WAXON Laser + Waxbar

What WAXON Laser + Waxbar does

WAXON Laser + Waxbar is a Canadian specialty hair removal service retailer operating 23 franchise and corporate locations across Ontario, Alberta, Nova Scotia, and Quebec, with headquarters in Toronto. Founded in 2012 by Lexi Miles Corrin, the company delivers two core service lines: professional waxing and laser hair removal. Waxing services are differentiated by three proprietary wax formulas (WAXON Gold Hard Wax for below-the-belt services, WAXON Platinum Strip Wax for larger body areas, and LYCOJET Super Hero stripless wax for facial work), applied via a proprietary 6-step service protocol by certified "Waxologists." Laser services deploy Cynosure Vectus (810-diode) and Clarity II equipment with the Skintel melanin reader for skin-type-customized treatment parameters, performed by "Laserologists" certified through Cynosure's training program. Services are priced per appointment or via prepaid Bar Tab packages (volume discounts of up to 25%) and include an exclusive in-store retail line featuring the Radford skincare collection and aftercare products.

The business operates on a capital-light franchise model targeting Canadian expansion, with a direct-to-consumer go-to-market supported by a Zenoti-powered booking platform and native iOS/Android mobile apps. Revenue is diversified across one-time service fees, prepaid non-expiring Bar Tabs, monthly Smooth Society subscriptions ($18 and $46 tiers offering recurring service plus 15-20% discounts), and exclusive retail product sales. The customer base is fragmented across individual consumers of all genders, with deliberate positioning around inclusive service (notably gender-affirming care) and body-positive messaging. Marketing channels include content (Smooth Scoop blog), paid acquisition with promotional codes (WAX20), referral programs, and franchise sales targeting single and multi-unit operators in Ontario, Alberta, British Columbia, Manitoba, and Saskatchewan. The company is privately held by founder/CEO Lexi Miles Corrin under the legal entity WAXON GLOBAL INC, with no disclosed external funding, parent company, or M&A activity.

Name

WAXON Laser + Waxbar

Legal name

WAXON GLOBAL INC

Website

https://waxon.ca

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

WAXON Laser + Waxbar is a Canadian franchise-based hair removal service chain operating 23 locations, offering proprietary-formula waxing and Cynosure laser hair removal to individual consumers across Ontario, Alberta, Nova Scotia, and Quebec.

Ownership category

akta.pro rank

Product category

Hair Removal Services

NAICS

Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Laser Hair Removal Clinics (HSALAGAE)

akta.pro secondary industries

Body Waxing & Sugaring Services (Arms/Legs/Underarms/Back/Chest) (HSALAGAB), Bikini & Brazilian Hair Removal Services (HSALAGAC), Facial Hair Removal Services (Upper Lip/Chin/Sideburns) (HSALAGAA), Men’s Grooming Hair Removal Services (HSALAGAD)

Keywords

• Professional waxing services
• Laser hair removal
• Hair removal clinics
• Beauty salon services
• Aesthetic hair removal

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices23 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Waxing Services: One-time service fees for various waxing treatments including Brazilian, brows, body, face, and specialized services. Services priced per appointment with results lasting 3-6 weeks depending on treatment area and hair growth cycle.
2. Laser Hair Removal Services: Laser hair removal sessions and packages. Requires consultation first (free). Treatments priced per body part with bar tab packages offering 15-25% savings. More permanent hair reduction solution compared to waxing.
3. Smooth Society Memberships: Monthly subscription program with two tiers: Smooth Selfie ($18/month) includes one facial waxing/threading service plus 15% off waxing, 20% off laser, 20% off products. Smooth Silhouette ($46/month) includes one any waxing service plus same discounts. Memberships are non-transferable and can be frozen once per year.
4. Bar Tabs (Prepaid Packages): Prepaid service packages with volume discounts. Wax Bar Tab 6 (buy 6, get 1 free), Wax Bar Tab 9 (buy 9, get 3 free). Laser Bar Tab 4 saves 15%, Bar Tab 6 saves 20%, Bar Tab 8 saves 25%. Bar tabs never expire and can be used at any WAXON location.
5. Retail Products: Sale of aftercare products, skincare, and beauty items. Products include Zensa Numbing Cream ($49), BARE Body Oil ($30), Natural Loofah Soaps ($12), Radford skincare line, and other curated items. Available exclusively in-store.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

