TidyCal
TidyCal is a cloud-based scheduling platform that lets solopreneurs and SMBs publish booking pages, sync calendars, accept Stripe/PayPal payments, and auto-generate video meeting links, sold via freemium, AppSumo lifetime deals, and a Pro subscription.
- Company typePrivate
- Founded-
- HeadquartersCainta, Philippines
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What TidyCal does
TidyCal is a cloud-based scheduling and booking platform operated by Sumo Group Inc. (a Delaware corporation headquartered in Austin, TX), which does business as TidyCal and also runs the AppSumo marketplace. The product enables service providers to publish shareable booking pages in under a minute, sync availability across Google, Microsoft/Office 365, and Apple calendars, accept payments through Stripe and PayPal, auto-generate Zoom / Google Meet / Microsoft Teams meeting links, and sell session packages (5-packs, 10-packs) and recurring subscriptions. An AI Booking Assistant on paid tiers automates scheduling interactions, and a public Directory across 14+ service categories supports provider discovery.
The platform is sold via a freemium tiered model: a free tier, an Individual Lifetime plan at $144 (currently promoted at $29 on AppSumo), an Agency Lifetime plan at $79–$240 for teams, and a Pro subscription at $12/month or $99/year. Distribution is product-led through self-serve signup on tidycal.com and exclusive lifetime-deal partnerships via AppSumo, with secondary channels including G2 (4.7/5), TrustRadius (9.9/10), Product Hunt (#1 Product of the Day), and the in-product directory. TidyCal is GDPR-compliant with a published Data Processing Agreement and discloses integrations with Stripe, PayPal, Google Calendar, Office 365, Apple Calendar, Zoom, Google Meet, Microsoft Teams, and Zapier. The company claims 600M+ bookings processed, 20M+ businesses using the platform, and $300M+ paid to providers, though these figures are self-reported marketing claims rather than audited disclosures. The entity is privately held with 1–10 employees, no disclosed funding rounds, and no audited revenue or ARR figures.
TidyCal firmographics
Firmographics- Name
- TidyCal
- Legal name
- Sumo Group Inc.
- Website
- https://tidycal.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TidyCal is a cloud-based scheduling platform that lets solopreneurs and SMBs publish booking pages, sync calendars, accept Stripe/PayPal payments, and auto-generate video meeting links, sold via freemium, AppSumo lifetime deals, and a Pro subscription.
- Ownership category
- akta.pro rank
Where TidyCal is headquartered
LocationHeadquarters
- HQ city
- Cainta
- HQ country
- Philippines
- HQ region
- Asia
Offices2 records
Markets served
TidyCal business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations
Revenue model
- Subscription Revenue (Pro Tier): Monthly or annual subscription at $12/month or $8.25/month (billed annually at $99). Includes all features including custom domain, no TidyCal branding, and priority support.
- One-Time Lifetime Purchases (AppSumo): Individual Lifetime at $144 one-time payment and Agency Lifetime at $79-$240 one-time payment. Sold through AppSumo marketplace.
- Payment Processing Fees: When using TidyCal's payment processor, standard Stripe fees plus an extra 1% fee imposed by TidyCal apply. Using Stripe or PayPal directly avoids the 1% TidyCal fee.
- Free Tier: Forever free tier with unlimited bookings, booking types, paid bookings, recurring packages, and booking page. Monetizes through conversion to paid tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free - Forever free with unlimited bookings and basic features |
| One time/ perpetual license | Multi-year contract | Individual Lifetime - One-time $144 via AppSumo for solo professionals |
| One time/ perpetual license | Multi-year contract | Agency Lifetime - One-time $79-$240 via AppSumo for teams |
| Subscription | Annual | Pro - $12/month or $8.25/month billed annually for professionals wanting everything |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
TidyCal product offering
Product offeringCore offering
TidyCal is a cloud-based online scheduling and booking platform that enables service providers to create shareable booking pages, accept payments at the time of booking via Stripe or PayPal, and synchronize with Google, Microsoft, and Apple calendars to prevent double bookings. The platform supports paid bookings, recurring subscriptions, session packages, automated SMS/email reminders, and auto-generation of Zoom, Google Meet, or Microsoft Teams meeting links for confirmed appointments. It is sold as a freemium SaaS product with a free tier, lifetime license options distributed through AppSumo, and a Pro subscription tier.
