Salt Wax Society

What Salt Wax Society does

Salt Wax Society is a privately held, founder-owned waxing studio operating two storefronts in the Salt Lake City metropolitan area (Holladay as headquarters and Downtown Salt Lake City). Founded by Monique Faddis, the company specializes in Brazilian and brow waxing and positions itself as one of the first dedicated Brazilian and bikini waxing studios in Salt Lake City. The core service offering spans Brazilian waxing (including a premium Signature Brazilian Glow Up at $94), brow waxing, tinting, and lamination, plus adjacent services such as lash lift & tint, a post-wax Downtown Facial, bikini waxing, full-body waxing, and a dedicated men's line (Full Monty, Half Monty, back, chest, full body).

The studio's technical differentiator is a proprietary dual-wax technique that combines strip (soft) wax and hard wax to deliver Brazilian appointments in 15 minutes or less with reduced pain and consistent results. This method is reinforced by an in-house boot-camp training program, led by the founder, that standardizes service quality across both locations. Technology operations rely on third-party SaaS rather than proprietary platforms: Booker for online scheduling and Blvd for client portal and membership administration, with SMS for confirmations, reminders, and promotions.

The business model is a hybrid of pay-per-visit services and a tiered monthly membership program. Memberships range from a $16/month Mini tier up to $239/month Men's Unlimited, with intermediate tiers such as Brow Babe Club ($29), Student Bare Brazilian ($42), Bare Brazilian ($49), Back or Chest ($49), and Women's Unlimited ($159). Members receive service credits and per-visit discounts of roughly 28% versus non-member pricing, driving recurring revenue and retention. Prepaid series packages and promotional offers (first-time $49 Brazilian, student discounts, seasonal sales) round out acquisition channels. Marketing is community-led and social-first, centered on Instagram and Facebook, with referral, email, and SMS campaigns layered on top. The company serves primarily women in the Salt Lake City metro, with a growing men's segment and a student sub-segment, and reports approaching 1,000 monthly members and 500+ five-star reviews across Google and Yelp.

Name

Salt Wax Society

Legal name

Salt Wax Society

Website

https://saltwaxsociety.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Salt Wax Society is a privately held, founder-owned waxing studio operating two storefronts in the Salt Lake City metro, specializing in Brazilian, brow, and body waxing services for women and men, supported by a tiered monthly membership program approaching 1,000 subscribers.

Ownership category

akta.pro rank

Product category

Personal Care Waxing Services

NAICS

Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Bikini & Brazilian Hair Removal Services (HSALAGAC)

Keywords

• Hair removal services
• Brazilian waxing studio
• Brow shaping services
• Beauty waxing services
• Personal care waxing

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Service Revenue (Per-Visit): One-time payments for individual waxing and beauty services including Brazilian wax, brow wax, body waxing, and facial treatments. Prices vary by service type.
2. Monthly Membership Subscriptions: Recurring monthly billing with service credits. Multiple tiers including Brow Babe Club ($29/mo), Bare Brazilian ($49/mo), Women's Unlimited ($159/mo), Men's Unlimited ($239/mo). Members receive discounted per-visit pricing and exclusive perks.
3. Series Packages: Prepaid service packages (3, 6, or 12 services) that never expire. Alternative to membership for clients who wax less frequently.
4. Promotional Offers: First-time client promotions ($49 Brazilian), student discounts, and seasonal sales drive customer acquisition.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Salt Wax Society is a membership-based waxing studio operating two locations in the Salt Lake City metro area (Holladay and Downtown Salt Lake City). It provides Brazilian waxing, brow shaping, full-body waxing for women and men, lash lift and tint, and a specialized post-wax facial, using a proprietary combination of hard and soft wax techniques. The studio also sells recurring monthly memberships that bundle monthly service credits with discounts on additional services and retail.