WAXON Laser + Waxbar is a Canadian specialty hair removal service chain providing professional waxing and laser hair removal treatments across 23 corporate and franchise locations in Ontario, Alberta, Nova Scotia, and Quebec. Waxing services use three proprietary wax formulas (Gold Hard Wax, Platinum Strip Wax, LYCOJET Super Hero) and are delivered by certified Waxologists following a standardized 6-step process; laser hair removal uses Cynosure Vectus 810-diode and Clarity II lasers with Skintel melanin-reader customization. The offering is rounded out by monthly Smooth Society memberships, prepaid Bar Tab packages, an in-store retail line of aftercare and skincare products, and a mobile booking app.

Product overview

WAXON Laser + Waxbar is a Canadian hair removal service chain offering two core service lines: professional waxing and laser hair removal. The waxing services include multiple proprietary wax formulas (WAXON Gold Hard Wax, WAXON Platinum Strip Wax, LYCOJET Super Hero Wax) applied by certified Waxologists across 23+ body areas including Brazilian, brows, body, and facial services. Laser hair removal uses Cynosure Vectus and Clarity II technologies. The business model includes a membership program (Smooth Society with two tiers), prepaid Bar Tab packages, and an exclusive in-store product line featuring skincare (Radford), body care (BARE, Natural Loofah Soaps), and aftercare products (Zensa, South AHA serum). A mobile app enables online booking and account management.

Differentiator

Problem solved

Functional benefit

Brands

• Smooth Society: Exclusive monthly membership program offering savings on waxing, laser, and products with two tiers: Smooth Selfie ($18/month) and Smooth Silhouette ($46/month)
• Bar Tabs

Products and services

• Waxing Services Professional waxing treatments for Brazilian, brows, body (arms, legs, back, shoulders, chest, stomach), and face areas, performed by certified Waxologists using three proprietary wax formulas. Designed for individual consumers seeking hygienic, inclusive hair removal with results lasting 3-6 weeks.
• Laser Hair Removal Services Laser hair removal treatments using Cynosure Vectus 810-diode and Clarity II lasers with Skintel melanin-reader customization, including complimentary consultations. Targets consumers across Fitzpatrick skin types seeking long-term hair reduction, with 8-session recommended treatment courses.
• Brow Boost Full Brow Service All-in-one brow service combining brow mapping, lamination, tinting, professional shaping, a hydrating under-eye treatment, and a hand or arm massage, with results lasting 6-8 weeks.
• Brow & Lash Tinting Custom-blended brow and lash tinting using RefectoCil vegan, cruelty-free, dermatologist-approved products. Lasts 3-6 weeks for fuller-looking brows and darker lashes.
• Smooth Society Membership Subscription membership program with two monthly tiers: Smooth Selfie at $18/month (one facial waxing/threading service plus member discounts) and Smooth Silhouette at $46/month (one any waxing service plus member discounts). Includes 15% off waxing, 20% off laser, and 20% off retail products.
• Bar Tabs Prepaid Packages Prepaid packages of waxing and laser treatments sold at volume discounts: Wax Bar Tab 6 (buy 6 get 1 free), Wax Bar Tab 9 (buy 9 get 3 free), and Laser Bar Tabs 4/6/8 (15%/20%/25% savings). Bar tabs never expire and are redeemable at any WAXON location.
• BARE Body Oil In-store-only body oil for post-hair-removal skincare, priced at $30.00.
• Zensa Numbing Cream In-store-only maximum-strength topical anesthetic with 5% Lidocaine, purified water, and Vitamin E, intended for waxing, laser, and tattoo aftercare, priced at $49.00.
• Radford Skincare Line Curated skincare line sold exclusively in-store at WAXON, including FIX, BUTTER, BOOST, TINT, CLEAN, TONE, and BUFF products at prices ranging from $18 to $97.
• Natural Loofah Soap In-store-only exfoliating body soaps from a Canadian women-owned brand in Honey Peach, Rose Water, Sweet Lemon, and Wild Mint varieties at $12 each.
• Buff Exfoliating Mitt In-store-only exfoliating mitt for at-home skincare maintenance, priced at $15.
• Merben Bikini Brush - Jute In-store-only jute bikini brush for exfoliation and post-hair-removal maintenance, priced at $24.

