Seven Teas

What Seven Teas does

Seven Teas (legally Tea Horse Road LLC) is a privately held, California-based organic beverage company founded in 2018 by brothers Josh and Jeremy. The company produces two distinct product lines: Traditional Teas — premium glass-bottle brews inspired by global tea traditions (Persian, Chinese, Japanese, Moroccan, South African, English, South American) including variants such as Guava Mango Guayusa, White Peach Oolong, and Moroccan Mint Green; and 70-Calorie Classics — canned ready-to-drink iced teas and lemonades at $35.99 per 12-pack. Products are certified organic, non-GMO, and Fair Trade-sourced, brewed with mountain spring water, and contain no citric acid, artificial flavors, or high-fructose corn syrup.

The company operates a hybrid go-to-market: direct-to-consumer e-commerce via a Shopify storefront (seventeas.com) with a Recharge Payments-powered subscription offering 15% off recurring deliveries (every 2, 4, 8, or 12 weeks), and wholesale distribution through six U.S. distributors (UNFI, KeHE, Rainforest, Los Angeles Distributing, Chex, C&S) plus the Faire.com wholesale marketplace. Retail placement is anchored by Whole Foods Market and 365 By Whole Foods alongside independent natural-foods retailers.

Pricing is structured around 12-pack bundles ($58 for Traditional Teas, $35.99 for 70-Calorie Classics), subscription discounts, and e-gift cards in $25–$100 denominations. The customer base targets health-conscious consumers, specialty-diet followers (keto, paleo, vegan, gluten-free), and tea enthusiasts. The team is small (1–10 employees), bootstrapped with no disclosed external funding, and operates from Altadena, California, with nationwide U.S. distribution.

Name

Seven Teas

Legal name

Tea Horse Road LLC

Website

https://seventeas.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Seven Teas is a California-based organic beverage company (founded 2018) that produces certified-organic traditional brewed teas and 70-calorie canned iced teas and lemonades, selling direct-to-consumer via subscription e-commerce and wholesale through major U.S. natural-food distributors including UNFI and KeHE, with retail placement at Whole Foods.

Ownership category

akta.pro rank

Product category

Organic Ready-to-Drink Tea and Lemonade

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Ready-to-Drink (RTD) Tea (CRADAHAD)

akta.pro secondary industries

RTD Iced Tea Production (AFAFABAD), Tea Blending & Flavoring (AFAFADAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Organic brewed tea
• Ready-to-drink iced tea
• Low-calorie lemonade
• Natural food beverages
• Fair Trade tea

Headquarters

HQ city

Altadena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through seventeas.com. Customers can purchase individual products or subscribe for recurring deliveries with 15% discount.
2. Wholesale Distribution: Products sold wholesale through distributors (UNFI, KeHE, Rainforest, Los Angeles Distributing, Chex, C&S) to retail stores nationwide.
3. Gift Cards: E-gift cards sold in denominations of $25, $50, $75, and $100, delivered by email and redeemable on the website.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Seven Teas manufactures and sells certified-organic, real-brewed ready-to-drink teas and low-calorie canned iced teas and lemonades under two product lines: Traditional Teas (glass-bottled, globally inspired flavors) and 70-Calorie Classics (canned). Products are sold direct-to-consumer via the company's Shopify storefront with a recurring subscription option (15% off), and through wholesale distributors and natural food retailers nationwide.

Product overview

Seven Teas is a direct-to-consumer organic beverage company offering two distinct product lines: Traditional Teas (premium glass bottle offerings featuring real brewed teas inspired by global traditions) and 70-Calorie Classics (ready-to-drink canned iced teas and lemonades). Traditional Teas include seven variants: Guava Mango Guayusa, White Peach Oolong, Wildflower Honey Matcha, Moroccan Mint Green, Berry Hibiscus Rooibos, Spot O' Honey Earl Grey, and Ginger Berry Yerba Mate. The 70-Calorie Classics line features eight canned varieties: Classic Roadside Lemonade, Uptown Half & Half, Southern Strawberry Lemonade, Georgia Peach Iced Tea, Red Raspberry Iced Tea, Tropical Mango Green Tea, Golden Honey Green Tea + Ginseng, and Wild Blueberry Lemonade. The company also offers e-gift cards. All products are certified organic, non-GMO, and sustainably sourced from Fair Trade farms. A subscription service provides 15% savings with recurring delivery options.

