iLOLA
iLOLA is a family-founded, Bellingham-based consumer goods company that sells 30-day fermented probiotic-bound loose-leaf tea discs directly to consumers via its Shopify storefront, with wholesale placement at Costco and Neiman Marcus and shipping to 35 countries.
- Company typePrivate
- Founded2020
- HeadquartersBellingham, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What iLOLA does
iLOLA is a Bellingham, Washington-based consumer goods company founded in 2020 that produces and sells probiotic-bound loose-leaf tea discs. The company's core technology is a patented 30-day fermentation process that binds a proprietary probiotic blend to whole-leaf tea, pressed into single-serve discs across six categories — Black, Oolong, Green, White, Herbal, and Wellness — with 40+ named SKUs. The format is positioned as a mess-free, microplastic-free alternative to both loose-leaf tea and tea bags, combining premium tea quality with gut-health functional benefits.
The business operates a hybrid go-to-market: direct-to-consumer e-commerce through ilolatea.com is the primary channel, layered with a $99/year Inner Circle membership for recurring revenue, and supported by wholesale distribution through Costco, Neiman Marcus, and Amazon Marketplace. The company also runs a dedicated corporate gifting program for B2B bulk orders. Pricing spans $4–$4.50 per individual tea disc, $15–$140 for sampler and gift sets, and $18–$55 for branded tea hardware accessories including the Tea Disc Humidor, Tea Disc Traveller, and Tea Disc Infuser. The Inner Circle membership includes free shipping, 10% discounts, an $80 welcome gift, and early access to seasonal collections.
iLOLA is a privately held, family-founded company — the founders are described as a family of seven who developed the product through home experimentation — with 11–50 employees and no disclosed venture or institutional funding. Marketing is anchored on wellness positioning, gift-occasion appeal, and the Oprah's Favorite Things endorsement, with active presence on Instagram, Facebook, YouTube, and Pinterest. The company ships to 35 countries globally, and its technology stack centers on Shopify with Rebuy personalization, Judge.me reviews, GiftNote gifting, and Recharge Payments for subscriptions.
iLOLA firmographics
Firmographics- Name
- iLOLA
- Legal name
- iLOLA
- Website
- https://ilolatea.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iLOLA is a family-founded, Bellingham-based consumer goods company that sells 30-day fermented probiotic-bound loose-leaf tea discs directly to consumers via its Shopify storefront, with wholesale placement at Costco and Neiman Marcus and shipping to 35 countries.
- Ownership category
- akta.pro rank
iLOLA industry classification
Industry- Product category
- Premium Functional Tea
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Tea Blending & Flavoring (AFAFADAG)
Keywords
Where iLOLA is headquartered
LocationHeadquarters
- HQ city
- Bellingham
- HQ country
- United States
- HQ region
- North America
Markets served
iLOLA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales - Tea Discs: One-time purchase of individual tea disc products ranging from $4.00-$4.50 per disc, or sampler sets and gift boxes at various price points ($15-$140). Core revenue stream from direct e-commerce sales.
- Product Sales - Accessories: Sale of tea accessories including Tea Disc Humidor ($55), Tea Disc Traveller ($35), Tea Disc Infuser ($18), and Tea Humidor Essence ($4).
- Subscription Membership (Inner Circle): $99/year membership offering free shipping on every order, 10% discount on every order, curated welcome gift worth $80, early access to seasonal collections, and complimentary gift upgrades. Subscription model provides recurring revenue.
- Corporate Gifting: B2B corporate gifting program for bulk orders and business clients.
- Wholesale Distribution: Wholesale distribution through retail partners including Costco and Neiman Marcus with branded product lines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Tea Discs - per disc pricing |
| Unit Pricing | Pay-as-you-go | Tasting Flights and Sampler Sets |
| Unit Pricing | Pay-as-you-go | Gift Collections and Sets |
| Unit Pricing | Pay-as-you-go | Accessories |
| Subscription | Annual | Inner Circle Membership |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
iLOLA product offering
Product offeringCore offering
iLOLA is a premium tea company that produces and sells hand-blended probiotic tea discs, loose-leaf tea blends, tea gift sets, and tea accessories. The company emphasizes wellness through functional ingredients and proprietary fermentation processes, targeting health-conscious consumers seeking elevated tea experiences.
Product overview
iLOLA is a wellness-driven tea brand offering probiotic-bound loose-leaf tea discs, a unique product format combining 30-day fermented premium tea leaves with gut-friendly probiotics. The product portfolio spans six core tea categories (Black, Oolong, Green, White, Herbal, and Wellness) featuring over 40 distinct flavor blends, complemented by four tea accessories (Tea Disc Humidor, Tea Disc Traveller, Tea Humidor Essence, and Tea Disc Infuser), and multiple gift set options including curated samplers, premium collections, and membership programs. All products share the proprietary probiotic fermentation process and single-serve disc format, unified by the company's commitment to clean ingredients, zero-waste packaging, and science-backed gut health benefits.
Differentiator
Problem solved
Functional benefit
Products and services
- Probiotic Tea Discs Hand-blended tea discs infused with probiotics via a proprietary 30-day fermentation process; sold individually or in collection sets for health-conscious tea drinkers.