Quantifiable outcome

• Waxing results last 3-6 weeks depending on treatment area and individual hair growth
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• CynosurecoreTechnology or IntegrationCynosure is the manufacturer of WAXON's laser hair removal equipment including the Vectus (810-diode) Laser and Clarity II Laser. WAXON's Laserologists are certified through Cynosure's Professional Science & Safety Course administered by registered nurses. Skintel melanin reader technology from Cynosure enables personalized treatment settings.
• ZenoticoreTechnology or IntegrationZenoti provides the online booking platform and point-of-sale system for WAXON locations. Handles appointment scheduling, customer accounts, and payment processing. Zenoti Privacy Policy applies to data handled through their platform.
• Canadian and Women-Owned BrandsminorOthersWAXON curates products from Canadian and women-owned brands for their retail offerings. This includes Natural Loofah Soap, BARE body oil, and Radford skincare products.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SEV Laser: US-based laser hair removal franchise with multi-location clinics and similar treatment-package business model. Operates the same 'permanent hair reduction via multi-session laser packages' model as WAXON's laser Bar Tab offerings.
• LaserAway: Largest US aesthetics chain specializing in laser hair removal, also offering skin and body treatments. Directly comparable to WAXON's laser offering with multi-location clinics, certified technicians, and Cynosure-equivalent clinical-grade laser technology.
• Waxing The City: US-based waxing studio franchise (now part of Massage Heights) operating walk-in waxing bars with proprietary Comfort Wax formulas. Closest direct competitor in concept — focused, single-category waxing brand with comparable walk-in studio format.
• European Wax Center: Largest US specialty waxing franchise chain (~900+ locations). Operates the same franchise-based, hair-removal-focused model as WAXON with proprietary wax formulations and a membership-style guest loyalty program — the closest publicly-traded comparable for unit economics and franchise scaling dynamics.
• Hello Sugar: Waxing franchise under Self Esteem Brands (Anytime Fitness parent) operating multiple studio locations with a single-category focus. Closely comparable franchise-system approach to WAXON's specialty waxing-bar positioning.
• Ideal Image: Multi-service aesthetics chain offering laser hair removal as a core service alongside skincare and wellness treatments. Comparable to WAXON's clinical-grade positioning and multi-location national footprint model.
• Milan Laser Hair Removal: Largest US laser hair removal franchise (250+ locations). Operates a similar treatment-package, multi-session business model targeting permanent hair reduction — directly comparable to WAXON's laser Bar Tab packages and membership structure.
• Sugar Sugar Waxing: Boutique sugaring/waxing studio chain with multiple US locations offering specialized hair-removal services in a similar modern, walk-in bar format. Comparable in concept positioning and target demographic to WAXON's specialty wax-bar model.

Broad incumbents

• Massage Heights: US-based spa franchise that acquired Waxing The City in 2022. Directly comparable as the parent of WAXON's closest direct US peer, demonstrating how waxing concepts are being bundled into broader wellness franchises.
• Hand & Stone Massage and Facial Spa: Large US/Canadian spa franchise offering massage, facial, and hair-removal services. Overlaps with WAXON in waxing services but operates as a broader wellness/spa brand rather than a hair-removal specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/waxon-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WAXON Laser + Waxbar