Private Club Network

What Private Club Network does

Private Club Network (PCN) operates a reciprocal access program connecting private golf and country clubs across North America, enabling members of participating clubs to play at hundreds of partner facilities on a space-available basis. Founded in 1999 by Steve Graves, President of Creative Golf Marketing, the company formalized a previously informal process in which traveling private club members relied on personal relationships to access other clubs; PCN replaces that ad-hoc workflow with a structured membership benefit, a dedicated tee-time concierge (staff-staffed toll-free line and website), and automatic enrollment of all golf members when a club joins the network. The platform is built on Jonas Software's ClubHub infrastructure following a February 2011 strategic partnership, which allows members to book reciprocal tee times directly through their home club's website rather than contacting host clubs individually. Geographic restrictions apply: members cannot play at clubs within a 100-mile radius of their home club and are limited to three visits per member club per calendar year.

The business model combines annual club membership subscriptions (recurring, billed annually, pricing not publicly disclosed) with reciprocal play fees, where members are charged the standardized guest fee of the host club and each participating club sets its own PCN preferred rate based on seasonality. PCN is headquartered in Markham, Ontario (co-located with Jonas Software, which appears to function as a strategic parent), with a billing office in Philadelphia and sales/marketing operations in Manhattan, Kansas (Creative Golf Marketing). The go-to-market is sales-led B2B enterprise outreach leveraging founder Steve Graves' industry relationships, supplemented by website enrollment forms, brochures, and an explainer video. The company has been recognized by BoardRoom magazine as the 2002 New Product of the Year and serves a single primary customer segment — private country clubs seeking to drive member recruitment, retention, and incremental guest-play revenue.

Name

Private Club Network

Legal name

Private Club Network, LLC

Website

https://privateclubnetwork.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Private Club Network operates a reciprocal access program connecting hundreds of private golf and country clubs across North America, enabling members to play at partner facilities on a space-available basis via an integrated booking platform and concierge service.

Ownership category

akta.pro rank

Product category

Private Club Reciprocal Membership Services

NAICS

Sports Teams and Clubs (711211), Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKABAE

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Teams & Clubs

SECONDARYCRAEADAI

Specialty Membership Clubs (Category-Focused)

Consumer Products & Retail/Discount, Club & Value Retail/Warehouse Clubs & Membership-Based Retail

Keywords

• Private club reciprocal network
• Golf club membership benefits
• Club member retention services
• Reciprocal golf play program
• Country club networking

Headquarters

HQ city

Markham

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Club Membership Fees: Private clubs pay membership fees to join the Private Club Network. The program provides clubs with additional revenue streams via guest play from reciprocal visitors.
2. Reciprocal Play Fees: Members are charged the standardized guest fee of the host club when playing reciprocal courses. Each participating club charges a PCN preferred rate based on their guest fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Private Club Network operates a reciprocal membership program that gives golf members of enrolled private country clubs automatic access to play at hundreds of participating clubs across North America on a space-available basis. When a club joins, all of its golf members are immediately enrolled and can request reciprocal play through a Tee Time Concierge service (toll-free phone) or an online tee-time request tool integrated with the home club's website via Jonas ClubHub.

Product overview

Private Club Network operates as a single unified platform providing reciprocal golf privileges across a network of hundreds of private country clubs in North America. The core offering consists of the PCN reciprocal play program, supported by a Tee Time Concierge Service (staff-assisted reservations via toll-free line and website) and an Online Tee-Time Request Tool for digital bookings. When a club enrolls, all golf members are automatically enrolled and may immediately enjoy benefits at participating clubs. The company also offers brochures and membership guidelines as supporting documentation. The network was founded in 1999 and enhanced through a 2011 partnership with Jonas Software.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Club Network Reciprocal Play Program
• Tee Time Concierge Service

Quantifiable outcome

• Increased member recruitment and retention through added value benefits
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Jonas SoftwarecoreTechnology or Integration · 1 February 2011In February 2011, Creative Golf Marketing formed a strategic partnership with Jonas Software to enhance the Private Club Network. Through this partnership, clubs and their members can take advantage of enhanced online capabilities which enable members to book tee times at reciprocal facilities directly through their club's website. The partnership emphasizes ongoing development of feature-rich online capabilities.
• Creative Golf MarketingcoreStrategic or Co-development Partner · 1 January 1999Founded in 1999 by Steve Graves, President of Creative Golf Marketing. Graves, a former golf professional, created the Private Club Network concept based on his experience providing reciprocal benefits to members. Creative Golf Marketing continues to operate as the sales and marketing arm for the network, handling new club enrollment and Midwest operations.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Troon Privé: Troon is a major golf club management and hospitality company whose Troon Privé/Privé Rewards program offers reciprocal and benefits access across its managed private clubs. It is comparable as a broad incumbent operating reciprocal-style programs for member clubs.
• Invited (formerly ClubCorp): Invited (formerly ClubCorp) is the largest owner-operator of private golf and country clubs in the U.S. It is comparable as a broad incumbent in the private club space whose member base overlaps with PCN's addressable market and which itself participates in reciprocal arrangements.

Direct peers

• Quintet: Quintet operates a global reciprocal private club network allowing members of participating private city, golf and country clubs to access partner clubs worldwide. It is the most directly comparable competitor to Private Club Network's reciprocal-model business.

Emerging players

• GolfNow: GolfNow (a Golf Channel/NBC Sports subsidiary) operates online tee-time booking at scale across public and private courses. Comparable as a tee-time booking platform whose technology overlaps with PCN's Jonas-integrated online booking capability.
• Discovery Land Company: Discovery Land Company operates a portfolio of high-end private golf clubs and residential communities that exchange reciprocal privileges among member properties. Comparable as an emerging player with an integrated reciprocal-privilege model across private clubs.

Regional players

• Heritage Golf Group: Heritage Golf Group is a U.S. owner/operator of private and semi-private golf clubs. Comparable as a private-club operator in PCN's addressable market whose member base may participate in reciprocal networks like PCN.

Others

• American Hole 'n One: American Hole 'n One is an experiential/marketing partner to the golf and private club industry offering member-benefit programs. Comparable as an adjacent player providing club-affiliated member benefits that compete for the same promotional budget slots at private clubs.
• Jonas Software (ClubHub): Jonas Software is the parent/strategic partner and technology provider for PCN, with its ClubHub platform used to power PCN's integrated tee-time booking. Comparable as the enabling technology and parent organization whose distribution and product roadmap directly shape PCN.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/private-club-network

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Private Club Network