- Loose Leaf Tea Blends Hand-blended loose-leaf teas organized into Black, Oolong, Green, White, Herbal, and Wellness collections, featuring functional ingredients for targeted wellness benefits.
- Tea Accessories Branded tea accessories including the Humidor storage vessel, Traveller travel container, Essence brewing device, and Infuser steeping tool, designed to complement the iLOLA tea experience.
- Tea Gift Sets Curated gift sets combining tea discs, loose-leaf blends, and accessories packaged for gifting occasions such as birthdays, holidays, and corporate presents.
- Inner Circle Membership Subscription-based membership program offering exclusive perks, early access, and recurring tea deliveries to loyal customers.
Quantifiable outcome
- 30-day fermentation creates deeper flavor development and probiotic enrichment
- +1 more outcomes
Companies that use iLOLA
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
iLOLA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
iLOLA partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- CostcocoreWholesale distribution partnership through Costco retail locations. iLOLA offers branded multi-pack gift sets exclusive to Costco warehouse stores, including the Deluxe Tea Disc Essential Set (4-pack) and Top Five iLOLA Set.
- Neiman MarcuscorePremium retail distribution through Neiman Marcus department stores. Exclusive House of iLOLA sampler set featuring 30 tea discs plus infuser, positioned as luxury gifting item ($120 value).
- AmazonminorMarketplace distribution through Amazon.com, offering products like the Luxury Tea Flight 5-Pack sampler for broader e-commerce reach.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
iLOLA competitors and assessment
Company assessmentBroad incumbents
- Teavana: Premium loose-leaf tea brand (now owned by Starbucks/Novartis) known for elevated tea blends and gift sets at retail. Directly comparable category to iLOLA's premium loose-leaf positioning, though at much larger scale.
- Celestial Seasonings: Mass-market wellness/herbal tea brand with broad grocery distribution and herbal/wellness blend portfolio. Comparable Wellness category positioning at larger scale.
- Tazo Tea: Major premium tea brand with wellness positioning and broad retail distribution. Comparable to iLOLA's functional/wellness tea angle and multi-flavor portfolio.
- Traditional Medicinals: Wellness herbal tea brand sold through grocery, natural, and mass channels with strong functional positioning. Comparable to iLOLA's Wellness category teas.
- Yogi Tea: Functional wellness tea brand with herbal, immunity, and stress-support blends - comparable to iLOLA's functional tea positioning (Immunity, Energy, Sweet Dreams SKUs).
Direct peers
- DAVIDsTEA: Premium tea brand with strong DTC e-commerce, gift sets, and broad flavor portfolio including wellness blends. Comparable premium positioning and gifting focus to iLOLA.
- Harney & Sons: Premium loose-leaf tea brand with extensive blend library, gift-set heavy assortment, and direct e-commerce plus wholesale distribution - the closest direct peer to iLOLA's premium loose-leaf + gifting model.
- Adagio Teas: Premium loose-leaf tea brand with extensive blend library and direct e-commerce focus, including custom blends. Comparable DTC premium loose-leaf model to iLOLA.
- Republic of Tea: Premium tea company focused on health and wellness blends, sold direct-to-consumer and through natural-foods retail. Comparable wellness positioning and premium price points to iLOLA.
Emerging players
- Pukka Herbs: Premium organic herbal tea brand with strong wellness positioning and eco-conscious packaging, sold internationally. Comparable wellness/functional tea angle to iLOLA.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
iLOLA social profiles
Digital presenceiLOLA financial estimates
Financial estimateRevenue estimate
Valuation estimate
iLOLA leadership team
Management profileNumber of profiles
iLOLA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iLOLA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iLOLA
What does iLOLA do?
iLOLA is a premium tea company that produces and sells hand-blended probiotic tea discs, loose-leaf tea blends, tea gift sets, and tea accessories. The company emphasizes wellness through functional ingredients and proprietary fermentation processes, targeting health-conscious consumers seeking elevated tea experiences.
Is iLOLA a public or private company?
iLOLA is a private company. It is classified as family owned and is currently operating.
When was iLOLA founded?
iLOLA was founded in 2020. It employs 11 to 50 people.
Where is iLOLA based?
iLOLA is headquartered in Bellingham, United States, in the North America region.
How does iLOLA make money?
Five revenue lines are on record. Product Sales - Tea Discs are the primary driver. The others are product Sales - Accessories, subscription Membership (Inner Circle), corporate Gifting and wholesale Distribution.
Who are iLOLA's main competitors?
Broad incumbents on record are Teavana, Celestial Seasonings, Tazo Tea, Traditional Medicinals and Yogi Tea. Direct peers are DAVIDsTEA, Harney & Sons, Adagio Teas and Republic of Tea. Pukka Herbs is listed as an emerging player.
Does iLOLA have an API?
No public API is recorded for iLOLA.
What industry is iLOLA in?
iLOLA's product category is Premium Functional Tea. Its primary akta.pro industry code is AFAFADAG, Tea Blending & Flavoring. Its NAICS code is 311920 and its SIC code is 2090.