Triple Millésime 2022-2023-2024 Innovative triple-vintage white rum blending three consecutive years (2022, 2023, 2024) into a single expression. Novel product format priced at €114.80 TTC.
• Bielle – Canne Bio White agricultural rum from Marie-Galante (Guadeloupe) made from red cane cultivated under organic agriculture. Cuvée monovariétale (single cane variety) distilled in small Creole columns. 59°, 50cl format. Notes of fresh cane and authentic vegetal character.
• Sampan – Overproof 54° White rum from Vietnam distilled from fresh pure cane juice at Indochine distillery south of Hoi An. Produced in a French copper column still without pesticides or chemicals. 54° high-proof expression. Notes of fresh cane, exotic fruits, pepper, and sweetness.
• Arehucas – Seleccion Familiar Blanco White rum from the Canary Islands distilled from pure cane juice and micro-filtered through rocks created by sedimentation of microscopic algae fossils. Produced at Destilerías Arehucas (founded 1884) in Gran Canaria. Notes of herbs, sweetness, and spice.
• O' Reizinho – Rhum Agricole Blanc White agricultural rum from Madeira, Portugal. Produced from pure cane juice using traditional methods on the island.
• Rhum Store Physical Boutique (Paris) Physical retail location at 47 avenue Ferdinand Buisson, Paris, offering personalized advice, tasting events, and masterclasses. Since 2025 includes a coffee shop corner serving Caribbean-themed beverages. Open Thursday-Friday 12H-20H, Saturday 10H-20H in 2026.
• Professional / CSE Sales (B2B) B2B sales channel for professionals (bars, restaurants) and CSE (Works Councils) targeting companies seeking rum products for gifting, employee benefits, or resale purposes.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• La Rhumerie (Labriolle): French specialty retailer focused on agricultural and traditional rums, offering both e-commerce and curated tasting experiences. Comparable omnichannel format, enthusiast segmentation, and rum-only catalog scope.
• Whisky.fr: France-based online specialty spirits retailer focused on whisky. Directly comparable DTC channel structure, enthusiast/collector targeting, content marketing via blog and tasting notes, and curated producer selection — albeit in an adjacent spirits category.
• Rhum Attitude: French online specialty rum retailer offering curated agricultural and traditional rums. Direct competitor in the same niche as Rhum Store, with similar DTC model targeting French rum enthusiasts and collectors.
• Maison du Rhum: Online French specialty retailer dedicated to premium rums. Directly comparable to Rhum Store in product focus (curated rum selection), DTC channel mix, and French/European target market. Both cater to enthusiasts and collectors.

Broad incumbents

• Vinatis: One of France's largest online wine and spirits retailers, offering a broad catalog including rum. Comparable DTC e-commerce model serving French consumers, but with a much wider category scope (wine, whiskey, champagne) and larger scale than Rhum Store's rum-only niche.
• Millesima: Major French online fine wine and spirits retailer with a curated, premium positioning similar to Rhum Store. Comparable in its specialist-adjacent approach and DTC model, though broader in category scope and significantly larger in scale and catalog depth.

Peers

• Nicolas (Castel Group):

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rhum-store

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rhum Store