Differentiator

Problem solved

Functional benefit

Products and services

• Guava Mango Guayusa Tea Glass-bottled traditional tea featuring organic guayusa tea, mango, and lemon. Inspired by South American traditions; offers smooth, sweet sips with tropical fruitiness and bright lemony freshness. Sold individually and as a 12-pack via subscription or one-time purchase.
• White Peach Oolong Tea Glass-bottled traditional tea featuring organic oolong tea, reishi mushroom, and white peach. Inspired by ancient Chinese traditions; pairs smooth herbal tea with succulent fruit and provides natural caffeine.
• Wildflower Honey Matcha Tea Glass-bottled traditional tea featuring organic ceremonial-grade shade-grown matcha, wildflower honey, and citrus. Inspired by Japanese traditions; smooth, invigorating sips with natural honey sweetness and calm, focused energy.
• Moroccan Mint Green Tea Glass-bottled traditional tea featuring organic gunpowder green tea, mint leaves, and citrus. Inspired by Moroccan traditions; energizing, unsweetened herbal refreshment with crisp coolness.
• Berry Hibiscus Rooibos Tea Glass-bottled traditional tea featuring organic rooibos tea, honeybush leaves, and berries. Inspired by South African traditions; caffeine-free refreshment with berries and light natural sweetness.
• Spot O' Honey Earl Grey Tea Glass-bottled traditional tea featuring organic Earl Grey tea, wildflower honey, lavender, and bergamot citrus. Inspired by English traditions; sophisticated sips with sweetness, floral notes, and crisp zest.
• Ginger Berry Yerba Mate Tea Glass-bottled traditional tea featuring organic yerba mate, acai, and ginger. Inspired by South American traditions; caffeinated herbal refreshment elevated by tropical fruitiness and spicy ginger.
• Classic Roadside Lemonade 70-calorie canned lemonade made with real lemons and no citric acid; old-fashioned slightly sweet pure lemonade.
• Uptown Half & Half Iced Tea + Lemonade 70-calorie canned iced tea and lemonade featuring organic black tea and real lemon with no citric acid. Tart, bright lemonade lifted by bold layers of real brewed black tea; naturally caffeinated.
• Southern Strawberry Lemonade 70-calorie canned lemonade featuring organic strawberry and real lemon with no citric acid. Tart lemonade complemented by sweetness of freshly picked berries.
• Georgia Peach Iced Tea 70-calorie canned iced tea featuring organic peach juice and black tea. Real black tea lifted by fresh fruit, naturally caffeinated with slightly sweet nostalgic flavor.
• Red Raspberry Iced Tea 70-calorie canned iced tea featuring organic black tea and raspberry. Earthy black tea delicately infused with beautifully tart berries; naturally caffeinated.
• Tropical Mango Green Tea 70-calorie canned iced tea featuring organic green tea and mango. Gentle waves of herbal refreshment beautifully accented by smooth, tropical sweetness.
• Golden Honey Green Tea + Ginseng 70-calorie canned iced tea featuring organic green tea, wildflower honey, and ginseng. Light lift of aromatic bliss enlightened by honey drizzle; naturally caffeinated.
• Wild Blueberry Lemonade 70-calorie canned lemonade featuring bright lemonade and wild blueberry; fresh-squeezed summer staple with juicy wild blueberry and fresh fruit flavor.
• Seven Teas E-Gift Card Electronic gift cards delivered by email, redeemable for purchases online at www.seventeas.com; available in $25, $50, $75, and $100 denominations.

