What Smash Digital does

Smash Digital is a French digital strategy and marketing agency headquartered in Tours (1 Impasse du Palais, 37000), operating as an SAS registered in the RCS of Tours under number 938 598 984 and founded in 2021. The firm is led by President Guillaume Etlin and runs a 10-person specialist team covering paid media, graphic/video, tracking/data, social media, design, SEO/copywriting, development, automation, and branding. It serves 50+ B2B and B2C clients across France (and select European B2B engagements) in verticals including e-commerce, SaaS, construction, training, retail, and professional services — including named clients such as SACHA Software, Concept Sécurité, Soprema, IFAP, RVM, BL Atelier, Bed&School Group, and Place Quatorze.

The core offering spans integrated digital strategy, SEO/SEA, social media management, email marketing, automated LinkedIn prospecting, website development, and digital transformation advisory. The agency's underlying technology is largely a curated stack of third-party tools — Webflow for hosting, Google Analytics, LinkedIn Sales Navigator, Sendinblue/Sarbacane/Mailjet/Mailchimp/Lemlist for email, Make/Zapier/Bubble/Airtable for automation, and ChatGPT/Jasper/Dall-e/Stable Diffusion for AI-assisted content — overlaid with three proprietary assets: an SEO content scoring methodology with real-time Google ranking tracking, a LinkedIn prospecting automation suite, and the Pricee.io AI-powered e-commerce competitive intelligence platform.

The business model is professional services revenue from project-based and retainer engagements, supplemented by referral and success fees from Pricee.io. Pricing is custom-quoted per scope; no public rate card exists. Distribution is direct: enterprise and mid-market clients engage via the website contact form and Tidycal appointment booking, while Pricee.io is sold self-serve at pricee.io. Marketing channels include a blog with 14+ articles, SEO, LinkedIn organic, Google Ads, Meta Ads retargeting, email newsletters, and quantified case-study social proof. The agency holds French Tech association membership, Digital Loire Valley certification, and a 5-star Google rating across 23 reviews.

Name

Smash Digital

Legal name

SMASH DIGITAL Agency

Website

https://smash-digital.fr

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Smash Digital is a Tours-based French digital strategy and marketing agency founded in 2021, serving 50+ B2B and B2C clients with SEO, SEA, social media, automated LinkedIn prospecting, and digital transformation services, supplemented by its Pricee.io SaaS platform for e-commerce competitive intelligence.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Digital strategy agency
• Search engine optimization
• E-commerce marketing services
• Digital transformation consulting
• Paid media advertising

Headquarters

HQ city

Tours

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Strategy Consulting & Services: The primary revenue stream comes from digital strategy consulting and execution services delivered to B2B and B2C clients. Services include SEO, paid media (Google Ads, Social Ads), social media management, content creation, marketing automation, website development, and digital transformation advisory. Pricing is project-based or retainer-based, with no public rate card. The agency also earns referral and success fees from its Pricee.io competitive intelligence product.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Smash Digital is a French digital strategy and marketing agency that provides integrated digital marketing services including SEO, paid media (Google Ads, Social Ads), social media management, email marketing, automated LinkedIn prospecting, e-commerce growth marketing, website creation, and digital transformation consulting. The agency also develops and sells Pricee.io, a self-serve AI-powered e-commerce competitive intelligence platform for automated price monitoring and competitor benchmarking. Services are delivered through a 10-person specialist team to B2B and B2C clients primarily in France.

Product overview

Smash Digital is a digital strategy agency offering a comprehensive suite of digital marketing and transformation services. The core offering centers on strategic digital consulting combined with execution services including SEO/SEA advertising, social media management, email marketing, and automated prospecting via LinkedIn. Specialized services include e-commerce optimization, digital transformation consulting, growth marketing, website creation with landing pages, and chatbot implementation. The agency also offers Pricee.io, an AI-powered e-commerce competitive intelligence platform for automated price monitoring and benchmarking. Services are delivered through a team of specialists covering paid media, design, tracking, social media, development, SEO, copywriting, automation, and branding.

Differentiator

Problem solved

Functional benefit

Brands

• PRICEE.IO: Automated e-commerce competitive analysis platform with AI-powered price monitoring and competitor tracking.