Product overview

Salt Wax Society is a membership-based waxing studio offering a comprehensive suite of hair removal and brow services. The core offering centers on Brazilian waxing (Signature Brazilian Glow Up and standard Brazilian), with additional services including bikini, full body, leg, arm, underarm, and facial waxing for both women and men. Brow services encompass waxing, tinting, lamination, and combination packages (Glam Brows, Bombshell Brows). The studio also provides lash lift and tint treatments and a specialized Downtown Facial for post-wax skin care. Men's services include Full Monty, Half Monty, back, chest, and full body waxing. The business operates on a membership model with tiered plans (The Bare, Brow Babe Club, Student Bare Brazilian, Back or Chest, Women's Unlimited, Men's Unlimited, and Mini Membership) that provide monthly service credits, discounts, and exclusive perks. The studio uses a proprietary combination of hard and soft wax techniques, with most Brazilian appointments completed in 15 minutes or less.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Brazilian Glow Up Premium Brazilian wax service that includes gentle cleanse, skin protectant, custom hard and soft wax technique, ingrown hair removal, hydrojelly mask, and Bushbalm oil finish. Priced at $94 per visit or $75 with membership. Targeted at first-timers and regular clients seeking an elevated experience.
• Brazilian Wax Standard Brazilian wax service using the studio's proprietary strip and hard wax combination technique for quick, minimized-pain hair removal, typically completed in 15 minutes or less. Priced at $68 per visit or $49 with membership.
• Brow Wax Professional brow shaping service including brow mapping, trim, wax, and tweeze for symmetry, plus contouring and highlighting. Priced at $45 per visit or $29 with membership.
• Bikini Wax Standard bikini line waxing service. Priced at $40 per visit or $36 with membership.
• Deep Bikini Wax More extensive bikini waxing service removing more hair than the standard bikini. Priced at $52 per visit or $49 with membership.
• Full Body Wax (Women's) Complete body waxing service for women covering all body areas excluding facial. Priced at $219 per visit or $159 with membership.
• The Full Monty (Men's) Signature men's service removing all or nearly all body hair using the studio's proprietary strip and hard wax combination technique. Priced at $89 per visit or $74 with membership.
• The Half Monty (Men's) Men's waxing service smoothening under-area while leaving the mound area for a natural clean look. Priced at $69 per visit or $62 with membership.
• Back Wax (Men's) Men's back hair removal waxing service. Priced at $64 per visit.
• Full Body Wax (Men's) Complete men's body waxing service. Priced at $309 per visit or $239 with membership.
• Lash Lift & Tint Lash treatment lasting 4-6 weeks that eliminates the need for lash curling tools or mascara. Priced at $95 per visit.
• Downtown Facial Post-wax facial treatment combatting irritation, ingrown hairs, and discoloration. Includes deep cleanse with steam, enzyme exfoliant, extractions, high frequency, hydrating mask, and specialized moisturizer. Most beneficial 7-14 days after a Brazilian or bikini wax. Priced at $50 per visit.
• The Bare Membership Monthly membership providing one Brazilian wax credit per month. Priced at $49/month. Includes 10% off additional services and retail, birthday perks, and access to exclusive monthly promotions.
• The Full Monty Membership Monthly membership for men's Full Monty waxing service. Priced at $74/month, versus $89 per visit for non-members.
• Brow Babe Club Membership Monthly brow membership including one brow wax plus a free upper lip wax each month. Priced at $29/month. Members must show current student ID.
• Student Bare Brazilian Membership Discounted Brazilian wax membership for students with valid student ID verification. Priced at $42/month.
• Back or Chest Membership Monthly men's membership for back or chest waxing. Priced at $49/month.
• Women's Unlimited Membership Full body waxing membership for women with unlimited use during the billing period. Priced at $159/month. Includes facial waxing exceptions.
• Men's Unlimited Membership Full body waxing membership for men with unlimited use during the billing period. Priced at $239/month. Does not include facial waxing.
• Mini Membership Entry-level membership at $16/month including one mini service (underarms, cheeks, inner thigh, small patch, brow tint, jelly mask, or numbing cream) plus 10% off additional services and retail.

Quantifiable outcome

• Most Brazilian wax appointments completed in 15 minutes or less
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• The NOW Massage: Membership-oriented massage and skincare studio with select waxing services. Comparable in studio aesthetic and membership model, but focuses primarily on massage rather than waxing.
• Massage Envy: Large national spa chain providing massage, skincare, and select hair removal services. Comparable in membership-based recurring revenue model and broad personal care positioning, though waxing is not a core focus.
• Hand & Stone Massage and Facial Spa: National spa franchise offering massage, facials, and waxing services. Comparable in offering waxing among broader services, with significant scale and membership programs across hundreds of locations.
• European Wax Center / Ideal Image Holdings: National aesthetics brand offering waxing, laser hair removal, and skincare services. Comparable in focusing on hair removal as a core service with membership offerings, but operates at significantly larger scale with corporate-owned locations.
• Massage Heights: Membership-based spa franchise with massage, skincare, and waxing services. Comparable subscription model and personal care positioning, but operates as a broader wellness concept rather than a waxing specialist.

Direct peers

• European Wax Center: The largest U.S. specialty waxing franchise with ~900+ locations. Direct competitor offering Brazilian and bikini waxing as a core service with a similar membership/recurring model, but operates at national scale with franchise infrastructure.
• Waxing the City: Dedicated waxing studio franchise with multiple U.S. locations offering Brazilian waxing and brow services. Directly comparable in service mix and customer base, with a similar membership-style approach but broader geographic footprint.
• Hello Sugar: Waxing and skincare franchise specializing in sugaring and waxing services. Comparable niche focus on hair removal, similar membership/recurring model, and stronger multi-state presence.
• WAXON: Specialty waxing studio focused on sugaring and waxing services with a membership-driven model. Directly comparable in niche focus and recurring revenue approach, with modest multi-location footprint.
• Sugar Shack Wax Studio: Independent multi-location waxing studio with a membership-based approach. Directly comparable in service focus, recurring revenue model, and small but growing footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/saltwaxsociety
• Xx.com/saltwaxsociety
• LinkedInlinkedin.com/company/saltwaxsociety

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salt Wax Society