Quantifiable outcome

• 15% subscription discount for recurring customers
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• UNFIcoreChannel Partner/ Reseller/ DistributorMajor U.S. food distributor carrying Seven Teas products for distribution to natural food stores and grocery retailers nationwide.
• KeHEcoreChannel Partner/ Reseller/ DistributorNatural and organic specialty food distributor serving as wholesale channel partner for Seven Teas products.
• RainforestminorChannel Partner/ Reseller/ DistributorDistributor partner for Seven Teas wholesale distribution.
• Los Angeles DistributingminorChannel Partner/ Reseller/ DistributorRegional distributor in Los Angeles area carrying Seven Teas products.
• ChexminorChannel Partner/ Reseller/ DistributorDistributor partner for Seven Teas wholesale distribution.
• C&SminorChannel Partner/ Reseller/ DistributorDistributor partner for Seven Teas wholesale distribution.
• Faire.comcoreChannel Partner/ Reseller/ DistributorWholesale marketplace platform where qualified retailers can place direct wholesale orders. Minimum 5 cases for first order, 4 cases for re-orders.
• Recharge PaymentscoreTechnology or IntegrationSubscription billing and recurring payments platform powering Seven Teas subscription service. Handles automatic delivery scheduling and subscription management.
• Whole Foods MarketcoreChannel Partner/ Reseller/ DistributorPrimary retail partner with nationwide store presence. Seven Teas products sold in refrigerated tea sections and tea aisles.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Health-Ade Kombucha: Organic, better-for-you RTD fermented beverage brand distributed through Whole Foods and other natural retailers. Comparable on organic positioning, Whole Foods distribution, and DTC-plus-wholesale GTM motion even though the underlying product (kombucha) differs.

Direct peers

• Rishi Tea: Specialty organic and direct-trade tea and botanicals brand with both loose-leaf and RTD offerings. Comparable positioning in premium, single-origin, sustainably sourced teas distributed through natural and specialty retailers.
• Harney & Sons: Premium tea brand with broad leaf, sachet, and RTD iced tea offerings and a strong DTC and wholesale presence. Competes for premium tea shelf space and the giftable tea occasion.
• Steaz: Organic RTD iced tea and sparkling tea brand sold in cans and bottles through natural and mainstream retail. Most direct peer on RTD format, organic claim, and canned better-for-you positioning.
• Numi Tea: Organic, Fair Trade certified premium tea company selling bagged, loose-leaf, and RTD bottled teas. Closely mirrors Seven Teas on sourcing story, ingredient philosophy, and natural foods retail presence.
• Traditional Medicinals: Organic herbal tea brand with broad distribution across natural, conventional grocery, and foodservice channels. Comparable in organic certification, wellness positioning, and channel breadth to Seven Teas.
• Republic of Tea: Premium tea brand offering loose-leaf, bagged, and RTD teas with a clean-label, giftable positioning directly comparable to Seven Teas' Traditional Teas line. Operates a DTC subscription business and has long-standing natural foods retail distribution.

Broad incumbents

• Pure Leaf: Mass-market RTD iced tea brand owned by Unilever, distributed across grocery, club, and convenience. Represents the scaled-incumbent competition that Seven Teas' canned 70-Calorie Classics line competes against at retail.
• Ito En: Large Japanese-owned RTD tea company with extensive bottled and canned tea portfolio in U.S. natural and mainstream retail. Comparable on RTD tea format and natural foods retail distribution strategy.
• Lipton: Global tea and RTD iced tea giant (Unilever/Pepsi JV). Represents the mainstream RTD tea category benchmark for pricing, distribution, and trade spend that Seven Teas must differentiate against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/seventeass
• Facebookfacebook.com/sipSEVEN
• LinkedInlinkedin.com/company/seven-teas

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seven Teas