Products and services

• Digital Strategy Consulting (Stratégie Digitale) Comprehensive digital strategy consulting to help B2B and B2C businesses develop and execute digital transformation plans aligned with market objectives and organizational capabilities. Delivered as project-based or retainer consulting engagements to clients across France.
• SEO Services (Référencement Naturel) Search engine optimization services to improve organic visibility, increase website traffic, and achieve top rankings on Google for targeted keywords. Uses the agency's proprietary SEO content scoring methodology to systematically prioritize content.
• SEA / Paid Online Advertising Paid online advertising services including Google Ads campaigns (Display, Search, Shopping) to drive targeted traffic and conversions for clients.
• Social Media Management Social network management and content creation for platforms including Facebook, Instagram, TikTok, Snapchat, and LinkedIn to build brand visibility and community engagement for clients.
• Email Marketing Services Email marketing campaigns including newsletters, promotional emails, automated sequences (abandoned cart, lead nurturing, birthday/loyalty), and customer retention programs to nurture leads and drive conversions.
• Automated Prospecting (Prospection Automatisée) Automated outbound prospecting services including LinkedIn automation, cold mailing, and multi-channel sequences to generate qualified leads and appointments for B2B clients. Reported outcome of 10 qualified appointments per week for SACHA client.
• Digital Transformation Consulting (Transformation Numérique) Digital transformation consulting to help organizations modernize operations, improve internal processes, and successfully adopt digital technologies with change management support.
• E-commerce Agency Services (Agence E-commerce) E-commerce agency services including website development, conversion optimization, pricing strategy, competitor benchmarking, and online sales acceleration for online retailers.
• Growth Marketing Services Comprehensive growth marketing services combining SEO, SEA, social ads, marketing automation, and analytics to scale business performance and revenue for clients.
• Website Creation (Création de Site Web) Website design and development services including landing pages, showcase sites, and e-commerce platforms to create conversion-focused online presences for clients.
• Pricee.io AI-powered automated e-commerce competitive analysis platform providing real-time competitor price monitoring, price drop alerts, predictive analytics for sales events (Black Friday, sales), and sector insights. Sold as a self-serve SaaS product to SMEs.

Quantifiable outcome

• x5.5 increase in monthly e-commerce revenue for Concept Sécurité client over 12 months
• +8 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

One partnership is on record.

• Pricee.iocoreStrategic or Co-development PartnerPricee.io is an AI-powered automated e-commerce competitive intelligence platform developed by Smash Digital. It offers automated competitor price monitoring, real-time alerts for price drops, a simple interface for SME e-commerce businesses, predictive analytics for sales events, and sector insights. Smash Digital promotes Pricee.io as an integrated part of its e-commerce service offering, representing it as a proprietary platform generating up to 5x revenue impact for e-commerce clients.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Webedia: Large French digital media and marketing group operating across content, influence, and performance marketing. Overlaps in digital strategy services but operates at significantly greater scale with a broader portfolio.
• HubSpot: Global CRM/marketing automation platform with an extensive agency partner program serving SMBs. Overlaps in marketing automation, email, and CRM implementation services Smash Digital delivers.
• Jellyfish: Global digital marketing agency offering paid media, SEO, creative, and analytics services with a significant French presence (formerly Brainlab). Comparable service offerings but at global incumbent scale.

Direct peers

• 1min30: French digital agency providing SEO, SEA, web development, and inbound marketing to SMB clients. Comparable in full-service offering and French SMB target market.
• Eskimoz: French digital agency specializing in SEO, SEA, and content marketing for SMB and mid-market clients across France and Europe. Most directly comparable as a French full-service digital strategy agency competing for the same client segments.
• MVMT Digital: French digital marketing agency focused on growth marketing, paid acquisition, and conversion optimization for e-commerce and SaaS clients. Comparable in service focus and French market positioning.
• Digimood: French performance marketing agency specializing in paid media, SEO, and data-driven digital strategy. Comparable in service menu, French market presence, and growth-marketing orientation.
• Junto: French digital marketing agency offering SEO, paid media, social media, and marketing automation services to B2B and B2C clients. Directly comparable in service scope, French market focus, and SMB/mid-market positioning.
• Prisync: Competitive price intelligence and monitoring SaaS platform for e-commerce. Direct competitor to Pricee.io in the productized competitive intelligence category Smash Digital developed.

Others

• Tidycal: Scheduling tool Smash Digital uses for client appointment booking. Listed as an adjacent technology partner rather than a competitor — represents the no-code/PLG ecosystem Smash Digital operates within.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/smash-digital-france

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smash Digital