Product overview
TidyCal is a calendar management and booking solution platform offering a unified product with tiered pricing plans. The core offering consists of the TidyCal booking system with four plan tiers (Free, Individual Lifetime at $144, Agency Lifetime at $79, and Pro at $12/month). The platform integrates multiple products and features including an instant booking page builder, subscriptions and recurring billing, session bundles/packages, a public directory for provider discovery, an AI booking assistant, auto-create video meeting links (Zoom/Meet/Teams), and a digital storefront for selling products. All plans include basic calendar integrations (Google, Office 365, Apple Calendar), Stripe and PayPal payment processing, and unlimited bookings with various booking types. Advanced plans add features like API access, SMS reminders, custom domains, team collaboration tools, and reduced branding.
Differentiator
Problem solved
Functional benefit
Products and services
- TidyCal Scheduling Platform Cloud-based online scheduling and booking platform that lets service providers create a shareable booking page, accept payments via Stripe/PayPal at the time of booking, sync Google/Microsoft/Apple calendars to prevent double bookings, and auto-generate Zoom/Google Meet/Microsoft Teams meeting links. Offered with a free tier, AppSumo-distributed lifetime licenses (Individual Lifetime $144, Agency Lifetime $79-$240), and a Pro subscription ($12/month or $99/year).
- TidyCal Public Provider Directory Public directory where TidyCal providers across 14+ professional categories (coaching, consulting, therapy, wellness, education, creative services, tech, marketing, legal/finance, spiritual/faith, beauty, events, pets, home) can list their booking pages for organic client discovery.
Quantifiable outcome
- 600M+ bookings processed through the platform
- +5 more outcomes
Companies that use TidyCal
Customer profileNamed customers10 records
Segments11 records
Ideal customer profiles2 records
TidyCal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability2 records
Feature9 records
TidyCal partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and secondary.
- StripecoreStripe is the primary payment processor integrated into TidyCal. Users can connect their Stripe account to accept payments directly when clients book. Stripe handles payment processing with standard fees. TidyCal adds an additional 1% fee when using TidyCal's payment processor (which routes through Stripe).
- PayPalcorePayPal is integrated as an alternative payment processor. Users can connect their PayPal to accept payments when clients book, avoiding the additional 1% TidyCal fee while still paying standard PayPal fees.
- Google CalendarcoreGoogle Calendar integration for calendar sync to prevent double bookings. Available on all tiers with basic sync on Free and advanced sync on paid tiers. Also used for Google sign-in authentication.
- Microsoft/Office 365 CalendarcoreMicrosoft/Office 365 Calendar integration for calendar sync. Available on paid tiers for advanced integrations to prevent double bookings across calendars.
- Apple CalendarcoreApple Calendar integration for calendar sync. Available on paid tiers for advanced integrations to prevent double bookings.
- ZoomcoreZoom integration for auto-creating meeting links. Available on paid tiers (Individual Lifetime and above). Automatically generates Zoom meeting URLs when bookings are scheduled.
- Google MeetcoreGoogle Meet integration for auto-creating meeting links. Available on paid tiers (Individual Lifetime and above). Automatically generates Google Meet URLs when bookings are scheduled.
- Microsoft TeamscoreMicrosoft Teams integration for auto-creating meeting links. Available on paid tiers (Individual Lifetime and above). Automatically generates Teams meeting URLs when bookings are scheduled.
- ZapiersecondaryZapier integration available on advanced integration tiers (Agency Lifetime and Pro) for connecting TidyCal with thousands of other applications and automating workflows.
- AppSumocoreAppSumo is TidyCal's primary distribution partner for lifetime deals. TidyCal Individual Lifetime ($144) and Agency Lifetime ($79-$240) are exclusively distributed through AppSumo's marketplace, leveraging AppSumo's audience of solopreneurs and small business owners. TidyCal is part of the AppSumo Originals family.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
TidyCal competitors and assessment
Company assessmentDirect peers
- Setmore: Setmore is a free/affordable appointment scheduling platform for service-based SMBs, with online booking pages, payments, and staff calendars. Its target market of salons, spas, tutors, and consultants directly overlaps with TidyCal's beauty/education/coaching verticals.
- OnceHub (ScheduleOnce): OnceHub offers scheduling, routing, and chat-based booking software for sales, service, and customer success teams. It overlaps with TidyCal's team/agency tier (round-robin, collective meetings) and targets similar SMB-to-mid-market use cases.
- SimplyBook.me: SimplyBook.me offers booking websites and scheduling software with payments, memberships, and industry-specific templates for service businesses. It competes for the same fitness, beauty, education, and healthcare SMB customers that TidyCal targets.
- YouCanBookMe: YouCanBookMe provides customizable booking pages with calendar sync, payments, and reminders for professionals and SMBs. It targets a similar coaching/consulting/education customer base with comparable booking-page and scheduling functionality.
- Acuity Scheduling: Acuity Scheduling (owned by Squarespace) provides appointment scheduling with payments, subscriptions, packages, and reminders targeting service-based SMBs such as coaches, salons, and consultants—directly mirroring TidyCal's feature set and customer base.
- Doodle: Doodle is a scheduling platform centered on group bookings, polls, and 1:1 meetings with calendar sync and integrations. It targets professionals and small teams needing booking coordination, overlapping significantly with TidyCal's use cases.
- Cal.com: Cal.com is an open-source scheduling platform offering booking pages, calendar sync, and payment integrations directly comparable to TidyCal. Its open-source model and community positioning make it a primary alternative for the same SMB/professional audience.
- SavvyCal: SavvyCal offers scheduling with ranked availability, calendar overlay, and personal booking links aimed at solopreneurs and small teams. Its premium, design-forward approach competes for the same coach/consultant/creator segment as TidyCal.
- Calendly: Calendly is the dominant scheduling and booking SaaS for individuals and teams, offering one-on-one, round-robin, and collective meeting types with calendar sync and payment integrations. It competes head-to-head with TidyCal across the same solopreneur and SMB customer base.
Emerging players
- Booksy: Booksy provides appointment booking software purpose-built for beauty, wellness, and barbering professionals. It overlaps with TidyCal's Beauty & Personal Care segment and competes for the same solo-service-provider audience in a specific vertical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
TidyCal social profiles
Digital presenceTidyCal compliance and trust
Trust signalCompliance1 record
TidyCal financial estimates
Financial estimateRevenue estimate
Valuation estimate
TidyCal leadership team
Management profileNumber of profiles
TidyCal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TidyCal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TidyCal
What does TidyCal do?
TidyCal is a cloud-based online scheduling and booking platform that enables service providers to create shareable booking pages, accept payments at the time of booking via Stripe or PayPal, and synchronize with Google, Microsoft, and Apple calendars to prevent double bookings. The platform supports paid bookings, recurring subscriptions, session packages, automated SMS/email reminders, and auto-generation of Zoom, Google Meet, or Microsoft Teams meeting links for confirmed appointments. It is sold as a freemium SaaS product with a free tier, lifetime license options distributed through AppSumo, and a Pro subscription tier.
Is TidyCal a public or private company?
TidyCal is a private company. It is classified as corporate owned and is currently operating.
When was TidyCal founded?
TidyCal was founded in -1. It employs 1 to 10 people.
Where is TidyCal based?
TidyCal is headquartered in Cainta, Philippines, in the Asia region.
How does TidyCal make money?
Four revenue lines are on record. Subscription Revenue (Pro Tier) is the primary driver. The others are one-Time Lifetime Purchases (AppSumo), payment Processing Fees and free Tier.
Who are TidyCal's main competitors?
Direct peers on record are Setmore, OnceHub (ScheduleOnce), SimplyBook.me, YouCanBookMe, Acuity Scheduling, Doodle, Cal.com, SavvyCal and Calendly. Booksy is listed as an emerging player.
Does TidyCal have an API?
Yes. TidyCal provides API access for Individual Lifetime, Agency Lifetime, and Pro plan users, enabling developers to build custom applications and integrations. The API is available at no additional cost on eligible paid plans. Developer documentation is at tidycal.com.